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Point of Sale&

Brand Standards Guide

Revised: October 1, 2012 1:17 PM

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Introduction:

The following Look Book & Branding Guide is intended to be used as a visual reference tool that will allow you along with your accounts, to select from our readily available point of purchase items, designed to call attention to our brands, highlight our products and explain our technologies.

Contents

Brand Logos

Posters

Boot Talkers/Silent Seller Cards

Banners

Billboards

Fathead/Slatwall Imagery

Window Graphics

Photography

Media Terms Glossary

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Trademarks

Brand trademarks are used to distinguish products from others in the marketplace and assure customers that the products they buy originate from a trusted and authentic source.Proper use of these trademarks can add significant value to products and images they represent. Improper use of trademarks decreases the value perception of the brand, and can turn highly valued and respected trademarks into commonplace or generic copies.

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Technology ICoNS - Used to inform and highlight safety features and components to better describe our products and their intended uses, allowing the customer to select the appropriate footwear.

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Browning Footwear imagery

Browning Footwear Products ImageAvailable in 4 sizes: 37”x23.75”poster 22”x14.25”poster 15”x9.5”poster 7½”x4¼”postcard

This image can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.Grommets can also be added for hanging.

Men’s 6” Waterproof Moc Toe Chukka

BR9308• HarnessCorkLeatherUpper• Leather&MeshLining• WaterproofSCUBALINER™• EVAFootbed• RubberMidsole• Non-MetallicShank• LeatherWeltConstruction• MaxumLite™PolyurethaneOutsole

Men’s 8” Waterproof 600g Insulated Mossy Oak Camo

BR9320• BrownNubuckLeatherUpper• 600GramsofThinsulate™Insulation• WaterproofSCUBALINER™• MossyOakCordura®Panels• AbrasionResistantHeel&Toe• MeshLining• EVAFootbed• Non-MetallicShank• CementConstruction• RubberOutsole

Browning Boot TalkersAlsocalled“Silent-Sellers”5½"x4"-printedoncardstock.Slatwalladaptersareapplied to the back to allow these to be displayed next to the boots.

Men’s 10” Waterproof Ranch Wellington

BR9106• CorkHarnessLeatherUpper• BrownCordura®Panels• MeshLining• WaterproofSCUBALINER™• PillowCushion®Insole• EVAFootbed• EVAMidsole• Non-MetallicShank• CementConstruction• Slip-ResistingRubberOutsole

Browning Footwear Image

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Browning Footwear Banners

dBrowningCTA9x3

cBrowningCTA9x3

9x6banner3

9x6banner2 cBrowningSHOT10x6

bBrowningSHOT10x6

Browning Banner

BrowningBannerforSACKS

These image sizes are proportionally adjustable. i.e.-a9'x3'imagecouldberesizedto4½'x1½'ortoa3'x1'

These images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.Grommets can also be added for hanging.

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Browning Footwear Banners

eBrowningSHOT10x3

dBrowningSHOT10x3

cBrowningSHOT10x3

bBrowningSHOT10x3

aBrowningSHOT10x3

These image sizes are also proportionally adjustable. i.e.-a10'x3'couldberesizedtoa5'x1.5'

These images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.Grommets can also be added for hanging.

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Browning Footwear imagery

Browning Atmosphere Images

This image can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.Grommets can also be added for hanging.

Sizescanusuallybeadjustedtofit most spaces. As mentioned in the previous pages; proportions of the images should be kept in mind. An image that is oriented as a portrait, may not crop well to a landscape format.

