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White Paper - FoodCo launching January 15, 2015 Peter Castleman, Founder, FoodCo (pictured below on le) 58, graduated Duke University, Economics Professor at Harvard Wall Street, JP Morgan - Managing Partner, Whitney Capital Equity Group with merger and acquisitions. Bought 11 plus companies and turned them into Billion$ brands - NorthFace, Igloo, and many others. Grew a company to $50M/year and sold to Nuskin this became Pharmanex which NewSkin grew to almost $1 Billion/year. His investment group bought Herbalife at $700-800Million/year and within a 5 years grew to over $3 Billion/year. Dream has been to start his own network marketing company with its own culture and mission and with a passion for health. Nutrient Foods to exclusively supply foods to FoodCo. Just purchased a $5 Million dollar Manufacturing facility in Reno, Nevada and are investing over $3 Million retrofitting. $750 Million available for developing manu- facturing and networking companies. David Brown, CEO, FoodCo (pictured on page 2) 1 Million Dollar Equity Investor. Attorney, speaks fluent Japanese CEO of LiveVantage maintained a 300%/yr growth rate there 11M 1st year 38.9M 2nd year 126M 3rd year Gene Tipps , COO, FoodCo • Tahitian Noni, Agel, Zrii, LifeVantage - Opened 40 countries for Noni Jason Domingo, Master Distributor • 1 Million Dollar Equity Investor • Master Distributor at Zrii and Master Distribu- tor at LifeVantage Thomas Mclamore, Consultant, FoodCo Adagio, Managing Director/President of North Ameri- ca, Technologist, Analyst, Graduated UC Berkley, Computer Science - Built Amway's Call Center System which is still used today and NuSkin's ERP System and many other well established companies systems who are over 1 billion in sales annually. Korean and speaks Korean as well as fluent Japanese. Sony Pictures is also another large well known com- pany that Mr. McLamore has done business with. Highlights of FoodCo • Target Prelaunch 11/15/2014 • Target Oicial Launch 1/15/15 • Home-Oice in Utah. • Manufacturing - Reno, Nevada • $10 Trillion Food Industry ver- sus $18 billion Supplement In- dustry. • Nutrient Foods - 100+ Choices • 43 essential nutrients - 50% per serving • Oatmeal, Mac & Cheese, Mashed Potatoes, Rice, Sauces, Soups, Proteins, Coee, Tea, plus many many more. Oatmeal is mostly carbohy- drates. FoodCo oatmeal has 26 grams of protein (equivalent to a 16 ounce Ribeye) 1 ½ grams of Omega 3s (4 cod liver oil cap- sules), 11 grams of fiber (2 cups of Broccoli) and provides 50% of the 43 Essential Nutrients. Page of 20141005.1 1 13 Peter Castleman Chip Marsland

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Page 1: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015 Peter Castleman, Founder, FoodCo (pictured below on left) • 58, graduated Duke University, Economics • Professor at Harvard • Wall Street, JP Morgan - Managing Partner,

Whitney Capital Equity Group with merger and acquisitions.

• Bought 11 plus companies and turned them into Billion$ brands - NorthFace, Igloo, and many others. 

• Grew a company to $50M/year and sold to Nuskin this became Pharmanex which NewSkin grew to almost $1 Billion/year.

• His investment group bought Herbalife at $700-800Million/year and within a 5 years grew to over $3 Billion/year.

• Dream has been to start his own network marketing company with its own culture and mission and with a passion for health.

• Nutrient Foods to exclusively supply foods to FoodCo. Just purchased a $5 Million dollar Manufacturing facility in Reno, Nevada and are investing over $3 Million retrofitting.

• $750 Million available for developing manu-facturing and networking companies.

David Brown, CEO, FoodCo (pictured on page 2) • 1 Million Dollar Equity Investor. Attorney,

speaks fluent Japanese • CEO of LiveVantage maintained a 300%/yr

growth rate there 11M 1st year 38.9M 2nd year 126M 3rd year

Gene Tipps , COO, FoodCo • Tahitian Noni, Agel, Zrii, LifeVantage - Opened

40 countries for Noni Jason Domingo, Master Distributor • 1 Million Dollar Equity Investor • Master Distributor at Zrii and Master Distribu-

tor at LifeVantage Thomas Mclamore, Consultant, FoodCo • Adagio, Managing Director/President of North Ameri-

ca, Technologist, Analyst, Graduated UC Berkley, Computer Science - Built Amway's Call Center System which is still used today and NuSkin's ERP System and many other well established companies systems who are over 1 billion in sales annually.

