What does it mean to expand outreach and access in programming?

Shelley King-CurryBev Phillips

March 20, 2013

What is Civil Rights?

Civil Rights Outreach Activities in WNEP Staff Training and development Working with Partner Agencies and

other Programming Partners Outreach efforts toward protected

audiences and learners Compliance Activities Documentation

Yearly Training for all WNEP

Compliance efforts and laws Understanding Demographics and using data Best practices for all reasonable efforts for

providing outreach for protected audiences in program planning and delivery

Reporting expectations

Working with Partner Agencies and Program Partners

There are two important parts of this responsibility:

the requirement that all partners are informed about Cooperative Extension’s nondiscrimination policies, and

collecting information confirming that agency partners have similar policies and practices.

Civil Rights Outreach Efforts

Tools and Resources for Expanding Access: http://www.uwex.edu/ces/admin/crights/ http

://blogs.ces.uwex.edu/adv-diversity/policies-and-support-for-educators/

Documentation and examples: Civil Rights Files

Compliance Activities

Office Posters (3) Non-Discrimination Statements on materials for

public use Disability Accommodations Materials in languages other than English Handling Complaints

Documentation about Audiences Reached

Data Collectiono Direct educational programmingo Mailing Listso Advisory Groups

Civil Rights Reportingo Chart Io Chart 2

Expanding Access in Your Programming?

Deepening Understanding of your County Population

Determining Potential Audience that includes protected groups and underserved learners

Outreach strategy that includes all reasonable efforts (intentional activities)

Deepen Understanding of the Population Demographic data sources Use needs assessments and surveys Use county and city maps Use information from partner and

advisory groups Information from funding sources and

other governmental agencies Study the literature and research the

support program content

Demographic Data Sources

Poverty Rates for Selected Age Categories by Race & Ethnicity, ACS 2007-2011 5-year estimates – to be posted on APL

Poverty Data for Selected Race/Ethnicity Groups, 2006 – 2010 American Community Survey:   http://apl.wisc.edu/tract_maps.html Adults only.

FoodShare Unduplicated Recipients Served by Agency by Calendar Year: http://www.dhs.wisconsin.gov/em/rsdata/index.htm

Student Demographic Data from DPI: http://data.dpi.state.wi.us/data/, is very straightforward.

Determining Potential Audience for WNEPDeepen understanding of population

eligible for WNEP in your county(s)Use program planning process and

relationships with protected audiences to determine issue your programming can address

Clarify your program goals or focus

Determining Potential Audience for WNEP Identify who can be impacted (youth,

adults, seniors, etc.) Identify the demographics of this

audience using available data sources Determine how many total learners you

can realistically reach Come up with a strategy to reach the

protected and underserved audiences in this potential audience

What is all Reasonable Efforts? Specific activities used to reach your intended audience

Personal contacts made in person, email, phone about your program

Collaborations with other organizations and Partners (internal and external)

Press releases Announcements on radio, newspaper, social

media about your programming Marketing efforts Efforts made to reduce barriers for program

participation

QUESTIONS?