Download ppt - What I learned from Yesterday's Record Breaking Sky-Dive

What I Learned from

Yesterday’s Record

Breaking Sky-Dive

What I Learned from Yesterday’s Record…

In case you missed it, something amazing

happened yesterday…


A man named Felix Baumgartner sky dived from the edge of space—24 miles

high.


As if it’s necessary to tell you, that was a record.


Also setting a record was the fact that he reached

speeds of up to 834 miles per hour and actually broke

the sound barrier.


All pretty impressive…


But what’s it have to do with growing your business?


Probably nothing! But maybe… if you’re paying

attention, you just might be able to find a few things.


The fact is, this was a pretty amazing achievement, years in the making.


And while this jump was delayed for almost a week, it ended up occurring on a

pretty special day, 65 years to the day after Chuck

Yeager first broke the speed of sound in a plane.


It was a pretty special anniversary, indeed.


In that vein, here’s a list of some of the most important events in marketing history:


1872: Aaron Montgomery Ward produces the first

mail-order catalog for his Montgomery Ward mail

order business.


1887: Asa Chandler creates the world’s first coupon ,

deriving it from the French word “couper,” meaning “to

cut.”


1905: John E Kennedy pens “Reason-why Advertising”

and introduces the notion of advertising as

“salesmanship in print.”


1917: The Direct Mail Advertising Association is

established (now known as the DMA – Direct Marketing

Association.


1923: Claude C Hopkins writes “Scientific

Advertising.” (The absolute greatest book ever written on the topic of marketing, selling, and advertising)


1928: Third class bulk mail postage rates are

established.


1988: The first use of commercial email on the

Internet.


1995: Yahoo! And AltaVista become the world’s first internet search engines.


Anyway, I’ve got to run. I know I left off a few major events, but we’ll see if we can do better next time.

Have a GREAT DAY!

Until Next Time…

Until next time,

Kevin Oefelein

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