TABLE OF CONTENTSPlan Pg. 1Style guide-Fonts and Color Pg.
2Style guide-Logo Pg. 3Label Design Pg. 4Product photography Pg.
5Web banner advertisement Pg. 6
Redesign Plan
Wheaties is a General Mills brand cereal that was createdin
1922. It was created by accidentally spilling severaldifferent
kinds of bran in a hotpot on a stove. it has always beenone of my
favorite cereals. Over36 attempts were made to make it and finally
it was. The cerealwas named Washburns Gold Medal Whole Wheat Flakes
at the beginning, as a result of an employee contest won by the
wife of a company export manager,Jane Bausman.
My target audience will be men ages 18-40. Research shows that
men in this age group were the ones who ate the majority of
Wheaties
My big idea for this product is tototally re-do the design of
both thelogo and the colors, but also what the cerealwill go in. I
have alwaysdis-liked cereal boxes. Youopen them and you have that
silly tab to close the box that always rips. My idea is to put the
cereal in around, plastic container sothat you can seal it and the
cereal will stay fresh longer.
History Big Idea
Target Audience
Title Font Name:Bernard MT Condensed(60 pt.)Copy Font
name:Bernard MT Condensed(12.99 PT.)
Blue
HEX # 0088C9
L 58A -18B -46
Orange R 245G 134B 73
C 0 %M 58 %Y 78%K 0 %
HEX #F58649
Pantone: 7576 C
Blue R 0G 136B 201
C 99%M 30%Y 2%K 0%
HEX # 0088C9
Pantone: 2925 C
White R 255G 255B 255
C 0%M 0%Y 0%K 0%
Pantone: 663 C
HEX #FFFFFF
Fonts and Colors
WHEATIESTM BREAKFAST OF CHAMPIONS
WHEATIESTM BREAKFAST OF CHAMPIONS
LogosThe Wheaties color logo will be used for the cereal boxes
as well as other Wheaties memorabiliasuch as mugs, shirts and hats.
The Black and White logo will be used only for black and
whiteprinting, fax, etc. The color logo used for the new packaging
should be no more than 5 inchesall around and the logo can be as
much as 10 inches all around on things like t-shirts. The logo
should be centered on the new container and 3 inches from the
top.
Orange
HEX #F58649
L 71A 46B 57
R 245G 134B 73
C 0 %M 58 %Y 78%K 0 %
WHEATIESTM BREAKFAST OF CHAMPIONS
WHEATIESTM
was created in 1922, as a result of an accidental spill of a
wheat bran mixture onto a hot stove by a Minnesota clinician
working for the Washburn Crosby Company (later General Mills). By
November 1924, after over 36 attempts to strengthen the flakes to
withstand packaging, the process for creating the flakes had been
perfected by the Washburn head miller, George Cormack, and the
cereal was named Washburn's Gold Medal Whole Wheat Flakes. Soon
after, the name was changed to Wheaties as a result of an employee
contest won by the wife of a company export manager, Jane
Bausman.
Product Label
Product Photos
Click here to enter the
WHEATIESTM BREAKFAST OF CHAMPIONS
Facebook Trivia Challenge
Like our Wheaties Facebook page at:
https://www.facebook.com/Wheaties
Click here to answer the trivia question. If you answer
correctly your name will beentered into a drawing to win a years
worth of
