Wildfire Report - How Technology is Changing Social Media Marketing

7/27/2019 Wildfire Report - How Technology is Changing Social Media Marketing

1/12

How TecHnology is cHanging

social Media MarkeTing

Th t h th p


2/12

Contents

execuTive suMMary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

inTroducTion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

sTraTegic Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

a Pricey ProPosiTion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

an eye To THe fuTure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

sTraTegic advanTages builT rigHT in . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

organiZaTional efficiency. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

MounTain dew. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

Harness THe full Power of scale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

annies HoMegrown. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

sTreTcH your ediTorial resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

THe wasHingTon redskins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

social Media resulTs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

geT oPTiMal resulTs wiTH oPTiMiZed TecHnology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

you canT fix wHaT you canT Measure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

six MeTHods for Measuring social . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Measure, MoniTor and analyZe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

esurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . 9


3/12

exeCutive summary

a hth mt m m t. bt, p

hpp q m htm. attt p th p ht, th

impact of any single interaction is eeting at best. Theres simply no way around it, ongoing social

m tt h q tt. H

p t p t ?

The solution is technology. And in the world of social marketing, technology is all about

the power of scale.

Marketing automation is nally catching up to the business technology curve, and some of the

most exciting and valuable advances are in social marketing software. As a marketer, its critical

t t p t t, t th m j m

productive, but also because your inuence over the technology you use is growing dramatically.

According to Gartner, 2011 B2B and B2C marketing budgets as a percentage of revenue were

mt th tm hh iT t, th p pt t 2012. Mt

already makes 30% of its own technology purchases and inuences almost 50% overall. Whats

m, 2017 gt pt tht cMo p m iT th cio .1

Because your role as a technology inuencer and decision maker is growing, its more important

than ever that you understand exactly how dierent technology choices can aect your resources

t. T tht , th pp p h mt th t

m t, t t, th tt t, t ht. w p th tp th

th t mp mt m t .

And we look at specic examples of how four leading brands use technology to help their social

marketing y.

1 gt, b 2017 th cMo sp M iT Th th cio, J 2012

By 2017 CMOs will spend more on IT than CIOs do.


4/12

Whitepaper | How Technology Can Take Your Social Where Its Never Been Before

2

them? How can you use your planning tools most eectively?

How do you measure your results and benet from what

youve learned?

A pricey proposition

i t t th-pt tt th pt,

tht ttz m p ppt. s mt p t $500 p h, mth p

and advisement can result in an annual fee upwards of $90,000

a p m; th p t t

development and on-going management fees for social channe

Th ht mt t th m

better strategic consulting services at little or no extra cost.

rmm, th-pt tt hppt h

paying for their help on a repeat basis. Having customers who

are satised all the time, on the other hand, motivates a good

social software-as-a-service business. When youre using a soc

th t t ptt t, m t p th pt

mm t t th. y /

and the software vendor, so its in the vendors best interest to

provide ecient, high-quality strategic resources and advice.

An eye to the future

wh h th p m tht th

m p h . Tht m

software should be forward-looking and strategic by its very

nature. Your vendor should have more than a great product

right now; it should also have a compelling vision of where

mt h p t t th. Th

t:

Q pt t pt mptt t

a mp th t t mt

qmt

introDuCtion

a pt, tt, p, pt mp p

h t t mpt. bt th h

beast, and once you start feeding it you cant aord to stop.

wh jt tt tt th mt, t m

mp h t t th pt t t

every interaction by hand. But, if youre doing social right, your

tt, mtp, mt

will increase, and the demand for content will take o.

Active social brands quickly learn that content demand always

tp tt , hh m t m

your processes more ecient and enable your team to work

t. y tm p tht m p

t t, mt. y t t

able to work quickly and eciently with other departments or

- th t pt. a h mp busy with other projects, take a vacation, or move on to other

positions, you have to be sure new people can step in without

pp t.

