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MePlugA search engine for your friends
recommendations
Overview
MePlug was founded by two friends who met whilst consulting for a client on a successful project over the last 9 months
MePlug is a online service that allows you to share recommendations and to find relevant recommendations from your friends
Our vision: to become the most popular way for friends to share recommendations online
The problem We wanted to find a reliable, trustworthy
tradesman…
What we needed was a reliable, trustworthy recommendation - a search engine and repository for everything your friends like, rate, and recommend
There is a vast choice of online recommendation sites for consumers, but none:
Consider how much you value each friend
Provide a simple way to get recommendations based on those relationships
Solution: MePlug
MePlug is…
A search engine and repository for everything your friends like, rate, and recommend
Allows user input to create more valuable and accurate recommendations
Learns about its user base to suggest recommendations
How it works1. User tells us their top friends and how highly they
rate those friends across various predefined categories
2. The user and her friends recommend products and services on their phone or web applications
3. Recommendations from friends have a greater bearing on results depending on ranking and input frequency
4. Users with a public profile making highly ranked relevant recommendations are considered experts
5. Search for that advice - receive credible recommendations!
How it evolved Bluetooth technology used to share
recommendations allowing users to access this information via a search engine
The idea was presented to friends who loved it but location enabled mobile phones and bluetooth technology has significantly increased the potential of the idea
Come 2011 – the influence of social networks and location enabled mobile devices has created a cultural and technological shift that allows MePlug to work in its element.
MePlug QR Code
For location based dining and services
1. Users scan the QR Code
2. Recommendation box appears
3. Tie in location
4. User submits the recommendation
What sets us apart? MePlug can:
Differentiate between the value of one friends advice over another – do you value friends opinions equally?
Utilize your friends’ friends, or local experts experiences
Tie in offers with recommendations - incentivize me!
Make it fun!
Competitors are: Yelp, GetGlue, Hipster, Blekko, and Domo
Why it will work Users are more likely to consume if they have a
relevant recommendation from someone they trust
Information is gold to business success, a way to monitor service satisfaction and conduct market research
Businesses are keen for customers to recommend their product and services – it is the most credible form of marketing
Businesses are willing to pay for this (pay for what?)
Word of mouth spreads rapidly online
Attractive because its free
Revenue stream Advertised recommendations – when personal
recommendation sources are exhausted
Affiliate marketing
Analytics and market research revenue
Keyword auctions
Advertising space
Implementation
1. Launch as a Facebook application through an ‘invite only’ beta to get a fast user uptake and feedback.
2. Launch the website and iPhone app two months later through an ‘invite only’ beta
3. Launch the website to the public
4. Release a public API
Lessons learnt will be reviewed after each stage of implementation
The team Leon Johnson
28, Management consultant, started own Management consulting company at 24
Cocoa and Python programming skills
Skilled graphic designer
Kenneth Kwok
Actuary and mathematics graduate
Market research skills developed as an equity analyst
What we need
Advice and financial backing for development and marketing
Relevant contacts to promote this product