Windows Server Virtualization Overview and the Microsoft Azure Opportunity

Windows Server Virtualization Overview and the Microsoft Azure Opportunity

Microsoft Cloud Opportunity Overview

US SMB Customer Opportunity

Growing your Practice with Microsoft Capitalizing on the Windows Server End of Life Opportunity

Demo

Microsoft Partner Confidential 2




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“We are the company and the ecosystem that will build productivity experiences and

platforms for the mobile-first, cloud-first world… We're going to empower every individual and every organization to do more and achieve more. That's our singular mission. That is something that's unique to us.“

-Satya Nadella, CEO, Microsoft

We are in a new era of computing

Internet EraConnecting servers, PCs, and networks

On-demand productivity and hybrid flexibility

Cloud Era

A PC on every desktop

PC Era


Worldwide Microsoft cloud adoption Now outpacing On Premises

Anticipate 400% Azure

US SMB Growth YoY

100%+ Office 365 Growth YoY

Cloud products Office 365 Microsoft

Azure CRM Online Windows

Intune


On-Premises Infrastructure

Servers

Cloud-Based Infrastructure

Hosted Servers

Virtualization

Desktop Virtualization

Server Virtualization

Storage Virtualization

92%

12%

29%

51%

19%

13%

27%

22%

26%

21%

24%

3%

4%

7%

1%

12%

18%

13%

13%

15%

The hybrid opportunity is hereSMBs are focused on moving to the cloud and virtualizing on-premises servers

Medium Business

Currently use Plan to start Using/Upgrade Note: based on leading countries surveys

Small Business

8Source: Worldwide SMB Trends and Transformation, AMI-Partners, 2014.

Microsoft Partner Confidential




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Grow your businessWhile helping customers protect theirs

Issues of strategic importance cited by worldwide SMBs3

Hosted back-up & disaster recovery

On-prem back & disaster recovery

On-prem security

Hosted security

38%

60%

44%

32%

43%

63%

63%

55%

SB MBof SMBs cite concerns with inadequate technology recovery, backup, and resiliency2

• Deliver high-margin data protection services on top of product resale/upgrade

• Make backup and DR affordable to SMBs while earning ongoing services revenue

• Leverage incentives/self-service training to improve profitability

Business opportunity

of SMBs need help navigating cloud security concerns149%

24%

1 Forrsights Hardware Survey, Forrester Research, Q4 2013. 2 Forrsights Hardware Survey, Forrester Research, Q4 2013. 3 AMI ICT Tracking Studies, AMI-Partners, 2014.

10Microsoft Partner Confidential

Customer scenario:Keep your data and your business protected

Employees access their files and apps from off-site mobile devices, just as they left them

A fire destroys a firm’s on-site line-of-business applications and employee PCs

The LOB applications and sensitive data are restored in minutes from an off-site server

Windows Server 2012 R2 (Hyper-V Replica), Microsoft Azure

Office 365 (OneDrive for Business), Windows devices


How do I support my mobile employees and keep them productive?

Am I ready for a disaster? Will I lose my data?

Partner role

Partners are shifting to a more consultative role Gaining a deeper

understanding of the customer’s business

Helping customers make the right strategic decisions

Assisting customers in evaluating which technologies and services to purchase and deploy

How do I ensure uptime for my apps?

How do I save money on infrastructure? Do I need the cloud?

The game is changing for partnersSMBs are looking for partners who can translate business needs into technology solutions


Partner quadruples margins with managed services on Microsoft cloud

PARTNER PROFILEYears in business: 20+

Central location: Racine, Wisconsin

Employees: 60

Target customer: non-profits/SMB

Website: www.ccbtechnology.com

CCB’s transformation from reseller to solution provider began two years ago when they started recommending Office 365. Today, they offer a wide range of cloud services, including VMs, applications, and websites on Azure.

The managed services model keeps CCB in close contact with customers, enabling them to identify needs and sell value-added solutions.

“We used to ship a server, get 5% and not see the client again for 7 years. With Azure we get more margin on the product, then add setup, migration, and managed services on top. Our services margin is around 60%.”

-Patrick Booth, President, CCB, Inc.Increased margins from 5% on hardware and software resale to 20% on Azure1

Shortened deployment time thanks to Azure templates and automation, improving customer satisfaction

More consistent contact with customers uncovers opportunities and increased solution sales

151 20% is the Azure Circle Partner margin.

