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Richard Nixon Presidential LibraryWhite House Special Files CollectionFolder List
Box Number Folder Number Document Date Document Type Document Description
63 7 10161962 Memo To Bob Haldeman From Dick Bower Re Santa Barbara TV Spot Schedule Duplicate copies not scanned 4 Pages
63 7 1962 Memo Fresno TV Spot Schedule Oct 17 - Oct 23 Duplicate copy not scanned 2 Pages
63 7 1962 Memo Salinas- San Luis Obispo TV Spot Schedule Oct 17 - Oct 23 Duplicate copy not scanned 2 Pages
63 7 1962 Memo Sacramento TV Spot Schedule Oct 17 - Oct 23 Duplicate copies not scanned 4 Pages
63 7 10221962 Memo To Nixon For Governor Committee Re Elby Cuniberti for services rendered 1 Page
63 7 1962 Memo Eureka TV Spot Schedule Oct 17- Oct 23 Duplicate copy not scanned 2 Pages
Tuesday September 04 2007 Page 1 of 4
Box Number Folder Number Document Date Document Type Document Description
63 7 1962 Memo Chico-Redding TV Spot Schedule Oct 17 - Oct 23 Duplicate copies not scanned 3 Pages
63 7 1962 Memo Bakersfield TV Spot Schedule Oct 17 - Oct 23 Duplicate copies not scanned 3 Pages
63 7 1962 Memo San Diego TV Spot Schedule Oct 17 - Oct 23 2 Pages
63 7 1962 Memo San Diego TV Spot Schedule Oct 17 - Oct 23 Duplicate Copy Not Scanned 2 Pages
63 7 1962 Memo San Francisco TV Spot Schedule Oct 17- Oct 23 Duplicate copy not scanned 2 Pages
63 7 10161962 Memo To Bob Haldeman From Dick Bower Re Los Angeles TV Spot Schedule Duplicate copies not scanned 5 Pages
63 7 10181962 Memo To Bob Haldeman From Harriett Weigand Re Revised TV Spot Schedule for San Francisco and Los Angeles Duplicate copies not scanned 10 Pages
Tuesday September 04 2007 Page 2 of 4
Box Number Folder Number Document Date Document Type Document Description
63 7 1962 Report Advertising Costs for TV Spots 4 pages
63 7 1962 Report Advertising costs for TV Spots 2 Pages
63 7 1962 Report Advertising costs for TV Spots Percentage of Population by County 2 Pages
63 7 1962 Report Advertising costs for TV Spots in Los Angeles 3 Pages
63 7 1962 Report Advertising costs for TV Spots for San Diego 4 Pages
63 7 1962 Report Advertising costs for TV Spots for Chico-Redding 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Sacramento 2 Pages
Tuesday September 04 2007 Page 3 of 4
Box Number Folder Number Document Date Document Type Document Description
63 7 1962 Report Advertising costs for TV Spots for San Francisco 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Salinas-Monterey and San Luis Obispo 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Santa Barbara 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Fresno 2 Pages
63 7 1962 Report Advertising costs for TV Spots fpr Bakersfield 2 Pages
63 7 1962 Report Advertising costs for TV Spots for San Jose 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Stockton 2 Pages
Tuesday September 04 2007 Page 4 of 4
ADDRESSEES COpy bull DATE1QL1sectl2 __
TIME_ _ _ __
MEMO WRITE IT DONT SAY IT Y
TO _ ~-P-_ ~~1~~~~D __ _)__ _ _ FROM__ 12_~~_yen-_ QQJ~r_ ____ _ __ __ _ _ ___ ____
To complete our spot buy for the first
week here is the schedule we have
purchased in Santa Barbara
SANTA BARBARA
KEY-T
Friday
Friday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Sunday
Sunday
Monday
Monday
Tuesday
Tuesday
7-1100 pm
7-1100 pm
1230-400 pm
1230-400 pm
430-600 pm
600 pm
7-730 pm
830 pm
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Within DOUBLE FEATURE Movies (60 )
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Wide World of Spotts (60)
Wide World of SportsLawrence Welk (20 )
Within Third Man (60)
Sam BenedictRoy Rogers (20)
1105-1130 pm Within King of Diamonds (60)
700 pm
11-1130 pm
6-700 pm
8 30 pm
6-700 pm
830 pm
Valiant YearsJet sons
Within Key News (60)
Within Five Star Final
Story ofRifleman (20)
Within Five Star Final
CombatEmpire (20)
9 60 s 6 20 s
(20)
(20)
(60)
$ 68420
TOTAL EXPENDITURE $ 68420
NIXON FOR GOVERNOR CAMPAIGr COMMITTEE Recommended TV spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
FRESNO
KMJ-TV
~vednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
600-645 PIvI 730 PH
10 30 PH
600 PM 7 30 PI1
1030 PM
600 PM 900 PM
630 PM 1020 PM
500-730 PH 830 PH
900 PM 1000 PH
8 30 P~1 1030 PM
20 Wi thin lTews 20 Pre Virginians 20 wi thin 11th Hour
20 Vlithin News 20 DeputyProve20 Vi thin Andy [illiams 11
20 Within II j1ews 20 in IISing Along with Mitch
60 vIi thin Wide Country 20 Wi thin ilSaturday Nite at Movies
60 Within IISunday Cinema Special 20 Disney Wonderful world of Color
Car 54
20 iIithin SeLrrts amp Sinners 20 Price is HightBell Telephone
Sp~cia1
20 LaramieEmpire20 Dick Powe11Chet Huntley
14 20-second spots 2 60-second spots
TOTAL EXPENDITURE - Fresno - $99500
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SALINAS-SAN LUIS OBISPO
KSBW-TV and KSBY-TV
Wednesday
Thursday
Friday
Friday
Monday
Monday
Tuesday
Tuesday
3-430 pm
11-1115 pm
730 pm
1100 pm
1255 pm
550 pm
930 pm
11-1115 pm
In Gold Coast Matinee (60)
In News (60)
Dobie GillisRawhide (20)
Alfred HitchcockNews (20)
Merv GriffinNews (20)
Farm ReportComm Calendar (20)
Red SkeltonMr Lucky (20)
In News (60)
5 20s 3 60s $ 58600
TOTAL EXPENDITURE $ 58600
I
- j
SACRAMENTO
KOVR-TV
Wednesday
Thursday
Thursday
Friday
Saturday
Sunday
Sunday
Monday
Tuesday
NIXON FOR GOVERNOR CAJ1PAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
1100 pm Naked CityABC News (20)
830 pm Donna ReedLeave it to Beaver (20)
1030-ConclIn Premiere Performance (60)
1030-Con In Big Movie (60)
500 pm-ConIn Movie Greats (60)
1100 pm
800 pm
630-730
1000 pm
Premiere-AstaireABC News
JetsonsHollywood Special
In Sugarfoot (60)
UntouchablesUntouchables
(20)
(20)
(20)
(20)
4 60s 5 20s $123500
OCtober 22 1962
50000
dlt1Damp lblppiDaarruataa for priDes aDd dfatyenlbutioD of flba bull
Mr 11bJ CUldberti 6066 IUIlMt JIou1eYard
HIXON amp()n(j~umiddot~ INC bull Idmiddotr~q NIXON FOR GOVERNOR CAMPAIGN CQi1MITTEE Recommended TV Suot Schedule One Week only - Wed Oct
Tues Oct 17 through 23 1962
Budget $25000
EUREKA
KIEM-TV
Viednesday 830 PM 20 rrails WstThe Virginian
Friday 700 PM 20 Bremiddotk in llDr Kildare ll
Saturday 800 PM 60 Fair ExchangeDobie Gillis
Sunday 900 PM 20 Dennis the MenaceEd Sullivan
Tuesday 1030 PM 20 Red SkeltonJack Benny
4 1
20-second spots 60-second spot $26000
TOTAL EXPENDITURE - Eureka - $26000
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
Box Number Folder Number Document Date Document Type Document Description
63 7 1962 Memo Chico-Redding TV Spot Schedule Oct 17 - Oct 23 Duplicate copies not scanned 3 Pages
63 7 1962 Memo Bakersfield TV Spot Schedule Oct 17 - Oct 23 Duplicate copies not scanned 3 Pages
63 7 1962 Memo San Diego TV Spot Schedule Oct 17 - Oct 23 2 Pages
63 7 1962 Memo San Diego TV Spot Schedule Oct 17 - Oct 23 Duplicate Copy Not Scanned 2 Pages
63 7 1962 Memo San Francisco TV Spot Schedule Oct 17- Oct 23 Duplicate copy not scanned 2 Pages
63 7 10161962 Memo To Bob Haldeman From Dick Bower Re Los Angeles TV Spot Schedule Duplicate copies not scanned 5 Pages
63 7 10181962 Memo To Bob Haldeman From Harriett Weigand Re Revised TV Spot Schedule for San Francisco and Los Angeles Duplicate copies not scanned 10 Pages
Tuesday September 04 2007 Page 2 of 4
Box Number Folder Number Document Date Document Type Document Description
63 7 1962 Report Advertising Costs for TV Spots 4 pages
63 7 1962 Report Advertising costs for TV Spots 2 Pages
63 7 1962 Report Advertising costs for TV Spots Percentage of Population by County 2 Pages
63 7 1962 Report Advertising costs for TV Spots in Los Angeles 3 Pages
63 7 1962 Report Advertising costs for TV Spots for San Diego 4 Pages
63 7 1962 Report Advertising costs for TV Spots for Chico-Redding 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Sacramento 2 Pages
