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© Constant Contact 2014
Social Media MarketingGrowing Your Business in the
Digital Marketing Age
© Constant Contact 2014ruleofthumbbiz.com2
Why are we here today?
3
You are not alone
of small businesses 54%
of nonprofits57%
Source: Constant Contact NonprofitPulse Survey
Source: Constant Contact Small Business Survey
need help with social media marketing.
need help with social media marketing.
4
Concerns?
I’ll never have millions of fans.
Social media looks really interesting,
BUT…
I don’t know what to say on social media.
Using new marketing tools
sound great, BUT…
I’ll never have a dedicated staff to do it right.
Reading what’s being said sounds
useful, BUT…
I just don’t have the time to stay current.
I hear about new tools and networks every day, BUT…
ruleofthumbbiz.com5
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
10%
2008
% of small businesses using social media marketing
ruleofthumbbiz.com6
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
87%
2013
% of small businesses using social media marketing
ruleofthumbbiz.com7
What you do have is powerful
Loyal, happy customers
An excellent experience
Interesting and important things to say!
8
Agenda
Why use social media?
The top 5 social networks
Get started today
Why use social media? | Top 5 social networks | Get started today
Why use social media?
Your competitors are social
Nonprofit
93%
Source: Nonprofit Social Networking Benchmark Report
86%
B2C
Source: Uberflip
87%
B2B
Source: Clearpoint Agency
Why use social media?
It influences decisions
55%
Source: Fedelta
share purchases on social networks
68%
Source: MDG Advertising
learn more about a charity if they see a friend posting about it
74%
rely on social networks to guide purchase decisions
Source: Fedelta
12
Why use social media?
Engagement is the new word of mouth
13
Why use social media?
ENTICE to stay in touch
ENGAGEPeople
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!”EXPERIENCE
Why use social media? | Top 5 social networks | Get started today
15
Top 6 social networks
Which social media? The top networks
TwitterLinkedIn
Google+Instagram
16
Top 6 social networks
All
Primary Audience
Useful, interesting, informative
content
Looking For
Sharing text, photos, videos and
reaching a large audience
Best For
B2B, B2C, nonprofit
Used By
17
Top 6 social networks
18
Top 6 social networks
Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought leadership
Best For
Mostly B2B
Used By
19
Top 6 social networks
20
Top 6 social networks
Young adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and original and
curated content
Best For
B2C, nonprofit
Used By
21
Top 6 social networks
22
Top 6 social networks
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sharing visual content for products,
how-to, e-books
Best For
B2C
Used By
23
Top 6 social networks
24
Top 6 social networks
Young Adults
Primary Audience
Photos of People & Products
Looking For
Sharing visual content for products,
adding links to website, blog
Best For
B2C
Used By
25
Top 6 social networks
26
Top 6 social networks
Google+
Men, students, software developers
Primary Audience
Links, photos, video, news, blog
posts
Looking For
Increasing your searchability and
expertise
Best For
B2B, B2C, nonprofit
Used By
27
Top 6 social networks
Google+
28
Facebook LinkedIn Twitter Pinterest Instagram Google+
AllBusiness
FocusedAll
Mostly
Women
Young
Adults
Mostly Men
IT & Mktg
Sharing,
text, photos
& links
Sharing
news,
product info,
testimonials
Sharing text,
news,
photos &
links
“Pinning”
photos,
videos &
images
Photos
of people
& Products
Sharing,
text, photos
& links
Engage
Increase
Visibility
Large
Audience
Thought
leadership;
Groups
and
Comments
Retweets,
Influencers
&
Reputation
Building
Sharing
products,
how-to/tips,
e-books,
Ideas
Link to
products or
website,
Likes &
Comments
Better SEO
& Reputation
Building
Break Time
Why use social media? | Top 5 social networks | Get started today
30
Start with Facebook
Get started today
Tip 1:
32
Page vs. profile
Facebook.com/pages/create
Fill out info
Add logo and cover photo
Create your page
Get started today
Tip 2:
33
Email marketing
In your store/office
Website
Events
Business cards
Tell people you’re there!
Get started today
Tip 3:
34
50% 30% 20% rule
Use the 3 questions
Ask your audience
Start posting
One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday
motivation
quote
Tuesday
Time: noon
Did you
know?
OR
Check out
these tips
Wednesday
Time: morning
Fill in the
blank
Thursday
Time: afternoon
Having a
sale this
weekend!
Glass of wine(celebrate!)
36
Save Time with Simple Tools
Free and Low-Cost Tools can help
Beyond scheduled posts, set up searches
Monitor what others are saying
3-5 times a week, 20 minutes at a time
37
Get More Followers
Follow your best customers & Engage them
Add Social Links to Everything
Your Email Signature
All Marketing Campaigns
Deals & Special Offers
Again, make it easy to share
38
Run A Social Campaign
Like-Gated Content
Free Download
Discount / Offer
Don’t offer it anywhere else
Use email to get more traffic, visits and likes
Make it easy to share
39
Summary
Decide which Social Sites are right for you
Just beginning? Start with Facebook
Schedule out your posts, plan weekly
20 minutes, 3-5 times a week
Make it easy for people to find & friend you
Consider running a social campaign
ruleofthumbbiz.com
GROW Nebraska is about promotion and awareness of Nebraska products and services.
Janell Anderson Ehrke
P.O. Box 7
Holbrook, NE 68948
888-GROW-NEB (476-9632)
www.grownebraska.org
Heidi Garvin
402.742.3121
www.grownebraska.org
Like Us
Follow Us
Add Us to your Circles
Connect With Us
Follow Us
Pin Us
GROW Nebraska