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JAGTAG\'s enable rich media experiences from ANY mobile phone! Bring Retail, POS, Events, Magazine Ads, or Outdoor Ads to life with JAGTAGs.
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©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRET
MOBILE PLATFORM
Tuesday, January 11, 2011
©2009 JAGTAG, INC. | CONFIDENTIAL AND SECRET
JAGTAG delivers rich multimedia directly to both smartphones AND standard phones
Every camera phone works instantly with no app download, internet access or special sign-up required
Delivers optimized content for each devices capabilities, ensuring each user receives the best possible experience
Enables immediate opt-in for CRM enrollment, sweepstakes, instant win and on-going mobile communications
Measures relative source media effectiveness
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WHY ?
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Tuesday, January 11, 2011
©2009 JAGTAG, INC. | CONFIDENTIAL AND SECRET
Consumer out in the world
Encounters brands physical or online marketing property offering content sent immediately to mobile
Requests content by taking picture of JAGTAG on object
Texts, emails or tweets picture to JAGTAG
Receives video, audio, graphics, immediately back into mobile phone
HOWDOESWORK ?
Tuesday, January 11, 2011
©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRET
HOW DOES AHOWDOESWORK
Enables
Execution of program requirementsImage of the JAGTAG
Receives
Phone number, email or twitter address
Immediate entry to sweepstakes, CRM,loyalty and membership programs
Phone model and tech capabilities Optimized multimedia for every device
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Tuesday, January 11, 2011
WHAT CAN YOURBRAND DELIVER TOEACH PHONE? VIDEO
AUDIOIMAGES
COUPONS
SOCIAL MEDIA
ALERTS
SLIDESHOWS
LINKSRINGTONES
WALLPAPERS
SPECIALS
PROMOTIONS
SWEEPSTAKES
DEMOS
CRMETC...
STANDARD PHONES MMS WITH MULTIMEDIA CONTENT WITHOUT HAVING TO ACCESS THE MOBILE WEB OR SPECIAL DOWNLOADS73.8 % OF ALL MOBILE USERS
IPHONES & ANDROID MMS, EMAIL OR TWEET CONTAINING UNLIMITED MULTIMEDIA CONTENT AND LINKS TO MOBILE WEB ASSETS AND APPLICATION DOWNLOADS13.0% OF ALL MOBILE USERS
OTHER SMARTPHONESMMS, EMAIL OR TWEET WITH MULTIMEDIA CONTENT AND LINKS TO MOBILE WEB ASSETS AND APPLICATION DOWNLOADS13.2% OF ALL MOBILE USERS
Tuesday, January 11, 2011
©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRET
IN-MARKET EXAMPLES
Tuesday, January 11, 2011
©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRET
SPORTS ILLUSTRATED - 2010 SWIMSUIT EDITION
The nation’s premier print media event, SI Swimsuit chose JAGTAG to deliver 6 high quality videos of Swimsuit Models to reader’s mobile phones.
-Mobile content was sponsored by TROJAN
-Over 120,000 engagements and climbing
-76% of requests are Standard Phones users-24% of requests are Smartphones users, of which 15% are iPhones
Tuesday, January 11, 2011
©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRET
UNILEVER - AXE TWIST
JAGTAG enabled Axe to deliver entertaining video content to its audience via otherwise-static print mediums. JAGTAGs appeared in nine national magazines, including GQ, Maxim and Men's Fitness; in sample packs distributed on college campuses and Six Flags theme parks nationwide; and in handouts and signage in movie theaters. Users received videos featuring comedians from Axe’s Twisted Humor Comedy Tour on their mobile phones.
National Cinemedia commissioned an independent study on the effectiveness of the in-theater portion of the campaign. The study tested JAGTAG activated materials vs. non-JAGTAG materials and found:
-JAGTAG raised unaided brand recall by 63%
-JAGTAG increased intent to purchase by 33%
Tuesday, January 11, 2011
©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRET
20TH CENTURY FOX HOME ENTERTAINMENT - AVATAR DVD RELEASE
Fox wanted to build its mobile CRM database and deliver Avatar video to in-store shoppers.
JAGTAGs were included on POS displays in Best Buy and Kmart, and used in Best Buy’s JAGTAG in-store magazine. Users weredelivered an Avatar video and 21% of participants opted in to Avatar’s mobile CRM program.
Tuesday, January 11, 2011
©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRET
BOMBAY - ON- AND OFF-PREMISE ADS
Bombay believed potential customers often do not know cocktail recipes for drinks using Bombay Sapphire.
JAGTAGs were included on case cards, table tents and tear pads to deliver Bombay Sapphire cocktail recipes and videos to potential customers.
Tuesday, January 11, 2011
©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRET
NINE WEST VINTAGE AMERICA - INTEGRATED CAMPAIGN
Nine West and JAGTAG joined forces to support the Joss Stone for Nine West Vintage America Collection line. Nine West’s objective was to connect with customers through a user-friendly mobile campaign with ongoing, relevant communications.
JAGTAGs were included on shoeboxes (Nine West was the first brand to include a JAGTAG on packaging), on store posters, in a Lucky magazine ad, and on its website. Users are entered into a sweepstakes to win Joss’ look, and the first 2,500 to send in the JAGTAG also receive a free music download of one of Joss’ new songs. All users receive a total of seven messages - text messages from Joss about the collection and reminders about Fashion Night Out, style tip videos on how to wear the boots in her collection, and behind-the-scenes footage from her Lucky photo shoot.
Tuesday, January 11, 2011
©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRET
DUANE READE - MOBILE CIRCULAR
Duane Reade’s weekly store circular is only available as a printed piece in newspapers, where it is often not read and not available to consumers when they need it.
Using JAGTAG, Duane Reade made its circular available to consumers anytime, anywhere. From locations throughout New York City, consumers could get the savings delivered directly to their mobile phone inbox, where the savings remain, for access anytime.
Tuesday, January 11, 2011
©2010 JAGTAG, INC. | CONFIDENTIAL AND SECRET
MOBILE PLATFORM
Tuesday, January 11, 2011
