What do people look for in a holiday?

Using social media...FB and Twitter

Sustainable Tourism – Myth or Reality?

TARGETS:Define sustainable tourism.

Describe its goals.Unpack case study examples.

Real locations – potential tourism

gone wrong??

TASK – KENYA:

WHY VISIT KENYA?

PITFALLS?

OUTCOME HEAVY MIND MAP

Defining sustainable tourism...1987 – Rio Earth Summit (Again)

An industry committed to making a low impact on the

natural environment and local culture whilst helping to generating employment and

income for local people.

The WTTC Environmental Checklist• Lower waste and pollution.• Ensure availability of water supplies.• Transport.• Land use and planning management.• Involvement of communities in environmental

issues.• Partnerships for sustainable development.

A pyramid 7 – Ranking the AimsBeing informed of the culture, politics and economy of the areas visited.

Anticipating and respecting local cultures’ expectations and assumptions.

Contributing to intercultural understanding and tolerance.

Supporting local cultures by favouring businesses that conserve cultural heritage and traditional values.

Supporting local cultures by favouring business that conserve cultural heritage and traditional values.

Conserving resources by seeking out businesses that are environmentally conscious.

Using the least amount of local resources, particularly non renewable.

Companies

Customers

Case Study – Aldemar Hotels Greece

• Greek holiday chain – pioneer in working with local communities on environmental issues.

• Protecting water supplies.• Auto-deactivation of hotel rooms when guests leave.• Use of environmentally friendly materials.• Reduce packaging and paper waste.• Solar energy.• Sourcing local produce.• Tree planting campaigns.

What can you do on holiday – sustainability.

• Not requesting clean sheets.• Turning off electricity supply when not in

room.• Using Aldemar bags (eco friendly)• Turning off taps when shaving and cleaning

teeth.• Supporting local environmental groups.

Sustainable Tourism – Myth or Reality?

TARGETS:Define sustainable tourism.

Describe its goals.Unpack case study examples.

Research Homework

• Research an eco tourism destination.

What is eco-tourism?How are they eco-friendly?What has been done to ensure sustainability?