There are an incredible number of moving parts in almost any

social marketing initiative. But, to successfully grow a brand,

m m mt t mt th

th tt t th p

and logistics of individual executions. This paper is organized

th th h th m tht

hpp: strategic planning, organizational eciency and

social media results.

strateGiC PLanninG

With time and resources at a premium, every signicant

social marketing eort should be planned carefully. Not just

t mmz t t, t t th th

overarching social strategy.

Th qt h m, th

tt h: wht mp pt mt

mp? wht t pt h t mpmt

2 M c, ct s M 2012, J 2012

Wildre supports all leading social networks,

including Facebook, Twitter, Google+,

LinkedIn, YouTube and Pinterest.

Wildre clients get:

A Wildre strategist as part of your contract A quarterly review

36 white papers per quarter

36 webinars per quarter


5/12

lz mp h t th

m h mtp mp t , hh

tm-m t t. bt zt

m th th pp th. it h

ve campaigns in ve dierent languages, you can launch one

campaign, with all of the relevant creative assets stored, that

automatically and dynamically adjusts itself to the relevant

. atmt h t pt t

t th mt tm h th .

Compliance and regulation

If youre like most people, youve signed up for so many online

t tht ht thh th tm mt

without even realizing theyre there. When it comes to your

ppt, thh, t p ttt.

Facebooks terms provide a prime example of whats at stake

h mp th . T ptt th ptt tt t t, f t

consist of thousands of words of legalese, all of which have

direct impact on the governance of your page and its social

activities. Items covered include everything from who may

access your pages to page naming conventions to how you

design your cover photos.

Every social network that your brand uses has its own set of t, th h tt t p

up with government requirements, product updates and other

developments. If you fall out of compliance, the pages that you

labored on building up for months (and longer) can be removed

Gives you timely social best practices resources like webinars

ht pp

Provides strategists who are well versed in developing social

t h ptz thm

Strategic advantages built right in

sm pt tt m th th t,

th t th h h tmt.

T pt h tt tt h

t ht t th zt mp.

Localization

Every social marketer should be thinking about the future,

t p th t mt

th t m 24/7 .

You never know where you might nd your next great customer

or market, and social media can give you ecient low-cost accesst pp mht t t h th . f

mp, at, bz i m ph

reach, but they also have the highest penetration of social

t p th hht q tt. 3

bt, t t z tt. f tt,

h p ep,

t, t t itt p th

.4 For maximum relevancy, you also want to be

tt th ht t th ht tm th

th ht m.

3 ist ct, s M a th w 2012, sptm 2012

4 ebmt, u l P o, M 2011

Qatar ran a global social media campaign with Wildre in ve languages andgrew its community by 150,000 new fans in 30 days.

Social marketing software ensures that pages and applications stay incompliance with constantly changing social network requirements.


6/12


4

y t mp t tm

-h , t tht tm tm-m

and expensive approach. One Industry survey showed that the

tp t ht-tm (1-3 mth) m

mp 2012 t $1,500 $20,000. a -t

(36 month) campaign averaged between $25,000 and $75,000

Th ht th t m t t

t t mp, t t m

campaigns as you want at a lower cost. Better still, the value y

receive goes far beyond just the value of the digital assets that

are created for a given campaign. The best social software hel

minimize or eliminate development costs, agency fees, strateg

tt , mt mmt . a

t t mp p, pt p,

easily create workows.

With full functionality software, you can eciently create

tt mp t p

scheduling and sending messages, running ads and viewing

t m t. y t p th mtt mtp t t tm tt

targeted to individual networks. And you can create custom

workows that automatically notify team members when thei

input and approval is needed to keep a project moving.

Mountain Dew

Mt d, th pp t Ppc

t th p t h t t t

ht t pt t mp pmt. Mt d

had 80 Diet Dew bean bag chairs it wanted to give away tocustomers, but was surprised to nd out it was going to cost

t th t tt.

Then Mountain Dew discovered that Wildres technology

hp t tm m h p .

Wildre gave them unlimited access to create multiple pages

in an instant, and the communities youve grown around them

can disappear. The best way to avoid this disastrous scenario is

t t tht t tp th tt qmt

h mp t ht .