• Korean and speaks Korean as well as fluent Japanese. Sony Pictures is also another large well known com-pany that Mr. McLamore has done business with.

Highlights of FoodCo • Target Prelaunch 11/15/2014 • Target Official Launch 1/15/15 • Home-Office in Utah. • Manufacturing - Reno, Nevada • $10 Trillion Food Industry ver-sus $18 billion Supplement In-dustry. • Nutrient Foods - 100+ Choices • 43 essential nutrients - 50% per serving • Oatmeal, Mac & Cheese, Mashed Potatoes, Rice, Sauces, Soups, Proteins, Coffee, Tea, plus many many more. • Oatmeal is mostly carbohy-drates. FoodCo oatmeal has 26 grams of protein (equivalent to a 16 ounce Ribeye) 1 ½ grams of Omega 3s (4 cod liver oil cap-sules), 11 grams of fiber (2 cups of Broccoli) and provides 50% of the 43 Essential Nutrients. 

Page ! of ! 20141005.11 13

Peter Castleman

Chip Marsland

Page 2: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015

Highlights of FoodCo (cont.) - • Food is the ultimate consumable. • Top notch Scientific Advisory Board includes

top Harvard, Yale and UC Davis Nutritional Professors, top Chefs and renowned Formula-tors, including Chip Marsland, (pictured to the right of Peter previous page) who formulated for Barry Sears of the Zone Diet.

• Launch in the USA and possibly simultane-ously in Mexico. Shortly after, possibly in March, open Korea and then shortly after Japan, Singapore, Taiwan, Thailand.  

• Foods come in a dehydrated form and only need water to be added and they may be heated or not. Have a shelf life of over 3 years.

• Serving is approximately $4.00, two servings a day provide 100% daily Essential Nutritional needs. Serving is 500 calories or less.

• Product is light....shipping will be small.  All products for Korea, Japan, etc. will be shipped out from within their country.

• Not in canisters. There will be various serving sizes with family specific size servings.

• Obesity and Diabetes all time highs in adults as well as children. Today, collectively we are in a health crisis with a lot of confusion and people trying to address their health by taking many different roads; the Organic Road, the Non-GMO Road, the Antioxidant Road, the Gluten Free Road, etc, etc.. These roads are not addressing the foundation.

White Label Event - October 1, 2014 • First half of the day spent at the 95,000 square ft manufacturing facility in Reno, Nevada… nicknamed “the Beehive” where everything is still under-construction. Production capability approximately $1billion annually.

• Experienced nutrient rich Coffee and Tea and also oatmeal, and apple-blueberry muffins made with Apple Oatmeal. Absolutely deli-cious Coffee, Tea, Oatmeal, and Muffins (muffins and oatmeal - 43 essential nutrients).

Felt full with just a few bites!!! Amazing. Lasted 4-5 hours.

• Focus of morning session was spent with Founder, Peter Castleman and Chief BioTech Engineer, Chip Marsland to get to know them. Both shared their full backgrounds with Peter primarily focused on sharing the vision for FoodCo and Chip sharing the philosophy be-hind product line.

• Did not learn the name of the company and they did not give us the final version of the compensation plan. Release this information on October 25th this month at the next White Label Event.

• Product line is the brainchild of Chip Marsland and his lifetime work and Peter Castleman’s lifetime work has led him to this partnership of over 4 ½ years to bring this work to fruition.

• Peter Castleman (left-hand side of photo be-low) was humble, sincere, intelligent, had tons of common-sense, and driven to excellence in everything he does.

• #1 Peter has taken over 11 companies from Millions into Billions with many into double digit Billions. (google him if you haven’t yet)

• #2 Peter projects that this new food company launching will be a 20 Billion to 200 Billion dollar company within 3 years.

• The presentations included: • Watched 2 extremely well produced videos

which will be on website at prelaunch No-vember 1st.

