Target Customers College Professors College Students with the
majors of: Administrative Professional, Business Management,
Dietary Manager, Early Childhood Education, Emergency Medical
Technician, Emergency Medical Technician Paramedic, Farm Business
and Production Management, Finance, Individualized Technical
Studies, Information Technology - Network Specialist, Machine Tool
Operation, Marine Repair Technician, Nursing Assistant, Nursing -
Associate Degree, Occupational Therapy Assistant, Office Support
Specialist, Paramedic Technician, Supervisory Management, Technical
Studies Journey worker, Therapeutic Massage, and Welding
Slide 3
Mission Statement WITC Ashland bookstore will be offering their
students a fast and affordable way to get tools they need to
succeed and clothing to show their school spirit.
Slide 4
Model Stock & Services School supplies: textbooks, writing
utensils, paper goods, planners, binders, etc. Clothing: sweats,
t-shirts, athletic attire Accessories: scarves, lanyards, key
chains, etc. Medicine: pain killers, cold medicine, allergy
medication Electronics: webcam, mouse, keyboard, headphones, flash-
drive Coffee Beverage fridge Tea Snacks Printing/scanning/cop ying
services Model StockServices Plan
Slide 5
Store Sign
Slide 6
Floorplan
Slide 7
Exterior Store Front
Slide 8
Interior Front Wall
Slide 9
Interior Left Wall
Slide 10
Interior Back Wall
Slide 11
Interior Right Wall
Slide 12
Fixture/Equipment Budget Summary Adding new door= $4,000
Additional Counter= $2,000 Beverage fridge = $300 Two four-way
racks = $600 3 new shelving units = $900 Total = Roughly
7,800$
Slide 13
Conclusion WITC Ashland bookstore will lead to great success
because of its new innovative design and easy access to self
services. More merchandise will be offered to the target customer
and in return the WITC Ashland bookstore will maximize profits.
Questions?