Tuesday September 04 2007 Page 3 of 4
Box Number Folder Number Document Date Document Type Document Description
63 7 1962 Report Advertising costs for TV Spots for San Francisco 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Salinas-Monterey and San Luis Obispo 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Santa Barbara 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Fresno 2 Pages
63 7 1962 Report Advertising costs for TV Spots fpr Bakersfield 2 Pages
63 7 1962 Report Advertising costs for TV Spots for San Jose 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Stockton 2 Pages
Tuesday September 04 2007 Page 4 of 4
ADDRESSEES COpy bull DATE1QL1sectl2 __
TIME_ _ _ __
MEMO WRITE IT DONT SAY IT Y
TO _ ~-P-_ ~~1~~~~D __ _)__ _ _ FROM__ 12_~~_yen-_ QQJ~r_ ____ _ __ __ _ _ ___ ____
To complete our spot buy for the first
week here is the schedule we have
purchased in Santa Barbara
SANTA BARBARA
KEY-T
Friday
Friday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Sunday
Sunday
Monday
Monday
Tuesday
Tuesday
7-1100 pm
7-1100 pm
1230-400 pm
1230-400 pm
430-600 pm
600 pm
7-730 pm
830 pm
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Within DOUBLE FEATURE Movies (60 )
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Wide World of Spotts (60)
Wide World of SportsLawrence Welk (20 )
Within Third Man (60)
Sam BenedictRoy Rogers (20)
1105-1130 pm Within King of Diamonds (60)
700 pm
11-1130 pm
6-700 pm
8 30 pm
6-700 pm
830 pm
Valiant YearsJet sons
Within Key News (60)
Within Five Star Final
Story ofRifleman (20)
Within Five Star Final
CombatEmpire (20)
9 60 s 6 20 s
(20)
(20)
(60)
$ 68420
TOTAL EXPENDITURE $ 68420
NIXON FOR GOVERNOR CAMPAIGr COMMITTEE Recommended TV spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
FRESNO
KMJ-TV
~vednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
600-645 PIvI 730 PH
10 30 PH
600 PM 7 30 PI1
1030 PM
600 PM 900 PM
630 PM 1020 PM
500-730 PH 830 PH
900 PM 1000 PH
8 30 P~1 1030 PM
20 Wi thin lTews 20 Pre Virginians 20 wi thin 11th Hour
20 Vlithin News 20 DeputyProve20 Vi thin Andy [illiams 11
20 Within II j1ews 20 in IISing Along with Mitch
60 vIi thin Wide Country 20 Wi thin ilSaturday Nite at Movies
60 Within IISunday Cinema Special 20 Disney Wonderful world of Color
Car 54
20 iIithin SeLrrts amp Sinners 20 Price is HightBell Telephone
Sp~cia1
20 LaramieEmpire20 Dick Powe11Chet Huntley
14 20-second spots 2 60-second spots
TOTAL EXPENDITURE - Fresno - $99500
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SALINAS-SAN LUIS OBISPO
KSBW-TV and KSBY-TV
Wednesday
Thursday
Friday
Friday
Monday
Monday
Tuesday
Tuesday
3-430 pm
11-1115 pm
730 pm
1100 pm
1255 pm
550 pm
930 pm
11-1115 pm
In Gold Coast Matinee (60)
In News (60)
Dobie GillisRawhide (20)
Alfred HitchcockNews (20)
Merv GriffinNews (20)
Farm ReportComm Calendar (20)
Red SkeltonMr Lucky (20)
In News (60)
5 20s 3 60s $ 58600
TOTAL EXPENDITURE $ 58600
I
- j
SACRAMENTO
KOVR-TV
Wednesday
Thursday
Thursday
Friday
Saturday
Sunday
Sunday
Monday
Tuesday
NIXON FOR GOVERNOR CAJ1PAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
1100 pm Naked CityABC News (20)
830 pm Donna ReedLeave it to Beaver (20)
1030-ConclIn Premiere Performance (60)
1030-Con In Big Movie (60)
500 pm-ConIn Movie Greats (60)
1100 pm
800 pm
630-730
1000 pm
Premiere-AstaireABC News
JetsonsHollywood Special
In Sugarfoot (60)
UntouchablesUntouchables
(20)
(20)
(20)
(20)
4 60s 5 20s $123500
OCtober 22 1962
50000
dlt1Damp lblppiDaarruataa for priDes aDd dfatyenlbutioD of flba bull
Mr 11bJ CUldberti 6066 IUIlMt JIou1eYard
HIXON amp()n(j~umiddot~ INC bull Idmiddotr~q NIXON FOR GOVERNOR CAMPAIGN CQi1MITTEE Recommended TV Suot Schedule One Week only - Wed Oct
Tues Oct 17 through 23 1962
Budget $25000
EUREKA
KIEM-TV
Viednesday 830 PM 20 rrails WstThe Virginian
Friday 700 PM 20 Bremiddotk in llDr Kildare ll
Saturday 800 PM 60 Fair ExchangeDobie Gillis
Sunday 900 PM 20 Dennis the MenaceEd Sullivan
Tuesday 1030 PM 20 Red SkeltonJack Benny
4 1
20-second spots 60-second spot $26000
TOTAL EXPENDITURE - Eureka - $26000
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
Box Number Folder Number Document Date Document Type Document Description
63 7 1962 Report Advertising Costs for TV Spots 4 pages
63 7 1962 Report Advertising costs for TV Spots 2 Pages
63 7 1962 Report Advertising costs for TV Spots Percentage of Population by County 2 Pages
63 7 1962 Report Advertising costs for TV Spots in Los Angeles 3 Pages
63 7 1962 Report Advertising costs for TV Spots for San Diego 4 Pages
63 7 1962 Report Advertising costs for TV Spots for Chico-Redding 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Sacramento 2 Pages
Tuesday September 04 2007 Page 3 of 4
Box Number Folder Number Document Date Document Type Document Description
63 7 1962 Report Advertising costs for TV Spots for San Francisco 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Salinas-Monterey and San Luis Obispo 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Santa Barbara 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Fresno 2 Pages
63 7 1962 Report Advertising costs for TV Spots fpr Bakersfield 2 Pages
63 7 1962 Report Advertising costs for TV Spots for San Jose 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Stockton 2 Pages
Tuesday September 04 2007 Page 4 of 4
ADDRESSEES COpy bull DATE1QL1sectl2 __
TIME_ _ _ __
MEMO WRITE IT DONT SAY IT Y
TO _ ~-P-_ ~~1~~~~D __ _)__ _ _ FROM__ 12_~~_yen-_ QQJ~r_ ____ _ __ __ _ _ ___ ____
To complete our spot buy for the first
week here is the schedule we have
purchased in Santa Barbara
SANTA BARBARA
KEY-T
Friday
Friday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Sunday
Sunday
Monday
Monday
Tuesday
Tuesday
7-1100 pm
7-1100 pm
1230-400 pm
1230-400 pm
430-600 pm
600 pm
7-730 pm
830 pm
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Within DOUBLE FEATURE Movies (60 )
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Wide World of Spotts (60)
Wide World of SportsLawrence Welk (20 )
Within Third Man (60)
Sam BenedictRoy Rogers (20)
1105-1130 pm Within King of Diamonds (60)
700 pm
11-1130 pm
6-700 pm
8 30 pm
6-700 pm
830 pm
Valiant YearsJet sons
Within Key News (60)
Within Five Star Final
Story ofRifleman (20)
Within Five Star Final
CombatEmpire (20)
9 60 s 6 20 s
(20)
(20)
(60)
$ 68420
TOTAL EXPENDITURE $ 68420
NIXON FOR GOVERNOR CAMPAIGr COMMITTEE Recommended TV spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
FRESNO
KMJ-TV
~vednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
600-645 PIvI 730 PH
10 30 PH
600 PM 7 30 PI1
1030 PM
600 PM 900 PM
630 PM 1020 PM
500-730 PH 830 PH
900 PM 1000 PH
8 30 P~1 1030 PM
20 Wi thin lTews 20 Pre Virginians 20 wi thin 11th Hour
20 Vlithin News 20 DeputyProve20 Vi thin Andy [illiams 11
20 Within II j1ews 20 in IISing Along with Mitch
60 vIi thin Wide Country 20 Wi thin ilSaturday Nite at Movies
60 Within IISunday Cinema Special 20 Disney Wonderful world of Color
Car 54
20 iIithin SeLrrts amp Sinners 20 Price is HightBell Telephone
Sp~cia1
20 LaramieEmpire20 Dick Powe11Chet Huntley
14 20-second spots 2 60-second spots
TOTAL EXPENDITURE - Fresno - $99500
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SALINAS-SAN LUIS OBISPO
KSBW-TV and KSBY-TV
Wednesday
Thursday
Friday
Friday
Monday
Monday
Tuesday
Tuesday
3-430 pm
11-1115 pm
730 pm
1100 pm
1255 pm
550 pm
930 pm
11-1115 pm
In Gold Coast Matinee (60)
In News (60)
Dobie GillisRawhide (20)
Alfred HitchcockNews (20)
Merv GriffinNews (20)
Farm ReportComm Calendar (20)
Red SkeltonMr Lucky (20)
In News (60)
5 20s 3 60s $ 58600
TOTAL EXPENDITURE $ 58600
I
- j
SACRAMENTO
KOVR-TV
Wednesday