• First video was showing that optimal health solution is Food and it was a presentation giv-

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Dave Brown

Page 3: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015en by Chip Marsland just talking about his background and the significance of the 43 es-sential nutrients in this breakthrough food we are bringing to market.

• The second video showed the problem by showing the many mainstream food manufac-turers names and processed food lines. It also

mentioned the many significantly health dete-riorating ingredients and their impact and contribution to the growing health crisis hap-pening in the world today. Both were extreme-ly informative and of the highest quality.

• We were then bussed to our hotels to freshen up and then boarded our buses again to ride through the Nevada mountains to Peter Castleman’s home on Lake Tahoe which was of course absolutely beautiful.

• Tasted over 25 different foods which the Chefs had prepared. Felt full even before finish-ing the Appetizer tasting. The food was de-licious and prepared so we could experience that many of the foods and sauces can be eas-ily and quickly prepared and simply eaten or taken to a gourmet level dish. (For those who love to build with home events etc. this food product line is going to be a blast to promote because everything is so delicious.)

• Going to have top Chefs, some from the Chef Channel on videos on our website walking through preparations of creative recipes using our foods to quickly and easily make gourmet dishes for those who want to be more cre-ative. Many different dishes can be made just with the 43 essential nutrient rich sauces we will have available, like peanut sauce, Alfredo sauce and Marinara sauce.

• Peter said that evening, “for many who work the next 6 months very strongly…they will never need to work again.”

More info.... • The World Health Organization recommends

a daily intake of 43 essential nutrients for op-timal health... we are not getting those from the foods we are eating and it's why there is such a health epidemic now.

• Nutritional profiles are off the chart... this will all be transparent in fact they will be the brag-ging rights for this company. No question of the nutritional value of this food.

• Major competitive advantages over other so-called wellness companies. There is so much empty nutrition and saturation in the meal replacement and weight loss space.

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Page 4: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015• This company will do a real good job of help-

ing people understand where real health comes from.

• Whole food nutrition ... all foods will list com-plete ingredients showing the 43 essential nu-trients

• Common foods that we all eat and love.. con-venience and no change of habits or behav-ioral changes needed... akin to America's Fa-vorite Foods with whole food goodness ... America's Favorite Foods gone healthy ... imagine the social sharing you can do.

• Effort they are putting into the social sharing aspect of our product and opportunity.. mar-keting tools and systems... social media friendly ... this is an area that most other mlm companies fail in. We have experts on board for this area alone. They are going all out.

• Financing - more than adequate...surplus .. this will be very evident soon... the branding, websites, back end software etc etc ... it will be very evident the company is not running on a shoe string budget ... lack of funds is the big-gest contributor to those that don't make it right.....yes stuff breaks and problems happen... if a company does not have the money to fix what's broken well we know what happens then.

• Corporate and product branding will WOW... off the charts and will get peoples attention.

• No NFR business ... we will not be shipping product from the USA when we open a coun-try we will be truly opening the country ... that means in-house production, warehousing, distribution, corporate presence, support, lo-gistics etc etc... this is huge for those that do international business you will really appreci-ate it. It costs a lot of money. These essential nutrients are nutrients that your body can not make you must consume them every day in your diet to properly nourish your body. Many are overeating unhealthy foods and starving inside because they are not getting these 43 Essential Nutrients and they are the nutrients that when absorbed cause your body to signal your brain that you are full. These 43 Nutrients ensure that your cells are nourished and they sustain health and promote growth. The mass population is probably not even getting half of their daily nutritional requirements and this foundational weakness is at the root of many of the diseases so common today.

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Page 5: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015• Together they have developed over 100 com-

mon foods we enjoy often with the added foundational quality of providing 100% of the 43 Essential Nutrients our bodies need every day including our Macro and Micro nutrients.  Product line will continue to grow and will al-ways be GMO free and made from whole food

ingredients. There may soon be a Certified Organic line as well.

• Pre-packaged dehydrated foods like: Marconi and Cheese, Mashed Potatoes and Sausage, Oatmeal, Top Ramen, soups, there are pud-dings, coffee and tea, and much much more.

• Every International Market will be treated the same. Do not want our documents and web-sites to look like American translations. Invest-ing in local marketing companies to create lo-calized and culturally correct material.

