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Government Outreach, Lobbying, Communications
Winfield Group Marketing
Richard Winfield Lewis
In honor of Amb. Samuel W. Lewis
Your unique access solution to the United Nations, United States Institute of Peace, high level influencers in Washington, DC and Department of Homeland Security organizations.
Executive OverviewI will manage a communications, outreach, and lobbying campaign on behalf of the government of Sri Lanka which has the following objectives:
● To promote the value proposition and outstanding attributes of the country.● To depreciate any negative associations.● To encourage and develop an association with other targeted countries as a comrades with the similar strong
stance against terrorist organizations.● To develop and manage national peace programs in synergy with organizations like the United States Institute of
Peace and the Global Peace Festival.● To lobby decision makers and influencers primarily in the United States, and the United Nations, on behalf of your
country.
You will find that I have a unique background and network which enables me to be highly effective in this role. No other person or organization can offer you my distinct advantages. I have direct access to the top echelon of leaders in a variety of relevant organizations and media organizations and own a marketing and branding company. My father was Ambassador Samuel Lewis who while Ambassador to Israel was a key figure in the Camp David Accords which resulted in peace between Israel and Egypt in 1978. Ambassador Lewis was also the formative President at the United States Institute of Peace (USIP). Samuel’s role at USIP offers me unfettered access to the organization and it’s leaders. His reputation and legacy with Israel also affords me considerable access and name recognition with Israelis.
Winfield Group
Richard Lewis, Founder and lead strategist, is the son of Ambassador Samuel Lewis who was a key figure in the Camp David Peace Accords between Egypt and Israel and who was the formative Director of the United States Institute of Peace (USIP).
In honor of Ambassador Samuel Winfield Lewis
I have formed a new company called the Winfield Group to manage communications campaign on behalf of countries who want to influencers and decision makers in the United States. Winfield Group is named in honor of Ambassador Samuel Winfield Lewis. Winfield is the middle name given to the oldest male child in the Lewis family. The Winfield Group is in a unique position to manage the following on behalf of governments and large institutions internationally.
● Government Communications● Inter-Governmental Relations● Reputation Management● Brand Management● Lobbying● Value Proposition Promotion● Popular Outreach
Affinity Organizations and Unique Access
United States Institute of Peace
ComDef Military Conferences
Israeli Contacts Variety at all levels
United Nations
Print Media (owners, presidents of leading
magazines, newspapers)
Communications / Marketing Principals
and Owners of Companies
TelevisionI am a media buyer
Global Peace Festival
Washington Institute for Near East Policy
Methods
● Documentaries● Video● TV advertising
● United States Congress● United Nations● Israeli Influencers and Government
Officials
● Manage Peace Programs● Institute Peace Forums
● Anti-Terror Outreach● DHS Conferences
Method Suggestion - Documentary Films
I will produce documentary films to promote the incredible positive attributes of your country. To lend credibility to the documentary I will hire American and foreign producers to build ties and sympathy and to lend the documentaries independent authenticity.
Once produced we will distribute the documentaries through normal television channels as well as on the Internet and include the documentaries in our online campaign.
Ambassador Samuel W. LewisDuring his lengthy career with the United States Department of State he served as Assistant Secretary of State for
International Organization Affairs (1975–1977), U.S. ambassador to Israel (1977–1985) and Director of Policy Planning
(1993–1994).[1][2] Lewis also headed the United States Institute of Peace from 1987 through 1993.
Born in Houston, Texas, Lewis received an B.A. from Yale University in 1952 and an M.A. from Johns Hopkins University
School of Advanced International Studies (SAIS) in 1954.
In 1977-85 Lewis served as Ambassador to Israel under Presidents Carter and Reagan, the second longest tenure of any
US Ambassador to Israel.[4] As ambassador, Lewis had a major role in negotiating the Camp David peace talks in 1978 that
resulted in a historic treaty between Egypt and Israel.
“Sam set a frame of reference that allowed Carter to understand Begin,” Aaron David Miller, a vice president of the Wilson
Center and a former U.S. Middle East negotiator, told The Washington Post.[5] “He managed to gain Begin’s confidence
and that set the stage for what I think is the most important act of diplomacy by an American president ever in the Middle
East.”
The Camp David Accords were signed Sept. 17, 1978, and within months Begin and Sadat were jointly awarded the Nobel
Peace Prize.