Thursday
Thursday
Friday
Saturday
Sunday
Sunday
Monday
Tuesday
NIXON FOR GOVERNOR CAJ1PAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
1100 pm Naked CityABC News (20)
830 pm Donna ReedLeave it to Beaver (20)
1030-ConclIn Premiere Performance (60)
1030-Con In Big Movie (60)
500 pm-ConIn Movie Greats (60)
1100 pm
800 pm
630-730
1000 pm
Premiere-AstaireABC News
JetsonsHollywood Special
In Sugarfoot (60)
UntouchablesUntouchables
(20)
(20)
(20)
(20)
4 60s 5 20s $123500
OCtober 22 1962
50000
dlt1Damp lblppiDaarruataa for priDes aDd dfatyenlbutioD of flba bull
Mr 11bJ CUldberti 6066 IUIlMt JIou1eYard
HIXON amp()n(j~umiddot~ INC bull Idmiddotr~q NIXON FOR GOVERNOR CAMPAIGN CQi1MITTEE Recommended TV Suot Schedule One Week only - Wed Oct
Tues Oct 17 through 23 1962
Budget $25000
EUREKA
KIEM-TV
Viednesday 830 PM 20 rrails WstThe Virginian
Friday 700 PM 20 Bremiddotk in llDr Kildare ll
Saturday 800 PM 60 Fair ExchangeDobie Gillis
Sunday 900 PM 20 Dennis the MenaceEd Sullivan
Tuesday 1030 PM 20 Red SkeltonJack Benny
4 1
20-second spots 60-second spot $26000
TOTAL EXPENDITURE - Eureka - $26000
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
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U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
Box Number Folder Number Document Date Document Type Document Description
63 7 1962 Report Advertising costs for TV Spots for San Francisco 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Salinas-Monterey and San Luis Obispo 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Santa Barbara 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Fresno 2 Pages
63 7 1962 Report Advertising costs for TV Spots fpr Bakersfield 2 Pages
63 7 1962 Report Advertising costs for TV Spots for San Jose 2 Pages
63 7 1962 Report Advertising costs for TV Spots for Stockton 2 Pages
Tuesday September 04 2007 Page 4 of 4
ADDRESSEES COpy bull DATE1QL1sectl2 __
TIME_ _ _ __
MEMO WRITE IT DONT SAY IT Y
TO _ ~-P-_ ~~1~~~~D __ _)__ _ _ FROM__ 12_~~_yen-_ QQJ~r_ ____ _ __ __ _ _ ___ ____
To complete our spot buy for the first
week here is the schedule we have
purchased in Santa Barbara
SANTA BARBARA
KEY-T
Friday
Friday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Sunday
Sunday
Monday
Monday
Tuesday
Tuesday
7-1100 pm
7-1100 pm
1230-400 pm
1230-400 pm
430-600 pm
600 pm
7-730 pm
830 pm
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Within DOUBLE FEATURE Movies (60 )
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Wide World of Spotts (60)
Wide World of SportsLawrence Welk (20 )
Within Third Man (60)
Sam BenedictRoy Rogers (20)
1105-1130 pm Within King of Diamonds (60)
700 pm
11-1130 pm
6-700 pm
8 30 pm
6-700 pm
830 pm
Valiant YearsJet sons
Within Key News (60)
Within Five Star Final
Story ofRifleman (20)
Within Five Star Final
CombatEmpire (20)
9 60 s 6 20 s
(20)
(20)
(60)
$ 68420
TOTAL EXPENDITURE $ 68420
NIXON FOR GOVERNOR CAMPAIGr COMMITTEE Recommended TV spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
FRESNO
KMJ-TV
~vednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
600-645 PIvI 730 PH
10 30 PH
600 PM 7 30 PI1
1030 PM
600 PM 900 PM
630 PM 1020 PM
500-730 PH 830 PH
900 PM 1000 PH
8 30 P~1 1030 PM
20 Wi thin lTews 20 Pre Virginians 20 wi thin 11th Hour
20 Vlithin News 20 DeputyProve20 Vi thin Andy [illiams 11
20 Within II j1ews 20 in IISing Along with Mitch
60 vIi thin Wide Country 20 Wi thin ilSaturday Nite at Movies
60 Within IISunday Cinema Special 20 Disney Wonderful world of Color
Car 54
20 iIithin SeLrrts amp Sinners 20 Price is HightBell Telephone
Sp~cia1
20 LaramieEmpire20 Dick Powe11Chet Huntley
14 20-second spots 2 60-second spots
TOTAL EXPENDITURE - Fresno - $99500
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SALINAS-SAN LUIS OBISPO
KSBW-TV and KSBY-TV
Wednesday
Thursday
Friday
Friday
Monday
Monday
Tuesday
Tuesday
3-430 pm
11-1115 pm
730 pm
1100 pm
1255 pm
550 pm
930 pm
11-1115 pm
In Gold Coast Matinee (60)
In News (60)
Dobie GillisRawhide (20)
Alfred HitchcockNews (20)
Merv GriffinNews (20)
Farm ReportComm Calendar (20)
Red SkeltonMr Lucky (20)
In News (60)
5 20s 3 60s $ 58600
TOTAL EXPENDITURE $ 58600
I
- j
SACRAMENTO
KOVR-TV
Wednesday
Thursday
Thursday
Friday
Saturday
Sunday
Sunday
Monday
Tuesday
NIXON FOR GOVERNOR CAJ1PAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
1100 pm Naked CityABC News (20)
830 pm Donna ReedLeave it to Beaver (20)
1030-ConclIn Premiere Performance (60)
1030-Con In Big Movie (60)
500 pm-ConIn Movie Greats (60)
1100 pm
800 pm
630-730
1000 pm
Premiere-AstaireABC News
JetsonsHollywood Special
In Sugarfoot (60)
UntouchablesUntouchables
(20)
(20)
(20)
(20)
4 60s 5 20s $123500
OCtober 22 1962
50000
dlt1Damp lblppiDaarruataa for priDes aDd dfatyenlbutioD of flba bull
Mr 11bJ CUldberti 6066 IUIlMt JIou1eYard
HIXON amp()n(j~umiddot~ INC bull Idmiddotr~q NIXON FOR GOVERNOR CAMPAIGN CQi1MITTEE Recommended TV Suot Schedule One Week only - Wed Oct
Tues Oct 17 through 23 1962
Budget $25000
EUREKA
KIEM-TV
Viednesday 830 PM 20 rrails WstThe Virginian
Friday 700 PM 20 Bremiddotk in llDr Kildare ll
Saturday 800 PM 60 Fair ExchangeDobie Gillis
Sunday 900 PM 20 Dennis the MenaceEd Sullivan
Tuesday 1030 PM 20 Red SkeltonJack Benny
4 1
20-second spots 60-second spot $26000
TOTAL EXPENDITURE - Eureka - $26000
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
ADDRESSEES COpy bull DATE1QL1sectl2 __
TIME_ _ _ __
MEMO WRITE IT DONT SAY IT Y
TO _ ~-P-_ ~~1~~~~D __ _)__ _ _ FROM__ 12_~~_yen-_ QQJ~r_ ____ _ __ __ _ _ ___ ____
To complete our spot buy for the first
week here is the schedule we have
purchased in Santa Barbara
SANTA BARBARA
KEY-T
Friday
Friday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Sunday
Sunday
Monday
Monday
Tuesday
Tuesday
7-1100 pm
7-1100 pm
1230-400 pm
1230-400 pm
430-600 pm
600 pm
7-730 pm
830 pm
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Within DOUBLE FEATURE Movies (60 )
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Wide World of Spotts (60)
Wide World of SportsLawrence Welk (20 )
Within Third Man (60)
Sam BenedictRoy Rogers (20)
1105-1130 pm Within King of Diamonds (60)
700 pm
11-1130 pm
6-700 pm
8 30 pm
6-700 pm
830 pm
Valiant YearsJet sons
Within Key News (60)
Within Five Star Final
Story ofRifleman (20)
Within Five Star Final
CombatEmpire (20)
9 60 s 6 20 s
(20)
(20)
(60)
$ 68420
TOTAL EXPENDITURE $ 68420
NIXON FOR GOVERNOR CAMPAIGr COMMITTEE Recommended TV spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
FRESNO
KMJ-TV
~vednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
600-645 PIvI 730 PH
10 30 PH
600 PM 7 30 PI1
1030 PM
600 PM 900 PM
630 PM 1020 PM
500-730 PH 830 PH
900 PM 1000 PH
8 30 P~1 1030 PM
20 Wi thin lTews 20 Pre Virginians 20 wi thin 11th Hour
20 Vlithin News 20 DeputyProve20 Vi thin Andy [illiams 11
20 Within II j1ews 20 in IISing Along with Mitch
60 vIi thin Wide Country 20 Wi thin ilSaturday Nite at Movies
60 Within IISunday Cinema Special 20 Disney Wonderful world of Color
Car 54
20 iIithin SeLrrts amp Sinners 20 Price is HightBell Telephone
Sp~cia1
20 LaramieEmpire20 Dick Powe11Chet Huntley
14 20-second spots 2 60-second spots
TOTAL EXPENDITURE - Fresno - $99500
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SALINAS-SAN LUIS OBISPO
KSBW-TV and KSBY-TV
Wednesday
Thursday
Friday
Friday
Monday
Monday
Tuesday
Tuesday
3-430 pm
11-1115 pm
730 pm
1100 pm
1255 pm
550 pm
930 pm
11-1115 pm
In Gold Coast Matinee (60)
In News (60)
Dobie GillisRawhide (20)
Alfred HitchcockNews (20)
Merv GriffinNews (20)
Farm ReportComm Calendar (20)
Red SkeltonMr Lucky (20)
In News (60)
5 20s 3 60s $ 58600
TOTAL EXPENDITURE $ 58600
I
- j
SACRAMENTO
KOVR-TV
Wednesday
Thursday
Thursday
Friday
Saturday
Sunday