Hear from Patrick Booth: http://1drv.ms/U8TgR2


http://1drv.ms/U8TgR2

Your path to success

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Offer a breadth of solutions across server and cloud, desktop and mobile device

Deliver solutions your customers need

Build and deploy fast on a consistent, familiar platform; on-premises, cloud, or hybrid

Get to marketquickly

Evolve into new services and business models, and expand your role as a trusted advisor

Grow your business andyour profits


Microsoft cloud for business

GLOBAL-CLASS FLEXIBLE BY DESIGN PEOPLE-FOCUSED| |

Platform

Business Apps

Productivity


“Microsoft has a vision of infrastructure and platform services that are not only leading stand-alone offerings, but also seamlessly extend and interoperate with on-premises Microsoft infrastructure...”

“The IaaS and PaaS components within Microsoft Azure feel and operate like part of a unified whole…”

“Microsoft's brand, existing customer relationships, history of running global-class consumer Internet properties, deep investments in engineering , and aggressive road map have enabled it to rapidly attain the status of strategic cloud IaaS provider”

Microsoft a Leader in Gartner Magic Quadrant (IaaS, PaaS and Cloud Storage)

Gartner Cloud Infrastructure as a Service (IaaS) Magic Quadrant, May 2014

Azure momentum


The best of server and cloud

Just the right balance of simplicity, flexibility, and cost for specific business needs.

Our partners and customers can choose to host applications in the way that best suits their business, whether on-site, in the cloud, or both.

Customers reduce costs as they grow by running more apps on the same server with virtualization built-in to Windows Server 2012 R2.

Host and access applications in the cloud with Microsoft Azure and Microsoft Office

365.

Microsoft Hybrid Cloud, The right balance.

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Growing your business with Microsoft AzureMicrosoft helps you to expand your role as a service provider and business advisor

• Enables partners to differentiate by bundling their own IP alongside other cloud offerings

• Cloud software is easier to develop, test, and take to market

• Lowers the barriers to entry to offer managed services

• Reach new customers• Upsell to existing customers.

Cross sell within a single platform

• Enable and advise your customers as they evolve their business in the cloud

• Recurring revenues establishes long-term relationships with your customers

• Margins increase as partners learn how to offer fixed-fee engagements with optimized delivery and higher levels of services

• Efficiently sell into SMBs leveraging the skills that you already have


$

21

Introducing ModernBiz Microsoft’s flagship SMB campaign for fiscal year 2015


Integrated, multi-million dollar campaign focused on SMBs.

Spans multiple products on the Microsoft platform – from server to cloud, desktop to mobile devices.

Addresses key SMB challenges with a breadth of Microsoft solutions that enable the modern business.

Complete set of SMB customer-centric marketing and sales materials.

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ModernBiz Pillars and Customer Scenarios

Increase yoursales

Get the most out of your

technology

Adapt to change

Be prepared for the

unexpected

Protect and control your data

Work together

easily

Get yourwork doneanywhere

Understand your

customer

Grow efficiently

Safeguard your business

Business anywhere

Connect with customers

Campaign materials include: Sales Presentations Email Templates Brochures Case Studies Digital Assets: Banner Ads/Social Video Animation Telesales Guides Web Content Campaign Landing Pages

Learn more

http://aka.ms/readytogo/modernbiz




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Microsoft Azure conversation starts with Windows Server

8M

North America

South America

Europe Asia

Pacific

1 Source: Microsoft Research Jan 2014, estimate only that may be revised based on updated research | 2 Estimate of the % of SMB instances still running WS 2003 – organizations <500 employees

22M

MEA

53%

PHYSICAL INSTANCES | Share of Windows Server 2003

VIRTUAL INSTANCES | Share of Windows Server 200347%

1

Windows Server 2003 represents a major opportunity in software, cloud, hardware, migration & development services

July 14, 2015 | Windows Server 2003 EOS

Total estimated Windows Server 2003 instances

running worldwide

It is estimated that 44% of all Windows Server instances in small & medium businesses are still running Windows Server 2003 (SMB <500 seats) 2

1 in 6SQL Server 2005

Windows Server 2012 R2

Microsoft Azure

Cloud OS Network

TARGET

Office 365


Start planning your migration and transforming your datacenter today

Discontinued support for many applications

Nowis the time to act

Increased operations costs

Impact on Microsoft Small Business Server 2003

Impact on both physical and virtualized servers

Nosafe haven

Nosafe haven

Windows 2003/R2 servers will not pass a compliance audit

Nocompliance

Nocompliance

37 critical updates released in 2013 for Windows Server 2003/R2

Noupdates

Noupdates

Lack of PCI compliance could mean that Visa and MasterCard will no longer do business with your organization

26

What end of support means


27



Hybrid applications

Enterprise-class scale and performance

Shared nothing live migration with Remote Direct Memory Access

Hyper-V Network Virtualization

Windows PowerShell 4.0

Low-cost, highly available file-based storage

Backup and recovery Simplified, feature-rich Virtual Desktop Infrastructure (VDI)

>_

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Opportunity to transform your customer’s network


Hybrid cloud

Cloud optionson demand

Reduced costand complexity

Rapid responseto business

Datacenterwithoutboundaries

Cloud innovationeverywhere

Dynamic applicationdelivery

Microsoft Azure Windows Server 2012 R2

Microsoft SQL Server Microsoft System Center

BenefitsSpeedResilienceCost-efficiencySecurity

Microsoft Azure beyond Windows Server

Two of every five Windows Servers 2003 also come with SQL 2005 or 2008, both products are ready to be upgraded: When customers run SQL Server, you can offer a

fast, easy way to back up on-premises databases to the cloud with Microsoft Azure.