Browning Backdrop -1

Browning Backdrop -2

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Carolina Footwear imagery

RailTree Climber

Saw Old Barn Log Milling Milling Machinery

LT253

Log Mill Claw

CA7534 CA5020

CA4821 CA321 CA3026 CA3022 821

Quarry Worker Welder

Tree Climber

Smithy

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Mural-8

Mural-7

Mural-6

Mural-5

Mural-4

Mural-3

Mural-2

Mural-1

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Fullerton_Slatwall

36x72 Construction-324x72 Construction-3

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BootTalkers/SilentSellersw/adhesivestrip(Sameinfoasshownonboxlabels)AvailableSizes:7x5.5”or7x3.75”

• Copper Crazy Horse Leather Upper• Waterproof SCUBALINER™• Taibrelle® Lined• 600 Grams of Thinsulate™ Insulation• Electrical Hazard Rated• Steel Shank• Welt Construction• One-Piece Rubber Lug Outsole

CA4821Men’s 8” Waterproof Insulated Logger

EXTENDEDSIZES & WIDTHS

•CopperCrazyHorseLeatherUpper•100%WaterproofMembrane•TaibrelleLined•600GramsThinsulate™•ElectricalHazardRated•SteelShank•WeltConstruction•OnePieceRubberLugOutsole

CA4821 8”WaterproofInsulatedLogger

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National Footwear Banner

Atlanta Canvas

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36”x18”StockVinylLogoBanner

60”x24”VinylBanner

96”x36”VinylBanner(8’x3’)

Carolina Footwear Banners

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96”x36”VinylBanner(8’x3’)

96”x48”VinylBanner(8’x4’)

120”x48”VinylBanner(10’x4’)

60”x30”VinylBanner

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Carolina Footwear Fatheads

Caution Tape Fathead BorderTheheightis6"&thewidthisadjustabletofitanyapace.(Forapplicationtoslatwalloranysmoothsurfaces.)

FATHEAD-imagesappliedtowindows/doorsNote: The images are opaque meaning you can not see through them.

StoreEntryGraphics-Appliedtoglassdoors.

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Big R Canvas Comps - Carolina & DH Images72 inches wide x 30 inches tall - Note: added 1” all around bleed for canvas wrap. Black line shows trim sise of: 74 x 32”

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Corcoran Footwear Imagery

• Desert Tan Rough Out Leather• 1000 Denier Cordura® Nylon• Unlined• Speed Lace System• Removable Antibacterial Polyurethane Footbed• Memory Foam Insole• High Tech Carbon Heat Absorbing Bottom Fill• Broad Anatomically Correct Toe• Non-Metallic Shank• Goodyear Patented Flex-Welt™ Construction• Polyurethane Midsole• Vibram® Sierra Rubber Outsole• Berry Amendment Compliant

Men’s 9” Hot Weather Combat Boot

4390

Corcoran sage tail2

Corcoran sage jsf

Corcoran sage interior

Corcoran sage chopper

Corcoran sage boots

Corcoran paratroopers

BootTalker/SilentSeller-allcurrentstylesareavailable.8"x4¼"printedoncardstock.Slatwalladaptersareappliedtothe back to allow these to be displayed next to the boots.

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Corcoran sr71Corcoran sage paratroopers Corcoran sage

Corcoran sage jet teethCorcoran sage gun Corcoran jet gas

Corcoran sage mustang Corcoran plane sponsorsCorcoran interior

Corcoran stealth Corcoran sage audreyCorcoran a10

Corcoran Brand Images Atmosphere ImagesThese images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.GrommetscanalsobeaddedforhangingIfdesired.Thesearesettoapproximately18¼"x13½"theycanbeenlargedupto36½"x27"orreducedto9¾"x6¾"

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Double-H Footwear Imagery

ThefollowingpagesshowavarietyofDouble-HimageryandPOPconceptscurrentlyused.

Shoe&BootDHB

anner

ScottCDHBannercomp

36x18DHB_Banner

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Sepia Tone ImagesImages are toned or tinted usingPhoto-Shoptogetthisaged photo look.

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Silhouette ImagesThese images were chosen for the backlighted effect of the sunset being behind the subject.

