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http://kevinoefelein.com In case you missed it, something amazing happened yesterday… A man named Felix Baumgartner sky dived from the edge of space—24 miles high. As if it’s necessary to tell you, that was a record. Also setting a record was the fact that he reached speeds of up to 834 miles per hour and actually broke the sound barrier. All pretty impressive… But what’s it have to do with growing your business? Probably nothing! But maybe you could find some things. The fact is, this was a pretty amazing achievement, years in the making. And while this jump was delayed for almost a week, it ended up occurring on a pretty special day, 65 years to the day after Chuck Yeager first broke the speed of sound in a plane. It was a pretty special anniversary, indeed. In that vein, here’s a list of some of the most important events in marketing history: 1872: Aaron Montgomery Ward produces the first mail-order catalog for his Montgomery Ward mail order business. 1887: Asa Chandler creates the world’s first coupon , deriving it from the French word “couper,” meaning “to cut.” 1905: John E Kennedy pens “Reason-why Advertising” and introduces the notion of advertising as “salesmanship in print.” 1917: The Direct Mail Advertising Association is established. 1923: Claude C Hopkins writes “Scientific Advertising.” 1928: Third class bulk mail postage rates are established. 1988: The first use of commercial email on the Internet. 1995: Yahoo! And AltaVista become the world’s first internet search engines. Anyway, I’ve got to run. I know I left off a few major events, but we’ll see if we can do better next time.
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What I Learned from
Yesterday’s Record
Breaking Sky-Dive
What I Learned from Yesterday’s Record…
In case you missed it, something amazing
happened yesterday…
What I Learned from Yesterday’s Record…
A man named Felix Baumgartner sky dived from the edge of space—24 miles
high.
What I Learned from Yesterday’s Record…
As if it’s necessary to tell you, that was a record.
What I Learned from Yesterday’s Record…
Also setting a record was the fact that he reached
speeds of up to 834 miles per hour and actually broke
the sound barrier.
What I Learned from Yesterday’s Record…
All pretty impressive…
What I Learned from Yesterday’s Record…
But what’s it have to do with growing your business?
What I Learned from Yesterday’s Record…
Probably nothing! But maybe… if you’re paying
attention, you just might be able to find a few things.
What I Learned from Yesterday’s Record…
The fact is, this was a pretty amazing achievement, years in the making.
What I Learned from Yesterday’s Record…
And while this jump was delayed for almost a week, it ended up occurring on a
pretty special day, 65 years to the day after Chuck
Yeager first broke the speed of sound in a plane.
What I Learned from Yesterday’s Record…
It was a pretty special anniversary, indeed.
What I Learned from Yesterday’s Record…
In that vein, here’s a list of some of the most important events in marketing history:
What I Learned from Yesterday’s Record…
1872: Aaron Montgomery Ward produces the first
mail-order catalog for his Montgomery Ward mail
order business.
What I Learned from Yesterday’s Record…
1887: Asa Chandler creates the world’s first coupon ,
deriving it from the French word “couper,” meaning “to
cut.”
What I Learned from Yesterday’s Record…
1905: John E Kennedy pens “Reason-why Advertising”
and introduces the notion of advertising as
“salesmanship in print.”
What I Learned from Yesterday’s Record…
1917: The Direct Mail Advertising Association is
established (now known as the DMA – Direct Marketing
Association.
What I Learned from Yesterday’s Record…
1923: Claude C Hopkins writes “Scientific
Advertising.” (The absolute greatest book ever written on the topic of marketing, selling, and advertising)
What I Learned from Yesterday’s Record…
1928: Third class bulk mail postage rates are
established.
What I Learned from Yesterday’s Record…
1988: The first use of commercial email on the
Internet.
What I Learned from Yesterday’s Record…
1995: Yahoo! And AltaVista become the world’s first internet search engines.
What I Learned from Yesterday’s Record…
Anyway, I’ve got to run. I know I left off a few major events, but we’ll see if we can do better next time.
Have a GREAT DAY!
Until Next Time…
Until next time,
Kevin Oefelein
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