12
 Rfap pfd $% kx a Hlnpdnp Xpzapdbkxp< An` aoo {ltz hlnpdnp xpzapdb{ qtdxpklnx anxrdzd`. Rd`ndx`a{/ Lhpljdz 3/ :919

What the @*&! is a Content Strategist

Embed Size (px)

Citation preview

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 1/12

Rfap pfd $% kxa HlnpdnpXpzapdbkxp<

An` aoo {ltz hlnpdnp xpzapdb{ qtdxpklnxanxrdzd`.

Rd`ndx`a{/ Lhpljdz 3/ :919

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 2/12

‟ pfd yzahpkhd lc yoannknb clz hlnpdnphzdapkln/ `doksdz{/ an`blsdznanhd”

-Gzkxpkna Faoslzxln

‟hlnpdnp xpzapdb{ kx plhly{rzkpknb ax KA kx pl`dxkbn”

- Zahfdo Olsknbdz

hlnpdnp xpzapdb{ `dcknd`

Rd`ndx`a{/ Lhpljdz 3/ :919

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 3/12

‟ pl txd rlz`x an` `apapl hzdapd tnamjkbtltxhlnpdnp pfap xtyylzpxmdanknbcto/ knpdzahpksddvydzkdnhdx ”

- Zahfdo Olsknbdz

pfd blao lc hlnpdnp xpzapdb{

Rd`ndx`a{/ Lhpljdz 3/ :919

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 4/12

pfd jdndckpx lc hlnpdnp xpzapdb{ ✠ Hzdapdx pazbdpd`/ mdaxtzajod an` ahpklnajod hlnpdnp✠

Dnxtzdx hlnpdnp xtyylzpx jtxkndxx blaox an` mddpx txdz ndd`x✠ Zd`thdx yzledhp hlxpx j{ xasknb pkmd an` dcclzp an` yzdsdnpknb

xhlyd-hzddy✠ K`dnpkdx an` yzlsk`dx xtyylzp clz hlnpdnp yzl`thpkln/✠

Knhzdaxdx jkooknbx j{ yzlsk`knb `apa kn xtyylzp lc hlnpdnpyzl`thpkln an` `dxkbn zdhlmmdn`apklnx

Rd`ndx`a{/ Lhpljdz 3/ :919

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 5/12

Rfap hlnpdnpxpzapdbkxpx `l

PFD HLNPDNP

RFKXYDZDZ

@dnd pfd ytzylxd/ clzm/ an``dsdolymdnp yzlhdxx lc hlnpdnpaxxdpx zdqtkzd` pl mddp txdz an`

jtxkndxx ndd`x.

Anxrdz 4 Qtdxpklnx5

1. Rfap hlnpdnp l rd ndd`<

:. Flr rkoo hlnpdnp jd xpzthptzd`<

8. Flr rkoo txdzx n` pfd hlnpdnp<

0. Flr rkoo rd bdp czlm fdzd pl oatnhf<

4. Rfap‛x ndvp lnhd pfd hlnpdnp kx ltp pfdzd<

Rd`ndx`a{/ Lhpljdz 3/ :919

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 6/12

a hlnpdnp-kltx okcdrfap hlnpdnp xpzapdbkxp `l lsdz pfd okcdh{hod lc hlnpdnp `dsdolymdnp yzledhpx

AT@KP

MAKNPAKN HZDAPD

YOANXPZAPDB[

• hlnpdnp anao{xkx # dsaotapkln• hlmydpkpksd anao{xkx• xpagdflo`dz knpdzskdrx

• `dpdzmknd,`dnd5• hlnpdnp lrndzxfky #

pavlnlm{• yzl`thpkln yzlhdxx• jzan` slkhd

• mdpa`apa yoan• mazgdpknb,a` hlnhdypx• mkbzapkln yoan• blsdznanhd yoan

• yzl`thd hlnpdnp• lypkmkud hlnpdnp

• QH yoan,ydzkl`kh at`kpx• mlnkplz,mdaxtzd anao{pkhx

Rd`ndx`a{/ Lhpljdz 3/ :919

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 7/12

a rlzg kn yzledhpflr hlnpdnp xpzapdbkxpx hlnpzkjtpd pl dahf yfaxd lc a yzledhp

@DCKND @DYOL[@DSDOLY@DXKBN

• at`kdnhd zdxdazhf,ydzxlna`dsdolymdnp

• hlnpdnp anao{xkx # dsaotapkln• hlmydpkpksd anao{xkx• xpagdflo`dz knpdzskdrx• hlnpdnp xpzapdb{,plnd jzkdc • xpzapdb{ yzdxdnpapkln

• `dpdzmknd,`dnd5• hlnpdnp lrndzxfky # pavlnlm{• yzl`thpkln yzlhdxx yoan• d`kplzkao xpzapdb{• hlnpdnp manabdmdnp xpzapdb{• hlnpdnp kxpzkjtpkln xpzapdb{

• yzl`thd hlnpdnp• rzkpd hly{• XDL• axxdp zkbfpx zdskdr• mdpa`apa yoan• mkbzapkln yoan• blsdznanhd yoan

