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P AI Productive Access, Inc. 1.800.693.3110 U.S. & Can +1.714.693.3110 International What is What is mTAB mTAB

What is mTAB?

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Overview of Productive Access, Inc's (PAI) service for the management and analysis of survey data in a corporate environment.

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Page 1: What is mTAB?

PAI Productive Access, Inc.1.800.693.3110 U.S. & Can+1.714.693.3110 International

What isWhat is

mTABmTAB

Page 2: What is mTAB?

PAI Productive Access, Inc.1.800.693.3110 U.S. & Can+1.714.693.3110 International

mTAB isan easy to use software tool designed for ad-hoc analysis of survey research data

Page 3: What is mTAB?

For Over 20 Years,the mTAB Service

Has Been the PreferredCustomer Insights Solution

of Fortune 500 Firms

Page 4: What is mTAB?

Who TRUSTS mTAB

Page 5: What is mTAB?

Our Partial Client ListOur Partial Client List

Page 6: What is mTAB?

Global mTAB Customer Base In Multiple IndustriesmTAB Customers On Six Continents

Page 7: What is mTAB?

Users

‘s Current Subscriber Count

15,000Exceeds

Page 8: What is mTAB?

Customer Testimonial

“One of the great things about [mTAB] is that byputting data into mTAB it’s so easy to make that data

available to many, many people around the company,instead of having to move files around or train

other people on more complicated applications, andit is accessible to everyone. We can take a group ofnon-technical marketing analysts and put in their

hands a lot of data they can manipulate very quickly.”

Source: Quirk’s Marketing Research Review – July / August 2008

Page 9: What is mTAB?

Customer Testimonial

“People are pretty impressed with howsimple it is, especially people who do thesame kinds of things in other applicationsand recognize how something that might

take them 10 minutes in another application,they can do in 30 seconds in mTAB.”

Source: Quirk’s Marketing Research Review – July / August 2008

Page 10: What is mTAB?

Customer Testimonial“The whole power of [mTAB] is the speed

by which you can do these tasks. If it takesyou too long to figure it out, you might

never get to the results you want. If I havemTAB and can figure it out in minutes,

I can probably come up with betteranswers than I would over the course

of hours or days.”

Source: Quirk’s Marketing Research Review – July / August 2008

Page 11: What is mTAB?

No Data Set Is Too Big For

Page 12: What is mTAB?

Handles An UnlimitedNumber Of Respondents

Page 13: What is mTAB?

mTAB’s UnlimitedSurvey Size & Complexity

Number of Respondent Cases

Surv

ey C

omp

lexi

ty

Competitor A

Competitor D

Competitor C

Competitor B

Competitors are limited bythe number of respondentsand complexity of a survey

mTAB’s ability to handlecomplex studies and

large respondent countsis off the charts

Page 14: What is mTAB?

mTAB’s UnlimitedSurvey Size & Complexity

Number of Respondent Cases

Surv

ey C

omp

lexi

ty

Application A

Application D

Application C

Application B

Millions of RespondentsMillions of RespondentsThousands of QuestionsSupports Multiple ResponseSupports Multiple Response & Hierarchical Questions & Hierarchical QuestionsSupports Analysis of Unstructured (Verbatim) QuestionsMerge Secondary Data SourcesMerge Secondary Data Sources (CRM Data, 3rd Party Segmentation...) (CRM Data, 3rd Party Segmentation...)

Page 15: What is mTAB?

How mTAB WorksHow mTAB Works

Page 16: What is mTAB?

...Simply Providea Data File inAny Format

For mTABConversion...

Page 17: What is mTAB?

The Data Fileis ConvertedInto an mTABDatabase

Page 18: What is mTAB?

Drag Your Questions Into Rows & Columns...

Page 19: What is mTAB?

StartGaining NewInsight IntoYour Data

Page 20: What is mTAB?

Results AreDisplayed ina FamiliarSpreadsheetFormat

ConvenientlyExportResults toExcel

Page 21: What is mTAB?

mTAB’s ExtensiveCollection of Easy-to-Use

Analytical FeaturesEnhances the Analysis

of Survey Data

Page 22: What is mTAB?

Simultaneously SortEach Column’s AttributesIn a Single Spreadsheet

Analysis

Page 23: What is mTAB?
Page 24: What is mTAB?

ConditionalFormattingAutomaticallyHighlights theCell Values ofInterest

Each Brand’sHighest &Lowest RatedAttributes AreHighlighted

Page 25: What is mTAB?

Identifying &Calling OutStatisticallySignificantResults is asSimple as aMouse-Click

Page 26: What is mTAB?

Combine the Analysis ofSTRUCTURED and UNSTRUCTURED

Survey QuestionsWith mTAB’s VERBATIM Report

Add Classification and SentimentCoding to Structured Questions to

Further Enhance the Analysisof the Survey

Page 27: What is mTAB?

Merge & Analyze Open-Ended ResponsesBy Columns with mTAB’s Verbatim Report

Page 28: What is mTAB?

mTAB’s Verbatim Tag Cloud Displays the Most Frequently Occurring WordsClick Any Word & Continue to Drill-Down Into the Verbatim Report

Page 29: What is mTAB?

Easily Trend Multiple Years of Data In One RunAccepts Files From Multiple Data Providers

Quickly Perform Statistical AnalysisSupports Analysis Of Unstructured (Verbatim) Responses

No Project Is Too Complicated

Fit All Of The Pieces Together With mTAB

Page 30: What is mTAB?

Use Your Time Wisely,Use mTAB

mTAB Is the OnlyCompletely TurnkeySolution

Gain New InsightNo Software to Install,No Data to Manage,No Complex Training

Page 31: What is mTAB?

Use Your Time Wisely,Use mTAB

mTAB Is the OnlyCompletely TurnkeySolution

Focus On Analyzing Your DataInstead of Maintaining It

Page 32: What is mTAB?

Visit www.paiwhq.com to Learn MoreAbout mTAB or for a No Obligation Trial,

Call Productive Access Now

Ask Us About OurmTAB Partnership Program

PAIProductive Access, Inc.

US / Can 1.800.693.3111International +1.714.693.3110

[email protected]