What is Localgiving.com?

Offered throughout the Community Foundation Network as a fundraising tool for voluntary and community groups

Mission: To provide local charities and community groups with the technology to raise money, awareness and support online.

Webpages and web tools necessary to;

• Enable sustainable fundraising online• Provide new sources of funding and support• Engage with the local community

Localgiving.com’s Achievements

UK wide since 2012

First online fundraising website where non-registered charities can benefit

from claiming Gift Aid

Over 2500 charities and community groups on the website

Over £2.5 million to charities and community groups

Successful Match Fund promotions have been run across the UK including

the current “Grow your Tenner campaign”

How do you currently fundraise?

How do you get money at the moment?

Do you have any individual donors and how do you reach them?

How do you communicate with your donors?

Do you get Gift Aid?

Do you use online fundraising?

Benefits of Localgiving.com

For charities and community groups

Facilities to easily accept donations - A webpage with a clear ‘call to action’

Automated Gift Aid on donations even if not registered with the Charity Commission

Supporters can easily find and support charities by location, cause or the people they can help

New sources of funding, access to a community of supporters who can ‘favourite’ a charity and donate

Space to advertise your needs, including volunteer vacancies

Local and UK wide promotions

Webpages that are easy to complete and update at any time

Training materials and support to help you with your fundraising and supporters to donate

Communicate with donors by sending a Thank You through your account or an E-Card

How does it work?

To register with Localgiving.com, you will need to be invited by your local Community Foundation or Localgiving.com

Cost

• Free 3 month trial with no obligation to continue

• After this period, there will be a £60 annual fee, plus VAT (£12)

• Works out at £6 per month, which is less than £1.50 per week

The free trial gives you the chance to see the benefits of fundraising on Localgiving.com for yourself!

How is a donation distributed to you ?

Fees:

• 2% for the average credit or debit card fee (1.4% + 20p)

• 2% to the local Community Foundation as a charitable donation

• 3% to Localgiving.com as a processing fee

£30 DONATION EXAMPLE WITH GIFT AID:

Donation £30.00- 2% average card fee  £ .62       + 25% Gift aid £ 7.50- 5% CF/LG fees £  1.88 - =       £35.00 to the Charity or Community Group

Online Fundraising: What it is and isn’t

Online Fundraising is NOT: Online Fundraising is:

Just having a donate button on your website

A set of tools to build a community of support around your organisation

An easy way of getting money from people you don’t know

A way of helping your current and future supporters engage with and support your work

Posting a project on a site like Localgiving.com and expecting people to find it

A mechanism through which your supporters can easily and efficiently support your organisation – both with money and other kinds of non-financial support and engagement

A substitute to your other fundraising A key component of a diverse funding strategy incorporating different methods of income generation

How can I fundraise on social media?

• Direct existing supporters to donate online

- Use it to announce fundraising events and campaigns

- Update your Facebook Status or Tweet your Localgiving.com link (as well as including your web address on the Information page to help drive more traffic)

• Maintain an interactive relationship with supporters

- Keep supporters informed with regular updates and pictures

- If you do not interact with followers they will lost interest!

• Build a network of new supporters who could potentially donate

- By asking your friends to ‘donate’ their status or Retweet your message, you will reach new audiences

Creating an attractive page for donors

Good quality images showing volunteers, staff, and/or beneficiaries

Donationsuggestionsfor supporterswith examplesof how they could help

The causes you work with, where donors search and find you

Keep your page up to date with your latest projects, events and activities

Summary of your organisation with specific examples

Driving online traffic to your webpage

The first step is to make it as easy as possible for your potential supporters to donate. The following steps require minimal effort and are free!

• Include your direct web address in your email signature

• Use the Localgiving.com buttons - These can be inserted into your website, newsletters or email signature so the viewer sees the image and can click on to be directed to our webpage to donate. You can find these in your account under “My Promotions”.

Add an email signature

Promote your direct web address by putting it on your marketing materials and by adding it to your email signature.

The link to your webpage

Your direct web address

Your direct web address will always start with www.localgiving.com/ followed by the name (or acronym) of your charity.

For example: www.localgiving.com/yourcharity

Supporters will be able to find your Localgiving.com webpage quickly and easily by typing your direct web address into their internet browser, or by clicking on your link.

Tell your immediate network

The majority of potential supporters are not going to find your page unless you show them where your Localgiving.com webpage is.

.

Have your friends reach out –

Word of mouth is the most powerful motivator, so encourage your loyal supporters to reach out and help you get new supporters.

Continuously build your supporter database

Treat your database as a valuable asset!

People inside your organisation

People outside the organisation

Staff Donors and Supporters

Volunteers Members of partner organisations and professional contacts

Board Members Beneficiaries

Trustees Anyone who has expressed an interest in the organisation

Consider Data ProtectionDo ask for your members' permission to contact them. This should be clearly recorded on the database.

Email marketing

• Put your charity’s logo at the top of the page

• Personalise by addressing the newsletter to the supporter by name

• Add a link to your charity’s Facebook, Twitter and Localgiving.com pages to the newsletter

• Include photos of your charity with the newsletter

Send your supporters newsletters via email to keep them updated on your charity’s work (or ask a volunteer to help)!

Summary

• Make sure your Localgiving.com webpage is attractive and up to date

• Tell your existing supporters about your webpage

• Engage with your current and new networks online via social media and email

• Incorporate online fundraising into existing methods

• Thank your donors to begin a long-term relationship

We’re here to help!

If you have any questions, please contact your local Community Foundation through the Community Foundation Network

www.communityfoundations.co.uk

Or you can contactLocalgiving.com by: Email: help@localgiving.comTelephone: 0300 111 2340

Their office hours are: 9.30am to 6pm Monday to Friday