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WHY THE COMPANIES COMMISSION OF MALAYSIA DRIVES CR?

The Companies Commission of Malaysia (SSM) is placed in the bestposition to drive the CR culture among the corporate and businesscommunities in Malaysia.

WHY?

SSM is theRegistrar of allcompanies andbusinesses inMalaysia.

SSM serves asthe startingpoint to dobusiness inMalaysia.

Existence ofSSM’sorganizationallinkage andnetworking

Availability ofa ready pool ofauxiliarysupportiveelements

THE SSM CR AGENDA

Developed pursuant to SSM’sSecond Direction Plan (2010-2014)which envisages SSM as the driverof CR by the end of 2014.

Agenda was launched on 30 June2009.

This Agenda sets out SSM’sstrategic framework whichoutlines SSM’s approach ininculcating the culture of CRamongst companies & businessesin Malaysia, focusing on SmallMedium Enterprises (SMEs).

CONTENTS OF THE SSM CR AGENDA

CHAPTER II:THE SSM CR AGENDAPARAMETERExplains SSM’s organizational parameter in relation to CR which includes the definition, organizational statement, objectives & classification.

CHAPTER III: EXECUTING THE PUBLIC SECTOR’S VARIOUS ROLES IN CRExplains the initiatives that will be taken by SSM in carrying out its role as one of the public bodies in Malaysia.

CHAPTER I:A SNAPSHOT ON CRTouches on the origin and evolution of the concept of CR & explains the role played by the public sector in relation to CR

CHAPTER IV:SSM’S NOTION OF CRExplains the initiatives that will be taken by SSM in applying the concept of CR within SSM itself & also forming relationships with international bodies promoting CR.

OBJECTIVES:

1. To nurture the culture of CR in the Malaysian business environment;2. To encourage all companies to strive in striking an equilibrium between the

quest for profitability and creating a sustainable living environment;3. Inculcate a corporate culture among Malaysian corporate players that values

and recognizes all CR initiatives pursued by corporations demonstrated as creating premium for companies and businesses; and

4. Pursue and propagate good corporate governance in a more holistic basis.

THE SSM CR AGENDA PARAMETER

DEFINITION: Commitment by corporations and businesses towards Achieving sustainability in the social, economic and

environmental conditions in furtheranceto the pursuit of profitability

DRIVING BUSINESSES BEYOND PROFITABILITY

Towards driving businesses to operate beyond profitability, SSM has carried out several CR-related initiatives since the launch of the SSM CR Agenda in 2009:

INITIATIVES

Formation of Strategic Alliances

Advocacy: Sharing of Knowledge

Promotional Drive

Provision platform to strategic partners

Advocacy to SSM’s staff

UKM

IIM

UNICEF

Engagement with media

Creation of an Internal Dedicated Driver

Establishment of the CR Unit

Training for staff & stakeholders

CREATION OF AN INTERNAL DEDICATED DRIVER

The CR Unit has been established andplaced under the Corporate Developmentand Policy Division, consisting of twoofficers. The CR Unit is generally tasked tostrategize and implement CR-relatedinitiatives in furtherance to the SSM CRAgenda.

FORMATION OF STRATEGIC ALLIANCES

Since the launch of the SSM CR Agenda, SSM has formed strategic alliances with three dynamic partners:

UKM:

• To collaborate in the area of CR, mainly focusing on research and advocacy.

IIM:

• To collaborate in the area of CR and corporate integrity.

UNICEF:

• To collaborate towards enhancing the well-being of children through the practice of CR.

SSM – UKM NATIONAL SURVEY ON CR

• Signed an MOU and undertook anational survey on CorporateResponsibility for the companies andbusinesses in Malaysia

• The survey is aimed to determine thelevel of understanding, awareness andpractice of corporate responsibility inMalaysia .

• SSM had received approximately 10%responses of the surveys issued.

• The results of this survey will be jointlyanalysed by SSM and UKM and isexpected to be released and published in2013.

FORMATION OF STRATEGIC ALLIANCES

CR-related Initiatives Partner Triple Bottom Line

Best Business Practice Circular 1/2010 (BBPC 1/2010) titled“Establishment of a Child Care Centre at the Work Place byCorporate & Business Employers”.

UNICEF Social Element

Tool Kit to Complement BBPC 1/2010 on “How to set up a ChildCare Centre at the Work Place”.