Our Methodology Absolutely WorksRecent Campaigns Include:
● Press Release: 480,000+ headline impressions for Gwendolyn Beck Campaign for Congress
● Managed a television interview for Fred Spain the CEO of the 2,000 acre Ranson Green development project on Emerald Planet TV which has an estimated viewership of 3 million people and is broadcast internationally in 140 countries and on approximately 240 stations in the United States.
● Top position in Google and pages of results for Palm Beach County Government and individual departments.
● 12 month international communications campaign for the Youth Federation for World Peace including a $10,000 per month online paid ad campaign.
● VNDC Radio Gala Outreach: 600 Paying Guests including local influencers, government officials, and socialites. (Vietnamese Language and broadcast in Vietnam)
15 years of communications experience including some of the best known brands in their respective industries:
● Freddie Mac● The Points of Light Foundation ● Palm Beach County - Information System Services (ISS)
Prior to forming Augur Marketing Mr. Lewis was the International Director of New Media & Partnerships at the Youth Federation for World Peace, a global not for profit. Richard has now formed Winfield Group which specializes in government and international communications.
Richard was born in Washington, DC and grew up in a State Department family and traveled extensively prior to attending James Madison University. Richard lived in Israel for 4 years while his father was the American Ambassador to the country.
About Richard Lewis, Founder & Strategy Director
“Mr. Richard Lewis developed a new website for my company, NOVA Psychotherapy, LLC. He included an effective search engine optimization package that brings a large number of new customers to my business. He continues to maintain my website and provides excellent business recommendations on an ongoing basis.“
Judith Montville-White, LCSW
Testimonials
“I worked with Richard on the team which was retained by Just Dust Publishers that developed the marketing plan for the publication of the book titled "The Grass That Suffers" by Janet Storton. We created a national promotional campaign utilizing social media, traditional media, celebrity endorsements and thought leadership events, with the goals of raising awareness for the book, creating a buzz and generating sales. I recommend Richard as a marketing strategist and as an experienced professional with strong campaign management skills.”
Mary GotschallPresident Athena Group
“Rich Lewis is a very talented go-getter and marketing expert who would be an asset on your team. He not only writes expressive PR and marketing material, but he creates beautiful and informative websites and advises his clients on every aspect of growing and marketing their businesses. I highly recommend Rich and am proud to include him among my talented professional colleagues. He has provided me with much useful advice and ideas on how to grow my own business.”
Christine RobinsonExecutive Director at Constantine Foltis Memorial Foundation
Client Portfolio● Ranson Green Development Project● Gwendolyn Beck Campaign for Congress● Palm Beach County Government● Asian American Success (AAS)● ComDef (Defense Conference)● VNDC Radio (Vietnamese Language)● Emerald Planet TV (broadcast internationally)● Youth Federation for World Peace International● Nova Psychotherapy● Business Culture & Language Centre (sic)● Qtect● Peet’s Coffee● Facial Expressions● Assaggi Osteria● Crisp & Juicy Restaurant● Actress Olivia Maxwell● Dr. Shore Armani● Kremer Construction● Just Dust Publishers
Case Studies / Access
Winfield Group
Case Studies - Gwendolyn Beck for Congress Campaign
I managed an online communications campaign for Gwendolyn which resulted in the largest vote count by an independent opposing both a Democratic and Republican challenger in over 100 years.
One of the press releases that I wrote for Gwendolyn achieved over 480,000 headline impressions.
Access Media
Washingtonian is the leading upscale magazine in the DC Metro area. The owner is a family friend. Median household income of subscribers is $250,000
I used to work directly with the president and am on a first name basis with him.
I have been working with the Director since the television show began production in 2009 and have been on the show and have hosted segments several times. The show is estimated to have a national and international following of 3 million viewers including a large segment in China
Access - U.S. Institute of Peace (USIP) Washington, DCI am on a first name basis with the acting president and have unfettered access to USIP and top administrators. I have spoken to them and will manage a Sri Lanka peace and cooperation program.
The United States Institute of Peace Act, passed by the Congress and signed into law in 1984, established the Institute as a publicly funded national institution chartered to "serve the American people and the federal government through the widest possible range of education and training, basic and applied research opportunities, and peace information services on the means to promote international peace and the resolution of conflicts among the nations and peoples of the world without recourse to violence."
Access - United Nations (UN) New YorkI will manage positive outreach at the United Nations on behalf of Sri Lanka. I have inside contacts which places me in a unique position to promote the value proposition of your country from within the UN.
My close network of associates includes members of the ECOSOC Council and WAFUNIF (World Association of UN Interns and Fellows). Because of those associates and inside contacts I have access to and can influence targeted members of the United Nations.
