BRIEF 1 - DFGA YEARBOOK

WHAT

Create the 2012 graduate yearbook that communicates the diverse and creative work produced on the Digitial Film, Games and Animation course. This will need to be supported by web/screen based content.

WHY

Design for print - fits SOIPublication - want to develop type and layout skills furtherCollaboration - working in a group with others and being responsible for particular rolesLive brief - good experience, dealing with a client and printers

WHEN

Cover and layout completed by beginning of AprilImages of work to be supplied by end of March, so all of the content can be filled in by the end of Easter.

DELIVERABLES

Professionally printed 84 page yearbook publication (210mm x 210mm, print run of 500)Online elements to relate DFGA website to the style of the yearbook publication

BRIEF 2 - 21ST CENTURY WHISKY

WHAT

Create the identity for a 21st Century whisky brand that challenges category conventions and appeals to an international female consumer.

WHY

Branding and identity - fits SOIConcept-driven brief - fits SOIPackaging - design for print and allows me to explore different nets and structuresExploring new content for me as I haven’t designed for drinks before

WHEN

Research startedDecided on a concept and have had some initial ideas for visualsDevelop concept across range of deliverablesCompleted by end of April

DELIVERABLES

Brand identityBottle (shape)Packaging for 4 key aroma types - labels and boxs for bottleAroma kit - 4 mini bottle of whiskys that fit the 4 key aroma types and 2 glasses (shape)Whisky cocktail recipe booklet

BRIEF 3 - FASHION BRANDING

WHAT

Create the identity, branding, packaging and lookbook for fashion student Danielle Louise Robinson.

WHY

Branding and identity - fits SOIDesign for print - this will allow me to experiment with stocks and finishesCollaboration with students from other courses to provide the content for my brief

WHEN

All deliverables, except lookbook, to be completed by 1st week of AprilLookbook starting 1st May and to be completed mid-May

DELIVERABLES

IdentityStationeryPackaging - swing tags, clothes labels, bags and hangersLookbook publicationProposed websiteShow how the identity would work across other future collections

BRIEF 4 - ST MARTINS PRACTICE

WHAT

Create the identity for St Martins Practice in Chapeltown. This identity will then be applied across a range of deliverables.

WHY

Branding and identity - fits SOICollaboration - working with Gemma, as we both have different skills to offerLive brief - experience of working for a client

WHEN

Pitching second round of logo/concept development to Camilla on 13/3/12Completed by end of May

DELIVERABLES

Brand identityBrand guidelinesStationerySignage - internal (waiting room/reception/doctors door signs) and externalInternal/external documents (comments booklet, internal posters)Uniforms

BRIEF 5 - INDIAN SPICES

WHAT

Create the identity and packaging for a range of Indian spices to be sold at world food festivals and online.

WHY

Design for print - fits SOIExploring cultures - fits SOIConcept-driven brief - fits SOIOpportunity to experiment with different stocks and materials

WHEN

Research and concept development starting 12/3/12Completed by the beginning of May

DELIVERABLES

Brand identityCustom typefacePackaging for a range of 10 Indian spices - tags/labels and bagsStall/store signage - external signage and price listPack of spices for cooking a particular Indian dish (3 packs)Proposed online store