Card StackingPropaganda Techniques
What is propaganda? Propaganda is a specific type of message
presentation aimed at serving a particular purpose.
It means to propagate (actively spread) a philosophy or point of view (which may be true but often is not).
The most common use of the term (historically) is in political contexts; in particular to refer to certain efforts sponsored by governments or political groups.
The aim of propaganda is to influence people's opinions actively, rather than to merely communicate the facts about something.
Propaganda always has a bias!
Bandwagon To feel accepted or respected people often want to be a part of something. If everyone is doing it, thinking it or wanting it, you should too!
The bandwagon approach appeals
wants to be left out of what is
perceived to be a popular trend.
For example:
McDonalds brags they have sold to billions of customers… and so does Coca-Cola.
And so does iTunes… And iPods
Positive Transfer If someone you admire is speaking highly of a product you will think highly of that product too.
This can be done with symbols like a flag,
Uncle Sam, or a cross.
Positive Transfer can also be done by people you trust, like adults,
parents, doctors, teachers or any expert in the field.
Or this car mechanic will say that only
Auto Zone can change your tires with
perfection.
Appeals to people like you and me- the average person.
Uses ordinary language and
mannerisms in attempting to
of view with that of the average
person
Or this?
Manipulates audience perception of
and repressing another
using one-sided opinions
heard http://safeshare.tv/w/FcFOxObmVn
Emotional
Hasty Generalization
Jumping to a general conclusion about members of a group based upon just
a few examples that sometimes do not show the majority.
For example: All men are poor drivers
This conclusion is drawn after seeing only a few drivers
All plumbers are brilliant. I know a plumber who can
calculate Pi to the 289,954th digit.
All plumbers are rich. I just went to the international
plumbers convention and studied 3,000 plumbers
there. They all made over $100,000 a year.
My mom teaches people well. Whenever she explains
something to me, I understand it perfectly.
Some plumbers are brilliant. I'm a
plumber, and I know I'm brilliant.
Everything by Charles Dickens is boring. I have read all his
novels, and they all put me to sleep.
this”
Because one thing follows another, it is claimed that the
first thing is the reason for the second.
For example…
There is a war.
Joan is scratched by a cat while visiting
her friend. Two days later she comes
down with a fever. Joan concludes that
the cat's scratch must be the cause of her
illness
her, she cuts a potato in half, rubs it on
the wart and buries it under the light of
a full moon. Over the next month her
wart shrinks and eventually vanishes.
Jane writes her father to tell him how
right he was about the cure.
Glittering Generalities Uses attractive, but
vague words that make speeches and other forms of communication sound good. Glittering generalities usually say nothing meaningful.
Using alliterations and
hypnotic patterns for the
audience to eat up!.
values, and powerful
Glittering generalities are often times intangible nouns that embody ideals, such as
dignity, freedom, fame, integrity, justice, love and respect.
For example…
“As Americans, we can take enormous pride in the fact that courage has been inspired by our own struggle for freedom, by the tradition of democratic law secured by our forefathers and enshrined in our Constitution. It is a tradition that says all men are created equal under the law and that no one is above it." - -- Barack Obama
What glittering generalities do you see here?
Testimonial When a transfer is
made by a well known celebrity that claims to have used the product.
For example…
What types of Propaganda do you see in these commercials?
How should I respond to the purpose of an advertisement?
..questions to ask yourself…
What do the creators of the ad hope to gain by it?
What action do the creators
of the ad hope the viewer,
listener or reader will take?
Why was the form