Why Facebook?

For NOVA University Network

Þórunn Reykdal and Áskell Þórisson (LHBI) in cooperation with Marianna Friðjónsdóttir

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Who is on Facebook?If FB were a country - it would be the 3rd most populated in the world with over 650 million citizens.

In the Nordic Countries, the population of Facebook-land is:

Sweden: 4,3 million - 48% of population. - 44% 18-34 Norway:  2,6 million - 54,5% of population. - 47% 18-34Denmark: 2,6 million - 47% of population. - 41% 18-34Finland: 1,9 million - 37% of population. - 48% 18-34Iceland: 197.000 - 64% of population. - 44% 18-34

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What is Social Media?

70% of executives in companies (USA) do not know what Social Media is all about or how they can use it for their companies benefit.

Social Media is communication - the same as you master every day with friends, family, co-workers and customers.Too often we focus on the technique (Facebook, Twitter, blog, pictures, video). The technique is simply the pipeline to enable communication. Pipes do not create the value of communication - content does!

 

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Social media continued...

• Social Media is a long and winding road, not a single happening. No one should invest in Social Media for quick gain. Social Media builds up connections with possible customers and strengthen connections with existing customers.

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Countless connections

   

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Who uses FB pages?

  

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Do you own a FB page?

FB page is NOT a commercial - but a living road for communication. 

Take care of your Page like you would of your toddler. Then it will grow and prosper.

FB will not do anything for you which you will not do for FB.

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Small is beautiful - also on FB

• FB does not reward mass

• FB rewards interaction• A page with thousands

of “Likes” can be worthless, while a page with a few “Likes” but good communication can be priceless

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Emphasis in communications

1. Listen......                        

2. Give......

3. Dialogue, honesty       joyfulness....

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Impact of FB on corporate websites

• FB does not replace a website• Social media do have critical effect on the use

of websites• Visits to websites have declined by 70%

– During last 12 months: visits to Coca Cola website declined by 40%, Coca Cola does have 22 million links on FB

• Visits to Starbucks website: stagnated but 19 million users are linked to Starbucks on FB

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Available funds

• How do I share what I have available on the home page and community media?

• How can social media and website work together for one goal?

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Marketing

• 12% of marketing money is used to media on the internet, while the customer uses more than 26% of his time to seek for education and entertainment through online media.

• When the customer is < 40 years of age: he uses 50% of his time on online media.

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NOW! (or never)• The “NOW” generation wants

access to news, entertainment, information and access to acquisition opportunities - here and now!

• iPad is a device that has been sold fastest in history.15 million copies in 11 months.63% of buyers are not in the novelty group

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Is this familiar ?

 

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.... The period of brochures…. ?

 

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Take a look......

•NOVA is on Facebook