Who is Belta?

Belta Research Results 2016:

Belta Seal Research - Agencies

Belta Seal Research - Students

Contact Information

AGENDA

Belta’s Role

“Develop, facilitate and promote global education, aiming for a better relationship among nations and personal development”

BELTA Brazilian Educational & Language Travel Association

• 1st association into the International Education field

in Latin America

• Non-profit civil society, founded in 1992

• Members admission: upon demonstration of integrity

before the market and a conduct in accordance to

the Social Statute and association’s Code of Ethics

BELTA Brazilian Educational & Language Travel Association

More than 450

agencies Representing 75% of the

market

STM Language Star Awards

STM Language Star Awards

Winner for five times the Agency Association by STM (Study Travel Magazine) Language Star Awards. Now BELTA is in the Hall of Fame.

• DISTRIBUITON • AUDIENCE

TARGET AUDIENCE

Age Range From 15 to 35 years old

Social Class High, Upper Middle and Middle

classes

Education Level High School / Undergraduate /

Graduated / Master Students

NETWORK DISTRIBUTION IN 2015

Fairs: International Education

Organizations (Imagine Canada, UK

Universities, EDUEXPO, CIEE, etc)

59%

Universities all over Brazil 25%

Belta Associates / International Events /

International Education Organizations

in Brazil / Consulates

13%

Belta (website and mail requests) 3%

• Profile of Belta Seal Agencies;

• 30,000 copies distributed nationally + online version

• Focuses on students of all Brazil

Ei! Magazine

Belta Online – www.belta.org.br

• 25,000 visits per month

• 36,000 registered users

Belta website

FELCA

• President of Belta - President of Felca 2015- 2019.

• Program of Inbound Department created to promote the

Brazilian Education to students and agencies of international

exchange programs

• Building up foundations for the educational receptive tourism in

Brazil

• With a support of EMBRATUR – Brazilian government

Inbound Department

Pesquisa Selo Belta – Agências

Team in charge: Manolita Correia Lima

Danilo Torini Claudia Cristiane dos Santos Silva

Belta Seal Research – Agencies

Methodology

Type of research: quantitative

Target audience: exchange program agency managers, managers of agency networks, franchisees, supervisors, managers, owners or representatives of exchange programs brands.

Tool for data collection: online questionnaire

Method for data collection: invitations sent by e-mail and phone

Sample period: January-March 2016

Range: national

Listing: made available by Belta

Reach of the Research

135 participants

925 Sales points

The 135 participants represent 882 sales points from Belta agencies and 43 Non-Belta

agencies.

Main programs sold

P2. List, the main programs sold by your company in 2015 by importance

Main goals for investing in Exchange Programs

P3. List, the main GOALS your clients have when investing in an Exchange Program, by importance:

Main destinations

P4. List up to TWENTY countries preferred by exchange visitors who have traveled with your Agency in 2015, by importance.

Main destinations

Place Country Place

1st Canada 1596

2nd United States of America

1548

3rd Australia 1268

4th Ireland 1115

5th United Kingdom 1081

6th New Zealand 983

7th Malta 793

8th South Africa 682

9th France 548

10th Spain 502

11th Germany 430

12th Italy 362

13th Argentina 358

14th Chile 296

15th Mexico 108

16th Japan 55

17th Belgium 52

18th Colombia 52

17th Switzerland 47

20th Austria 34

In total, 50 countries have been mentioned

Canada was placed in the top 3 in 92% of the times in which it was mentioned. United States was placed in the top 3 in 71% of the times in which it was mentioned.

P4. List up to twenty countries preferred by exchange program visitors who have traveled with your Agency in 2015.

Aspects that influenced the country choice

the most

P5. List the FIVE aspects that have most influenced your clients on choosing these countries, by importance:

Age group of clients

who traveled in 2015

P6. List the age group of clients who traveled in 2015 with your agency, by importance:

The age group from 22 to 24 years old has been mentioned amongst top 3 by 81% of answering parties. The age group from 25 to 29 years old has been mentioned amongst top 3 by 65% of answering parties.

35% mentioned the age group from 22 to 24 years old in 1st

place.

30% mentioned the age group from 25 to 29 years old in 1st

place.

Main languages

96% answered "English" in 1st

72% answered

"Spanish" amongst top 3 and 53% in 2nd

P7. List the languages of the courses sold by your Agency in 2015, by importance:

Representation of the total amount of

programs sold in 2015

(Comparing to 2014)

P11. When comparing to 2015, the total amount of programs sold in 2015 represented:

Growth 35.9%

Reduction 46.2%

Stabilization 17.9%

Average: -5,2%

Main factors that enable

the selling of exchange programs/services

P13. List the FIVE main factors that enabled selling programs/services in 2015, by importance.

Main factors that hinder

the selling of programs/services

P14. List the FIVE main factors that hindered selling programs/services in 2015, by importance.