UNICEF Social Element

Organization of the IIM-SSM CR & Corporate Integrity ForumSeries

IIM Economy Element

Organization of the Tuanku Ja’afar Law Conference on CR & CGUKM Economy

Element

FORMATION OF STRATEGIC ALLIANCES

CR-related Initiatives Partner Triple Bottom Line

Best Business Practice Circular 2/2011 (BBPC 2/2011) titled“Establishing a Conducive Working Environment for Women:Nursing Mothers Programme at the Workplace”.

UNICEF Social Element

Best Business Practice Circular 3/2012 (BBPC 3/2012) titled “Achieving Corporate Integrity”.

UNICEF Economy Element

Best Business Practice Circular 4/2013 (BBPC 4/2013) titled“Education For Sustainable Development: Promoting TechnicalAnd Vocational Training (Tevt)”

UNICEF SocialElement

BEST BUSINESS PRACTICE CIRCULAR (BBPC) 1/2010

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Launched by YB Dato’ Sri Ismail SabriYaakob, Minister of Domestic Trade, Co-operatives & Consumerism, on 28January 2010

Serves as a general guideline to facilitateemployers in setting up child care centresat the work place for their employees.

Touches on:I. The general legal and regulatory

framework;II. The general procedures for the

registration of child care centres; andIII. The main principles of child care.

TOOL KIT ON HOW TO SET UP A CHILD CARE CENTRE AT THE WORK PLACE

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Launched by YABhg. Datin Paduka SeriRosmah Mansor on 9 November 2010

Complements the Best Business PracticeCircular 1/2010 on the Establishment ofChild Care Centres at the Work Place byCorporate and Business Employers

Touches among others, on the following:I. The application of the principle of best

interest of the child;II. Recruitment of qualified staff;III. The importance of having child centred

programmes and curriculum;IV. The need for staff performance

monitoring;V. The need for human resource

management;VI. Financial resources; andVII. Registration procedures.

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BBPC 2/2011 ENTITLED “ESTABLISHING A CONDUCIVE WORKING ENVIRONMENT FOR WOMEN: NURSING MOTHERS PROGRAMME AT THE

WORKPLACE”

• This BBPC was launched on 24th November 2011in Kota Kinabalu at SSM’s Annual Dialogue Sabah2011 by Puan Hajah Rokiah Mohd Noor, DeputyChief Executive Officer (Operations) and Mr. HansOlsen, UNICEF’s Representative to Malaysia andSpecial Representative to Brunei Darussalam.

• This BBPC highlights the role that companies andbusinesses can play in supporting family andchild-friendly environment at the workplace byendorsing a nursing mother’s programme.

• The BBPC lists the basic components for a nursingmother’s programme and guides on establishinga nursing room.

• It lists the tremendous implementation benefitsthat employers will gain from contributing to anursing mother’s programme at the workplace.

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1. This BBPC was launched on 27th January 2012 by YBDato’ Sri Ismail Sabri bin Yaakob, Minister of DomesticTrade, Co-operatives and Consumerism at MenaraSSM@Sentral, KL.

2. Collaborative effort of the Corporate IntegrityRoundtable Members (SSM,IIM,PEMANDU, SPRM, TIMALAYSIA, BURSA and SC)

3. It promotes the Corporate Integrity Pledge (CIP) andCorporate Integrity System Assessment andQuestionnaire (CISAQ), both are formal commitmentsby companies to uphold ethical business practices andto support the national campaign against corruption.

4. It provides a guideline on aspects of the CIP and CISAQand the benefits that companies and businesses mayderive once the CIP and CISAQ are implemented.

5. CIP and CISAQ are voluntary in nature whichbusinesses and companies are encouraged to adopttowards ensuring business viability and sustainability.

BBPC 3/2012 ACHIEVING CORPORATE INTEGRITY

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1. This BBPC was launched on 5th March 2013 byYBhg. Prof Dato’ Dr. Aishah Bidin, CommissionMember of SSM at Menara SSM@Sentral, KL.

2. The objectives of this BBPC are : To promote and support public-private

partnership (PPP) in providing technicaleducation and vocational training (TEVT), as analternative to mainstream education especiallyfor school dropouts; and

To provide the corporate sector with guidanceon responsible employment of young workerswho come from TEVT programmes, andrespecting and supporting children’s rightsbased on the Children’s Rights and BusinessPrinciples that was launched in Malaysia on11th September 2012.

BBPC 4/2013 Entitled“Education For Sustainable Development: Promoting

Technical And Vocational Training (TEVT)”

TUANKU JA’AFAR LAW CONFERENCE

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The Tuanku Ja’afar Law Conference was jointly organized bySSM and UKM on 19 & 20 Oct 2010 at MenaraSSM@Sentral, Kuala Lumpur.