SQL Server 2014 makes it simple to migrate your customer’s on-premises SQL database into a Window Azure VM.

Office 365 is Microsoft’s fastest growing cloud services. The more customers on O365 you have the more you have a chance to: Simplify User Access and Management with Azure

Active Directory. This features provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services and a multiplicity of non-Microsoft SaaS applications.

While Windows server upgrades do not forget other important attach opportunities:


Partner uses Microsoft platform to grow business efficiently and adapt to changing customer needs

PARTNER PROFILEYears in business: 15

Central location: Madison, WI

Employees: 51+

Target customer: 250 seats

Website: www.appliedtech.us

“We do a lot of migrations from older servers to Windows Server 2012 and move customers to Office 365. This has been the standard migration for us over the last 12-15 months. Hyper-V stacked up really well against VMware. They really simplified the licensing, and you don’t have the extra cost of VMWare.”

-Kurt Sippel, President, Applied Tech

Leverages the Microsoft hybrid platform to deliver a portfolio of solutions that span on-premises, cloud, and mobile scenarios

Building on familiar, consistent technology and tools means Applied Tech can continue to grow its expertise for its customers

With Windows Server 2012, replaced VMware and related licensing costs to increase profitability and simplify licensing

Applied Tech has continued to grow through major technology transitions by focusing on deep expertise in Microsoft solutions.

In 2005 they refocused their business on an end-to-end managed services model. Today they are experiencing robust growth by building deeper, long-term customer engagements that span from infrastructure, to business intelligence and communications platforms.


31

Migration process steps


MigrateMake the move

4TargetIdentify your destination(s)

3AssessCategorize applications andworkloads

2DiscoverCatalog your software and workloads

1


Microsoft Azure

Cloud OS Network

Evaluate options for each application and

workload

32

Target your destination


33

Partner service opportunities abound to build a hybrid destination


IDM Application Owner

Server role

Microsoft app

Third-party app

Custom app

Retire

Marginal

Important

Critical

Complexity (1–3)

Risk (1–3)

Windows Server 2012

Microsoft Azure

MicrosoftOffice 365

Cloud OS

Network

Migrate as is

Upgrade version

Switch app vendor

Virtualize or shim app

Repair, rewrite, or refactor

00001 Exchange Denise Smith

X X 1 1 X X X X

00002 Web Server Qiong Wu X X 2 2 X X X X X

00003 Shipping Services Naoki Sato

X X 2 1 X X X

00004 Quick Quarter Close Daniel Roth

X X 2 2 X X X

00005 Lucerne Publishing Document Converter

Andrea Dunker

X X 3 2 X X X

00006 Trey Research Lookup Tool Eric Gruber

X X 2 3 X X

00007 A. Datum Index Oliver Kiel X X 3 3

00008 Inventory Key Robin Counts

X X 2 2 X X X X

Discover Assess Target (destination and journey)

37

Don’t forget the hardware opportunity


Windows Server 2012 R2 requires more powerful hardware

Relocate to the cloud

Virtualize on other server

Replace server hardware

or or

Resources to assist with each step

Determine which apps and workloads are running on Windows Server 2003

Choose a migration destination for each, datacenter or in the cloud

Categorize each by type, importance and degree of complexity

Assess TargetDiscoverBuild your migration plan –yourself, collaborate with a partner or use a service

Migrate

Download the toolkit - Assessment & Planning

Download the Windows Server 2012 R2 trial

Upgrade your skills to Windows Server 2012

Download the Deployment Toolkit

• Windows Server 2003 Roles Migration Process

• Read the IDC whitepaper: Why you should get current

• Watch: WS 2003 End of Life: Infrastructure Migration

• Download the System Center 2012 R2 Trial

• Get the Azure 1 month trial

• Start your free Office 265 trial

• Re-architecting with Windows Server & System Center 2012

• Reimagining & Migrating Your Active Directory

• Networking Infrastructure and Management

• Fileservers and Storage Options

• Migrating to Windows Server 2012 training

• Move to hybrid cloud with System Center & Azure

• Azure for IT Pros jumpstart

• Office 365: Make a smooth move to Cloud Services


Windows Server 2003 End of Service Resources

http://www.microsoft.com/en-us/download/details.aspx?id=7826



http://technet.microsoft.com/evalcenter/dn205286.aspx?CR_CC=200142594



http://www.microsoftvirtualacademy.com/training-courses/upgrade-skills-to-windows-server-2012-jump-start





