Wi-Fi for the Next Ten Years: Evolving the Offering 3 September 2009

Wi-Fi for the Next Ten Years: Evolving the Offering

3 September 2009

2Wi-Fi Alliance Beijing September 2009

Topics

• Wi-Fi Today

• Wi-Fi in China Today

• Evolving the Wi-Fi Offering

• The Next Ten Years

• Summary


Wi-Fi today: Unique success story

• One of every 10 people in the world uses Wi-Fi for work and leisure

• Two billion cumulative shipments by end of 2009

• Double-digit growth year over year … strong momentum continues

• Everywhere: home, office, around town and around the world


Wi-Fi Today: strong in traditional networking . . . and beyond

• One billion products per year expected by 2011; 40% in Asia

• Highest growth from handsets, consumer electronics


Wi-Fi Today: Wi-Fi Alliance enabling industry growth and the best user experience

• International trade association of 300+ member companies (service providers, device makers, silicon, software)

• Industry leader and collaboration forum, innovating for 10 years

• Testing, market building, and regulatory programs

• Wi-Fi CERTIFIED™ products deliver the best user experience and the latest security protections

Complete list of members at www.wi-fi.org


Wi-Fi Today: 802.11n draft 2.0 certification an unprecedented success story

• Wi-Fi CERTIFIED 802.11n draft 2.0 program began in June 2007

• Response to market need

• Substantial performance and range enhancements

• Over 700 devices arecertified

802.11n draft 2.0 certification has been an industry catalyst


Wi-Fi Today: Wi-Fi in handsets becoming popular, driving growth

Wi-Fi is a differentiator for feature and smartphones

•77% of USA users of Wi-Fi-enabled mobile phones report high satisfaction:more satisfied than those without Wi-Fi (ABI Research, 2009)

•Wi-Fi handsets forecast:

49.5% CAGR 2008 – 2012, more than double the growth rate of the overall smartphone category (In-Stat, 2009)


Wi-Fi Today: Wi-Fi CERTIFIED is a model for interoperability, security, multimedia, and coexistence

Today’s Certifications from the Wi-Fi Alliance

Core PHY layer interoperability: 802.11 a/b/g/h/d/n draft 2.0

WPA2® (Wi-Fi Protected Access)*: Standards-based security supports AES encryption and a range of authentication methods

Voice-Personal: Best user experience with Voice over Wi-Fi n the home and small office

WMM® Power Save: Advanced power-saving mechanisms for battery-operated devices

Wi-Fi Protected Setup™: Ease set up of security-protected home and small office Wi-Fi networks

CWG-RF (with CTIA): Performance mapping of RF in mixed-radio environment

WMM® (Wi-Fi Multimedia) Quality of Service: Prioritize multimedia applications such as gaming, voice and video

*New WPA2 Whitepaper available at www.wi-fi.org


Wi-Fi Today: First 10 Years of Wi-Fi Exceeded All Expectations Beyond What We Imagined

Asset Tracking

Imaging

Multimedia Gaming

Telematics

Location & positioning

PC Networking

Infoterminals

Content delivery Traffic control

Home metering and control

TelecomsHealthcare

SmartGrid

Automotive

Health monitoring

Airtravel

Personal mobile hotspot

Wi-Fi in China Today: New consumer data from Wi-Fi Alliance and CCIDNET.com


Wi-Fi in China Today: New poll shows strong affinity for Wi-Fi among Chinese broadband users

• In August 2009, Wi-Fi Alliance and CCIDNET.com polled more than 1,000 Chinese broadband users

• 40% of these Chinese broadband subscribers have used Wi-Fi

• 77% of Chinese Wi-Fi users say they like Wi-Fi convenience most of all

• 60% of Chinese Wi-Fi users use Wi-Fi every week– Read news – 69%– Work – 62%– Check email – 53%– Chat– 48%– Play video games – 34%– Watch or share multimedia – 31%


