Where Did You Find That Book?

By: Your Name

Introduction• The business models of Amazon, Barnes and Noble and Borders and how all are competing with each other.

• Contrasting the Web sites of the three bookstores.

• How do all three of the book stores address ethical, legal, and security issues.

• Identifying the communication technologies used by each bookstore.

Business Models• Amazon operates using a brokerage model and a marketplace model.

• Barnes and Noble operates using a merchant model.

• Borders operates using a merchant model.

Competition• Competition among the three retailers.

• Physical stores as well as web-based versus web-based only.

• Selection and variety of goods sold.

The Difference in Websites

• Amazon makes it hard to tell they sell books.

• Barnes and Noble showcases their picks of the week.

• Borders is very warm and inviting.

Ethical, Legal, and Security Issues

• Privacy Policy.

• Selling or Renting Customer Information to Third Parties.

• Guarantee and Return Policies.

• Password Protection.

Communication Technologies Used by Amazon for Customer Communication

• Use of purchaser database.

• Preference database.

• Affiliation programs.

• Email confirmation and mailing lists.

Communication Technologies Used by Amazon for Business Communication

• EC2

• Simple DB.

• Simple Storage Solutions S3.

• Amazon fulfillment web service.

Communication Technologies Used by Barnes and Noble

• Appeals to reading enthusiast.

• Book Clubs.

• Website to store.

Communication Technologies Used by Borders

• Books.

• Borders media.

• B2B and B2school communication.

ReferencesAmazon introduces Fulfillment Web Service; The feature lets merchants store their own products in Amazon’s storehouses until instructed by Amazon FWS to fulfill orders (2008, March 20th). Information Week, .

Amazon Help Topics. Retrieved June 18, 2009 from http://www.amazon.com/gp/help/customer/display.html/ref=gw_m_b_he?ie=UTF8&nodeId=508510.

Barnes & Noble Help Desk. Retrieved February 20, 2010 from http://www.barnesandnoble.com/help/help.asp.

ReferencesBorders Customer Care. Retrieved June 18, 2009 from http://www.borders.com/online/store/CustomerServiceView_privacypolicy.

Pearlson. (2005). Managing and Using Information Systems. A Strategic Approach, Third Edition. Chapter 8: Using Information Ethically. John Wiley & Sons.

Rappa, Michael. (2009). Business models on the web. Retrieved February 20, 2010 from http://www.digitalenterprise.org.

Sun Offers GlassFish Portfolio, OpenSSO and OpenDS Open Source Software on Amazon EC2 Cloud (2009, May 2nd). Entertainment Close Up, .