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C lo u d C o m p u t in g Yo u r B u s in e s s & Yo u r
C u s t o m e r s F o u r T h in g s Yo u N e e d t o
K n o wW e b in a r p r e s e n t e d b y A n d r e w M c Ge e & A d r ia n S win s c o e ;W in W e b E n t e r p r is e Co n s u l t a n t s
on Wednesday July 18th 2012 from the U nited K ingdom
Agenda
• The presenters
• The changing business world around us
• Why being more customer focused is more important than ever before
• What you should be doing about it today
• 4 key benefits of cloud computing
• Who is WinWeb
• Next steps
Andrew McGee
• Interim Manager
• Business Coach
• WinWeb Enterprise Consultant
• BT Reseller
• LinkedIn Profile…
http://uk.linkedin.com/in/mcgeeandrew
Adrian Swinscoe
• Consultant
• Writer & Blogger
• WinWeb Enterprise Consultant
• www.adrianswinscoe.com
The World is Changing
Getting the Word Out
• We have a great product/service
• How do we tell people about it?
• How do we reach qualified customers?
A 2010 study by Edelman, a leading independent global PR firm, found where the most trusted information from a company comes from: source: http://www.edelman.com/trust/2010/
Forget About Finding New Customers
According to Frederick Reichheld of Bain & Company and author of ‘The Ultimate Question’:
• Businesses in many industries may lose up to 50% of their customers over a five year period.
• Studies have shown it is 6 to 7 times more expensive to acquire a new customer than it is to retain a current customer; and
• As little as a 5% increase in customer retention can increase profits by 25 to 95%.
Why do customers leave?Before we can start keeping our customers, we first have to try and understand why customers leave. According to work done at the American Society of Quality Control, the main reasons customers leave or stop doing business or a brand are:
Further, research by RightNow Technologies showed that there is a marked difference between the reasons that companies think customers leave and what their customers actually think.
What Does This Mean?
1. It’s not about you (the business), it’s about the customer
2. Customer service/care involves everyone in your
business not just your customer-service people
3. Your relationship with your customers; If you want to
develop your relationship with your customer, this may take some
time and effort but will involve everyone from sales to accounts to
delivery etc.
Connecting all of your systems and your people:
• Finance• CRM• Email• Helpdesk• Customer Service• Marketing• Sales• Operations
.....will help build the relationship you have with your customers.
So, how is this all connected to
cloud computing and what are the 4 key benefits?
Cloud Computing Helps You Build & Keep Your Customer Base
1. Affordable… • No contract lock-in; not even for 12 months
• Additional users should come at a lower monthly subscription
• Cloud computing works on economy of scale
2. Integrated…• Needs to incorporate all business functions
• Pick ‘n’ Mix today; add more functionality later
• All online activities i.e. website; e-shop; blog; social media; VA’s
Four Things You Need to Know
cont’d next page…
3. Adaptable…• You will change; your business will change
• Scalable solution that can change with you
• Doing it once is enough
4. Bespoke…• Software is a tool to facilitate more & better business
• Cloud computing offers software solutions for all size of business
• Software needs to change with your business continuously
Four Things You Need to Know cont’d
W in W e b Business CloudApps...it’s all about your customers and your team
• Established 1994
• Private Limited company
• Chairman & Group CEO is Stefan Topfer
• Global operations; offices in the UK, USA & Australia
• >100,000 registered users
• Micro, Small & Enterprise clients e.g. ITV in the UK
• 24 x 7 customer service http://www.winweb.com/customers/
Thank Y ou for A ttending This WebinarTo arrange a personal one-2-one online demonstration of the
WinWeb Business Cloud then, please contact either…
A d r ia n S win s c o eWinWeb Enterprise Consultant [email protected] @adrianswinscoe
A n d r e w M c Ge e WinWeb Enterprise [email protected]@mcgeeandrew
Call +44 (0)333 577 180www.winweb.com
