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What is SEO?
“SEO, is marketing to people that are already searching online for the products and services that you offer”
3 Main components of SEO:
1) Finding the right keywords that your customers are searching for
2) Using those keywords on your website in all the right places
3) Building backlinks on other websites that point back to you
http://www.typeurlhere.com
Google’s 200 Ranking Factors
Anatomy Of A Google Search
Keyword Research
Google Keyword Tool
https://adwords.google.com/KeywordPlanner
How to do Keyword Research
o Identifying keywords:
● Think like a customer
● Google keyword planner
● Check the competition
● How many competitors?
● Search allintitle: keyword
Lazy Man Keyword Research
Keyword Prospecting
o You need a map to help you find your way in the sea of keywords.
o That’s where creating a spreadsheet will help.
Where to Use Keywordso Just about everywhere
o Page titles and descriptions
o Website content
o Use keyword 2x every 100 words. NO more than 3%.
o Image names and alt text tags
o Urls of inner pages
Naming Your Images
o An image is invisible to Google besides the file name, alt text
tags were developed to help blind people.
o Keyword-keyword-keyword.jpg like:
o naperville-wedding-photographer-riverwalk-bridge.jpg
o Not an underscore or a space between keywords.
o Google does not index exif data (yet)
Top Results For Naperville Wedding Photographer
o Naperville-river-walk-wedding-planning-photos-gorgeous-bride-and-groom-classy-
wedding-gown-nature-Illinois-photographer-Angel-Eyes-Chicago-Hilda-Burke.jpg
o Page Url http://www.angeleyesphotographyblog.com/2012/04/23/naperville-
illinois-wedding-photography-meg-and-andy-on-the-riverwalk-photo-of-the-week/
Content Creation
Content is King
o Focus on keywords, but remember to write for your
audience
o Describe what you do using the keywords found
o http://www.designandpromote.com/what-is-the-best-
keyword-density-for-seo/
o Don’t forget to tell people what you do.
Build Your Website Deeper
o Add more content
o Photo galleries
o Landing pages
o Blog posts
o Photography success stories and behind the scenes shots
o Name all images with a keyword before adding on to site.
o Write original expanded photo descriptions.
o Don’t use manufacture’s descriptions. (duplicate content).
o Client Story: Clementine Beauty
E-Commerce Websites
o Attention Grabbing Header
o Information is clear and scanable text (more
than 500 words)
o Keep outbound links to a minimum
o Includes testimonials and case studies to
help connect dots between discovery and
purchase
o Make buttons and calls to actions stand out
o No more than 4 fields on forms
What to Include in a Landing Page
Why Every Website Needs a Blog
o Blog your way to the top by implementing SEO
keywords on each post
o Shows you as an expert in your field
o An educational element for visitors: blogs give useful
content that inspires people to share (and gain a
backlink from).
o Search result rankings differ between mobile devices and desktop computers.
o The latest Google update (a.k.a mobilegeddon): Google has decided that if your website is not mobile friendly, then it’s not going to rank you #1 for mobile searches.
Is Your Website Mobile Friendly?
o A call to action should be on every landing page to
guide visitors down a path and compel them to take
a next step.
o You’ll need a good contact form on your website.
And dress up with calls to actions like: fill out this
form to schedule a consultation or Contact Me.
Call to Action
Building Backlinks
What is a backlink?
Backlink = a link from another website that links to your website
o Your website should be the hub of information
o Why backlinks are important:
o A vote or citation in Google’s eyes
● Backlinks to your site show trust
● All things being equal, the site with the most backlinks wins (#1 in Google)
The Importance of Backlinks
Link juice = the authority in Google, flows in and out of links
o Get backlinks from relevant sources. Pages with many links
have less authority.
o Avoid linking to other websites from your site
o Where to get backlinks:
How to Get Backlinks
• • •
• • •
Mobile SEO
o Google Analytics
o Statcounter
o Majestic SEO – checks backlinks
o SEMrush.com – Check competitors
o http://tools.seobook.com/firefox/seo-for-firefox.html
o Do searches but in a private window
Analytics & Tools
o http://www.vaughngarnerphotography.com
o http://kfrenchphoto.com/
o http://www.chicagophotographers.org/
o http://stevekoophotography.com/
Some Examples
o Zenfolio – Not SEO Friendly
o SmugMug – Good but costs $
o Flickr – Free, ugly and can’t sell photos
o WordPress – Best for making an SEO friendly
website, integrated blog and many photo gallery
plugins
o Others?
Online Photo Galleries
o For more than 8 years we have
been creating engine optimized
websites that convert more
visitors into customers.
o When you work with us, you
work with a team of experts in
graphic design, marketing,
search engine optimization and
social media.
ABOUT DESIGN & PROMOTE
o https://yoast.com/photography-seo/
o http://googlewebmastercentral.blogspot.com/2012/04/1000-words-about-images.html
o http://www.foregroundweb.com/blog/seo-guide-for-photographers/
o http://www.photoshelter.com/resources/seo-for-photographers-2015
Resources
