Momentum & the Power of Relationships

How to get your project noticed in the age of Content Shock

The Average American

Consumes 10 hours of content a day, including video

Every second, 1 hour of video is uploaded to YouTube

We’re living in an age of

Content Shock*

*Term coined by Mark Schaefer

Content Shock

How do you generate momentum?

•  Digital marketing tactics – Social Media – Video optimization – Platforms – All covered in Brittany’s excellent talk …

– But you’re still at risk of being trapped in Content Shock …

A little secret.

•  The little talked-about secrets of MCN’s: the top 5-10% of talent get all the attention.

•  You can employ all the tools at your disposal to gain audience, but that still often won’t get your foot through the door. And if it does …

•  Well, unless you’re in that top tier … crickets.

The Power of Relationships

•  Who can help me? •  And what can I do for them in return?

The “yes” usually comes from someone you know.

Checklist

q Make a list! q  Lunch list q  Coffee list q  10-minutes-to-pick-your-brain list q  Organizations list q  Friends/Family list q  Communications list q  Interactions list

The Lists

•  Lunch list = people you know well

•  Coffee list = acquaintances who are willing to give a little time

•  10-minutes list = people you don’t know but want to

•  Organizations list = groups that you should join/attend functions

The Lists

•  Friends and Family list – This is about sharing, not money. – Arm everyone who cares about you with

information about your project. – Show them how to share.

•  Communications list – This is an aggregation of all your lists. Keep

everyone informed. Share readily. (Add “get an email provider” to your list.)

The Lists

•  Interactions list – This is a list of the WAYS that you can interact

with your audience. – Use commenting, social media channels. – Create responses for people who like your

work. – Stay on top of it. – Much viral growth driven by interaction with

content.

Keep At It

•  Build your lists. •  Check everything off. •  Rinse and repeat.