What are Knowledge Transfer Partnerships?

Institute for Capitalising on Creativity

- �Research�projects�with�ICC�academic�researchers,�lasting�from�10�weeks�to�2�years.�Theprojectsaimtohelpyourorganisationimproveknowledge,effectivenessandcompetitivenessinareasyouhaveidentifiedashighpriority.

- �Training�programmes�for�recent�graduates,�who�work�full-time�on�your�project.EmployedbyICCandmentoredjointly,theresearchAssociatetransfersknowledgebetweenyourbusinessandICC.He/shegainsindustryexperience,trainingfortheCharteredManagementInstituteLevel5DiplomainManagementandLeadership,andcanpursueanadvanceddegree.ManyhostorganisationshiretheAssociateaftertheprojectends.

- Great�value�for�money.IfyourorganisationisaSmall-MediumEnterpriseitwillcontributefrom

£4,000fora10-weekproject,orfrom£20,000peryearfora2-yearproject(seepage3forlargeenterprisecosts).YourcontributionprovidestheAssociate’sfull-timefocusonyourresearch,supervisionandexpertisefromtheICC,andmanagementtrainingfortheAssociate.ICCcoversallemploymentcosts.

- A�proven�model�for�improving�competitiveness�and�productivity,�managed�by�the�Technology�Strategy�Board.Over30years,KTPhasbecomeEurope’sleadingprogrammeforinformationtransferbetweenbusinessandhighereducation.YourprojectwithICCwillbesupportedbyaregionalandnationaladvisorystructurebackedbyacomprehensiveonlineportal:www.ktponline.org.uk.

We�welcome�project�ideas�that�would�help�your�organisation�and�may�benefit�the�Creative�Industries�as�a�whole.�Partnerscanbepublic,privateorvoluntaryorganisations,includingmulti-nationals,SME’s,localauthoritiesandregisteredcharities.

Benefits - Leading�research:Researchers

cangiveyouknowledgeandimpartialadvicetomakeinformeddecisionsaboutyourbusiness/organisation.Socialscientistshavetheirfeetplantedonthegroundandengagewithdecision-makersacrosssociety.

- Access�to�innovative�ideas:Innovationisvitaltothelong-termsurvivalofmostbusinesses.ResultsfromKTPscanradicallyimproveservicedeliveryandefficiency.

- Adding�value�to�your�organisation:�Developyourbusinessfortoday’smarket.Acceleratetheresearchprocessandreducetheinvestmentrequiredtoprogressyourbusiness/servicegrowth.

- Having�an�influence:InaKTP,yourexperiencehelpsshapetheprojectdirection.Collaborationandpartnershipsofferexcellentopportunitiesfornetworkingandsharingideaswithacademicsfromdifferentfields.

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Through 2013, the Institute for Capitalising on Creativity (ICC) has funding from the Economic & Social Research Council to support 7 Knowledge Transfer Partnerships (KTPs).

Sample projects- Improvingexistingprojects- Identifyingcreativetalent- Benchmarkingsuccesses- ManagingriskandinnovationFormoreideas,seetableonpage5.

Processi. Identifyaspecificchallenge

orknowledgegapinyourorganisationthatcouldbesolvedwithresearch.

ii. DevelopandagreeaprojectproposalwithICC.ApplicationsareforwardedtoTechnologyStrategyBoardandcanbemadeatanytime.

iii. Ifprojectisapproved,workwithICCtorecruitaresearchAssociate,thenguideandmonitortheproject.Results,intheformofaKTPreport,arepublished.

Costs- Small-Med�Enterprises(lessthan

250employees):from£4,000fora10-weekproject,orfrom£20,000peryearfora2-yearproject.

- �Large�enterprises:from£6,000fora10-weekproject,from£30,000peryearfora2-yearproject.

