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What is Marketing?
DO NOWWhat were your activities before and after school yesterday? How did marketing affect your activities?
Products vs. Services
■Marketing applies to both products and services.
■What are the differences between products and services? What are examples of each one that you purchase?
■Are there companies that provide a product and service simultaneously?
The Marketing Concept
What is usually a company’s primary goal?
The Marketing Concept
The Marketing Concept1. Customer satisfaction should drive the marketing process.
• What products and services are you loyal to? Why?
2. Marketing process should be driven by the entire company
• Every decision should be made with the customer in mind. Why?
3. Profit is equally important as customer satisfaction.
• What is profit? What happens if a company doesn’t have profit?
Marketing vs. Product Orientation
The Customer/Marketing Orientation
■Give an example of a recent purchase you made where it wasn’t a single transaction, but part of an ongoing relationship with the seller.
■What has the seller done (or could do better) to strengthen your relationship and increase the possibility of a future purchase?
Design The Perfect Beverage■ Get into groups of 3. One person must write or type
your answers.
■ Create your “perfect” drink if you had an unlimited budget.
■ Answer the following questions:– Describe your drink. What are it’s ingredients?– What is the name? – What would the logo look like?– What is the price?– What will the bottle/container look like? Is it glass or
plastic? Colors? Shape?– Who is your target market (who is your ideal customer)?– How will you promote it?
■ You will present to the class