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11/12/2012
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Meet 'Design Thinking': How Florida Hospital's Innovation Lab Is Transforming
Culture, Collaboration, and Outcomes
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Mary Ann Womack, MBA (ASCP) SBBProcess Improvement Manager
Maria Brock, MT (ASCP) SHHematology Manager
New Women’s Pavilion
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CREATIVE LEADERSHIPCREATIVE LEADERSHIPLeading beyond habitual ways of
thinking and acting
Leading from the emerging future through an open mind, open heart and open will
Collaborative culture built on trust where all within the system are free to operate from their highest future potential
DEFINE MEASURE ANALYZE IMPROVE CONTROL
TRADITIONAL METHODOLOGY
CHANGE MANAGEMENT, SHARED SOLUTIONS, ADKAR
PDCA
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Introductory film on design thinking
http://www.youtube.com/watch?v=63onoo6JURg&feature=BFa&list=PL7F850B9933E32E39
PURPOSE
• DEFINE INNOVATION AND LEADERSHIP THROUGH DESIGN THINKING TO CREATE RELATIVE AND EFECTIVE SOLUTIONS IN ATHE HEALTH CARE ENVIRONMENT
KEY OBJECTIVES
• EFFECTIVELY IDENTIFY PROBLEMS/CHALLENGES AND OPPORTUNITIES WHERE DESIGN THINKING WILL BE APPLICABLE
AT THE END OF THE DAY….
• HAVE SOME FUN, LEARN SOME NEW TECHNIQUES
• GO HOME ENERGIZED AND READY TO ENGAGE IN DESIGN THINKING
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IDENTIFY PROBLEMS AND SOLUTIONS USING THE 5 STEPS OF DESIGN
THINKING
ENGAGE IN INTERACTIVE EXERCISES TO DEMONSTRATE METHODS OF
INNOVATION
HOW TO BE AN INNOVATIONCHAMPION
FORM CROSS FUNCTIONAL TEAMS CONSISTING OF A WIDE SPECTRUM OF VIEW POINTS AND SKILLS IN CREATING THE POTENTIAL FOR BREAK‐THROUGH
IDEAS AND HIGHLY RELAVENT SOLUTIONS
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It’s all about tackling tough problems and
ending up with cool solutions
It all begins with EMPATHY
Defer judgment
Become a design thinker
See with fresh eyes
Say ‘YES AND”
Become a design thinker
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Let’s Practice
FEED FORWARD•PICK A PROBLEM•ASK 3 PEOPLE HOW TO SOLVE THE PROBLEM
5 MINUTES
SAY “THANK YOU”
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FHIL Example: Innovation project
Innovation project: nurse draw
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Place holder for film
http://www.youtube.com/watch?v=hzBCI13rJmA&feature=BFa&list=PL7F850B9933E32E39&index=25
FEEDBACK
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E
Empathize
NO SOLUTIONS until you Experience what the End User Experiences
Suspend Judgment… See with Fresh Eyes
It all begins with EMPATHY
No solutions until you get EMPATHY!
It is not what you think …
But what the end user thinks…
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Define
Define problem from Empathy
Suspend Judgement……….”yes, and”………….
Ideate
Suspend fear………embrace risk. Laugh!
Brainstorming
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RapidPrototype
Prototype to Learn; wild ideas, emerging future….
Fail quick & cheap to learn faster
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Prototype to Learn; wild ideas, emerging future….
Fail quick & cheap to learn faster
Feedback
Feedback is a Gift!!!
Listen…………….
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Innovation project: nurse draw
Place holder for film on nurse draw project
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Interview your partner (4 minutes) Interview your partner (4 minutes)
EMPATHY
Open Heart Open Mind Open Will
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Interview your partner (4 minutes) Interview your partner (4 minutes)
EMPATHYDIG DEEPER
Look for emotion and passion
Uncover spoken needs
Discover Unspoken needs
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Reflect on Discoveries & Reframe4 minutes
EMPATHY
Challenge/Opportunity Define Statement
NAME:
Needs a way to (end user’s need):
New insight gained:
4 MINUTES
DEFINE
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Challenge/Opportunity Define Statement
NAME: Mary Ann
Needs a way to (user’s need): Live to be 99+ to see her great grandchildren
New insight gained: •Ride her horse at least once per week.•Plant a garden for healthy food.•Take the dogs for a walk at least once a week.
DEFINE
4 MINUTES
Generate alternatives to test
• Brainstorm 3‐5 radical ways to meet your end user’s needs. Use back of paper if needed.
5 MINUTES
IDEATE
No defending or squealching……switch roles and repeat sharing
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Share your Solutions& Capture Feedback
3 minutes 3 minutes
PROTYPE
Switch roles and repeat sharing
Reflect & Generate New Solutions + Rapid Prototyping10 minutes
PROTOTYPE
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Share Your Solution2 minutes 2 minutes
Yes, and…….
FEEDBACK
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Reflection…Like Change
FH.INNOVATION.LAB @FLHOSP.ORG
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Picture of Karen Tilstra, our mentor