Cavender's-5

Cavender's-4

Cavender's-3 Cavender's-2

Cavender's-1

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Murdochs-5Murdochs-4

Murdochs-3 Murdochs-2

Murdochs-1

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D&B_fathead-logo

D&B_fathead-5

D&B_fathead-4

D&B_fathead-3

D&B_fathead-2

D&B_fathead-1

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Big R Canvas Comps - Carolina & DH Images72 inches wide x 30 inches tall - Note: added 1” all around bleed for canvas wrap. Black line shows trim sise of: 74 x 32”

Workhorse bands

DH_WaterproofST_Band_final

DH_Waterproof_Band_final

BigRCanvas Comps

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Stage

Saloon

PoolDude

Door

DH_box4_18x36DH_box3_18x36DH_box2_18x36 DH_box1_18x36

BarCarved

CavendersEndcap_comp

USA_4x4Feet

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Matterhorn Logos

Brand trademarks are used to distinguish products from others in the marketplace and assure customers that the products they buy originate from a trusted and authentic source.Proper use of these trademarks can add significant value to products and images they represent. Improper use of trademarks decreases the value perception of the brand, and can turn highly valued and respected trademarks into commonplace or generic copies.

Matterhorn Mountains - Mining Logo PMScolorsandProcessFormulaEquivalents

PMS809 C10/M0/Y100/K0

PMS424 C0/M0/Y0/K61

PMS422 C0/M0/Y0/K33

PMSBlack C40/M40/Y40/K100

White C0/M0/Y0/K0

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Matterhorn Footwear Imagery

These images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.GrommetscanalsobeaddedforhangingIfdesired.Thesearesettoapproximately3'x2'and5'x2'formats.

MT9005x2

CV120005x2

MT9003x2CV120003x2

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CALLS FOR A BOOT ThAT’S

FAR BELOW

FAR ABOVE

WORKING

Matterhorn Distributed by

Fairmont Supply Company

Lyburn, WV • 304-752-1764Fairmont, WV • 304-367-9221Bluefield, WV • 304-323-1000

Washington, PA • 724-223-2200MT901 CV12000

MatterhornBackdrop10'x8'

36x24MatterhornBanner

Matterhorn Poster 8x10

Matterhorn Poster 18x24

DisplayExamples

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Fathead Truck Graphic

MatterhornStoreBanners

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Matterhorn Coal Poster 3

Matterhorn Coal Poster 2

Matterhorn Coal Poster 1

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Standard Size Guide

We'reoftenasked,"Whatisthestandardsizeforyourbanners?"Theanswerisusually,"Whatsizedoyouneed?"Herearesomestandardsizestouseasareferencepoint.

4'x2feethighor

48"x24incheshigh

6feetx3feet

7 feet x 4 feet

8 feet x 4 feet

10 feet x 4 feet

12feetx5feet

5feetx3feet

Banner Examples

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6x9”TableTopCardwithEasel

12x18”PaperPoster*Can also be mounted to foam

24x36”PaperPoster*Can also be mounted to foam

Paper/Poster Examples

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60’x20’

48’x14’

30’x10’

Billboard Examples

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¾ Shots - Examples - Consideredthestandardangledshotusedinallofourcatalogsandwebsites.Occasionallyit’scalleda‘tombstone’shot.

Pairs - Examples

6 Ways - Examples - each angle corresponds with a number.

profile instepprofile

outsolefrontview

Sometimeswecallthese‘studio

pairs’-theyareoftenshotonaplain

or white background to make it easy

to silohette the product for

a cleaner look.

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Media Lab Standard Photography Terms - “Three-Quarters”•“Pairs”•“Six-Ways”

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Group - Shot Examples

Stylized Group - Shot Examples - Groupshotscanalsobecalled‘CollectionShots’-usedwhenyouwantto

show a few different styles that compliment each other as a group.

Stylizedphotoscanbedone

in studio using props or

backgrounds, but are often

done out

‘onlocation’aswell.

