WHAT’S YOUR NEXT CELLPHNONE?

-------Miui times tornado

Over four times

1.Meizu 2.1 ％

2.Quidway 2.0 ％ 3.Lenovo 1.8 ％

1.Nokia 26.2%

2.Samsung 15.5%

3.HTC 13.8%

How pathetic it is !!

Welcome to times

• MIUI is a third-party cellpone operating system based on Android which is deeply opitimized ,developed and customized for the Chinese cellphone fanciers.

• Which kind of mobile phone can run MIUI operating system.?

Android Operating system

The answer

xiaomi

“Xiao Mi” phone 8 characters• 1.5 • 2.3.5 • 4 • • 5

• 8 63 1930 1999

GHz dual core

Inch screen

Millimeter wideth

Million fanciers

MIUI system

MAH

Million pixel

RMB

• 1.5 Ghz dual core• 2.3.5 miui system

• MAH• 8 million pixel

Iphone 4 --monocoreRun 3D games smoonthly

Five million fanciers

4

63

inch screen

millimeter wideth

Concise interface

individual themes

3.5 4.5

4.0

5.0iphone4--1420MAH

samsung s2---18001930

“Xiao Mi” phone characters

hommization

Target group

customers who are enthusiastic to the smartphones cannot afford them because of their hign prices in the market .

pricing

smoke bomb

small

large

Fanciers.

Comparative advantages

model Picture Feature

APPLEiPhone4

SAMSUNGGT-I9103

HTCZ710e

MOTOME860

Launch Price:RMB5999Launch Time:201010

OS: iOS4CPU: Apple A4 1GHz

inner memory: 8G/16G/32G

Launch Price:RMB3929Launch Time:201109

OS: Android 2.3CPU: dualcore1GHzinner memory: 8G

Launch Price:RMB4999Launch Time:201108

OS: Android 2.3CPU: dualcore1.2GHzinner memory: 768M

Launch Price:RMB4905

Launch Time:201105

OS: Android 2.2CPU: dualcore1GHzinner memory: 16G

camera： 5million3.5inch/960*640/1600万色 /IPS2011monthsales： 27万

camera： 5million4.19inch/480*800/1600万色 /LCDbattery: 1650mAh2011monthsales: 15万

camera： 8million4.3inch/540*960/1600万色 /SLCDbattery: 1520mAh2011monthsal;e: 6万

camera： 5million4.0inch/540*960/1600万色 /TFTbattery: 1880mAh2011monthsale: 11万

Absolute price

Higner pixelGreater battery MAH

性价比啊 亲 ~

Price

system

pixel

battery

① advanced configuration,lowest price.

②wipe out useless devices to lower the cost and take them to next “xiaomi”

③ Online sales no middlemen ,no retail outlets.

④too many Android mobilephonesApple Iso system rootedness

pricing the lowest price

Dual core,large screenGreat battery,good signal

Next generation must be better

Much cheaper

Seize the low-income market

Hunger marketing

1.Reserve on-line in advance2.500 volumes to reward Miui fanciers With only 1699R M B

3.Only issue 100 thousand the first stage

4.300 thousand second stage

“xiaomi”marketing strategy

How about cost-effective unicom contract machine! two choices for you

Free for paying phone charges in adavce2-year contract

1150call charges ， bottom consumption 46yuan ， 1549yuan to buy ；

959call charges ， bottom consumption96yuan ， 959yuan to buy ；

2699call charges ， bottom consumption186yuan ， zero to buy ；3-year contract1370yuan call charges ， bottom consumption 46yuan ， 1329yuan to buy ；

2260yuan call charges ， bottom consumption96yuan ， 439yuan to buy ；

2699yuan call charges ， bottom consumption126yuan ， zero to buy 。

Cooperation with China Unicom!

59% 56% 54% 50% 48% 46% 43% 39% 34% 26% 26% 19%

22% 23% 27% 31% 35% 38% 40% 47% 54% 63% 63% 70%

Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11

Others

OMS

Windows

IOS

Android

Symbian

Smartphone system trends

Personnel powers

Unique research mode

First-class hardware design

Unique business mode

Famous hardware corporations

5million fanciers support

Resisit the heat

No advertisenmentOn-line promoting

“xiaomi” future trends

• Let’s back to

• What’s your next cellphone?

• “xiaomi” ------- top choice?

• if so ,why so?

• if not, why not?

Futher information xiaomi（official advertising vedio）.flv