WF SEM I 1.01 Acquire information about the sport/event
industry
Slide 2
TERMS TO KNOW SPORT MEDIA : Any sporting event or sports news
broadcast through a media outlet Baseball game broadcast on the
radio SPORTING GOODS : Equipment and Apparel essential to the sport
event itself Football Baseballs NON-SPORT EVENT : Any event that
does not incorporate sports Plays, concerts, festivals
Slide 3
Sport Industry Attracts what TYPE OF MARKETS UNIQUE Market
because: INCLUDES BOTH SPECTATORS AND PARTICIPANTS Consumers of
sports products can participate in AND view a wide range of sports
Example: Football FANTASY Attend a Pro Game Flag Football
Slide 4
Major Characteristics of SEM Provides PRODUCTS THAT ARE
DIFFERENT FOR EACH CONSUMER Industry is UNIQUE because of the type
of products it produces In most cases, the PRODUCTS ARE PRODUCED
AND CONSUMED AT THE SAME TIME because they are activities or games
Example: Baseball game (losing team fans vs. winning team
fans)
Slide 5
CORE BENEFITS to Customers who Purchase Sports Products
ENTERTAINMENT HEALTH ACHIEVEMENT Industry is UNIQUE: Appeals to
variety of people for many different reasons Example: Playing
Sports Entertaining for what type of customer? Healthy for what
type of customer? Provides achievement to what type of
customer?
Slide 6
Variety of Sports Segments Available Professional Teams
Professional Individual Sports Collegiate/Scholastic Teams Sports
Venues Health Clubs Recreation Camps Amateur Sports Sporting Goods
Media
Slide 7
Professional Teams Basketball: Charlotte Hornets Football:
Carolina Panthers Hockey: Carolina Hurricanes Baseball: Atlanta
Braves
Collegiate and Scholastic Teams * Virginia Tech *Appalachian
State *NC State Venues: *Arenas *Stadiums *Coliseums
*Speedways
Slide 10
Health Clubs Golds Gym YMCA Triangle SportsPlex Ladies Fitness
and Wellness The Rush Fitness Complex
Slide 11
Recreation Aerobics Soccer Basketball Swimming Area parks
Slide 12
Camps Tennis Camp Basketball Camp Soccer Camp Raven Knob
Amateur Sports AAU-Amateur Athletic Union WKA- World Karting
Association
Slide 13
Sporting Goods Dicks Sporting Goods Sports Authority Champs
Sports Foot Locker Media ESPN- Sportscenter, MNF NBC- Sunday Night
Football TBS/TNT-NBA
Slide 14
Variety of Entertainment/Events Available Music Movies Theme
Parks Radio Film Television Dramatic Arts Video Games Fine Arts and
Science Literacy Casinos
Slide 15
Music Industry Maverick Records PSE Records JMG Records Quincy
Jones Movie Industry Warner Brothers Disney MGM (Metro Goldwyn
Mayer) Actors
Slide 16
Theme/Amusement Parks Six Flags Disney Parks Carowinds
Slide 17
Radio Industry FM AM Country Rap Hip-hop Jazz Sirius/XM
satellite radio
Slide 18
Film Industry Sundance Film Festival RiverRun Film
Festival
Slide 19
Television Industry Scripted shows Reality shows News
Sports
Slide 20
Dramatic Arts Industry The Little Theatre National Black
Theater Festival Belk Theatre
Slide 21
Video Game Industry X-Box Wii P layStation 3
Slide 22
Fine Arts and Science Industry Smithsonian Museum Sci
Works
Slide 23
Literacy Industry Library Internet Books
Slide 24
Casinos Industry Las Vegas Atlantic City Harrahs
Slide 25
Factors Contributing to the Growth of SEM Increase of
participants in sports/entertainment Increase of followers of
sports/entertainment Increase in attendance in sports/entertainment
Increase of media coverage Internationalization
Slide 26
Trends in Sports & Entertainment Sports: o Naming Rights o
X-Games o Sport Specific Channels Entertainment o Internet Web
Casts o Event marketing o Specific Channels
Slide 27
Trends (CONT) Organizational Control of Athletes
Internationalization Branding Brand Extensions New Media Better
Research Nostalgia a wistful desire to return in thought or in fact
to a former time in one's life, to one's home or homeland, or to
one's family and friends; a sentimental yearning for the happiness
of a former place or time.
Slide 28
FISCAL IMPACT : Government Revenue generated from hosting an
event Sales Tax, Food-Service Tax, Parking Fees DIRECT IMPACT:
Expenditure * Number of visitors * Nights of event INDIRECT IMPACT:
Direct Expenditures PER INDUSTRY (Food, etc.) Total Impact: Direct
+ Indirect FINANCIAL/ECONOMIC IMPACT of SEM on Community
Slide 29
SEM Contributes to Economic Well-Being of Communities Increase
in local business Contribute to tax base Bring business to
abandoned areas More job creation More tourism More consumer
spending More money for local businesses Teams draw huge crowds of
fans Many come from out of town Stay in hotels Eat at local
restaurants
Slide 30
Factors Contributing to the GROWTH of SEM Increase of
participants in the SEM industries Increase of
followers/spectators/attendance Increase of media coverage
Internationalization/ Globalization
Slide 31
Negative Impacts of SEM on Community Questionable impact on tax
revenue Divert resources from other priorities (education, roads,
public safety) Community can be "held hostage" by a team
Slide 32
How Communities Can Minimize Negative Impact of Hosting an
Event Sign teams to long-term stadium leases Diversify-host more
than one sport Host multiple events in stadium/arena Notify the
community in advance Provide necessary security/traffic
resources