Average trip duration

P15. List the average duration of trips contracted by your clients in 2015:

UP TO 1 MONTH

BETWEEN 2 and 3 MONTHS

BETWEEN 4 and 5

MONTHS

BETWEEN 6 and 7 MONTHS

BETWEEN 8 and 9

MONTHS

BETWEEN 10 and 11 MONTHS

12 OR MORE MONTHS

Pesquisa Selo Belta – Agências

Belta Seal Survey – Students

Sample

Answering parties

• Belta Listing : 551

• Listing of Embassies and Consulates: 1364

42%

Total: 1915 answering parties

have already been in an exchange program

Answering group ages

P2. How old are you?

P3. Gender

[VALOR]

[VALOR]

Feminino

Masculino

Total answering parties: 1915 Do not know/Did not answer: 0.8%

Exchange Program

experience

Canada.. United States....

Exchange Program year

P5. When was your exchange program (year)?

Exchange Program Term

P9. How long did your exchange program last?

96% answered "English" 1st.

UP TO 1 MONTH

BETWEEN 2 and 3 MONTHS

BETWEEN 4 and 6 MONTHS

BETWEEN 7 and 11 MONTHS

12 OR MORE MONTHS

Exchange program financing source

P12. Who funded your exchange program? (You can answer with more than one option)

SOURCE TOTAL Personal savings 49.4%

My family 40.6%

A National Agency – I have been granted a scholarship 16.1%

The University where I study – I have been granted a scholarship 5.2%

An International Agency – I have been granted a scholarship 3.5%

The Organization where I work – I have been granted a scholarship 1.4%

Others 1.2%

Who has influenced the most to

participate in the Exchange Program

P13. Who influenced your decision to participate in an Exchange program? (You can answer with more than one option)

INFLUENCE TOTAL Friends who have already participated 31.3%

Information obtained from sites specialized in this type of program 25.0%

Information obtained in trade fairs to disseminate Study, Work and/or Tourism programs 22.5%

My parents 20.2%

It was my own decision/I was not influenced 20.0%

Information obtained from the Agencies promoting this type of program 13.5%

Professionals related to the Educational institution where study 13.4%

People in my family who have already participated 9.1%

Professionals related to the Organization where I work 6.1%

Others 4.0%

Exchange Program participation goals

P14. List the three main goals of your Exchange trip

1st PLACE QUOTES TOTAL Interest in investing in an international education 24.2%

Being able to fulfill the dream of knowing different cultures and countries 22.4%

Interest to invest in languages 16.3%

Having an international experience able to conciliate Study, Work and Tourism 11.5%

Interest in traveling and broadening my horizons 7.5%

Developing skills related to my profession 7.5%

The importance of making my resume stand out 3.0%

The interest of living abroad during a given period 2.9%

Broaden condition which enable an international career 1.9%

Being more autonomous by living away from my family for some time 1.2%

Employers' requirement for international experiences 0.4%

Interest in making friends of different nationalities 0.4%

Other 0.7%

Reasons for choosing the agency

P16. What were the main reasons for choosing the agency or organization that managed your Exchange program? (You can answer with more than one option)

REASONS TOTAL Trust in the Exchange program offered 45.7%

Easy to get in touch with 32.8%

Customized service 31.2%

Final price to pay for the Exchange Program 26.6%

Payment method compatible with my budget 25.3%

A location easy to access 16.0%

Suitable facilities 9.4%

Friends' referral 3.2%

Others 6.8%

Interest in Exchange Program

Canada.. United States....

Type of Exchange Program

you are interested in

TYPES TOTAL

Language Course with temporary job 30.5%

Language Course 20.1%

Stricto sensu post-graduation: (Masters or Doctors degree) 12.9%

Post-graduation (MBA or Master degree) 7.6%

Undergraduate Degree 7.1%

Vocational course with certificate or diploma 4.3%

Cultural tourism 3.8%

Internship (work experience) 3.5%

Vacation course (Summer/Winter) for teens 2.4%

Volunteer work 1.7%

Work in the United States (work during vacation) 1.6%

Academic events 1.2%

High School 1.0%

Other 2.2%

p. 20 What kind of Exchange Program do you intend to go through?

Intended destination country

What kind of exchange do you intend to go through?

RESULTS TOTAL Canada 27.6%

United States of America 23.1%

Australia 9.3%

Ireland 7.6%

United Kingdom 7.2%

New Zealand 3.8%

Spain 3.4%

South Africa 2.8%

Netherlands 1.7%

Malta 1.7%

Portugal 1.7%

Germany 1.4%

France 1.4%

Italy 1.4%

Argentina 0.7%

Chile 0.7%

South Korea 0.3%

Denmark 0.3%

Finland 0.3%

Greece 0.3%

Japan 0.3%

Peru 0.3%

Czech Republic 0.3%

Switzerland 0.3%

Taiwan 0.3% P. 21 To which country do you want

to go?

• Ms. Maura de Araujo Leão President maura@belta.org.br

• Mr. Marcelo Albuquerque Financial Director marcelo@belta.org.br

• Ms. Neila Chammas Institution Relations Director neila@belta.org.br

• Mr. Allan Mitelmão Operations Director allan@belta.org.br

• Financial Council:

Ms. Derci Jardim

Ms. Carla Amaral

• Ethics Committee:

Mr.Thiago España

Ms. Ana Beatriz Faulhaber

• Ms. Maria Eglantine Gabarra

Executive Director

mgabarra@belta.org.br

Contact Information

Thank you very much for

your attention !