• Peter says that he will be disappointed if we only become a Billion Dollar Company. Not in competition with any network marketing company. Competition is Nestle and Proctor and Gamble, and General Foods, etc..

• The company has spent a lot of money and hired top thought/influence people to gener-ate content for top quality Branding and Im-ages and Systems and Tools so we can really promote and go viral fast. We will have "movie-like" videos and a plethora of devel-oped Social Media marketing tools that will cross all mediums: iPad, Cellphones, Com-puter, etc. This is where a lot of companies are failing and it is where marketing is headed. All of this will be available at Prelaunch.

• By Nov. 1 Prelaunch we will also have a Sizzle call, Movie-like Videos, Conference Calls will begin  ....Again we will be able to sign up and access our back office with genealogy tree and there will be "no transactions" ...just ac-cess to pre-build and gain full understanding of our company and products.

• With the dehydration process which we have, it actually is unique in our industry and has several patents so that the term used to de-scribe it will be very new to the market!  We are going beyond just dehydrated packaged food which are a huge industry and far be-yond the supplement industry because we are bringing a whole food nutrient dense packaged product line to the market to re-place many of the common and mostly nutri-ent empty foods.  We will be hitting main-stream not just as a packaged food, but also

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Page 6: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015in the Wellness Category. We are delivering real food not some gimmick. Repeatable Re-placement feature...better than stores and af-fordable. Convenient, easy and cost effective.

• There will be many documents to learn more about all of the ingredients and the process of

digestion and how when you eat whole foods with all 43 of the Essential Nutrients naturally occurring  your GI track and biochemical/hormonal system is activated and 'satiety' signals your body and you maintain more even healthy energy.   ..water soluble nutri-ents, fat soluble nutrients, full chain amino, essential fatty, full mineral complex, macro and micro nutrients...Nutrient Dense Food.

• Designing a Corporate Sponsored Training and there will be training from Top Distribu-tors as they accomplish Ranks in the field

• Name of Company will be released next White Label Event - Mid November 2014!!   ! !

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Page 7: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015Other notes taken at white label event... Our building is a 95,000 square ft. building nick-named “The Beehive” Nutrient Foods…with Honeybee Logo with green leaf wings. Very cool logo! Imagine entering a 10,000 square ft. corner of the building set up like a restaurant style area where distributors taste the foods and sit down and talk…. And from the inside, view through the open floor plan the manufacturing area.  I don’t know if they were planning to install a glass wall or keep it open.  Most of the corporate team had traveled in on the buses with us.  Upon entering, there were many staff serving our Essential Nutrient Coffee and Essential Nutrient Tea and delicious Essen-tial Nutrient Apple Blueberry Muffins made from our Essential Nutrient Apple Oatmeal.  They also had our hot Essential Nutrient Apple Oatmeal and hot Essential Nutrient Breakfast Rice avail-able with some toping choices of fresh Blueber-ries, Sliced Almonds, Gold Raisins, and….I am not certain the last option.  The point was to be creative and enjoy. They also had an espresso machine for any coffee we might like. It was a nice way to start the day. Peter Castleman and Chip Marsland were there to share this early morning Breakfast and Coffee hour with us as we all mingled and ate and set-tled in at tables. I said hello again and shook the hand of our formulator Chip Marsland, we had talked over the phone twice before so this was a first in per-son.  He immediately and laughing said that he is not a formulator…which is more a supplement in-dustry title and is old school, rather he is the Chief Biochemical Engineer. I apologized for my mistake and told him that I would make sure that everyone knew that there is a big differ-ence.  We walked over to the primary view of the re-construction for the manufacturing inside and he shared how much they had accomplished in

the design and layout… and more about the work they were on schedule diligently complet-ing.  Chip then introduced me to our COO, Dr. Collin South who was very pleasant and joked about the extremely large heaps of dirt in the middle of the construction, which of course would be removed.  He was fun and had what sounded like an Australian accent which it turned out he is from New Zealand.  He men-tioned that offices and a larger meeting area were being completed on the floor above us and that we would be able to view the manufactur-ing more clearly from that second floor. The presentation included the following notes I was able to take:  David Brown, Welcome & opening remarks  like Reno, known as “The biggest little city in the

