8/12/2019 Which Wearable Will Be the Next Big Thing

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Which wearable will be the next big thing

A slew of new wearables are slated to hit shelves within the next fe

w months -- everything from the Samsung Simband health tracker to t

he OMsignal smart shirt to the Dash wireless earbuds.

In the nicky world of wearables! some of the "roducts will "lease cro

wds while others will fade into obscurity. #redictive analytics "latform

$irst Insight released the results of a survey on %ednesday that looke

d at which wearables customers might "refer. &he survey entailed test

ing '( u"coming wearables with more than )(* "eo"le in +une.

&he to" choice was the ,abu aer! a combined smartwatch and tne

ss band. /oming in second was a 0ickstarter-backed tiny cli"-on tnes

s tracker! the 1occia. And third "lace was a tie between the Acer 2i3ui

d 2ea" tness band and a heartbeat band! the ,4MI from 5ionym 6see

full list below7.

%hy did these wearables beat out others in the survey8 $irst Insight b

elieves it has a lot to do with "ricing -- all of these to" "icks are ex"ect

ed to fall within a sweet s"ot "rice range of below 9'**. %hile designand function are im"ortant! says the rm! highly "riced items may hav

e a hard time moving from a niche to mainstream market.

:It;s a bit counterintuitive that value is a more critical factor than desi

gn! and "rice is a ma

8/12/2019 Which Wearable Will Be the Next Big Thing

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sted! on average consumers are willing to "ay only half of the earbud

s; 9>?? "rice tag.

Of all of the ty"es of wearables tested! tness bands scored the highes

t. $irst Insight believes this is because of their lower "ricing! which ty

"ically ranges from 9@( to 9'>(. Other conclusions from the re"ort show that women will "ay more for wearables but "refer smaller and sle

eker devices.

%hile still a nascent industry! the wearables market has ex"loded over

the "ast cou"le of years. $inancial consultancy Deloitte "redicts that '

* million units will sell this year! generating a total of 9) billion. And!

by >*'! research rm +uni"er esearch believes! that gure will hit 9

'? billion.

$or the survey! $irst Insight gave "artici"ants wearables that were un

branded! and it used a uni3ue algorithm to "redict a score of ' to '* b

ased on "artici"ants; answers. &en was the best score! forecasting a s

ales success! and one was the lowest! "redicting a Bo". Any "roduct w

ith a score less than six will most likely not do well! says $irst Insight

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