Because of my association with the World Peace Foundation (Festival) I can gain access to Ban Ki-moon the Secretary General of the United Nations.
Case Studies - Global Peace Festival. Washington, DC
I was an organizer, manager and raised funds for the highly successful Global Peace Festival (GPF) in Washington, DC and will implement a GPF in Sri Lanka. The Global Peace Festival (GPF) is an international non-sectarian organization which promotes peace building guided by the vision of one family under God. GPF operates in 13 countries around the globe including Brazil, India, Malaysia, Kenya, Nigeria, Nepal,Paraguay, and Uganda.
Leader of the Global Peace Festival (GPF) meeting with Ban Ki-Moon Secretary General of the United Nations.
Case Studies - YFWP / International Communications Plan / Videos
Augur wrote and managed the 12 month long strategic marketing plan for the Youth Federation for World Peace headquartered in Washington, DC and 13 global chapters.
I also developed the YFWP website and their social media presence as well as a search engine optimization (SMO / SEO) campaign which included video posts in social media.
We also managed a successful $10,000 a month online paid advertisement which landed top results in several categories including Middle East Peace, Track II Diplomacy.
Access and Experience - ComDef Washington, DC
I have worked at ComDef DC for most of the past 12 years and know the owners personally which gives incredible access to the event and guests and speakers. The owners are my neighbors.
Building on the successful ComDef 2013, where 48 nations participated with the United States in a lively and informative presentation and Q&A format, ComDef returns to Washington, DC to provide further insight, discussions and networking for government, military, academia and industry with an industrial base emphasis.
ComDef Sponsors
Access and Experience - Lobbying Washington, DC
Let the experienced staff of consultants at Winfield Group lobby the influencers and stakeholders in Washington, DC on your behalf. Some of the lobbyists have over 30 years of experience each.
Lobbying’s intent is to make dealing with big government a manageable, predictable and productive process for the interests concerned. At their best, good lobbying campaigns introduces dialogue, accountability, accommodation, clarity and some equity into an essentially unequal relationship.
from Hillwatch.com
Access and Experience - Dulles Technology & Trade Center
I am an exclusive member of the Dulles Technology & Trade Center which includes regular visits by Israeli DHS and technology delegations.
Recognized for their work in bringing new products and services to the global marketplace, government contracting, and sustainable development the principals and professionals associated with the Dulles Tech Center combine experience in government, private sector, NGO, military, and technology development.
The Center was organized to enable the collaboration, technology, and services necessary to bring complete and appropriate solutions to the most pressing problems facing a growing world population with diminishing resources. These solutions include the demand for clean water, renewable energy, urban resiliency, disaster planning and response.
Capabilities - TV Ads and Promotional Videos
I am a media buyer and place ads reaching an estimated audience of over 5,800,000 viewers on all of the major networks and shows including news and military channels.
The Washington, DC Metro area has 7 of the 10 richest counties in the country, most of the top government and military leadership. All major American companies, lobbying firms, not for profits and associations have representation here as well.
Videos produced by Augur Marketing:
International TV Productions and Documentaries
My team is famous for ‘fly pack production’ and are perhaps the only production team in the world who has the experience to manage 20 live broadcasts in 20 days with a global distribution reach.
The production crew is only available until February 1st when they launch another campaign in China where they will manage their second multi-city engagement.
Videos produced by Augur Marketing:
SampleCAMPAIGN TIMELINE
1st Month● Team Building / Hiring● Develop Strategy Plan● Create Basic
Communications Material / Package
● Analysis & Research● Brand Evaluation● Meeting Client● Brainstorming● Training
Documentary ProductionJune - December
January - December Active Campaign 1 Outreach Per Month (can include):
● Peace Workshop USIP● Online Article ● Web Video● Defense / DHS
Conference● Cooperative Event
Israeli Embassy● Television Guest
Appearance● Lobbying UN ● Lobbying US Congress● Promotional Event in
DC
Online Campaigns
• Paid Online Advertising (SEM)• Social Media Outreach (SMO)• Highly Targeted Email
Marketing• Promotional Event(s)• Direct Marketing
○ Email Blast• Sponsorship Engagement
(Local, Regional, National)• Online Press Release• HQ Blog Article
20 live Broadcast TV Shows in one month.
Thank you for taking the time to review this presentation. i look forward to managing a lobbying and outreach campaign for you that will have an instant and continuous positive impact.
Contact:
Richard LewisWinfield [email protected]
