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Kathy BurrowsReckitt Benckiser Health Ltd
What’s it all about?
April 2018
The Corporate Bit
Intro to RB
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The Personal Bit
Intro to Kathy
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A brief HistoryKathy Burrows
• Natural Sciences Degree• PhD in Inorganic Chemistry• Joined Unilever R&D in 1992• Moved into Information in 2001• Moved to RB in Sept 2018
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Downing College: By Ross Church, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=13767369
For the Record
• I have used Vantage Point for 18 years
• I LOVE Vantage Point
• It’s the one tool I wouldn’t want to be without
• Love the flexibility
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The Content Bit
So, What IS it all about?
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Patent landscaping in the Corporate world
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Patent landscaping in the Corporate world
• Detailed technology landscapes to inform R&D decision making
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Patent landscaping in the Corporate world
• Detailed technology landscapes to inform R&D decision making
• Competitor Insights (technical)
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Patent landscaping in the Corporate world
• Detailed technology landscapes to inform R&D decision making
• Competitor Insights (technical)
• Scouting / Open Innovation
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Patent landscaping in the Corporate world
• Detailed technology landscapes to inform R&D decision making
• Competitor Insights (technical)
• Scouting / Open Innovation
• Strategic Corporate decision making
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Challenges
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Challenges
• Analysis of IP data is full of caveats, assumptions and ambiguities
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Challenges
• Analysis of IP data is full of caveats, assumptions and ambiguities
• Data Complexity
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Challenges
• Analysis of IP data is full of caveats, assumptions and ambiguities
• Data Complexity
• Reports can end up as ‘death by PowerPoint’
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Challenges
• Analysis of IP data is full of caveats, assumptions and ambiguities
• Data Complexity
• Reports can end up as ‘death by PowerPoint’
• ‘C-suite’ just want the answer
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Current Reality
• R&D project leaders are usually happy with lots of charts
• Patent Landscaping successful at informing decisions by R&D project leaders
• Untapped Potential for impact on Strategic decision making (either Corporate or even R&D)
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Communication to Strategic Stakeholders
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Communication to Strategic Stakeholders
• Dashboards ?
Competitive Intelligence Magazine, Society of Competitive Intelligence Professionals, Volume 8, Number 3, May-June 2005. Brenner
Communication to Strategic Stakeholders
• Dashboards ?
• ‘Better’ visualisations ?
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Communication to Strategic Stakeholders
• Dashboards ?
• ‘Better’ visualisations ?
• Interactive Graphics ?
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Communication to Strategic Stakeholders
• Dashboards ?
• ‘Better’ visualisations ?
• Interactive Graphics ?
• Pay a consultant ?
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And the internal analyst is being beaten to the ‘C-suite’ …
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And the internal analyst is being beaten to the ‘C-suite’ …
• By tools claiming to deliver ‘insights’ and to deliver them ‘fast’
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And the internal analyst is being beaten to the ‘C-suite’ …
• By tools claiming to deliver ‘insights’ and to deliver them ‘fast’
• By companies that market directly to the C-suite
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And the internal analyst is being beaten to the ‘C-suite’ …
• By tools claiming to deliver ‘insights’ and to deliver them ‘fast’
• By companies that market directly to the C-suite
• By claims that the use of AI gives them this ability
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And the internal analyst is being beaten to the ‘C-suite’ …
• By tools claiming to deliver ‘insights’ and to deliver them ‘fast’
• By companies that market directly to the C-suite
• By claims that the use of AI gives them this ability
• By tools that hide the complexity of patent analytics and claim that ‘anyone can do it’
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15https://aistemos.com/
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https://www.patentsight.com/en-us/patent-analysis-report
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https://www.patsnap.com/product
Albert Einstein18
The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.