The best social software vendors constantly monitor socialt qmt pt th pt .

To the extent that its possible, they prevent you from making

mt tht pt mp mmt t

. o th th th ptm, th ptmz tmpt

tt q pt

activities that are permitted.

ORGANIZATIONAL EFFICIENCY

a mt h tt th t z q

tht th mh m t mt th pt

pithy comment whenever inspiration strikes. In fact, 59% of

marketers work on social more than 6 hours every week,

33% spend over 11 hours weekly, and 15% dedicate a full

20 hours or more to social eorts every week.5

Even if youre part of the 59% right now, youll need to commit

more attention to your social initiatives to keep them healthy

t th t tt. a th m

successful your eorts, the more complex the challenges youll

. f mp:

What content will be most eective and where will you get it?

H h h m?

Whos going to have editorial oversight?

How long is it going to take to get everything created,

approved and ready to go?

5 s M em, 2012 s M Mt it rpt, ap 2012

6 M c, ct s M 2012 J 2012

59% of marketers work on social for 6 hours or more every week.

Cost of social campaigns without the

scale of social software:

Short-term campaign: $1,500 to $20,000

Long-term campaign: $25,000 to $75,000


7/12

pmt th mt pp t.

Plus, Wildres technology came with unlimited user accounts

and built-in creative and technical services. Mountain Dew

p t th t t p

m tt thm h pt h tm.

Harness the full power of scale

When it comes to organizational eciency, social software adds

value in more ways than we can list here. To identify the greatest

benets in simplest terms, though, we say that technology helps

scale your content scale your resources.

Th th tht t t h th: The key to

social success is a constant churn of fresh and original content.

T mmz mt, t t, h

mt t t tt th tm.

b mmt pt tt mptt

part of any ongoing social conversation. But, if youre going to

h,

t t t p th t th tm

rewarding interactive experiences such as polls, surveys,

contests and giveaways.

Creating a rich interactive experience from scratch is extremely

time and resource intensive, but social software makes it easy to:

Launch a variety of campaigns on a variety of channels

Keep the content visually appealing and on brand

ct q mm p

cpt t

Social software provides all the templates you need to create

tmz t ppt ppt.

And these templates are already ne-tuned to optimize the

placement and impact of your interactive content.

Tabs t pth t t h

mtp p p h t.

applc t tt th tt t

pt t p th ptpt,

identify inuencers, and gather information to build more-

protable relationships.

Annies Homegrown

a Hm t mp

b, c t t -

hp m h. T t t r ct

Pzz, a t qpp pzz t -t

Slice of Happiness Tour and promoted the event on Facebook.

T t t f pmt, a m t

Wildres 90+ page and app templates. When users clicked on

th rqt stp t a m f p th

t t tmz p h tt

YouTube video explained what the tour was all about and thm t ptpt.

Beneath the video viewers could enter their information and

qt p t th pzz t. i t

, a t t pzz t t t

served up a pizza party for 120 people. The tour was a big hit,

generating over 325,000 likes.

Mountain Dew used Wildre to run a sweepstakes that took users from Twitterto Facebook.

Annies Homegrown used Wildre templates to promote a cross-country pizza party contest on Facebook.


8/12


6

Stretch your editorial resources

Once youve gured out how to keep your inspired content

m, m . bt th tt

far from over. In fact, it never ends. Every piece of content you

create is simply an invitation for engagement, just one step inht hp t thp tht

th tm.

y t p thp th p thm

strong, but the sheer volume of content it takes just to get

th tt m t mp t p p th

th p. H ht p t:

On average, every enterprise brand of 1,000+ employees has

178 pt- m t.7

Businesses with over 40 dierent landing pages generate 10X

m th th th 15 p.8

70% qt pt t m h

t p t . 9

Th m th tht th hp

:

1. Most brands have very few people responsible for managing

an overwhelming number of social accounts.

2. The payo for creating numerous landing pages can be

huge, even if the pages vary only slightly in messaging or

th mt.

3. A staggering potential for social return on investment (ROI) isbeing wasted, because social teams dont have the resources

to follow up on the majority of conversations they initiate.

s t hp th m th

most of every resource available to your social team.