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Stylized Pairs - Shot Examples

Stylizedpairshotsareoftenusedforcatalogcoversormagazineadsto

highlight a specific boot.

A‘pair’shotwouldalsoindicatethataleftandarightfootofthesameboot

beshowninthephoto-unlikea‘group’shot.

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Lifestyle Images - Shot Examples - Lifestyle photography is a style of photography which aims to portray people

in real-life situations.

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Environmental/Scenic - Shot Examples - Usedforbackground/spacefillersmostly,orit’stexturalqualityto

enhance a design or image in some way.

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FATHEAD CANVAS WINDoW CLING VINYL PoSTER* $ $ * *

CoTToN LINEN SATIN SYNTHETIC SCRIM$$ $$$ * $ *

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Aspect RatioCommonlyexpressedasWxHofanimagewhich describes the proportional relationship between its width and its height.

BleedPrinting that extends to the edge of a sheet or page after trimming.

CMYKAbbreviation for cyan, magenta, yellow andkey(black),4-colorprocess;aprintingtechnique that creates colors by combining, cyan, magenta, yellow and black.

Composite ProofProof of color separations in position with graphics and type. Also called final proof, imposition proof and stripping proof.

Crop MarksLines near the edges of an image indicating where cuts are. Also called cut marks and tic marks.

CroppingTo frame only part of the image usually for a more pleasing composition.

Cutting DieUsually a custom ordered item to trim specific and unusual sized printing projects.

Die CutTo cut irregular shapes in paper or paperboard using a die.

Digital PrintingRefers to professional printing for smaller run jobs from desktop publishing and other digital sources are printed using laser or inkjet-typeprinters.Digitalprintinghasahigher cost per page than more traditional offset printing methods but this price is usually offset by the cost saving in avoiding all the technical steps in between needed to make printing plates.DPI (DotsPerInch)Atermtodescribethemeasure of sharpness within an image. (also seeresolution)

DummySimulationofthefinalproduct.Alsocalledmockup or comp.

EPSEncapsulatedPostScript,aknownfileformat usually used to transfer vector post script information from one program to another.

Finish(1)Surfacecharacteristicsofpaper.(2)General term for trimming, folding, binding and all other post press operations.

Finished SizeSizeofproductafterproductioniscompleted, as compared to flat size. Also called trimmed size.

Flat SizeSizeofproductafterprintingandtrimming,but before folding, as compared to finished size.

GIF(GraphicsInterchangeFormat)GIFimagesdisplayupto256colors.Itsupportsanimation and allows an individual paletteof256colorforeachframe.Thecolor limitation makes the GIF format inappropriate for printed reproductions.

offset PrintingPrinting technique that transfers ink from a plate to a blanket to paper instead of directly from plate to paper.

PrepressCamera work, color separations, stripping, platemaking and other prepress functions performed by the printer, separator or a service bureau prior to printing. Also called preparation.Rasterize An image is said to be rasterized when transformed from vector image to a bitmapped image. ResolutionSharpnessofanimageonfilm,paper,computer screen, disc, tape or other medium.

RetouchingAltering a print or negative after development by use of dyes or pencils to alter tones of highlights, shadows, and other details, or to remove blemishes.

RGBAbbreviation for red, green, blue, the additive color primaries. i.e. Computer monitors display images in Red, Green & Blue light.

Specially PrinterPrinter whose equipment, supplies, work flow and marketing is targeted to a particular category of products.

SubstrateAny surface or material on which printing is done. i.e Posters are usually printed on paper substrates, banners are usually on vinylorcanvas,Decalsuseanadhesivebacked vinyl substrate.

TIFF (TaggedImageFileFormat)Agraphicfileformat used for storing images . TIFF is a commonly used file format for high color depth images.

Vector GraphicsAllows the designer to expand or reduce the vector graphic in size without any loss in quality using curves, points, lines and polygons.

Glossary - Terms used commonly in graphics/media and design:

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