http://technet.microsoft.com/windows/dn475741.aspx




http://download.microsoft.com/download/D/8/D/D8D30224-9CE4-444F-AC06-7BAFCEADBC59/Windows_Server_2003_Roles_Migration_Process.pdf

http://download.microsoft.com/download/D/8/D/D8D30224-9CE4-444F-AC06-7BAFCEADBC59/Windows_Server_2003_Roles_Migration_Process.pdf

http://download.microsoft.com/download/D/8/D/D8D30224-9CE4-444F-AC06-7BAFCEADBC59/Windows_Server_2003_Why_You_Should_Get_Current_IDC_Whitepaper.pdf

http://download.microsoft.com/download/D/8/D/D8D30224-9CE4-444F-AC06-7BAFCEADBC59/Windows_Server_2003_Why_You_Should_Get_Current_IDC_Whitepaper.pdf

http://channel9.msdn.com/Events/TechEd/NorthAmerica/2014/DCIM-B367#fbid=

http://channel9.msdn.com/Events/TechEd/NorthAmerica/2014/DCIM-B367#fbid=



http://www.windowsazure.com/en-us/pricing/free-trial/

https://portal.office.com/Signup/MainSignup15.aspx?OfferId=1C40CA9E-439C-4f4b-BF24-1F6F06EA35E2,2A3F5C07-BBB2-4786-857C-054F5DDD3486&dl=POWER_BI_STANDALONE&ali=1

https://portal.office.com/Signup/MainSignup15.aspx?OfferId=1C40CA9E-439C-4f4b-BF24-1F6F06EA35E2,2A3F5C07-BBB2-4786-857C-054F5DDD3486&dl=POWER_BI_STANDALONE&ali=1

http://channel9.msdn.com/Events/TechEd/NorthAmerica/2013/MDC-B323



http://channel9.msdn.com/Events/TechEd/NorthAmerica/2013/WCA-B336

http://channel9.msdn.com/Events/TechEd/NorthAmerica/2013/WCA-B336





http://www.microsoftvirtualacademy.com/training-courses/migrating-to-windows-server-2012-training

http://www.microsoftvirtualacademy.com/training-courses/migrating-to-windows-server-2012-training

http://www.microsoftvirtualacademy.com/training-courses/move-to-hybrid-cloud-with-system-center-windows-azure-jump-start




http://www.microsoftvirtualacademy.com/training-courses/windows-azure-for-it-pros-jump-start

http://www.microsoftvirtualacademy.com/training-courses/windows-azure-for-it-pros-jump-start

http://technet.microsoft.com/en-us/magazine/gg675925.aspx

http://technet.microsoft.com/en-us/magazine/gg675925.aspx

http://www.microsoft.com/en-us/server-cloud/products/windows-server-2003/default.aspx#fbid=QPIIwOzZsRC


52

Migration Planning Assistant

Microsoft Partner Confidentialhttp://migrationplanningassistant.azurewebsites.net/

http://migrationplanningassistant.azurewebsites.net/




Demo


Microsoft Confidential 54 US SMB Partner

Demo Migration Planning Assistant

http://www.aka.ms/smbpartnercenter-on-yammer

55

Get started

• Get started now with the latest incentives and promotionsCapitalize on current incentives

• Find Windows Server 2003 Customers• Use the Windows Server EOS Ready-to-Go campaign to reach

out to your Windows Server 2003 customers

Power up your marketing and sales


• Utilize the Migration Customer website for step-by-step guidance

• Visit the Azure SureStep website • Visit the Office 365 SureStep website• Download the Migration Assessment and Planning Toolkit

Tap resources to start the migration process

http://www.aka.ms/SMBPartnerCenterOffers

https://mspartner.microsoft.com/en/us/Pages/Solutions/customer-talk-workbooks.aspx

https://readytogo.microsoft.com/global/_layouts/RTG/CampaignViewer.aspx?CampaignUrl=https://readytogo.microsoft.com/global/Campaign/Pages/(Global)%20Windows%20Server%202003%20End%20of%20Life.aspx

https://readytogo.microsoft.com/global/_layouts/RTG/CampaignViewer.aspx?CampaignUrl=https://readytogo.microsoft.com/global/Campaign/Pages/(Global)%20Windows%20Server%202003%20End%20of%20Life.aspx




http://aka.ms/CloudSureStep-Azure

http://aka.ms/CloudSureStep-O365




Documents

Windows Server Virtualization Overview and the Microsoft Azure Opportunity