Sunday
Monday
Tuesday
NIXON FOR GOVERNOR CAJ1PAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
1100 pm Naked CityABC News (20)
830 pm Donna ReedLeave it to Beaver (20)
1030-ConclIn Premiere Performance (60)
1030-Con In Big Movie (60)
500 pm-ConIn Movie Greats (60)
1100 pm
800 pm
630-730
1000 pm
Premiere-AstaireABC News
JetsonsHollywood Special
In Sugarfoot (60)
UntouchablesUntouchables
(20)
(20)
(20)
(20)
4 60s 5 20s $123500
OCtober 22 1962
50000
dlt1Damp lblppiDaarruataa for priDes aDd dfatyenlbutioD of flba bull
Mr 11bJ CUldberti 6066 IUIlMt JIou1eYard
HIXON amp()n(j~umiddot~ INC bull Idmiddotr~q NIXON FOR GOVERNOR CAMPAIGN CQi1MITTEE Recommended TV Suot Schedule One Week only - Wed Oct
Tues Oct 17 through 23 1962
Budget $25000
EUREKA
KIEM-TV
Viednesday 830 PM 20 rrails WstThe Virginian
Friday 700 PM 20 Bremiddotk in llDr Kildare ll
Saturday 800 PM 60 Fair ExchangeDobie Gillis
Sunday 900 PM 20 Dennis the MenaceEd Sullivan
Tuesday 1030 PM 20 Red SkeltonJack Benny
4 1
20-second spots 60-second spot $26000
TOTAL EXPENDITURE - Eureka - $26000
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
SANTA BARBARA
KEY-T
Friday
Friday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Saturday
Sunday
Sunday
Monday
Monday
Tuesday
Tuesday
7-1100 pm
7-1100 pm
1230-400 pm
1230-400 pm
430-600 pm
600 pm
7-730 pm
830 pm
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Within DOUBLE FEATURE Movies (60 )
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Double Feature Movies (60)
Within Wide World of Spotts (60)
Wide World of SportsLawrence Welk (20 )
Within Third Man (60)
Sam BenedictRoy Rogers (20)
1105-1130 pm Within King of Diamonds (60)
700 pm
11-1130 pm
6-700 pm
8 30 pm
6-700 pm
830 pm
Valiant YearsJet sons
Within Key News (60)
Within Five Star Final
Story ofRifleman (20)
Within Five Star Final
CombatEmpire (20)
9 60 s 6 20 s
(20)
(20)
(60)
$ 68420
TOTAL EXPENDITURE $ 68420
NIXON FOR GOVERNOR CAMPAIGr COMMITTEE Recommended TV spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
FRESNO
KMJ-TV
~vednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
600-645 PIvI 730 PH
10 30 PH
600 PM 7 30 PI1
1030 PM
600 PM 900 PM
630 PM 1020 PM
500-730 PH 830 PH
900 PM 1000 PH
8 30 P~1 1030 PM
20 Wi thin lTews 20 Pre Virginians 20 wi thin 11th Hour
20 Vlithin News 20 DeputyProve20 Vi thin Andy [illiams 11
20 Within II j1ews 20 in IISing Along with Mitch
60 vIi thin Wide Country 20 Wi thin ilSaturday Nite at Movies
60 Within IISunday Cinema Special 20 Disney Wonderful world of Color
Car 54
20 iIithin SeLrrts amp Sinners 20 Price is HightBell Telephone
Sp~cia1
20 LaramieEmpire20 Dick Powe11Chet Huntley
14 20-second spots 2 60-second spots
TOTAL EXPENDITURE - Fresno - $99500
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SALINAS-SAN LUIS OBISPO
KSBW-TV and KSBY-TV
Wednesday
Thursday
Friday
Friday
Monday
Monday
Tuesday
Tuesday
3-430 pm
11-1115 pm
730 pm
1100 pm
1255 pm
550 pm
930 pm
11-1115 pm
In Gold Coast Matinee (60)
In News (60)
Dobie GillisRawhide (20)
Alfred HitchcockNews (20)
Merv GriffinNews (20)
Farm ReportComm Calendar (20)
Red SkeltonMr Lucky (20)
In News (60)
5 20s 3 60s $ 58600
TOTAL EXPENDITURE $ 58600
I
- j
SACRAMENTO
KOVR-TV
Wednesday
Thursday
Thursday
Friday
Saturday
Sunday
Sunday
Monday
Tuesday
NIXON FOR GOVERNOR CAJ1PAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
1100 pm Naked CityABC News (20)
830 pm Donna ReedLeave it to Beaver (20)
1030-ConclIn Premiere Performance (60)
1030-Con In Big Movie (60)
500 pm-ConIn Movie Greats (60)
1100 pm
800 pm
630-730
1000 pm
Premiere-AstaireABC News
JetsonsHollywood Special
In Sugarfoot (60)
UntouchablesUntouchables
(20)
(20)
(20)
(20)
4 60s 5 20s $123500
OCtober 22 1962
50000
dlt1Damp lblppiDaarruataa for priDes aDd dfatyenlbutioD of flba bull
Mr 11bJ CUldberti 6066 IUIlMt JIou1eYard
HIXON amp()n(j~umiddot~ INC bull Idmiddotr~q NIXON FOR GOVERNOR CAMPAIGN CQi1MITTEE Recommended TV Suot Schedule One Week only - Wed Oct
Tues Oct 17 through 23 1962
Budget $25000
EUREKA
KIEM-TV
Viednesday 830 PM 20 rrails WstThe Virginian
Friday 700 PM 20 Bremiddotk in llDr Kildare ll
Saturday 800 PM 60 Fair ExchangeDobie Gillis
Sunday 900 PM 20 Dennis the MenaceEd Sullivan
Tuesday 1030 PM 20 Red SkeltonJack Benny
4 1
20-second spots 60-second spot $26000
TOTAL EXPENDITURE - Eureka - $26000
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
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NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR CAMPAIGr COMMITTEE Recommended TV spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
FRESNO
KMJ-TV
~vednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
600-645 PIvI 730 PH
10 30 PH
600 PM 7 30 PI1
1030 PM
600 PM 900 PM
630 PM 1020 PM
500-730 PH 830 PH
900 PM 1000 PH
8 30 P~1 1030 PM
20 Wi thin lTews 20 Pre Virginians 20 wi thin 11th Hour
20 Vlithin News 20 DeputyProve20 Vi thin Andy [illiams 11
20 Within II j1ews 20 in IISing Along with Mitch
60 vIi thin Wide Country 20 Wi thin ilSaturday Nite at Movies
60 Within IISunday Cinema Special 20 Disney Wonderful world of Color
Car 54
20 iIithin SeLrrts amp Sinners 20 Price is HightBell Telephone
Sp~cia1
20 LaramieEmpire20 Dick Powe11Chet Huntley
14 20-second spots 2 60-second spots
TOTAL EXPENDITURE - Fresno - $99500
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SALINAS-SAN LUIS OBISPO
KSBW-TV and KSBY-TV
Wednesday
Thursday
Friday
Friday
Monday
Monday
Tuesday
Tuesday
3-430 pm
11-1115 pm
730 pm
1100 pm
1255 pm
550 pm
930 pm
11-1115 pm
In Gold Coast Matinee (60)
In News (60)
Dobie GillisRawhide (20)
Alfred HitchcockNews (20)
Merv GriffinNews (20)
Farm ReportComm Calendar (20)
Red SkeltonMr Lucky (20)
In News (60)
5 20s 3 60s $ 58600
TOTAL EXPENDITURE $ 58600
I
- j
SACRAMENTO
KOVR-TV
Wednesday
Thursday
Thursday
Friday
Saturday
Sunday
Sunday
Monday
Tuesday
NIXON FOR GOVERNOR CAJ1PAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
1100 pm Naked CityABC News (20)
830 pm Donna ReedLeave it to Beaver (20)
1030-ConclIn Premiere Performance (60)
1030-Con In Big Movie (60)
500 pm-ConIn Movie Greats (60)
1100 pm
800 pm
630-730
1000 pm
Premiere-AstaireABC News
JetsonsHollywood Special
In Sugarfoot (60)
UntouchablesUntouchables
(20)
(20)
(20)
(20)
4 60s 5 20s $123500
OCtober 22 1962
50000
dlt1Damp lblppiDaarruataa for priDes aDd dfatyenlbutioD of flba bull
Mr 11bJ CUldberti 6066 IUIlMt JIou1eYard
HIXON amp()n(j~umiddot~ INC bull Idmiddotr~q NIXON FOR GOVERNOR CAMPAIGN CQi1MITTEE Recommended TV Suot Schedule One Week only - Wed Oct
Tues Oct 17 through 23 1962
Budget $25000
EUREKA
KIEM-TV
Viednesday 830 PM 20 rrails WstThe Virginian
Friday 700 PM 20 Bremiddotk in llDr Kildare ll
Saturday 800 PM 60 Fair ExchangeDobie Gillis
Sunday 900 PM 20 Dennis the MenaceEd Sullivan
Tuesday 1030 PM 20 Red SkeltonJack Benny
4 1
20-second spots 60-second spot $26000
TOTAL EXPENDITURE - Eureka - $26000
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SALINAS-SAN LUIS OBISPO
KSBW-TV and KSBY-TV
Wednesday
Thursday
Friday
Friday
Monday
Monday
Tuesday
Tuesday
3-430 pm
11-1115 pm
730 pm
1100 pm
1255 pm
550 pm
930 pm
11-1115 pm
In Gold Coast Matinee (60)
In News (60)
Dobie GillisRawhide (20)
Alfred HitchcockNews (20)
Merv GriffinNews (20)
Farm ReportComm Calendar (20)
Red SkeltonMr Lucky (20)
In News (60)
5 20s 3 60s $ 58600
TOTAL EXPENDITURE $ 58600
I
- j
SACRAMENTO
KOVR-TV
Wednesday
Thursday
Thursday
Friday
Saturday
Sunday
Sunday
Monday
Tuesday
NIXON FOR GOVERNOR CAJ1PAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
1100 pm Naked CityABC News (20)
830 pm Donna ReedLeave it to Beaver (20)
1030-ConclIn Premiere Performance (60)
1030-Con In Big Movie (60)
500 pm-ConIn Movie Greats (60)
1100 pm
800 pm
630-730
1000 pm