The theme of this conference was CR & CG, where morethan 30 papers were presented by presenters from localand International jurisdictions on these two subjectmatters.

The conference was a beneficial platform as it had providedpeople from different backgrounds i.e from the industry,the regulator and academia, to discuss, exchange views andshare knowledge & experiences pertaining to CR & CG.

IIM-SSM CR & CORPORATE INTEGRITY FORUM SERIES

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The IIM-SSM CR & Corporate IntegrityForum Series was a jointly organized bySSM and IIM.

The main objective was to createawareness and enhance the understandingof the concept of CR and corporate integrityamong the corporate and businesscommunity, especially the SMEs, notingthat the SMEs in Malaysia form 99.2% fromthe total number of businessestablishments.

Thus far, two series have been conducted,one in Kuala Lumpur on 18 March 2010 andone in Penang on 16 July 2010.

Breakfast Dialogue on Corporate Integrity System of Malaysia (CISM)

As a member of the CorporateIntegrity Roundtable Members,SSM participates in theroadshows (Penang, Ipoh, AlorSetar and Kuching) organised byIIM to promote SSM BestBusiness Practice Circular on“Achieving Corporate Integrity”which is aimed at :

• inculcating integrity practices inthe corporate sector

• cultivating the creation ofethical environment in theworkplace

• promoting the CorporateIntegrity Pledge and theCorporate Integrity SystemAssessment

PROMOTIONAL DRIVE

SSM has engaged the media to promote its CR-relatedinitiatives, as part of its effort to create awarenessamong the public generally, and the business andcorporate community specifically.

SSM has featured articles on its initiatives in the mediaand has also invited the media to cover the eventsrelating to the CR-related initiatives.

PROMOTIONAL DRIVE

SSM organises the CorporateResponsibility Seminar Series (CRSS)which is a half (1/2) day seminarwhich aims to create awareness andpromote Corporate Responsibility (CR)and to inspire small and mediumprivate sector to practice goodcorporate governance which is thefoundation of CR.

CRSS which is held twice annuallycover topics which highlight SSM’s CRframework and promotes SSM as thedriver to inculcate CR amongst thecorporate and business communitiesin Malaysia.

To date SSM has organised CRSS inKuala Lumpur (2011), Johor Bahru andKota Kinabalu (2012), Kuching (2013)and in Penang will be on 2 July 2013.

Overview onBest Business Practice Circular (BBPC) 5/2013

“Corporate Responsibility: Guidance to Disclosure and Reporting”

BBPC 5/2013

OBJECTIVES

• Promote the importance and relevance ofcorporate responsibility (CR) disclosureamong companies and businesses inMalaysia.

• Raise awareness on disclosure in line withsocietal need and to provideunderstanding on the new non-financialreporting under the new Companies Act.

• Provide an overview of availableapproaches, tools and resources andstandards to facilitate an accurate andreliable disclosure.

BBPC 5/2013

WHAT IS CR DISCLOSURE?

• CR disclosure enables companies andbusinesses to have a stakeholder dialogueand stimulate internal improvements.

• Companies and businesses should notonly disclose the ‘good’ issue, ‘’bad’issues should also be disclosed; “Whathappened?” and “Why it happened?”together with countermeasures toaddress the issue; “What measures didthe company take to ensure it does nothappen again?”

• Some companies disclose annually, somebi-annually and some decide to take a‘vacation from reporting’ if status quo ofproject remains unchanged.

BBPC 5/2013

GENERAL OVERVIEW

• Explains the Malaysian context on CRdisclosure e.g. Bursa Malaysia SecuritiesBerhad Main Market Listing Requirementand new provision in the new CompaniesAct.

• Provides the fundamentals of CRdisclosure in terms of (1) who thedisclosure should address, (2) what thedisclosure should be and (3) how/methodto disclose.

• Provides an understanding on the trendof CR disclosure for the GRI, UNGC, ISO26000, integrated reporting and supplychain reporting.

BBPC 5/2013

BUSINESS CASE

• Demonstrate transparency• Create financial value• Increase competitive advantage• Encourage innovation• Motivate and align existing staff and

attract new talent• Enhance reputation• Reduce corporate risk• Attract favourable financing conditions

IMPLEMENTATION BENEFITS

• Facilitate engagement with stakeholders• Receive external recognition for

performance• Include into sustainability indices e.g. Dow

Jones Sustainability Index

THANK YOU