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Page 8: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015world” our dream is to be “The biggest little food company in the world” a fun opening.   David is from Kansas, graduated Cornell Law School, former International Corporate Lawyer and speaks Japanese. He was formerly with Natural Balance and was the CEO of Metabolife.  Ensured that the whole corporate team is well seasoned.  Has known Peter Castleman for many years and Peter asked him to be our CEO and develop our extraordinary corporate team. David’s choice was to bring in Jason Domingo as our Master Distributor. David is an extraordinary leader, very humble, thoughtful, strong, clear and di-rect….we’ve got a great CEO!  Peter Castleman –Vision  Peter has been mar-ried 33 years to his wife, Sloan. He had a Lacrosse scholarship at Duke where he resigned his scholarship and challenged himself to suc-ceeded by graduating at the top of his class.  The first thing Peter chose to talk about was the most valuable component of the company... any company: the distributors…..and second, stated that if the corporate team acts like corporate… through them out!  We don’t want a culture that is all about making money.  He asked us all what was important to us?  Our answers he put on the board were: Having a Home, Owning our Time, Making a difference (I suggested that one), Appreciation, Mission, Financial, Integrity/Ethics, Transparency.  He showed us pictures of the founders of Mi-crosoft, Starbucks, Alibaba and Apple and invit-ed us at the taste event to take part in a picture opportunity as founders and jokingly added that if you were not inspired don’t get into that picture and not build with us….or others may point you out later and say… “and that idiot… fill in the rest” lol…  He then deeply went into the following…He considered that this company is what his over 30 years in the works Life Mission is with his partnership with Chip Marsland 4 1/2 years ago joining forces.  Nutrient Foods, nicknamed “The

Beehive”  has a rich history embedded in both Peter and Chips life mission.  It is the Scientific foundation of our new food company.  Peter was an Investor for 12 years and spent 30 years leading a Professional Investment Company fo-cusing on turnarounds and Big Ideas.  10 years owning… A lot of success and failures… 11 billion plus companies included: Eon Labs… over 8 Billion… Advanced PBM 10 Million to 16 Billion… North Face  Bankrupt Niche company just sell-ing to mountain climbing men… to proving a marketing strategy: Everyone, Everyplace, Everyday STR solar…he wrote his Honor Thesis at Duke on solar…sold to a Chinese Company 15 million to 2 billion 3 years Ethanol… Cares Life Science 750 Million  Peter then said;  When everyone scared…it’s time to get Bold….And when everyone is bold… it’s time to sell.  Then he went over Key Success Factors:  1--- 2 core Assets:  Good Product and Go To Market Strategy 2--- Clear Vision 3--- Big Sand Boxes 4--- Excellence---Team, people make the differ-ence…Entrepreneurial Spirit  Even with current deep understanding of Health and the Biotech Revolution with ad-vanced medicine our quality of life is down Why?   On 10-20% are genetic issues 80% are Life Choices which include:  1. Nutrition and 2. Exercise  Western curative society  When started Pharmanex…he opened doors day one with over 30,000 sales and by end of year over 50 Million in sales….They were failing

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Page 9: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015because traditional retail doesn’t speak to the people… Business is a street fight…if you aren’t ready every day to get in there and fight….you will never succeed FDA backs pharmaceuticals not public health Nu-Skin called with offer and he sold they took to Billion in just a few years  When Marc Hues died, Herbalife was for sale and for 18 months; none of Marc Hues best friends bought it, 32 of the leaders said “help we are drowning”, the Executive Team was horri-ble….only 1 had passion and that was Marc Hues’ Secretary Carol Hanna.  Peter encouraged his partners at Whitney Capi-tal to purchase Herbalife and he said the vote was 1 Yes and 2 No. .. and luckily he was Sr. Partner so his Yes won!  “Not 1 thing, not 1 cent will be spent unless it helps the distributors”  He then went and met over 1000 top leaders. Then he fixed the Corpo-rate Team by firing 29 of 30 and the one he kept was Marc Hues’ Secretary Carol Hanna who President because “you can’t teach love and that is who she was about the company and dis-tributors” She is still the President today.  Peter also said that the average Fortune 500 life is 27 years…why?.....If you don’t continue to see how you can get better, you are going to lose. Peter reminded us: Feed the Lions.  Ride the Horses.  Shoot the Dogs…kill anything bad!  1st quarter distributor checks went up Sales Rose from 180 Million to 4 billion Share Holder value  When he bought, the Recruiting model was fail-ing. US distributors were saying that he needed to terminate Mexico distributors because they weren’t following the current model of building.  When Peter inquired further they admitted that they couldn’t compete.

