3) What kind of media institution might distribute your media product

and why?

My magazine- Stream 40, might be distributed my Bauer Media Group.Bauer Media operate in 15 countries worldwide, and has a worldwide circulation of magazine titles amounts to 39 million a week, so it has a very large distribution network. Meaning that if my magazine was distributed by Bauer it is likely to be successful and bought all over the world.

Bauer owns many magazines, including car magazines, women magazines, garden & home magazines, and celebrity magazines. This shows that Bauer is extremely successful in distributing and owning magazines. So if Stream40 was owned by them, they would increase the sales and make my magazine bought around the world.

Bauer Media only owns two music magazines and they are Kerrang! and Q. They also have a radio station for the two magazines as well.

Q magazine

Unlike Q, my magazine is not about rock ad roll but is a chart magazine. It also is released weekly, unlike Q which is released monthly. This tells me then, that Bauer media group, doesn’t distribute a music magazine which genre is chart music, so there is a gap in their market to own one. By filling the gap in the market, they will own music magazines that’s genre are a wider variety of things. This means that there is more choice for the audience, so those who enjoy chart music will buy the magazine, which will produce more money for Bauer Media. Q magazine is for 25+ years, which is above the target audience for Stream40, this suggests that Bauer Media doesn’t target at the younger audience, but by doing so they will be increasing their profit.Q magazine is extended through online/radio and unique events. Stream40 is a magazine that would also be able to extend to these, so it would be a good magazine to distribute as it can extend as it becomes more popular.

Karrang magazine

Karrang is the other music magazine that Bauer media group distributes. My magazine Stream40 is a completely different genre to Kerrang which focus’ on music from EMO to Thrash. This again suggests that Bauer Media has a gap in the market, where if they distribute a chart magazine is will become a huge success.Stream40, similarly to Kerrang, focus’ on a younger audience, so it proves that Bauer Media is a successful distributer no matter that target age. Kerrang, is also released weekly, which provides a competition for Bauer Media every week.

Bauer Media group also owns lots of radio stations. A few of them are stations that deal with chart music. This suggests that if they have a few chart music radio stations, they must have a lot of listeners, therefore they should have a chart magazine which would get a lot of readers.If my magazine did get distributed by Bauer Media group, it could then be developed in to a radio station as well. As they publish more than one chart music radio station, it shows that they are creating competition between them, because they still get income for which ever gets listened to most.

Disadvantages