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What the CEO Wants You to Know: Building Business Acumen will help everyone in an organization attain an understanding of how the organization makes money. This program is especially helpful for employees in roles that typically don’t deal daily with the financial aspects. This hard-hitting and engaging program is based on the book What the CEO Wants You to Know by best-selling business author Ram Charan. Drawing on knowledge gained from years working with Fortune 100 CEOs, What the CEO Wants You to Know: Building Business Acumen will help all employees — no matter their experience or background — understand how their business operates.

Participants will learn:

• Thefiveessentialelementsofbusiness: - Cash - Margin - Velocity - Growth - Customers

• Howtonavigateanannualreport.

• Thestrategicthinkingbehindprice/earningsratiocalculations and how initiatives link to the five essential elements of the business.

rEquIrEd FaCILITaTor MaTErIaLS

What the CEO Wants You to Know: Building Business Acumen Facilitator KitIncludes facilitator guide, participant kit, facilitator PowerPoint® CD, facilitator supplement pack, job aids, What the CEO Wants You to Know book, and bag.

Sku # Product name

75565 What the CEo Wants you to know: building business acumen facilitator kit

*Certification tuition or on-site consulting fees apply.

What the CEO Wants You to Know: Building Business Acumen™

79Call your client-service coordinator for pricing specific to your organization.

building business acumen

rEquIrEd ParTICIPaNT MaTErIaLS

What the CEO Wants You to Know: Building Business Acumen Participant KitIncludes participant guidebook, What the CEO Wants You to Know book, eTools CD, and job aids.

Sku # Product name

75274 What the CEo Wants you to know: building business acumen Participant kit

addITIoNaL MaTErIaLS

What the CEO Wants You to Know BookTeaches the basic building blocks of a business and helps readers understand how their organization makes money and operates as a total business. Written by Ram Charan.

Sku # Product name

74855 What the CEo Wants you to know Hardcover book

Generic Participant CertificateSet of 25 program-completion certificates for participants.

Sku # Product name

74924 generic Participant Certificate

WHaT THE CEo WanTs you To knoW: buILdIng busInEss aCuMEn faCILItator kIt

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We believe, as Jim Collins writes, if we only have great companies, we will merely have a prosperous society,

not a great one. Great societies also require greatness in the public sector — great individuals and teams who deliver superior performance and distinctive impact over a long period of time.

FranklinCovey has been serving the government and education markets for many years. Within the government, your work is generally not about profitability or shareholder returns. Rather, it is about helping your teams and departments drive toward mission accomplishment. Your work impacts every part of our society. In education, your objective is equally clear. Your work helps your teams develop tomorrow’s leaders, establish measured improvement in test scores, and raise student achievement.

There is no nobler mission than the work you are doing. FranklinCovey has established a dedicated team to assist you in serving the unique needs of the government and education markets.

At FranklinCovey, we are honored by our association with you. We are pleased to partner with you in the important work you are accomplishing. We hope you will continue to allow our team to serve you as you continue to teach, inspire and effect change in your teams, schools, and organizations.

Government, Law Enforcement, and Education

“greatness is not a function of circumstance”

—Jim Collins

government

Law Enforcement

Education