 The Mexico leaders were selling by the serving.  He told them that that was not a reason to ter-minate and rather investigate and possibly du-plicate.  Peter and his wife Sloan flew to the key leaders in Mexico and recreated their whole sampling and recruiting model based on the Mexico leaders sampling and building model. This new model is still used today and was cen-tral in causing Herbalife explosive growth, going from 800 Million to over 3 Billion over the next 5 years.   He will always listen to distributors…  Never met a great entrepreneur who wasn’t motivated by money…it’s got to be bigger.  Whitney Capital sold Herbalife after 5 years and Peter tried to personally purchase Herbalife.  They wanted 43 dollars/share and Peter was only willing to go 42 dollars/share…  so he said he was one dollar short  Peter decided then that he had bigger dreams and aspirations and so withdrew any further of-fers.   Knowing Food is void of nutrients he met Chip Marsland…described as looking a little goofy in jeans and t-shirt… with vision…intelligence and an intense scientific background…really an artist  Peter and Chip partnered and were in R&D for 3years.  A large amount of capital was spent, and now just over the last year final versions of powerful science and great tasting foods emerged to include:  1.    43 essential nutrients…plus fiber 2.    No bad stuff 3.    No behavior change….humans need 3 things: oxygen, water and nutrients 4.    Pleasure…we’ve made bad acceptable and good great. Pizza is normally so bad for you…ours has all 43 essentials in every serving 5.    No Calorie counting.  All calories are not equal. Our food will make you feel full…you will be hard pressed to get in enough calories.

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Page 10: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 20156.    Ancient preparation methods of food….we have embraced 7.    Modern day product.  40% of meals are eat-en out and 60% are eaten at home. 8.    Safety  critical…ingredients out of US 9.    Green  50% of raw food end up in land fill and makes more methane gas.  Poultry and meat industry creates runoff which 50% of that waste goes into our ocean. Our proteins are primarily vegan based  We again have a product line which we intend to be an Everyone, Every place, Everyday prod-uct line. 43 essential nutrients needed daily.  Big mission to change the world.  Definition of Nutrients:  grow-live- for you to heal  Vision: to Reverse 100 years of bad foods for humans.  Peter showed us a model that represented the 18 Billion Dollar Supplement Industry repre-sented by 1 chocolate covered M&M held up in front of room, against the first 1Trillion 2.5 Bil-lion Dollar Food Industry in USA…which was represented by 1 Beach Ball.  Then he added the 4.5 Trillion Dollar World Food Industry repre-sented by 4 more Beach Balls in the front of the room.  5 Beach Balls represent our market.  He said it is the Ultimate Annuity…FOOD…because we all eat food daily….3x/day.   Peter said that every-day North Face sold a jacket, they lost a cus-tomer with the sale, because they were guaran-teed for life.  US Health Care + 3 Trillion attributed to bad food…  World Health Care is 85 Trillion  We are in a very large Sand Box  ….and then he told the person holding the peanut “you can eat your peanut now”   Peter then took time to introduce and acknowl-edge the Corporate Team starting with David