Use access control to increase your resources. s t

allows you to give dierent team members dierent roles

pm, mmz h

protecting your brand. In other words, you can assign specic

responsibilities without providing unlimited access to your soc

ppt. f t, t t t p

t t tm mmt qt. bt,

tht m t t t thh th m q

thm p, m t mm tm t

p q pppt.

Scale your messages. wth th ht t, t

tt th pt t mt mtp

p t. a p h tt

t m t q pt

t. a t mt mtp

p q t th t t th

developed one at a time. Flexible templates allow you to quick

customize and go live after adding just your logos, images and

textor they let you access the code and get more creative if

you have the time and need.

Filter conversations for specialized attention. nt

conversations are created equal. Youd like to answer every

question and acknowledge every comment, but some youll

never get to. Others, you simply cant aord to ignore. Softwar

lters let you use keyword or moderation checklists to ag the

m tht t m ttt. y pt

out res like unhappy customers, or snap to attention if a hot

m .

The Washington Redskins

The National Football Leagues Washington Redskins have som

th mt th h . Th tm h

out every home game since 1968 and has broken the NFLs

tt th t .

i t th m pt p

every week, the Redskins often need to turn on a new promoti

in a matter of days to stay relevant to their fans and provide th

tmt mmt . i

didnt have a platform like Wildre, says the Redskins top soci

strategist, wed have to spend a lot of lead time to build out

th p, tht t mth m.

7 atmt, a stt M s M Pt, J 2012

8 et, Th i Mt ep, Mh 2012

9 Simply Zesty, 70% Of Brand Fan Questions On Social Media Arent Responded To Live at Le Web 12, June 2012

Wildre clients:

Save hours per day using geo-target presets

Can schedule a months worth of content injust a few planning sessions

Receive unlimited access to Pages and

Promotions as part of a monthly fee


9/12

Prior to using Wildre, the Redskins were also impacted by an

articial resource crunch. Because Administrator was the only

role available to access the social accounts, the social team had

to be very careful about who could do hands-on work. Now

that Wildre provides dierent levels of permission, the social

team can open up dierent roles to interns, designers, sta,

and even partners. With more people on the job, the Redskins

p t pptt t m th t

th .

soCiaL meDia resuLts

By eciently scaling your eorts, social software provides

th mmt h . bt t

delivers better results in two additional ways that are equally

mptt. ft, t hp t, h,

and brand advocacy by optimizing the technology that you use

to run your campaigns. Second, it provides comprehensive

and integrated measurement and analysis tools that give you

ht t t, t jt

tt .

Get optimal results with optimized technology

wh th t tm th-pt

t mpt tmz - ppt,

m p th mp tht t

tp t pt . Th mp t

thoroughly test one-o applications and optimize them for

the best user experience. When they go live, these pages orapplications may even break due to unforeseen code changes

made by the social platforms themselves.

Th t tt p

that causes users to abandon a campaign before they even

enter. Many custom applications also lack an optimized viral

tt, tht m ptpt t h

th mp th th . eth

th th mmtm th

t mpm, th pm tp

mp t t.

Improved access control helps the Redskins get more sta

involved with their social.

Increase lead generation, reach

and advocacy.

Adjust your strategy to improve success.

Keep a constant eye on industry benchmarks, property and pagedata, tab and promotion metrics, and referral sources.


10/12


8

wh mp t, p th

ability to create something unique, innovative and on brand. But

mt th tht pt t t

t tht t mpt th th ptm

t t .

Th t, p ppt tmpt tht m th

your social software have been used and tested hundreds or

thousands of times in live campaigns. They incorporate best

practices for all of the most popular and eective promotion

tp. Th t tt z th

t pt ptmz t pt th th

t th t . a, h th

key to social success, the latest and greatest viral functionality is

m t t th tmpt mpt.