Premiere-AstaireABC News
JetsonsHollywood Special
In Sugarfoot (60)
UntouchablesUntouchables
(20)
(20)
(20)
(20)
4 60s 5 20s $123500
OCtober 22 1962
50000
dlt1Damp lblppiDaarruataa for priDes aDd dfatyenlbutioD of flba bull
Mr 11bJ CUldberti 6066 IUIlMt JIou1eYard
HIXON amp()n(j~umiddot~ INC bull Idmiddotr~q NIXON FOR GOVERNOR CAMPAIGN CQi1MITTEE Recommended TV Suot Schedule One Week only - Wed Oct
Tues Oct 17 through 23 1962
Budget $25000
EUREKA
KIEM-TV
Viednesday 830 PM 20 rrails WstThe Virginian
Friday 700 PM 20 Bremiddotk in llDr Kildare ll
Saturday 800 PM 60 Fair ExchangeDobie Gillis
Sunday 900 PM 20 Dennis the MenaceEd Sullivan
Tuesday 1030 PM 20 Red SkeltonJack Benny
4 1
20-second spots 60-second spot $26000
TOTAL EXPENDITURE - Eureka - $26000
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
I
- j
SACRAMENTO
KOVR-TV
Wednesday
Thursday
Thursday
Friday
Saturday
Sunday
Sunday
Monday
Tuesday
NIXON FOR GOVERNOR CAJ1PAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
1100 pm Naked CityABC News (20)
830 pm Donna ReedLeave it to Beaver (20)
1030-ConclIn Premiere Performance (60)
1030-Con In Big Movie (60)
500 pm-ConIn Movie Greats (60)
1100 pm
800 pm
630-730
1000 pm
Premiere-AstaireABC News
JetsonsHollywood Special
In Sugarfoot (60)
UntouchablesUntouchables
(20)
(20)
(20)
(20)
4 60s 5 20s $123500
OCtober 22 1962
50000
dlt1Damp lblppiDaarruataa for priDes aDd dfatyenlbutioD of flba bull
Mr 11bJ CUldberti 6066 IUIlMt JIou1eYard
HIXON amp()n(j~umiddot~ INC bull Idmiddotr~q NIXON FOR GOVERNOR CAMPAIGN CQi1MITTEE Recommended TV Suot Schedule One Week only - Wed Oct
Tues Oct 17 through 23 1962
Budget $25000
EUREKA
KIEM-TV
Viednesday 830 PM 20 rrails WstThe Virginian
Friday 700 PM 20 Bremiddotk in llDr Kildare ll
Saturday 800 PM 60 Fair ExchangeDobie Gillis
Sunday 900 PM 20 Dennis the MenaceEd Sullivan
Tuesday 1030 PM 20 Red SkeltonJack Benny
4 1
20-second spots 60-second spot $26000
TOTAL EXPENDITURE - Eureka - $26000
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
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NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
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1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
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U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
OCtober 22 1962
50000
dlt1Damp lblppiDaarruataa for priDes aDd dfatyenlbutioD of flba bull
Mr 11bJ CUldberti 6066 IUIlMt JIou1eYard
HIXON amp()n(j~umiddot~ INC bull Idmiddotr~q NIXON FOR GOVERNOR CAMPAIGN CQi1MITTEE Recommended TV Suot Schedule One Week only - Wed Oct
Tues Oct 17 through 23 1962
Budget $25000
EUREKA
KIEM-TV
Viednesday 830 PM 20 rrails WstThe Virginian
Friday 700 PM 20 Bremiddotk in llDr Kildare ll
Saturday 800 PM 60 Fair ExchangeDobie Gillis
Sunday 900 PM 20 Dennis the MenaceEd Sullivan
Tuesday 1030 PM 20 Red SkeltonJack Benny
4 1
20-second spots 60-second spot $26000
TOTAL EXPENDITURE - Eureka - $26000
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
HIXON amp()n(j~umiddot~ INC bull Idmiddotr~q NIXON FOR GOVERNOR CAMPAIGN CQi1MITTEE Recommended TV Suot Schedule One Week only - Wed Oct
Tues Oct 17 through 23 1962
Budget $25000
EUREKA
KIEM-TV
Viednesday 830 PM 20 rrails WstThe Virginian
Friday 700 PM 20 Bremiddotk in llDr Kildare ll
Saturday 800 PM 60 Fair ExchangeDobie Gillis
Sunday 900 PM 20 Dennis the MenaceEd Sullivan
Tuesday 1030 PM 20 Red SkeltonJack Benny
4 1
20-second spots 60-second spot $26000
TOTAL EXPENDITURE - Eureka - $26000
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR CAMPAIGN COMMITTgERecommended TV spot schedule One Week only - ~ed Oct 17 through
Tues Oct 23 1962 Budget $25000
CHICO-REDDING
KHSL-TV
Wednesday 615 PM 60 story of News Final
Thursday 800 PM 20 Hr EdPerry Hason
Friday 900 PM 20 Route 66Fair Exchange
Saturday 715 PM 60 Peter GunnJackie Gleason
Sunday 930 PM 20 Real MCCoysGE True Theatre
Monday 830 PM Ive Got a SecretLucy
4 20-second spots 2 60-~conds spots
TOTAL EXPENDITURE - Chico - $21375
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
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U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
BAKERSFIELD
KERO-TV
Wednesday 830 PM
Thursday 830 PM
Thursday 1000 P~
Friday 900 PH
Saturday 940 PM
Sunday 1000 PH
Tuesday 800 PH
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One Week only - Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Break in The Virginians
Wide CountryDr Kildare
HazelAndy lilliams
Break in Sing Along with Hitch
l~ithin Saturday Nite at the Hovies
BonanzaDuPont Show of the Week
Break in Laramie
7 20-seconds spots
TOTAL EXPENDITURE - Bakersfield - $87500
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
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NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
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NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
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U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
SAN DIEGO
KCXJO-TV
Wednesday
Thursday
Friday
Monday
Tuesday
XETV
Wednesday
Thursday
Thursday
Friday
Friday
Friday
Friday
Saturday
Saturday
Saturday
Sunday
Monday
Mondy
Tuesday
730 pm
1130 pm-Con
1000 pm
800 pm
1130 pm-Con
1100 pm
7-730 pm
1120-Conc1
630 pm
830 pm
1030 pm
1120-Concl
630-700 pm
1000 pm
1100-Concl
1000 pm
700-800 pm
1120-Concl
11 20-Conc 1
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
Death Valley DaysThe Virginians (20)
In Tonight (60)
HennesseyJack Paar (20)
In Its A Mans World (20)
In Tonight (60)
3 20s 2 60s $ 78200
Naked CityNews (20)
In Phil Silvers (60)
In Movietime San Diego (60)
The TexanPeter Gunn (20)
Gallant MenThe Flintstones (20)
Sunset StripMedic (20)
In Movietime San Diego (60)
In Bat Masterson (60)
Lawrence WelkMr Smith Goes to Wash (20)
In Powerhouse Movie (60)
ABC MovieVoice of Firestone (20)
In TV Hour of Stars (60)
In Movietime San Diego (60)
In Movietime San Diego (60)
8 60s 6 20s $109700
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tues Oct 23 1962 BUdget $25000
SAN DIEGO - Continued
KFMB-TV
Wednesday
Thursday
Friday
930 pm
600-700 pm
1030 pm
Dobie GillisDick Van Dyke (20)
In This Day 1962 (20)
Fair ExchangeEyewitness (20)
3 20-second spots $ 65925
TOTAL EXPENDITURE $235825
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
1130 pm-Concl
930 pm
1030 pm
In Saturday Movie (60)
Mitch MillerDont Call Me Charlie (20)
Brinkleys JournalCommunism RME (20)
2 20s 2 60s $175000
KGO-TV
Thursday
Friday
Saturday
Sunday
Monday
Monday
Tuesday
900 pm
1115 pm-Con
430-500 pm
130-330 pm
5-700 pm
11 20-Concl
500-700 pm
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Science FictionBat Masterson (60 )
6 60s 1 20 second spot $163500
KPIX
Monday 730800 pm In Ripcord
1 60-second spot $ 55000
TOTAL EXPENDITUREbullbullbullbullbullbullbullbullbullbullbullbull $393500
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
101662DATE _ADDRESSEES COPY TIME __
M E M 0 Jt~~PJ-~
TO
FROM
WRITE IT DONT SAY IT Bob Haldeman
_ _ ___ _ __ ______ __ ___ ______ __ ___ ___ __ ___ ___ __
Dick Bower
I J
___ __ _
_--shy
_
These are our spot buys for the first week
(To date Sal1ta Harbara has offered
~othing) Hope you find the purchases
satisfactory
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbull Wed Oct 17 through
Tuesday Oct 23 1962 Budget $25000
LOS ANGELES
KRCA - Channel 4
Thursday 730 pm Science in ActionWide Country
Saturday 9-1100 pm In IIS aturday at the Movies ll
Sunday 600 pm Bull WinkleMeet the Press
Tuesday 600 pm Pre Jack Latham News
4 20-second spots $305000
KNXT - Channel 2
Friday 730 pm Pre IIRawhide
Monday 930 pm Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 4
