Winona State University

Wellness ThemeLauren Timmerman

Hannah PollackKevin Pace

Introduction Goals/Objectives Constraints Marketing Resources (human and material) Evaluation plan Timetable Budget Conclusion

Overview

Logo

Findings/Main Problem:◦ The WSU population and affiliates are

misinformed or unaware of the overall intent of a wellness theme

Introduction

Mission Statement:◦ To promote the 7 pillars of wellness to the WSU

and MNSE Tech communities

Introduction (Cont…)

Target population/Context:◦ All students, faculty and others associated with

WSU through outreach programs (Ex: MNSE Tech)◦ Utilize Theory of Reasoned Action (TRA) as suited

for the target audience

Introduction (Cont…)

1) To improve awareness of the university theme

2) To increase and promote the awareness of all 7 aspects of wellness

Goals

Short-term Program Objectives:◦ 50% of students and faculty are aware of the

Wellness Theme website and provide feedback via an assessment survey by December 2012

◦ 25% of on campus organizations will include the Wellness Theme website for event marketing

Goals & Objectives

Mid-term Program Objectives:◦ 50% of students and faculty will be able to list at

least one health-related benefit for each pillar of wellness

◦ 50% of students and faculty will attend a club meeting or focus group to benefit the institution and their knowledge of wellness

Goals & Objectives

Long-term Program Objectives:◦ The wellness theme website will increase healthy

lifestyle awareness for all viewers by 50% by Spring 2013 (assessed through survey)

◦ 60% of programs on and affiliated through WSU will incorporate at least 3 pillars of wellness into their course objectives

Goals & Objectives

Lack of control over website maintenance Information overlap Lack of audience awareness Involving target audience

Constraints

Create posters and pamphlets◦ Place on WSU and associated businesses◦ Provide information on mission statement◦ Provide contact information for

questions/comments

Marketing - Activities

Update Facebook and Twitter◦ Provide daily updates on events◦ Connect with other related groups or companies◦ Use as a form of marketing

Marketing - Activities

Promote in orientation classes◦ Expose new students to local opportunities◦ Encourage a health living through different

activities◦ Encourage website as a resource

Marketing - Activities

Feedback Survey◦ Used to assess effectiveness of website◦ Available to viewers on the website◦ Consider viewer feedback in website maintenance

Marketing - Activities

Inform audience on the importance of developing their ideal well-rounded and healthy lifestyle

Marketing - Concepts

Interconnectedness: Marketing the awareness of wellness

Marketing - Message

Entire WSU campus MNSE Tech campus Also accessible to Winona community

Marketing - Setting

Poster boards Writing utensils Printers Computer/internet access (for website)

Marketing - Materials

Human Resources:◦ Shari Harman

Nurse Practitioner◦ Mollee Sheehan

Director of Web Communications◦ Adrian Shepard

IWC Coordinator

Resources

Create posters and pamphlets◦ Method: Observe program participation◦ Time frame: Long-term (allow 1 year)◦ Who: Practicum students/website maintenance

Evaluation

Update Facebook and Twitter◦ Method: Observe “likes”, “followers” and

feedback◦ Time frame: Mid-term (allow 2-3 months for ◦ Who: Practicum students/website maintenance

Evaluation

Promote in orientation classes◦ Method: Assess program participation and social

network sites◦ Time frame: Short-term (allow a few weeks into

the new semester)◦ Who: Practicum students/website maintenance

Evaluation

Feedback Survey◦ Method: Observe number of surveys taken◦ Time frame: Short-term (allow a day-to-day

observation of surveys taken)◦ Who: Practicum students/website maintenance

Evaluation

Time Table

Pamphlets: .20 X 100 = $20 Posters: 1.00 X 50 = $50 Total = $70

Budget

Recommendations:◦ Involve Theme Team◦ Hold focus groups◦ Community outreach◦ Make goals clear and precise◦ Incorporate structured activities◦ Informational booths

Conclusion

Created a website Conducted interviews Completed website:

◦ Wellness Theme

◦ Maintain site upkeep for following years of use

Conclusion (Cont…)