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Wireless Infrastructure Group delivers state-of-the-art 4G to intu UK shopping centres
Contact:Craig Birchenough [email protected]
Vijay Sodiwala
Head Office
Avondale HousePhoenix CrescentStrathclyde Business ParkBellshill ML4 3NJ
Tel. 01698 842426Fax. 01698 846193
Midlands Office
Cornwall HouseBlythe GateBlythe Valley ParkSolihullB90 8AF
wirelessinfrastructure.co.uk/das
intu Properties plc Case Study
The partnership between intu and Wireless Infrastructure Group has delivered the largest shopping centre roll out of 4G in the UK, providing additional facilities for omni-channel shoppers at the most digitally connected destinations. Access to this latest wireless technology has benefited retailers by attracting footfall and giving access to bricks-and-clicks offerings.
The rapid growth of omni-channel shopping demands the best mobile connections. intu, the leading owner and manager of prime regional shopping centres in the UK, is maintaining its prime position at the forefront of digital connectivity with the roll out of high quality 4G networks in partnership with Wireless Infrastructure Group (WIG) across 13 of its shopping centres in 2015.
To support retailers’ emphasis and investment in bricks-and-clicks strategies, intu is providing the most digitally connected shopping centres ensuring customers have a seamless online and offline experience. That means shoppers can browse online and use intu’s apps within the shopping centres to make visits more productive. As a result, customers are visiting more often and staying for longer, benefiting all retailers and restaurateurs at the centres.
intu has employed a distributed antenna system (DAS), owned, funded and managed by WIG, to provide state-of-the-art 4G coverage and capacity at each of its shopping centres.
These systems, which have been successfully deployed at 10 intu centres already, give customers a consistently high quality signal and superfast mobile internet connection throughout the malls, food courts and, importantly, deep into the anchor retail stores. This means mobile users will get the best possible call, text and internet experience wherever they are in the intu centres.
Scott Coates, WIG chief executive, said: “We know shoppers want to stay connected with friends and family, especially when separated within a shopping centre, and to access retailers’ websites. Delivering this level of consistent 4G coverage in a busy shopping centre venue requires investment in dedicated small cell infrastructure. Our partnership with intu has enabled the largest shopping centre roll out of 4G in the UK and comes as part of our commitment to invest £100m in small cell networks over the next three years.”
wirelessinfrastructure.co.uk/das
intu Properties plc Case Study
The 4G experience complements existing free wifi in all intu centres. Customers also benefit from the UK’s largest shopping centre roll out of free-to-use, secure, phone chargers with capacity to handle one million mobile phones per year. The omni-channel shopping offering also includes free click-and-collect for purchases from numerous top retailers through intu.co.uk, which has over 1.8m registered users, free apps at many of the centres and Collect+. The small cell networks deployed by WIG are capable of supporting the licensed frequencies of all the UK mobile network operators, providing significant improvements to wireless utility in the areas they are deployed. The ten intu shopping centres already benefitting from superfast 4G services are the super-regional prime centres of intu Trafford Centre, intu Lakeside, intu Metrocentre, intu Braehead and intu Merry Hill, plus prime centres intu Derby, intu Eldon Square, intu Watford, intu Victoria Centre and intu Uxbridge. WIG is currently working on activating new DAS at intu Milton Keynes, intu Broadmarsh and intu Chapelfield during the remainder of the year. Trevor Pereira, commercial & digital director of intu, said: “With half the UK population visiting an intu branded shopping centre each year, and over a million customers a day, providing continuous and consistent 4G mobile connections is crucial. Wireless Infrastructure Group has a strong track record in this area and the benefits their networks provide will be welcomed by our customers.”
About Wireless Infrastructure Group
Wireless Infrastructure Group is a leading provider of shared mobile networks to UK shopping centres, malls and retail venues. We are at the forefront of infrastructure deployment and our networks are used by all of the major UK mobile operators to deliver coverage and capacity to shoppers and retailers.
Our portfolio consists of over 2,000 infrastructure assets across the UK and Europe that are managed by us on behalf of our real estate and venue partners. These include discreet networks designed and deployed in shopping centres, retail parks, sports stadiums and large office developments.
In the retail environment, our solutions address the need for venue owners to provide their customers and tenants with a high quality mobile phone experience. Making calls, sending text messages, accessing the internet and connecting to social media, all serve to protect venue branding, increase dwell times and drive footfall.
Contact:Craig Birchenough [email protected]
Vijay Sodiwala [email protected]
Telephone 01698 842426Web wirelessinfrastructure.co.uk/das