Wednesday 730 pm Thombstone TerritoryWagon Train
Friday 1030 pm 77 Sunset StripThird Man
Saturday 800 pm Sports FinalRoy Rogers Show
Sunday 730 pm Father Knows BestJetsons
4 20-second spots $400000
KTTV - Channel 11
Wednesday 1000 pm RiverboatPutnam News
Wednesday 11-1230 pm Tom Duggan
Thursday 6-630 pm Highway Patrol
Thursday 8-900 pm Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bullbullbull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KTTV - Channel 11 (continued)
Thursday 11-1230 am Tom Duggan
Friday 630 pm Highway PatrolSpace Angela
Friday 730-8 pm Best of Groucho
Saturday 730-8 pm Best of Groucho
Saturday 1000-11 pm Tom Duggan
Monday 645 pm Space AngelaPutnam News
Monday 11-1230 am Tom Duggan
Tuesday 900-930 pm Wanted Dead or Alive
Tuesday 11-1230 am Tom Duggan
13 60-second spots $346000
KTLA - Channel 5
Wednesday 1030 pm Peter GunnDragnet
Thursday 9=1000 pm Wire Service
Saturday 830 pm Restless GunSaturday Evening Movie
Sunday 800 pm By the NumbersRoller Siating
Sunday 8-930 pm Roller Skating
Monday 10-1030 pm Peter Gunn
Tuesday 1030 pm Roller SkatingDragnet
7 60-second spots $1 860 00
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
DATEIQ1$I62 _bullr-( TIME _
l
MEMO WRITE IT - - - DONT SAY IT
~~~ -~~~_~~~~~__~__~_ ___-J_~~
Here re copies of the revised TV
Ie of times in San Francisco
and J s Angelps
Th~re were no cha~ges in other
second
se~d you schedule of the
eek as soon as times have
been con~irmed
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
LOS ANGELES
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE Recommended TV Spot Schedule One week only bull Wed Oct 17 through
Tues Oct 23 1962 Budget $25000
KRCA - Channel 4
Thursday
Friday
Monday
Tuesday
730 pm
700 pm
800 pm
600 pm
Science in ActionWide Country
Jack LathamHennessey
Break in Its a Mans World
Pre Jack Latham News
4 20-second spds $280000
KNXT - Channel 2
Friday
Monday
730 pm
930 pm
Pre Rawhide
Danny ThomasAndy Griffith
2 20-second spots $230000
KABC-TV - Channel 7
Thursday
Friday
Saturday
Sunday
730 pm
1030 pm
800 pm
1000 pm
Guestward HoOzzie Harriett
77 Sunset StripThird Man
Sports FinalRoy Rogers Show
Sunday SpecialVoice of Firestone
4 20-second spots $320000
KTTV - Channel 11
Wednesday
Wednesday
Thurse ay
Thursday
1000pm
11-1230 am
6-630 pm
8-900 pm
RiverboatPutnam News
Tom Duggan
Highway Patrol
Great Music
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
KTTV - Channel 11
Thursday
Friday
Friday
Saturday
Saturday
Monday
Monday
Tuesday
KTLA - Channel 5
Wednesday
Thursday
Saturday
Sunday
Sunday
Monday
Tuesday
(continued)
11-1230 am
6-630 pm
730-8 pm
730-8 pm
1000-11 pm
700 pm
9-930 pm
9-930 pm
1030 ~m
9-1000 pm
830 pm
800 pm
8-930 pm
10-1030 pm
1030 pm
Tom Duggan
In Hiqhway Patrol II
Best of Groucho
Best of Groucho
Tom Duggan
George Putnam
In 11M Squad ll
Wanted Dead or Alive
12 60-second spots $345000
Peter GunnDragnet
Wire Service
Restless GunSaturday Evening Movie
By the NumbersRoller Skating
Roller Skating
Peter Gunn
Roller SkatingDragnet
7 60-second spots $1 860 00
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
SAN FRANCISCO
KRON-TV
Friday
Saturday
Monday
KGO-TV
Thursday=
Friday
Saturday
Sunday
Monday
Monday
Tuesday
KPIX
Monday
930 pm
1130-Concl
930 pm
900 pm
1115-Concl
430-500 pm =
130-330 pm
5-700 pm
1120-Concl
500-700 pm
730-800 pm
Mitch MillerDont Call Me Charlie (20)
In Saturday Movie (60)
Saints and SinnersPrice is Right (20)
2 20s 1 60 $1 75000
Leave it to BeaverMy Three Sons (20)
In Best of Movies (60)
In Main Event (60)
In Best of Seven (60)
In SugarfootSurfside 6 (60)
In Best of Movies (60)
Sciecee FictionBat Masterson (60)
6 60s 1 20 second spot $176000
In Ripcord
1 60-second spot $ 55000
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
bullbullbullbullbull television bullbullbullbullbullbullbull
MARKET Prime
20-Second Spot Late Evening
60-Second Spot
LOS ANGELES KRCA-TV
KNXT
~C-TV
KTTV
KTLA
KHJ-TV
KCOP
SAN FRANCISCO
KGO-TV
KPIX
KTVU
KRON-TV
SAN DIEGO
KFMB-TV
KOGO-TV
XETV
FRESNO
KFRE-TV
KICU-TV
KJEO-TV
KMJ-TV
$100000
120000
100000
50000
35000
36000
46250
$487250
$ 75000
70000
34000
70000
$249000
$ 23400
22500
23000
$ 68900
$ 18000
9500
16300
16700
$ 60500
$ 60000
20000
40000
35000
15000
30000
46250
$246250
$ 12500
35000
16000
14500
$ 78000
$ 9800
20000
13700
$ 43500
$ 5500
9500
9400
10000
$ 34400
~
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
SACRAMENTO
KCRA-TV $ 30000 $ 20000
KOVR 22500 3500
KXTV 25000 17500
$ 77500 $ 41000
BAKERSFIELD
KBAK-TV $ 6000 $ 6000
KERO-TV 11900 11900
KLYD-TV 5400 5050
$ 23300 $ 22950
$466100
EUREKA
KIEM-TV $ 4750 $ 3800
KVIQ-TV 3800 3250
$ 8550 $ 7050
CHICO-REDDING
KHSL-TV $ $ 3500
KVIP-TV 5000 3500
$ 10000 $ 7000
SAN JOSE
KNTV $ 12000 $ 9000
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo included in this buy as satellite of KSBW-TV $ 10260 $ 8550
SANTA BARBARA
KEY-T $ 7500 $ 6000
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT$ 48310 $ 37600
TOTAL $1014760 $503700
26-time rate
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
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NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
TV - A Schedule
MARKET
Los Angeles Market --------shy
San Francisco Market ------shy
San Diego Market ----------shy
Fresno Market -------------shy
Sacramento Market ---------shy
Bakersfield ---------------shy
Prime 20-Sec Spot 5 Nights a Week
s 2436250
1245000
344500
302500
387500
116500
$ 4832250
TOTAL A Schedule
Late Eve 60-Sec 5 Nights a Week
s 1231250
390000
217500
172000
205000
114750
$ 2330500
Spot
$ 7162750
B Schedule
Eureka Market
Chico-Redding Market -----shy
San Jose Market ----------shy
Salinas-Monterey Market --shy
Santa Barbara Market -----shy
s 42750
50000
60000
51300
37500
$ 241550
TOTAL B Schedule
s 35250
35000
45000
42750
30000
$ 188000
$ 429550
TOTAL A amp B SCHEDULES $7592300
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
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NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
BOB HALDEMAN
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
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NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
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U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
Ix n - 1Uhmiddotli bull ( ~
By County
LOS ANGELES Los Angeles Orange San Bernardino Riverside Ventura
(t SBarbara)
SAN DIEGO San Diego Imperial
SANTA BARBARA Santa Barbara Ventura (ttA)
BAKERSFIELD Kern Kings (23 Fresno) Tulare (12 Fresno) Inyo
FRESNO Fresno Mariposa Tulare (t Bakrsf) Kings ( 1 Bakrsf)2 Madera Merced (t Stockton)
(t San Jose)
MONTEREY Monterey San Lu i s Obispo San Benito Santa Cruz
SAN FRANCISCO San Francisco Alameda Contra Costa San Mateo Napa Son oma Marin
lt~j1~--rCF NIXON FOR GOVERNOR TV Spots 23 60-second
13 20-second 3 weeks - May 14 through June
Total Allocation Per Week
$2873250 350250 KID U241500 148500
48000 $3661500 $1220500
~
rU Ivt ~middotO$ 501750 33750 $ 535500 s 178500
$ 81750yV71
48000 I
$ 129750 $ 43250
$ 138000 7750
39375 5250 $ 190375 $ 63450
$ 174000 2250
39375 15500 18750 10688 $ 260563 $ 86895
$ 95250 39000 7500
39750 $ 181500 $ 60500
$ 342750 423000 195000 211500 ~iVfft8
31500 I iJf 70500 72000 $1346250 $ 448750
4 1962
Station
KNXT KRCA KABC-TV KTTV KTLA KHJ-TV KCOP
KFMB-TV KOGO-TV XETV
KEY-T
KERO-TV KBAK-TV KLYD-TV
KFRE-TV KMJ-TV KJEO-TV
KSBY-TV) KSBW-TV)
KRON-TV KPIX KGO-TV KTVU
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
t 56)Y1
I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
Page 2 bullbullbullbullbullbullbullbullbullbull
SACRAMENTO Sacramento $ 241500 KCRA-TV Sutter 15750 KXTV Yolo 315 000