Brown ( I didn’t take enough notes here…an in-terruption) they have known each other many years.  David is an extraordinary leader.  Then he introduced the Corporate Team;  > Jason Domingo—Master Distributor…single focused, sees the bigger picture.  Wife Ranae > Kirby Zanger CSO Chief Strategy Officer works a lot with David married 36 years to wife Debbie and has 5 children and 6 grandchildren > Gene Tips COO  gets it done. No flash. Wife Debbie of 15 years…swears on golf course. Gene opened 25 markets for Noni, and 80 countries for Herbalife. We will be in more countries than Herbalife soon > Tracy    ???exciting > Ben Seaman CSO Chief Sales Officer 6’1 like Shak of basketball. “Mr. ABC” for Always Be Clos-ing Consumer Brands and Consumer Experience > Jake  ??? former Pro in Baseball. Distributor winner. Married. > Stew      Hawaiian…”runs Hawaii”  Pacific Asia, speaks Japanese, Strong leader and highly sought after. > Zoe     images, (she was taking photos the whole time) Beautiful eye, quiet, but a strong listener  Peter said that he loves our team and that they complement each other in their combined skills and that they still have a hunger and a little chip on their shoulder too…because they still have things to do…accomplishments and wants to complete.  Peter’s greatest fear is that…. We don’t dream big enough!   We can do everything.  Take you 43 essentials. Yes we can change the world.  This is a Big Big Deal.  Over a Billion peo-ple need this food for Every Day, Every Where, and Every Person.  Peter believes in Mega Trends  and that we are about to enter the Golden Age of Network Mar-

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Page 11: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015keting.  Sometime in the last 30 years…1) En-trepreneur Empowerment 2) Ability to speak to the Customer 3) Internet has bifurcated…..commodities / emotions  beauty/dressed/health/wellness/nutrition  Paradigm Shift is happening now>>Philosophy of Products important to the Heart.   Slide show…showing 50-100 companies names like Kraft, Coca Cola, PepsiCo Kellogg’s, Cona-gra, Nestle, Tyson, ..etc.  All do Really Bad Foods  We do Great Extraordinary Foods.  Why?  I Be-lieve in the Extraordinary…Everyone is Impor-tant.  Peter shared that he has massive dyslexia so his brain doesn’t work well on some things but in business he discovered that there are more things that are for him simple to see.  For him see, he had to discover and nurture his talents.  He said then that it would be great to be ele-gant…but, so what!...I am good at empowering people to succeed.  Now MLM is fantastic for this:  1) to empower people to succeed 2) Pas-sionate about empowering people to get 43 es-sentials daily.   Peter then shared that his wife was prone to high cholesterol and changed her diet with Chip’s guidance and now she is fine.  In the 1970s Peter’s sister was in the Peace Corps and saw while in Africa the daily struggle for nutrition and survival…Its wrong, but the world isn’t changing this.  He believes one of the greatest gifts of man is our Entrepreneurial Spir-it!   Entrepreneurs are Life’s Doers….people who accomplish things….Rare Breed ½ of 1%...elite… If you are not going to do it, no one will. You owe it to fulfill that duty to Be of Matter! Odd is Good. Love your Life… you are in control of your destiny.   He believes in Thinking Big and that it is a tragedy in life to have NO goals to reach for.  This is a transformation of Humanity.  People are lit-erally dying for nutrition.  This is not a 1 time

thing…We need our 43 Essential Nutrients daily.   Dream Big….he wants us to dream big together …show up…and we will change the world together. Then we watched two videos which will be on our website.  The first was a Processed foods video showing how Big Food manipulates the human bliss point and the second video fea-tured Chip Marsland sharing the importance of the 43 Essential Nutrients. Both videos were of the highest quality. Problem/Solution. Chip Marsland--Science Met Peter years ago… Biotech into Nutrition not into supplement world “go live on my products…”  18 years with wife and 2 children. Steven and Leah  For the first 5 years of Chips life, he was raised by parents in the military and ate military food called MRE meals ready to eat. When they moved and went to his grandparents he ate some nuts in a bowl on the table and almost died. He went into shock.  That was the begin-ning of his live to survive food life.    In 1960s, Chip mentioned that there were no label laws. There was only the Honesty Act…which was anything but, so he faced possibility of death every time he ate.     He has 50 major food technologies with patents worldwide.  GNC—Optimal Nutrition man behind the scenes.   With over 30 years in his career he went into biotech in the 80’s which included a broader training in manufacturing protocols.  He has strong intentions of having our manufacturing facility be an amazing space.  Chip has deeply studied food and differences made in manufac-turing.  He dedicated himself to good quality food very early in life.