You cant x what you cant measure

In a recent survey by the Association of National Advertisers,

90% u.s. mt th t th

marketing eorts. Five years ago that gure was only 20%. 10

dpt th t pt, 75% zt

ht mmt tt th m .11

Why is there such a huge divide between the number of

mt m th m

measuring their results? An Altimeter Group survey sheds some

ht th jt th p m

m t t t th th t h

th : 56% pt t th t t t

m t tm; 39% th t

expertise and/or resources; and 38% say they have poor tools.12

Six methods for measuring social

In its Social Media ROI Cookbook, Altimeter Group identiesth mth tht zt t m th

t -t- . Th th mth

tz tp mth th ttm p.

Top down

Th tp mth, hh th t

conclusions based on their own observations, are:

Anecdote: Specic examples where it is known that social med

inuenced a sale or had some other identiable eect.

Correlation: cmp t t t t th m

thp t thm, mp th m lversus revenue.

Multivariate testing: cmp p p t

media content with another group exposed to dierent conte

tt.

While top down measurements have their place, they are time

and labor intensive and fall far short of being able to provide

reliable and comprehensive data on a regular basis.

Bottom up

Bottom up measurements are technology driven and can

provide metrics that are instant, comprehensive and exact.Th mth :

Links and tagging: sht, t, tm url

t h mth m t h

th m m.

10 Association of National Advertisers, 2012 Digital/Social Media Survey, July, 2012

11 atmt gp, a stt M s M Pt, J 2012

12 atmt gp, a stt M s M Pt, J 2012

13 atmt gp, s M roi c, J 2012

Compared to Wildres top competitors

clients, Wildres clients see:

25% more people sharing their posts

21% more engagement with their content

Poor tools are one of the top three obstacles to measuring social success.


11/12

When it comes to service, Esurance takes advantage of the

p t tht t ht t t tt. f p-

t tt t-mt th t,

e t h t t hp.

ConCLusion

By its very nature, social is a medium that requires a higher

q tt th th m mt. Th

challenge may be daunting, but the payo in terms of engage

and loyal fans, followers, customers and advocates cant be

beat. The good news for marketers is that recent advancemen

mt th m t m

aordable to build, grow, engage, and monetize audiences

using innovative content thats optimized for the most popula

t.

Th t t tht th

tt t:

Create content once, then launch it everywhere

smt pmt, tt tt

h pt

ct pm t m th mt

ecient use of your social team and partners

Tt, m, z mp mptt

tm t jt tt

Direct commerce: s mm pp t m

purchase from you on Facebook, from links on Twitter, and via

th ppt.

Integrated: Specic apps that you purchase run in the

background and measure conversions, identify where leadsm m, , .

Measure, monitor and analyze

itt th th mmt, mt

t tht m pt pm t

pt. b th t m th tt t

with your pages and applications, theyre often able to give you

th mt p, ht t mmt

analytics available. Social software can provide:

Property and page data h p,

allowing you to analyze trends over time and across multiplevariables

Tab and promotion metrics tht t q ppt

ht , pt tt

ptmz t

Referral sources, t mph t

for campaigns and develop content that matches audience

p

Audience engagement metrics for specic messages, so you

can ne-tune future messaging for maximum impact

Industry benchmarks tht hp t

pm mp t mptt

Esurance

As an insurance company, Esurance fully appreciates the value

of meaningful data and great customer service. So, its no

p th e tm th t

th t t.

e t t m t t m th

networks it was using, but that data wasnt providing the deeper

ht t t ht t

really wanted. With Wildre, Esurance easily gets up-to-the-mt t t ppt t tm, th

tm t th t t t

ptmz t p, pmt m tt t.

btt t, e mp t pm

th t mptt jt t tt .

Esurance chose Wildre because it needed deeper analyticalcapabilities and high-end service.


12/12

Mountain View

Chicago

London

Los Angeles

Munich

New York City

Paris

Singapore

Wildre is a powerful, easy-to-use social marketing platform that enables brands

to grow, engage, and monetize their audience across social networks.

Learn how we can help you today! 888.274.0929 ext. 2 www.wildreapp.com

Documents

Wildfire Report - How Technology is Changing Social Media Marketing