Yuba 16500 Sierra 750 Plumas 5250 Nevada 9750 Placer 27000 E1 Dorado 15000 Lake 6750 Colusa 6000 $ 375750 $ 125250
STOCKTON San Joaquin $ 117750 KOVR Stanislaus 74250 Calaveras 4500 Amador 4500 Solano 63750 Merced laquot San Jose) 10687
1 Fresno) Tuolumne 6750 Mono 750 Xmiddot Alpine ______~7~~5~0 I 283687 $ 94530
SAN JOSE Santa Clara $ 313500fcr KNTV Merced (t Stoc~ton) 21375 I~ 334875 $ 111625
(t Fresno)
CHICO-REDDING Butte $ 39000 KHSL-TV Mendocino (t Eureka) 12000 KVIP-TV Glenn 8250 Tehama 12000 Trinity (tEureka) 2250 Modoc 3750 Shasta 28500 Siskiyou (t Eureka) 7500 Lassen 6000 $ 119250 $ 39750
EUREKA Humboldt $ 50250 KIEM-TV Del Norte 9000 KVIQ-TV Mendocino (t Chico-R) 12000 Trinity (t Chico-R) 2250 Siskiyou t Chico-R) 7500 $ 81000 $ 27000
$7500000 $2500000
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
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NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
STATE OF CALIFORNIA PERCENTAGE OF POPULATION BY COUNTY TOTAL STATE POPULATION 16334
COUNTIES
SOUTHERN CALIFORNIA
Population(000) Percentage
($7500000)Dollars
Allocation
Los Angeles San Diego OrangeSan Bernardino Riverside Kern Ventura Santa Barbara San Luis ObispoImperial
6257910931
7624 5258 3235 3013 2099 1781
849 737
3831 669 467 322 198 184shy128 109
52
45
$ 2873 250 501750350250241500148500138000
96000 81750 39000 33250
NORTHERN CALIFORNIA
$ 4503750
Alameda San Francisco Santa Clara Sacramento San Mateo Contra Costa Fresno San JoaquinMontereyTulare Stanislaus Marin Sonoma Solano Humboldt Merced Santa Cruz Butte Yolo NapaShasta Placer Mendocino KingsMadera Yuba Sutter SiskiyouEl Dorado Tehama Nevada Del Norte
9212 747 6826 5264 4607 4243 3786 2574 2074 1719 1619 1546 1534 1389 1096
934 868 845 690 685 625 591 526 508 412 352 345 334 311 262 212 190
564 457 418 322 282 260 232 157 127 105
99
96 94 85 67 57 53 52 42 42 38 36 32 31 25 22 21 20 20 16 13 12
423000 342750313500241500211500195000174000117750
95250 78750 74250 72000 70500 63750 50250 42750 39750 39000 31500 31500 28500 27000 24000 2~2501 750 16500 15750 15000 15000 12000 9750 9000
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
J-f~
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
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NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
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NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn San Benito Tuolumne Lake Lassen Colusa InyoPlumas Calaveras TrinityAmador Modoc MariposaMona Sierra A1pina
175 156 147 142 136 123 118 116 104 103 102
83 51 22 22
4
11
10
09
09
08
08
07
07
06
06
06
05
03
01
01 ampl
$ 8250 7500 6750 6750 6000 6000 5250 5250 4500 4500 4500 3750 2250
750 750 720
163346 100 $ 2996250
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
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NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
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NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull LOS ANGELES
Spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KTTV 29 60-sec 1808 $68900 $206800
KRCA 20-sec 68 470000 (1st 2 weeks) 7 20-sec 1100 670000 (last week )
$1610000
TOTAL - LOS ANGELES 87 60-seconds 17 20-seconds
( 1 )Cjlrishy
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NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
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U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbullbullbull LOS ANGELES
KTTV Schedule May 14 through June 4 1962 60-Second spots
Monday
6~OO-630 pm In HIGHWAY PATROL 75 $25000 6~45 pm DICK TRACYPUTNAM NEWS 64 35000 800-9~00 pm In AQUANAUTS 70 35000 9amp00-10~OO pm In GREAT MUSIC 33 25000 1030-1100 pm In PAUL COATS 53 15000
Tuesday
630 pm HIGHWAY PATROLSPACE ANGEL 105 25000 7amp00 pm PUTNAM NEWSHUCKLEBERRY HOUND 105 35000 830-900 pm In M-SQUAD 83 35000 900-1000 pm In DIVORCE COURT 44 15000 10~30 pm PUTNAM NEWSPAUL COATES 50 25000
Wednesday
600-6~30 pm In HIGHWAY PATROL 25000 7amp30-8~00 pm In GROUCHO MARX 35000 8~00-8~30 pm In GALE STORM 35000 9~00-930 pm In BLUE ANGELS 15000 1030-1100 pm In PAUL COATES 15000
Thursday
530-600 pm In RESCUE 8 51 15000 600-6~30 pm In HIGHWAY PATROL 68 25000 700 pm PUTNAM NEWSYOGI BEAR 124 35000 7amp30-8amp00 pm In GROUCHO MARX 83 35000 8amp30-9amp00 pm In JOHNNY MIDNIGHT 34 15000
Friday
830-900 pm In ASPHALT JUNGLE 80 35000 1030 pm PUTNAM NEWSPAUL COATES 39 25000
Saturday
8~30-10~00 pm In CHILLER 120 45000 10~00-1130 pm In TOM DUGGAN 50 12500
Sunday
530-630 pm Tn COMEDY THEATRE I) 1 15000 930-10~00 pm In CONGRESSIONAL INVESTIGATOR 40 15000 830-900 pm In 26 MEN 40 15000 10~30 pm-Conc1 In OPEN END 17 7000
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull LOS ANGELES
KRCA Schedule May 14 through June 4 1962 20-Second Spots
Monday 7amp30 pm SHANNONEVERGLADES 115 $ 85000
9amp30 pm In 87TH PRECINCT 160 100000
Tuesday 7amp30 pm WVATT EARPLARAMIE 125 85000
Thursday 800 pm In OUTLAWS 160 100000
Friday 9amp30 pm DETECTIVESBELL alt with DINAH
TELEPHONE SHORE amp
SPECIALS 125 100000
Sunday (June 3 only) 830 pm DISNEVCAR 54 WHERE ARE VOU 200 100000
10z00 pm BONANZADUPONT SHOW OF THE WEEK 215 100000
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SAN DIEGO
Spots Ieekly Cost Cost STATION PER W~ek Length Rating Per Week 3 WeekI
KFHB-TV 4 20-sec 870 92200
5 60-sec 83middot5 104000
1705 $196200 $588600
TOTAL - SAN DIEGO 15 60-seconds 12 20-seconds 588600
C 7u
II2 Z 0
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SAN DIEGO
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
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NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull EUREKA
STATION
KIEM-TV
spotsPer week
2
3
Length
20-sec
60-sec
WeeklyRating
960
870
1830
Cost Per Week
10000
15000
$25000
Cost 3 weeks
$75000
TOTAL - EUREKA 9 6
60-seconds 20-seconds
l (It) (jJ t)
iCfl tJ
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
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U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbull EUREKA
KIEM-TV Schedule
Monday
630 pm
Wednesday
630 pm
Friday
615 pm 830 pm
Saturday
830 pm
May 14 through June 4 1962
CRONKITE NEWSDETECTIVES 270 $5000
CRONKITE NEWSDEPUTY 300 5000
NEWS WEATHERCRONKITE NEWS 300 5000 RAWHIDEROUTE 66 490 5000
PERRY MASONDEFENDERS 470 5000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
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NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
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NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull CHICO-REDDING
STATION Spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KHSL-TV 5
7
20-sec
60-sec
1569
1841
3410
15600
19200
$34800 $104400
TOTAL - CHICO-REDDING 21 60-seconds 15 20-seconds Jl044oo
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Te1evision bullbullbullbullbullbullbull CHICO-REDDING
KHSL-TV Schedule May 14 thr0ugh June 4 1962
Tn THIS MAN DAWSON BEST OF POSTTELL THE TRUTH
MARSHALL DILLONPASSWORD GARRY MOORECHANNEL 12 THEATRE
Break in WANTED DEAD OR ALIVE
Break in FRONTIER CIRCUS CBS REPORTSCHANNEL 12 THEATRE
In RESCUE 8 TWILIGHT ZONEGRAND JURY
In WRESTLING In FAMOUS PLAYHOUSE
GE THEATREJACK BENNY
-20-Second Spot
324 351
343 203
178
365 115
370 263
348 303
247
$24 000
3300
3100 2400
3300
3300 2400
2400 2400
2400 3900
3300
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
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U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SACRAMENTO
STATION
KXTV
Spots Per Week
3
7
Length
20-sec
60-sec
WeeklyRating
640
1029
1669
Cost Per Week
39000
78700
Cost 3 Weeks
$353250
TOTAL - SACRAMENTO 21 9
60-seeonds 20-seconds $353250
L1ll lt
