Pocket Innovation Apps Production

Choose Pocket Innovation because...

Technical ability is important...

But the ability to understand your business needs and the creativity to spot exploitable opportunities in the mobile app marketplace are key.What makes the user download it ?

What makes them use it regularly?

What are your key objectives ? Data, revenue, added value ?

What else should you asking yourself ?

How do mobile users behave, what drives their purchasing or registration?

How best to market the App ?

Between now and your release date how will the market place change?

Pocket Innovation provide not only reliable technical ability but also proven business, UI and creative ability you can rely on.

Why do you need an app

Web Page in Mobile Browser:Unclear No flowClumsy payment engine for mobileNo use of mobile functionality

App: ClearEasy and focused navigational flowEasy payment engine leads to impulse salesUniquely Mobile Functionality

A mobile optimised web page is not interchangable with an app

Example: Rightmove actually lock the iPhone out of browsing their website through Safari...Why?

What they don’t want the 

user to experience

Links directly to App store

So...why do you need an appRevenue

Customer Acquisition

Lead the Competition

Impulse and Mobile Purchase

Ease of Use 

Uniquely Mobile Platform Capabilities

B2B & B2C Communications and Tools

Let’s discuss your unique needs info@pocket-innovation.com

Example of revenue strategy : Network DVD

The network app drives impulse purchasing, as the user can set up or use an existing account. This makes buying easy and impulsive during browsing – such as on the bus on the way home, or while waiting for a friend to arrive. At the very moment that the client ‘wants’ something, they simply have to reach into their pocket to buy it. The Network app can use both Apples ‘in app purchasing’ and it’s own in app payment engine. This not only raises the profit margin but makes the sale of physical goods viable.

The App optimised search Contain everything in the presentable dimensions of the device.

Keep user navigation clear, constant, immediately available and flowing in direction of the acquisition.

Keep the user experience enjoyable and attractive to use when needed or simply killing time.

Example of free extension of service app – PT Player

Pocket PT Player extends the usability of Pocket PT by presenting the user with an up to the minute representation of their individual workout and the ability to send feedback to their personal trainer directly after a workout or meal. Creating a live dialogue between PT and client. a Unique Selling Point in online training.

The App also enables specific instruction such as sets and reps to be communicated to each individual user according their individual account, yet using stock video instruction.

Example of content based app – Exercises with Pocket PT.Your content can be sold through app stores either with an upfront download price, in app purchasing or a combination of both. For example The TRX basic Workout might be free, but customer could then be invited to purchase a celebrity PT’s workout plan or more advanced exercises with an ‘in app purchase’

Content or features can also be used to acquire customers. One example is with unlockable content or features that require the user to register or make an in app purchase to gain access.

This might be used to acquire customer details so that your business can send them a catalogue or communicate special offers to them via a ‘push’ message feature.

Convenient & Unique Properties of a Mobile App

Directly places a call or sends a message

Alter or save search settings

Constant navigation items Mobile optimised tools such as geo-location

Summary: What PI offer

Technical ability

Commercially competitive rates

Insight

Creativity

Flexability

Contact: jamie@pocket-innovation.comCall: 0207 617 7880See: www.pocket-innovation.com

Further examples of insight and production upon request