Wi-Fi in China Today: Chinese have increasing confidence in Wi-Fi, and want it on handsets

• Sixty-two percent of Chinese Wi-Fi users say they rely on Wi-Fi

• Chinese users have strong interest in Wi-Fi enabled handsets– 60% of respondents plan to or are

considering purchasing a Wi-Fi enabled phone within a year

– 34% of users have already used a handset to connect to a Wi-Fi network

• Eighty-two percent of Chinese users report that they feel confident in the security of Wi-Fi Some Wi-Fi enabled phones available

in China from Nokia, Moto and ZTE

Evolving the Wi-Fi Offering


Evolving the Wi-Fi Offering: Updates to 802.11n Wi-Fi certification will preserve compatibility

• IEEE 802.11n finalization expected later this month

• Wi-Fi Alliance has reaffirmed the draft 2.0 certification requirements, and will add some optional features

• All Wi-Fi CERTIFIED 802.11n products will interoperate with Wi-Fi CERTIFIED 802.11n draft 2.0 products

• All Wi-Fi CERTIFIED products must support WPA2/AES security features

• About 50% of products shipped this year will support 802.11n technology


Evolving the Wi-Fi Offering: Wi-Fi Direct planned for 2010

A new way to use Wi-Fi: Wi-Fi CERTIFIED™ Wi-Fi Direct

• Connect Wi-Fi devices to each other anywhere, with or without a Wi-Fi network or internet connection

• Connect two or more devices, quickly and easily to enable a range of applications:• Print a picture directly from your camera• Share music directly with a friend• Synchronize contacts, music, etc.• Display pictures directly from your

mobile phone on a television• Play a video game with friends on

different devices

Live demonstrations this afternoon from Wi-Fi Alliance, Intel and AtherosLive demonstrations this afternoon from Wi-Fi Alliance, Intel and Atheros


Evolving the Wi-Fi Offering: Mature process for developing industry-wide solutions

Single, industry-wide SolutionSingle, industry-wide Solution

Early 2010Early 2010

Demonstrated interoperabilityDemonstrated interoperability

Q3/Q4 2009Q3/Q4 2009 Mid 2010Mid 2010


Evolving the Wi-Fi Offering: Steady stream of solutions to enable even more Wi-Fi adoption

Ahead802.11n: Support of final 802.11n standard

Voice-Enterprise, Excellent user experience with voice in large Wi-Fi deployments

WMM® Admission Control, Ensures network connection quality is maintained and manages requests for additional sessions and services

Wi-Fi Peer-to-Peer: Mechanisms to connect two devices without a network

Wi-Fi Protected Setup Extensions: simple set up of security in ad-hoc Wi-Fi mode

Early stages / under developmentMesh networks

Wireless Network Management

Display applications

Tunneled Direct Link Setup


The Next Ten Years: No Limit In Sight

From Market

• Appetite for Wi-Fi connectivity likely to remain unlimited

• Demand for unimagined– Products and applications– Intelligence, flexibility– Diversity, extensibility

• Compelling business opportunities

“The ubiquity of Wi-Fi is proving unstoppable”

In-Stat Market Alert April 29, 2009

From Wi-Fi Alliance

• Vision of seamless connectivity

• A forum for fair and open collaboration

• Leadership, imagination, innovation

“The Wi-Fi Alliance . . . is one of the more successful multi-partner alliances in recent years.”

Massachusetts Institute of Technology (MIT) Sloan Management Review, May 2008


Summary

• Wi-Fi market continues to grow

• China consumers today use Wi-Fi for a variety of activities

• Evolving Wi-Fi with 802.11n, Wi-Fi Direct, and a stream of technologies over the foreseeable future

• The next ten years of Wi-Fi are limitless

Thank You!

Please visit www.wi-fi.org for white papers and a list of all Wi-Fi CERTIFIED products

Background materials


About 330+ Wi-Fi Alliance members today

Documents

Wi-Fi for the Next Ten Years: Evolving the Offering 3 September 2009