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I Vh-O
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
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NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
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U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbullbullbull SACRAMENTO
KXTV Schedule May 14 through June 4 1962
Monday
600-615 pm In NEWS 139 $9600 900 pm FATHER KNOWS BESTDANNY THOMAS 270 22500
Tue sd ay
700-730 pm In BROKEN ARROW 140 11600
Wedne sd ay
600-615 pm In NEWS 100 9600
Thursday
600-615 pm In NEWS 110 9600 730-800 pm In MEN INTO SPACE 250 11600
Friday
700-730 pm In WANTED DEAD OR ALIVE 170 11600
Saturday
900 pm Break DEFENDERS 370 16550 11 15 pm-Concl In ACADEMY THEATRE 130 9600
Sunday
1115 pm CRONKITEMQVIE 100 5500
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbull SAN FRANCISCO
spots Weekly Cost Cost STATION PER WEEK Length Rating Per Week 3-Weeks
KGO-TV 6 20-see 965 290000
12 60-sec 399 153000
1364 443000 $1329000
TOTAL - SAN FRANCISCO 36 60-seconds 18 20-seconds
JUj-shyj() CDgtfr gt
1yrAlshy36Ycj t
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SAN FRANCISCO
KGO-TV Schedule May 14 through June 4 1962
Monday
530-630 PM 700 PM
1120 PM-Concl
Tuesday
630-630 PM 800 PM
1120 PM-Concl
Wednesday
530-6~0 PM 630 PM
1000 PM 1120 PM-Concl
Thursday
530-630 PM 630 PM 830 PM
1120 PM-Concl
Friday
530-630 PM 900 PM
1120 PM-Concl
Saturday
1000 PM
In Aquanauts l1 65 Evening ReportExped 60 Best of the Movies 15
Cimmaron City 55 Bugs BunnyBachelor
Father 155 Best of the Movies 25
Riverboat 38 RiverboatLocal News 25
Hawaiian EyeNaked City 160 Best of the Movies 10
Overland Trail 25 Overland TrailNews 20
Donna ReedRealMcCoys 220
Best of Movies 33
Hong Kong 55 Flintstones
77 Sunset strip 205 Best of Movies 33
Lawrence WelkSuspicion 165
20-second spot
$ 15000 15000 10000
15000
42500 10000
15000 14000 55000 10000
15000 14000
67500 10000
15000
55000 10000
55000
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
~~~~J~~ sect ~rf-lf ~ r - e~~ l ~ 4~-fL-_~ NIXON FOR GOVERNOR
Television bullbullbullbullbull SALINAS-MONTEREY SAN LUIS OBISPO
STATION spots
Per Week Length WeeklyRating
Cost Per Week
Cost 3 Weeka
KSBW-TV)KSBY-TV 2 20-sec 490 21600
5 60-sec 570 39000
1060 $60600 $181800
TOTAL - SALINAS-MONTEREY 15 60-seconds SAN LUIS OBISPO 6 20-seconds ~181800
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull SALINASSAN LUIS OBISPO
KSBW-TV) KSBY-TV) Schedule May 14 through June 4 ] 962
Tuesday
800 pm 555-600 1115 pm Wednesday
pm ~Bet MARSHALL DILLONDEPUTY
In GREATEST HEADLINES OF CENTURY Bet TV REPORTTONIGHT SHOW
270 110 120
$ 10800 9000 6000
555-600 1100 pm
pm In GREATEST HEADLINES OF CENTURY Bet CHECKMATETV REPORT
11 0 110
9000 6000
Thursday
800 pm Bet SHOWCASEHAZEL 220 10800
Friday
555-600 pm In GREATEST HEADLINES OF CENTURY 120 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull SANTA BARnARl
WeeklySTATION Per Week Length Rating Per Week 3 Week~
KEY-T 4 20-sec 1110 19600
6 60-sec 950 21800
2060 41400 $124200
TOTAL - SANTA BARBARA 18 60-seconds 12 20-seconds 1124200
~11t L~~
7JfJ ~
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
KEY-T - Schedule
Monday
630-635 PM 830 PM
1100-1115 PM
Tuesday
630-635 PM
Wednesday
630-635 PH
Thursday
1100-1115 PM 630-635 PM
Saturday
900 PM
Sunday
830 PM
1000 PM
Television bullbullbullbullbullbull SANTA BARBARA
May 14 through June 4 1962
Five star NewsWal1 St Today 220 $ 39OgSilent ServicePrice is Right 300 1+900 Key News 90 3100
Five Star Newswall st Today 180 3900
Five Star Newswall st Today 170 3900
Key News Five star Newswall st Today
70 220
3100 3900
My 3 SonsSat Nite Movie 290 4900
Disney Wonderful World20th Century
BonanzaShow of the Week 260 260
4900 4900
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull FRESNO
STATION
KFRETV
SpotsPer veek
4
7
Length
20-sec
60-sec
WeeklyRating
935
2Z2 1911
Cost Per leek
43200
41800
$85000
Cost 3 Weeks
$255000
TOTAL - FRESNO 21 12
60-seconds 20-seconds j250OO
II Y(~Vl
Cj b c~~1
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Televtsion bullbullbullbullbullbullbullbullbullbullbullbullbull FRESNO
KFRE-TV Schedule May 14 through June 4 1962
Monday
630-645 pm In NEWS 150 $5000 800 pm TO TELL THE TRUrI-lPETE g GLADYS 230 9000
1100-1115 om In NEWS 70 2400
Tuesday
1100-1115 pm In NEWS 70 2400
Wednesday
830 pm ~FATHER KNOWS BESTCHECKMATE 200 90 000
Thursday
645 pm NEWSDOUG EDWARDS 125 5000 700-730 pm In WYATT EARP 230 7500
Friday
830 pm RAWHIDEROUTE 66 250 9000
Saturday
500-700 pm In SUPER MOVIE 161 5000 700 pm SUPER MOVIETRUE ADVENTURE 170 7500 900 pm 1n DEFENDERS 255 9000
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull BAKERSFIELD
spots Weekly Cost Cost STATION Per Week Length Rating Per Week 3 weeks
KBAK-TV 8 20-sec 1420 28800
9 60-sec 860 33400
2280 $62200 $186600
TOTAL - BAKERSFIELD 27 60-seconds 24 20-seconds ~1866OO
j )C ))lt b(
~ (1) Itt
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbullbullbullbullbull BAKERSFIELD
KBAK-TV Sched~Ve
Monday
6100-615 pm 8100 pm
9130 pm 111 00 pm
Tuesday
6100-615 pm 900 pm 1100 ~m
Wednesday
6100-6115 pm 8130 pm 11100 pm
Thursday
600-6115 pm 800 pm 11 00 pm
Friday
6100-6115 pm 8100 pm 900 pm
Sunday
8100 pm
May 14 through June 4
In SIX OCLOCK REPORT TO TELL THE TRUTHPETE amp GLADYS
DANNY THOMASANDY GRIFFITH IVE GOT A SECRETACADEMY AWARD THEATRE
In SIX OCLOCK REPORT DOBIE GILLISRED SKELTON
GARRY MOOREACADEMY AWARD TH
In SIX OCLOCK REPORT FATHER KNOWS BESTCHECKMATE
US STEELE HOURAC AWD THEAT
Tn SIX OCLOCK REPORT BOB CUMMINGSFRONTIER CIRCUS
CBS REPORTAC AWD THEATRE
In SIX OCLOCK REPORT Break in RAWHIDE Break in ROUTE 66
DENNIS THE MENACEED SULLIVAN
--20 Second Spot
1962
140
190 200
50
160 17 0 0 40
130 200 70
120 140 30
120 200 200
120
$3600
3600 3600
3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600 3600 3600
3600
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
bullbullbullbullbull
NIXON FOR GOVERNOR
Television SAN JOSE
Weekly Cost Cost STATION Per Week Length Rating Per Week 3 Weeks
KNTV 6 20-sec 580 43200
6 60-sec 1610 27600
2190 110800 $302400
TOTAL - SAN JOSE 18 60-seconds 18 20-seconds
middot7 vshy SI -gt
) ampt
U 7 ~ 1 c f4
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Te1evis10n bullbullbullbullbullbullbullbullbullbullbull SAN JOSE
KNTV Schedule May 14 through June 4 1962
Monday
630-700 pm 900 pm
Tuesday
630-700 pm 900 pm
Wednesday
630-700 pm
Thursday
630-700 Opm 800 pm 930 pm
Friday
630-700 pm 900 pm
Saturday
630 pm
Sunday
1000 pm
CHANNEL 11 NEWS RIFLEMANSURFSIDE 6
CHANNEL 11 NEWS Break in NEW BREED
CHANNEL 11 NEWS
CHANNEL 11 NEWS OZZIE amp HARRIETDONNA REED MY THREE SONSLAW amp MR JONES
CHaNNEL 11 NEWS FLINTSTONES~~ SUNSET STRIP
Break in LARAMIE
In HOLLYWOOD SPECIAL
120 230
120 240
120
110 250 260
110 220
160
250
$9600 7200
9600 7200
9600
9600 7200 7200
9600 7200
9600
7200
20-Second Spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbull STOCKTON
STATION spots
Per VTeek Length WeeklyRating
Cost Per Week
Cost 3 Weeks
KOVR 3 20-sec 580 45000
7 60-sec 588 51000
1168 $96000 $288000
TOTAL - STOCKTON 21 60-seconds 9 lO-seconds J288000
7 7~ ~fJ 2 0
lt611 II ~()
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
NIXON FOR GOVERNOR
Television bullbullbullbullbullbullbull STOCKTON
lOVR - Sehedule May 14 through June 4 1962
Monday
700 PM DeputyExpedition 8 $ 6800 900 PM Rif1emanSurfside Six 220 1000
Tuesday
630-700 PM Trackdown 80 6800 1100-111 PM ABC News 30 4500
Wednesdax
700-730 PM Peter Gunn 140 6800 930 PM Hawaiian Eye 190 15000
Thursday
700-730 PM Bat Masterson 120 6800
Fridax
630-730 PM Aquanauts 70 6800
900 PM F1intstonesSunset Strip 170 15000
Saturdax
1000-1100 PM Suspicion 63 1200
20-second spot
