Erengul Coskun

2012

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Integration of technical, clinical, commercial “know how” and experience

in one global vision Practical and interactive marketing & application support in critical check

points Unique value based and simplified tailormade solutions

Patient & Hospital-centrik modular & customized approach Entrepreneur and intercultural mentality “Sense of Urgency” to get the targeted results Open Innovations & Modular Approach in Consultancy

WHY ?

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Pre-Research

Specific Value

Analysis

Value Innovation and Match & Merge

Business Catalyzing

Tailormade Application

Training

ValueMerge Consultancy Packages

Unique Value

Elements & Potential

New Market Contacts

List

Validated Value Proposition &

Interactive Communication

with The New Market Contacts

Innovated Value Proposition &

Technology Adaptation &

Corporate Platform with Market Contacts

Elegant Business

Network in The New

Market

Deliverables

Application Training

Planing & Execution

Need to clarify the vision about the Uniqe Value of your technology /

Product / Solution?

Need to know if the new market approach would bring you more opportunities than the risks?

Need to search for the potential trustable and professional business contacts and eventually future project partners in the new market approach?

then this consultancy package can be right for you!

What’s in it for YOU?

Highlighted potential “Value” areas of your Product / Solution / Technology

Benefits of your “Unique Value”

Potential New Market Contacts

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Pre-Research Package

Decided already to clarify and emphasize your validated “Unique Value”

in the market? Need to understand your customer better? Looking for a new group of potential customers? Want to communicate with several potential trustable and professional

business contacts and eventually future project partners in the new market approach?

then this consultancy package can be right for you! What’s in it for YOU? Clarifying your “Unique Value” Optimal matching of your “Unique Value” with the “Customer Need” Alternative Profile(s) of your Target/Focus groups(s) Validated Value Proposition Interactive Communication with the Market Contacts

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Specific Value AnalysisPackage

Need to build up a “Clinical Need” based future version of your product/solution/technology?

Want to build up your future technology together with your customer’s contribution in an interactive and iterative communication?

Ready for open innovations? then this consultancy package can be right for you! What’s in it for YOU? Starting from a validated “Clinical Need” not only from a “Good Idea”

for an alternative solution Ranged customer priorities (Eventually) Qualitative and Quantitative Market Research Innovated Value Proposition Corporate Platform with the Market Contacts

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Value Match & Merge Package

Looking for several potential trustable and professional business

contacts and eventually future project partners in the new market approach?

Need to adapt your business model to the new market approach? Need a reliable and professional business follow-up and catalyzing? then this consultancy package can be right for you! What’s in it for YOU? Exclusive & Specific contacts in the New Market (Eventually) The New Business Model in the New Market Elegant Business Network

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Business Catalyzing Package

Want to make sure that the applications of your product/solution/technology would be compatible with targeted clinical workflows?

Need a planning and execution for an effective and modular internal or customer training?

Several and different challenging profiles to be trained for applications?

then this consultancy package can be right for you!

What’s in it for YOU?

Validation of the applications for satisfied customers with several profiles

Customized training program according to your customer’s need

Feedback translation from site of the first applications to your product development team

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Tailormade Application Training Package

Still not found the right package for your need?

Shall we make a specific solution package JUST FOR YOU?

This is the value of the modular approach and the creativity

What’s in it for YOU?

Customized concrete solution JUST FOR YOU with a “Sense of Urgency”

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“My Solution” Package

Company’s Know-How “First-of-Kind” Value Proposition House creation for Surgery Mobile X-Ray

imaging systems Worldwide (In USA, UK, Ireland, The Netherlands, Germany, France, Italy,

Spain, Greece, Japan, Singapore, Thailand etc.) Modular Training Programs for Surgery X-Ray imaging systems

Worldwide Leadership of Image Quality Team for Surgery Mobile X-Ray

systems General Application Management of HybOR (Hybrid Operating Room)

solutions Sterilization Analysis of Hybrid Operating Rooms and the preparation of

“First-of-Kind” HybOR Cleaning Protocols

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Company’s Know-How (cont.) Applications of the “First-of-Kind” Flexible Movement solution for the

ceiling mounted X-ray imaging system in Hybrid Operating room “First-of-Kind” Integration Applications of the ceiling mounted X-Ray

system and stand alone operating table Global Marketing for (X-Ray, MR, CT, US based) Quantitative SW analysis

solutions Regional Marketing for (Turkey & Israel) CT, MR, PACS, RIS solutions R&D Experience in Telecommunication as “First-of-Kind” SW Production

Environment Preparation and Activation in Turkey

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Entrepreneur and Intercultural Mentality

The Founder of Turkish Korfball

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