Yourorganisationalsopaysoverheadcostsofyourparticipation(includingmanagementandsupervisorywork)plusanycapitalequipmentforyourorganisation’suse. WhatdoesthegrantforaKTPandthebusinesscontributionpayfor?ThelargestpartofaPartnershipbudgetistheemploymentcostofoneormoreKTPAssociatesandthecostofstafffromtheknowledgebasepartnerwhoaredirectlyinvolvedinthePartnership.Theremainderincludesprovisionforequipmentandtravelcosts,theknowledgebasepartner’sindirect

andadministrativecostsandcostsassociatedwiththepersonalandprofessionaldevelopmentoftheAssociate(s). FormoredetailsaboutKTPs,visitwww.ktponline.org.uk

What is the ICC?Scotland’scentreforteachingandresearchintheCreativeIndustries,theICCisaconsortiumof:- SchoolofManagement,

UniversityofStAndrews- DuncanofJordanstone

CollegeofArtandDesign,UniversityofDundee

- RoyalScottishAcademyofMusicandDrama(RSAMD),Glasgow

- InstituteofArts,Media&ComputerGames,UniversityofAbertay,Dundee

TheInstitutebringstogetherarangeofspecialistknowledgeinthecreativeindustries,providingexpertiseandawarenessofbusinesschallengeswithrecognitionofthedistinctivecharacteristicsofthecreativeindustries.

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Capitalising on Ideas, Networks and Business Opportunities: SampleProjectThemesforKTPs

Ideas

- Identifyingcreativetalent- Newproduct/services

development- Developmentofnew

IPcontent/IPcontentgeneration

- Experimentationstrategiesinconventionalbusiness,learningfromthecreativearts

- Client/designer/userco-productionstrategies

- Enhancingcreativeworking- Managingcreativeteams- Managingindependent

professionalpractitioners- Knowledgecustomization- Digitalizationandnew

productdevelopment

- Protectingintellectualpropertyrights

- Managingriskandinnovation

- Franchiseproduction,itsorganization,managementandcontrol

Networks

- Identifyingandestablishingnetworks

- Networkbuilding

- Networkdevelopment- Inter-organizational

collaboration- Exploitingdigitalization

fornetworkdevelopment- Developingdistribution

networks

- CollaborativestrategiestosustainSMEsandnetworksacrossdisparateareas

- Managingstakeholderrelationships

- Managingdispersedproductionsystems

- Creativeclustersandcreativityplatforms

- Creativecitiessupport- Cityandregionalsupport

forCreativeIndustries

Acquiring

Enhancing

Maintaining

Capitalizing

Markets

- Client/Audience/Marketanalysisandintelligencegathering

- Client/Audience/Marketpositioningandplacement

- Newmarketdevelopment- Evaluatingdemandsidestrategies

forculturalappreciation

- Exploitationofdigitalcapacityenhancingclient/audience/consumerdemand

- Enhancingculturalappreciation.Outreachandeducationprogrammes.Exchangeandinternationaltouring

- Marketingplanningandpromotion

- Developingalternativeincomestreams

- Valuationandevaluationofcreativeactivities

- Impactassessment- Assessmentofexcellence

Investment

- Businessstartupstrategies&businessplanning

- �SMEsupportservices- Learningbusinessskills- Enhancingcommercialawareness

andbusinessacumenamongcreativeartists

- Identifyingnewbusinessopportunities

- Accessingventurecapital- Benchmarkingsuccesses

- Businesssupportservices- Developingsustainablebusinesses- Collaborativebusinesssupport- Guardingagainstbusinessfailures

- Divestmentstrategies

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Institute for Capitalising on Creativity

Forfurtherdetailspleasecontact:

Professor�Barbara�TownleyInstituteforCapitalisingonCreativityUniversityofStAndrews,SchoolofManagementTheGateway,StAndrews,KY169SS

t: 44(0)1334462808f: 44(0)1334461998

coca@st-andrews.ac.uk www.capitalisingoncreativity.ac.uk

Featuredartists:NehaChoksi(page1),EmmaFlynn(page3)PhotographsbyEmmaFlynnandHenningBerthold

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