Green Seal Certified…What’s Next?

Our team, our tools, and ongoing compliance.

April 2, 20132:00 PM ET

Welcome and congratulations.

Our speakers today:

Mary Swanson, Vice President of Certification

Brie Welzer, Marketing & Communications Associate

Annie Maynard, Certification Coordinator

Our topics:

The significance of your certification

Tips and tools for promoting your certification

Next steps in compliance

Your certification is significant.

You empower consumers and purchasers by giving them the option to buy green.

You join a class of over 400 companies withcertified products and services that raise the bar in the marketplace today.

You have proven your leadership in sustainability through this accomplishment.

Display Your LeadershipTips for Promoting Your Certified Products

Brie Welzer, Marketing Associatebwelzer@greenseal.org, Direct line: 202-697-4165

Marketing & Communications Department Linda Chipperfield & Brie Welzer Communications Partners and Intern Teams How we can help you…

Suggestions for promoting your certification: Product graphics Press releases/talking points Event literature Event posters Business cards Social media Informational videos Staff trainings Educational webinars

Communicating your certification to: Your employees Your customers Your community

A quick summary of what we’ll discuss:

The Green Seal Marketing Department

Brie Welzer, M.B.A.Marketing AssociateAfter graduating with a B.S. in Environmental Science from the University of Rochester, Brie spent two years developing English-through-Science curriculum in Daegu, South Korea for middle and high school students. When returning to the US, she worked as a Program Director for a nonprofit organization Scientists and Engineers for America (SEA) in Washington, DC, and then supported a consulting firm with communications research and website development for the Environmental Protection Agency (EPA). Last year, she finished an online Masters in Sustainable Business from Marylhurst University in Portland, Oregon.

Email: bwelzer [at] greenseal.org

Linda ChipperfieldVice President of Marketing & CommunicationsLinda has over 25 years of experience in creative marketing and guides the brand communication efforts for Green Seal. Prior to joining Green Seal in 2006, she served as Creative Director and Team Leader at Noble Communications, a national communications agency focused on marketing to manufacturers and consumers.She earned a B.F.A. in design from Southwest Missouri University and has extensive experience in media communications. Linda serves on the board of directors for the Global Ecolabelling Network and conducts peer reviews of the network members.

Email: lchipperfield [at] greenseal.org

How we help you:• Promotion and communication tools• Social media content promotion • Event promotion• And much more…

Our Marketing and Communications Partners:

AlturaSolutions Communications is a corporate communications firm founded by Robert “Buzz” Kravitz that works extensively with the professional cleaning and hospitality industries. Altura supports Green Seal with communications and outreach.

Daddi Brand Communications, established in 2005, helps companies achieve their business objectives through a combination of public relations, promotions and content development. Daddi is assisting Green Seal in its communications strategy.

Our Intern Teams

Demonstrate your Green Seal certification:

Our Certified Mark can be printed on labels or directly on product packaging --- but these graphics must be displayed on or in association with the certified product.

Prior to using the Certified Mark, review the Green Seal Graphics Guidelines. We are happy to email this manual if you no longer have a copy.

For your distributors and retailers:Promote your green lines with graphics that tell customers they carry your GreenSeal-certified products in your warehouse, on your truck and in your store aisles• Promote the sales of certified products on distributor uniforms and vehicles• Drive traffic down the aisle with attention-grabbing point-of-sale materials

For Service Providers:Let visitors and customers know that they use green products.

Demonstrate your certification at events:

Poster Options:

• Portrait• Landscape• Two-sided tent• Three-sided tent

Our poster headlines include:

And we’re happy to help you customize these posters.

“Only the Leaders are Green Seal Certified.”

“Works for the planet. Works for you.”

“Healthier, Safer, and More Sustainable.”

Employees are more likely to be satisfied with their jobs if they work for a company that is perceived to be environmentally responsible.

- According to a study from the Charlton College of Business at the University of Massachusetts. Cassandra Walsh and Adam Sulkowski. A greener company makes for happier employees more so than does a more valuable one: a regression analysis of employee satisfaction, perceived environmental performance and firm financial value. Int. Environ. Rev., 2010, 11, 274-282

Why…?

Share your certification with your staff:

“Our company is an environmental leader in the US.”

“Our certified products are greener, safer, and healthier. Look at the Green Seal standard to learn how the life cycle of our product has a lower environmental footprint.”

Host an educational webinar for your staff:

We deliver webinars for your staff focusing on:

The background and significance of Green Seal – the leading US product ecolabel

Green Seal’s standard development process

The steps taken during the certification process

And the benefits – how your product is greener than most others on the market.

Bonus Points~!

Make the most of this training by including a Q&A quiz with rewards.

Schedule this webinar twice each year to make sure that new employees are knowledgeable.

Consider ordering a plaque from Rivanna Designs:

To order:

Email greenseal@rivannadesigns.com

Or call 866-748-2662

Display your Green Seal in your lobby and office:

* Forest Stewardship Council-certified recycled wood, sustainable packing, and responsible shipping practices.

Remind your community that your company is a leader in sustainability…

Press Releases:

Use talking points or our template to celebrate certification anniversaries:

“We’ve maintained certification for X number of products over the past X years showing our firm commitment to sustainability and transparency.”

Social Media:

Green Seal will re-post your green successes on Facebook and

Twitter.

Keep us informed about your news and we will be happy to

share it with our communities.

Green Seal, Inc.1001 Connecticut Ave. NW, Ste. 827Washington, DC 20036 GreenSeal.org

Marketing & Communication Contacts

Contact us by email:

• General: Marketing@greenseal.org

• Linda: Lchipperfield@greenseal.org

• Brie: Bwelzer@greenseal.org

or

Contact us by phone:

• Linda: 202-697-4172

• Brie: 202-697-4165

What is monitoring?

Green Seal’s continuous

compliance program

One of many characteristics of our certification program

that makes it

Certifying a new product:

Watson Millison, wmillison@greenseal.org, 202-967-4182

Monitoring questions/certified product changes:

Anne Maynard, amaynard@greeseal.org, 202-697-4181

Accounting/billing questions:

Liliana Cami, lcami@greenseal.org, 202-697-4170

Not sure?!

Email certification@greenseal.org

Certification Contacts

Q&

AQuestions?

We’ve got answers.

Thank you for joining us today.