WITC ASHLAND STORE LAYOUT & DESIGN PROJECTGina Tran

BURTL-229 Visual Merchandising

Target Customers

College Professors College Students with the majors of:

Administrative Professional, Business Management, Dietary Manager, Early Childhood Education, Emergency Medical Technician, Emergency Medical Technician – Paramedic,   Farm Business and Production Management, Finance,   Individualized Technical Studies,   Information Technology - Network Specialist, Machine Tool Operation, Marine Repair Technician, Nursing Assistant, Nursing - Associate Degree, Occupational Therapy Assistant, Office Support Specialist, Paramedic Technician, Supervisory Management, Technical Studies – Journey worker, Therapeutic Massage, and Welding

Mission Statement

WITC Ashland bookstore will be offering their students a fast and affordable way to get tools they need to succeed and clothing to show their school spirit.

Model Stock & Services

School supplies: textbooks, writing utensils, paper goods, planners, binders, etc.

Clothing: sweats, t-shirts, athletic attire

Accessories: scarves, lanyards, key chains, etc.

Medicine: pain killers, cold medicine, allergy medication

Electronics: webcam, mouse, keyboard, headphones, flash-drive

Coffee Beverage fridge Tea Snacks Printing/

scanning/copying services

Model Stock Services Plan

Store Sign

Floorplan

Exterior Store Front

Interior Front Wall

Interior Left Wall

Interior Back Wall

Interior Right Wall

Fixture/Equipment Budget Summary

Adding new door= $4,000 Additional Counter= $2,000 Beverage fridge = $300 Two four-way racks = $600 3 new shelving units = $900Total = Roughly 7,800$

Conclusion

WITC Ashland bookstore will lead to great success because of its new innovative design and easy access to self services.

More merchandise will be offered to the target customer and in return the WITC Ashland bookstore will maximize profits.

Questions?