WordPress Plugin

GETTING CAMPAIGNS OUT FAST

Grassriots• Ryan Baillargeon & Senning Luk• Small Agency, based in Toronto, with

clients in Canada, US, Australia• Over 7 years experience in Engaging

Networks. • Focused on Campaign and Platform

Development, and training.

Our clients• Leadnow• Walk Free• Humane Society International

This year• Migrating Walk Free from Purpose to EN• cooperate4.ca• Global Slavery Index• Slavery is not a Game• Defend Our Climate• Stringer• Campaign development and training

Plugin• A front end for getting campaigns out fast• Putting the campaign in the hands of the

campaigner• Adding a dynamic dimension to Engaging

Networks campaigns• Finer control for the developer• Structured workflow for the campaigner

The Organization• Leadnow has always been using the API

form for actions but never had a CMS to support publishing• Overreliance on tech to launch campaigns

• Walk Free is campaigner focused; large campaign staff, small tech team• Tech should not be a barrier to launching

campaigns

• Multilingual requirements

Issues• Too much separation between the CMS

and the CRM• Campaign set-up was complex and there

was room for error to be introduced• SEO disadvantages• Difficult to integrate third-party tools

CMS Advantages•Plugin ecosystem•Fast development cycle•Automatic revisioning•Editing and publishing permissions•AWS: fast everywhere, scalable, cheap•Lots of potential for developers

Supporter profiling

Examples• cooperate4.ca• defendourclimate.ca

Demo

What we track now

• Acquisition• Cost per acquisition• Action conversions• Social sharing

What we’ll track soon• Form completion• Microbehaviours• If a user uploads a file or downloads a file, if

they click a link, we’ll use it to score their engagement

Feature path• Auto-generating new campaigns from

templates in EN using the JSON API• Donation pages• Content experiments• Facebook Connect with customized

experience• Facebook Embedding• Further third-party API integration• Kissmetrics

Limitations• Thank You Email• API limitations• Supporter data is siloed in EN• Every language still needs its own

campaign ID

Next steps• Very focused on refining the plugin over Q1 and

Q2 of this year with our early adopters who have funded development up to this point

• We’ve also identified potential phase 2 partners• We’re looking further collaboration that would

lead towards open sourcing the core module of the plugin and improving portability and rapid deployment

• Use cases: campaigns, microsites, novel applications