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Page 12: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015 Chip had to Adapt or Die.  Our potential death from food is not as instant as his …but food is killing us and it is the inevitable side effect.  Brain death/ inflammation/ cancer/gastro in-testinal problems/ gall bladder, etc.   Chip went into massive study on how body works from young age.  When you provide the exact nutrients to cells …they thrive. Gov’t/food industry.  Gov’t/Agri-business are ex-tremely close…..disgusting school food…  Corn in Nebraska. Organic vs  Bio-engineered corn  GMO cross pollination  During WWl feeding the troops was a problem and it was the same in WWII.  It was during this time that Researchers trying to solve problem discovered the Human Bliss Point which makes food addictive.  It is a chemistry mixture of salt, sugar and fat…in just the right amount and it makes you eat over and over. That research came from the military and it isn’t the main-stream who controls the research it is Big Food.  In 1911 Crisco, telephone and the Model T were invented.  Oreo Cookies were invented in 1912. The white inside is Crisco with sugar.  (corn, soy, dairy, sugar, meat.)  Chip and his partner Barry Sears started The Zone Diet 8 years ago with a focus on Macro nu-trients.  They developed over 150 products and opened restaurants.   Chip then became interested in making his food last…. and became his focus…preservation.    Big Food created the vintage 1911 canned food and many stores are now eliminating the pro-duce section.  He added that Big Food adds An-tifreeze and plasticizers and everything else in-cluding chemicals and lots of them.  In the 1960s there was no label law just “honesty” on labels.  It wasn’t until the 1990s that ingredients were placed on packages.  Big Pharma loves Food and they have a very deep involvement in the food treatment sys-tems of Big Food.  Corn is in everything. 

 Erythromycin, an antibiotic, makes teeth go grey so Big Pharma adopted it and they started using it heavily in feed lot food. It is what makes cows and other animals grow fatter, bigger and faster. Often these animals are kept with little to no movement.   Big Pharma Erythromycin causes a protein change which makes the protein fibrous …changing fibers of muscle tissues/protein from flesh not eggs. Eggs are globular protein.  The V junction is cleared of Beta Amyloid Plaque. Y stem is cut short to then look like a V.  We as-sume everything is safe…No it is not.   Big Pharma is controlling All Proteins and fi-brous proteins are changing our lives.  Now there is Diabetes type 3 of the brain which is on the rise.  Diabetic 1 and 2 are adapt or die.  We need to talk about Food NOW.  All this goes into Big Pharmaceutical and Big Food.   New Foods sustain heal and grow allows you to live and grow. Our cells are not programed to die.    Whole foods no better if they are processed be-cause this manipulates the food with high pres-sure.  Big Food and Big Pharma are manipulat-ing our lives and our Gov’t isn’t doing anything about it.  Heat and Nutrients are not friends.  Nutrients are all that matters.  In the 1950s there were efforts to ban Crisco as poisonous and yet it is still used today.  Food is suppose to nourish not kill the body.   Chip Marsland and Stacy Bell old friends, Dieti-cian…teaches at Harvard  PhD. Student to Chip Marsland…Dr. Collin South spearheads Operations Heavy Science Chemistry and process engineer-ing…ramifications on Health and wellness. … Our food has PhD. in it simple …just add water….Nutrient saturation  with side effects of anti-aging, weight loss, fit-ness and no dementia.  It’s all about taking care of ourselves and that starts with food

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Page 13: White Paper - FoodCo launching January 15, 2015cdn2.media.zp-cdn.com/66290/YEVO-White-Paper-71212a.pdf · 2014-11-18 · White Paper - FoodCo launching January 15, 2015 Peter Castleman,

White Paper - FoodCo launching January 15, 2015We are flipping food Industry on its Head…  Live—Grow and Heal…that is the Ultimate Goal  Dr. Collin South—Plant Tour  COO Chief Operat-ing Officer(we stayed where we were….running short on time) Worlds #1 Class Manufacturing Facility…Best Quality and Innovation ….New Zealand sheep farmer.  Less than 2% of China’s arable land is available for food crops…the rest is overridden with heavy metals.   Jason Domingo---Closing Remarks ... he was running very short of time…  We are all here at the same time to make The Difference. There are no 20 Billion Dollar MLMs… Our Vision with Peter 20 Billion to 200 Billion in 3 years. What will determine our level of success to be at the 20 Billion vs the 200 Billion mark…. The quality of people we bring to our business and our work ethic when we start our business.

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