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BA Advertising & Digital Marketing
JH Digital Marketing.
Welcome to the University of Northampton.
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Course Leader
Kardi Somerfield
Lecturer & PAT
Dr Christiana Stephen
Lecturer
Dr Martin Smith
Lecturer & PAT
Matthew Holtz
Lecturer
Grant Timms
Lecturer
Simon Wragg
Lecturer
Debbie Clewes
Lecturer
Sally Laurie
Lecturer
Rebecca Fakoussa
Lecturer & PAT
Helen Pugh
Academic staff introduction.
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BA Advertising & Digital Marketing.
A strong emphasis on Digital – ideal for students thinking of careers in Digital Marketing / Social Media / SEO and Community Management.
A decade of over 90% employability for our graduates*
Emphasis on hands-on experiences - Live clients & experiential learning throughout.
Teaching excellence
Research
Social impact – UK’s first Changemaker Campus.
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BA Advertising & Digital Marketing course overview.
Learning and Teaching atWaterside.
Our Learning Hub, the heart of Waterside Campus
combines resources, staff and learning spaces that
would traditionally be separate.
You’ll study in small interactive group sessions,
enhanced by the latest developments in technology.
Waterside has been designed to give you a personalised
learning experience, excellent opportunities to develop
your academic experience and life skills.
5.* Valid for 2021/22 entry. For 2020/21 academic year, please refer to our website for the latest information: https://www.northampton.ac.uk/about-us/situation-updates/
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Stage one.*Core modules.
• Foundations of Advertising Media* You will focus on advertising communications and engage with the concepts used in the development of real advertising campaigns. [LIVE CLIENT PROJECT]
• Foundations of Marketing This explores the challenges faced by modern organisations in a fast moving and rapidly changing environment and in the face of rising consumer sophistication and increasing complexity and expectations.
• Digital Marketing Essentials Understand how digital media is deployed in marketing today.
• Introduction to Marketing Communications* This module provides an opportunity for you to study the basic concepts and methods of promotional practice.
• Understanding Consumers * Marketing and marketing philosophy are increasingly intrusive, pervasive and influential – we look at the way marketers are shaping our world.
*Module information is quoted for 20/21 entry. Modules are subject to change for 21/22 entry.
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Stage one.*
Optional modules.
• Professional Skills for Marketing Practice equips students with the practical skills needed to undertake effective research and analysis.
• Reflections on Work Based Learning involves following a programme of study centred on your workplace and job role.
*Module information is quoted for 20/21 entry. Modules are subject to change for 21/22 entry.
Working with Graphic Designer on briefing.
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Stage two.*Core modules.
• Managing the Communications Process* This core Advertising module brings together areas of Branding, Integrated Marketing Communications and Campaign Planning, reflecting fundamental changes taking place in the industry. [LIVE CLIENT PROJECT]
• E-Marketing* The appropriate selection of appropriate, contemporary media platforms to perform a range of marketing functions.
• Professional Practice for the Creative Industries* You will develop a vision for your future as a Marketing Professional within the creative industries through a series of practical activities.
• Information for Marketing Decisions Build your skills and capabilities in marketing research; a live client research project will give you the opportunity to design and conduct a research project in response to a real research brief.
• Integrated Marketing Communications You will develop an understanding of theory and the scope of the integrated communication process in practice as both a philosophy and as process model.
*Module information is quoted for 20/21 entry. Modules are subject to change for 21/22 entry.
Visit to a high-tech print hall.
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Stage two.*Optional modules.
• Public Relations Management and Practice* explores a range of public relations management tools and techniques, as well as examining contemporary issues such as crisis management and investor relations.
• Learning through work (WBL) Provides you with the opportunity to examine and analyse the specific characteristics, skills and knowledge required to be a successful and effective employee in their particular business sector/type of organisation.
• Career Development and Planning This module is designed to enable you to develop a knowledge and understanding of the labour market and professional standards relevant to your chosen career pathway.
*Module information is quoted for 20/21 entry. Modules are subject to change for 21/22 entry.
Nielsen Competition Finalists in Cyprus.
Year in industry.
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Stage three.*Core modules.
• Advertising Consultancy Project (40 credits)* A live client brief culminating in an agency pitch. Working with our visiting professor - invaluable experience for those hoping to enter the advertising industry. [LIVE CLIENT PROJECT]
• Research Project* Independent study module – an opportunity to carry out an in-depth investigation of an industry, sector or brand.
• Issues in Advertising Practice* You will learn how to debate and interpret the key issues facing the industry – from ethics to standards, controversy and trends.
*Module information is quoted for 20/21 entry. Modules are subject to change for 21/22 entry.
Unilever offices London.
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Stage three.*Optional modules.
• Consumerism and Sustainability* Find out about consumer behaviour in a number contexts; from individual decision making, to group behaviours, to international behaviours, cultures, and trends.
• Customer Relationship Management CRM is a core business strategy that has far-reaching implications for companies. Gain an understanding of how to formulate and implement a successful CRM strategy.
• Content Creation for Marketing the purpose of this module is to focus on the development and building of professionally relevant content on a variety of platforms which will enable the student to develop skills in real time relevant marketing communications and content creation.
*Module information is quoted for 20/21 entry. Modules are subject to change for 21/22 entry.
Integrated Foundation Year.
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The Integrated Foundation Year at the University of Northampton is an opportunity for you to successfully study a four-year version of the three-year degree without the standard entry qualifications, whilst gaining critical study skills.
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Joint honours.
For 2020 entry any 2 subjects in different columns:
A B C D
Education Studies Business Accounting
Economics English Drama Entrepreneurship
History Law Education Studies Criminology
Popular Music Marketing** Events Management Human Geography*
Psychology Creative Film, Television and Digital Media
Production
Film and Screen Studies* Human Resource Management
International Tourism Management
Sport Studies*** Health Studies International Politics
Risk Management* Management Multimedia Journalism***
Sociology Applied Social Care
Digital Marketing**
*Risk Management, Film and Screen Studies and Human Geography are not available for September 2020 entry.
**Digital Marketing cannot be combined with Marketing.
***Sports Studies cannot be combined with Multimedia Journalism
New York Study Trip.
As a student on the any of the three marketing programmes, you will also have the opportunity to join the wider study trip to New York. Networking and going behind- the- scenes with advertising and marketing professionals at a range of different businesses. These usually include fashion brands, advertising agencies and financial institutions.
The NY study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses.*
*Future study trips will be subject to Government and local travel guides with regards to Covid-19.
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Careers.
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Personal Tutor.
• You will be allocated a personal tutor at the start of the year
• They are there to help you with every aspect of university life
• They’ll be in touch at various point in the academic year
• You can arrange to meet them at any time
Money Matters.
• A range of scholarships and bursaries to support you
• Financial Guidance Team on hand to help you with any money queries from student loans to financial hardship, and budgeting to loans
Accommodation.
• Halls of Residence on campus, in the town centre and Scholar’s Green
• Private Sector Officer to give advice and guidance if you’re looking to go into private sector accommodation
Health.
• Doctor’s surgery on campus
• Counselling and Mental Health Team
• Additional Needs and Disability Support (ASSIST)
• Residential Life Team are there to support and advise students living in halls
Support.
We are here for you.
Thank you.Any questions?
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