25.8.2015

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8/25/2015

25.8.2015

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• Match Schedule and TV matters:

• Match Schedule ver 2 to be launched at beginning of

September

• TV negotiations almost closed – LOC satisfied about

broadcasting in Finland

• Volunteers recruiting:

• 58 applications – 250 volunteers needed

• Schools and clubs will be contacted next

• Event accepted as Eco Compass candidate (support from

the Governement)

General update

25.8.2015

3

8/25/2015

• Currently tickets sold and distributed for promotional purposes:

26 tournament tickets and 430 other tickets

• Next steps:

• contact clubs/teams directly for sales, promoting

tickets through social media and marketing campaigns

• promotional campaigns at major floorball events

• 26.8.: 100 days to the WFC –campaign with hiding 100

floorballs around Tampere

• Travel Agency engaged to offer travels to fans from Finland and

abroad. Details will be sent to member associations within 1-2

weeks.

Ticketing

25.8.2015

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• Marketing situation challenging – a lot of ”no thank you” replies

• Still going on with contacting new companies and trying to be

innovative!

• Signed contracts: Koskiklinikka (Medical Services), Finnish Army, Sokos

Hotels (IFF and LOC hotel), Image Wear (part of volunteers’ clothing)

• Letter of intent: K-rauta (Building and Home improvement Trade)

• Facebook followers: 8’238 (goal: 20’000)

• Instagram: 3’152 (goal: 7’000)

• Twitter: 335 (goal: 5’000)

Marketing / Sales 8/25/2015

Social Media

25.8.2015

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Planning Schedule 2014 – 2015 (draft)

Nov – Dec 15

- Finalizing schedules and delegation lists

- WFC2015, TAMPERE

Nov – Dec 14

- 1. Council / LOC meetings

- 1. Site Visit at venue

- Event Web Site open

Jan – Feb 15

- Site Visit IFF and LOC

- Proposal for final drawMar – May 15

- Final draw – in Finland

- Match schedule confirmed

- Start of ticket sale

- Volunteers recruiting to start

Jun – Aug 15

- Promotional events such as

Gymnaestrada, Street Floorball Final

- Volunteers recruiting and ticketing promotion ongoing

Sep – Oct 15

- Volunteers education event

- Test event 6.-8.11. EFT

- Site Visit to finalize all details

- Accreditation/Security concept confirmed

8/25/2015