• hlnpdnp QA• mlnkplz,mdaxtzd anao{pkhx

Rd`ndx`a{/ Lhpljdz 3/ :919

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 8/12

1. Mdxxabd may

:. Hlnpdnp knsdnplz{

8. Qtaokpapksd,qtanpkpapksd hlnpdnp anao{xkx

0. Bay anao{xkx

4. Xkpd may

3. Yabd pajodx

2. Hlnpdnp pdmyoapd may

6. D`kplzkao xpzapdb{

;. Hlnpdnp xp{od btk`d

19. D`kplzkao yzlhdxx rlzg lr `kabzam

`doksdzajodx11. Hlnpdnp manabdmdnp x{xpdm azhfkpdhptzd

1:. Mdpa apa czamdrlzg

18. Pavlnlm{

10. Hlnpdnp lr xhfdmapkh

14. Txdz zdxdazhf,hlnxtmdz knxkbfpx

13. Hlnpdnp qtaokp{ axxtzanhd pllox

12. Hlnpdnp yzl thpkln xhfd`tod

16. Hlmydpkplz hlnpdnp at kp

1;. Hlnpdnp mkbzapkln yoan

:9. Hlnpdnp okhdnxknb dsaotapkln zdylzp

Rd`ndx`a{/ Lhpljdz 3/ :919

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 9/12

1. Mdxxabd may

:. Hlnpdnp knsdnplz{

8. Qtaokpapksd,qtanpkpapksd hlnpdnp anao{xkx

0. Bay anao{xkx

4. Xkpd may

3. Yabd pajodx

2. Hlnpdnp pdmyoapd may

6. D`kplzkao xpzapdb{

;. Hlnpdnp xp{od btk`d

19. D`kplzkao yzlhdxx rlzg lr `kabzam

`doksdzajodx11. Hlnpdnp manabdmdnp x{xpdm azhfkpdhptzd

1:. Mdpa apa czamdrlzg

18. Pavlnlm{

10. Hlnpdnp lr xhfdmapkh

14. Txdz zdxdazhf,hlnxtmdz knxkbfpx

13. Hlnpdnp qtaokp{ axxtzanhd pllox

12. Hlnpdnp yzl thpkln xhfd`tod

16. Hlmydpkplz hlnpdnp at kp

1;. Hlnpdnp mkbzapkln yoan

:9. Hlnpdnp okhdnxknb dsaotapkln zdylzp

Rd`ndx`a{/ Lhpljdz 3/ :919

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 10/12

Hlnpdnp Anao{xkx

•Xtmmazkudx an` anao{udx zdxltzhdx/zdxdazhf an` hkzhtmxpanhdx pfap knclzm

zdhlmmdn`apklnx ajltp pfd hzdapkln/`doksdz{/ an` blsdznanhd lc hlnpdnp.

•Xydoox ltp a yzledhp‛x ytzylxd/ xhlyd/jtxkndxx blaox/ an` txdz ndd`x.

•Fdoyx clhtx zdxltzhdx/ yzdsdnp xhlydhzddy an` k`dnpkc{ ndr lyylzptnkpkdx.

gd{ `doksdzajod Anxrdzx pfd qtdxpklnx5

•Rfap kx pfd jtxkndxx pz{knb pl ahfkdsd rkpfkpx hlnpdnp<

•Rfap `l ltz txdzx ranp an` ndd` czlm pfdhlnpdnp<

•Flr rkoo rd mdaxtzd pfd xthhdxx lc ltzhlnpdnp<

•Rfap han rd `l rkpf ltz asakoajod

zdxltzhdx<

Rd`ndx`a{/ Lhpljdz 3/ :919

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 11/12

hlnpdnp xpzapdbkxpxkn hlnpdvp

hlnpdnp at`kphlnpdnp anao{xkxhlnpdnp xpzapdb{hlnpdnp kxpzkjtpkln ml`dohlnpdnp yzl`thpkln rlzg lrtxdz zdxdazhf,hlnxtmdz knxkbfpx

Yzlbzammdz

hlnpdnp mayyknb

naskbapkln mayxyabd pajodx

yabd pdmyoapdx

rkzdczamdx

jzan` xpzapdb{

HMX azhfkpdhptzdhlnpdnp mkbzapkln yoan

hlnpdnp QA pllox,yzlhdxxd`kplzkao xpzapdb{

xp{od btk`d

mdpa`apa xhfdmapavlnlmkdx

xkpd may

Hly{rzkpdz

Skxtao@dxkbndz

Knpdzahpkln@dxkbndz

txdz lr

KnclzmapklnAzhfkpdhp

HlnpdnpXpzapdbkxp

Rd`ndx`a{/ Lhpljdz 3/ :919

8/8/2019 What the @*&! is a Content Strategist

http://slidepdf.com/reader/full/what-the-is-a-content-strategist 12/12

✠ Knslosd dazo{ ✠ Hlooajlzapd lcpdn✠ Yzlsk`d yodnp{ lc `apa✠ Knsdxp kn hlnpdnp at`kp an` anao{xkx✠ Zdhlbnkud pfap hlnpdnp xpzapdb{ kx an azp an` a

xhkdnhd

gd{ pl xthhdxx kn yzahpkhd

Rd` d ` {/ Lh ljd 3/ 919