Advertising is the only medium with which enterprises can connect to their customers and enhance the product awareness. If organizations want to augment the communication and reach maximum audience, they need to adopt mobile advertising to reach the audience where they are. For more Details Visit: http://www.greymatterindia.com/why-advertising-industry-should-brace-mobile-applications
Why Advertising Industry Should Brace Mobile Applications?
Desktop to Mobile ShiftWith mobile revolution, the number of mobile users are larger than desktop users.
Big players like- Facebook, Google and more have started following the mobile users footsteps to encourage the change. This is the reason enterprises have started re-thinking their strategies to become mobile-first.
Native AdvertisingHere comes native advertising where ads are illustrated in such a way that suits the mobile and platform form and function, it means they are brilliant in mimicking the publishers site.
In-app advertisingIt is expected that enterprises will increase in-app spending as opposed to mobile web spending, which means end-users will get to see more ads coming on their mobile app.
Video advertisingUse of videos in marketing campaign is the best way for enterprises to share atheir stories and reel in the customers. The click rate with video ads on mobile are also high as compared to textual ads.
Location-based advertisingUsing location based technology like- GPS, IoT, iBeacons and more with mobile would help the marketers to accurately track the customers location and then send the relevant messages.
Increased conversion ratioBillions of people are searching on mobile and advertisers can smartly make most out of it by buying mobile ad space. When advertisers will target the customer at their point of need, certainly the customer will view the ad and buy the offerings.
Extend the customer reachMobile phones always stays with customers. So, brands can follow the customers anytime, anywhere without needing to wait when they get online on desktop or receive physical ad.
Reaching customers on mobile would take brands services to the next level and build brand recognition. Plus, it gives customers an impression that the brand is tech savvy and updated with latest trends.Add appeal to your services
Gain customers insightsMobile ads also help marketers to track users behavior like- whats users reaction when they received the ad, how much time user have spent in looking at ads, check whether they have clicked the link and browse the service or not, and pretty more.
Empower customer loyaltyMarketers can retain the customers by retargeting them with tailored messages. When customized messages based on customers app browsing history, previous purchase and demographics are sent; it is more likely that customer will stick to the brand and customer loyalty get heightened.