Working for Angel…and working for you!Introduction from Christine Lovett, Angel Town Centre Manager 3

What is a BID? 5

BIDs in London and the UK 5

The need for a BID 6

Benefits of a BID 6

BID aims 6

BID area 7

Consultation 9

Safer 10

Cleaner 11

Brighter 12

Finances: BID levy 14

BID budget 15

Management structure and accountability 16

BID Board 16

BID ballot 18

Voting 19

Contact us 19

contents

www.angelbid.org

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“A BID would give the area secure funding for five years so we could build on - and better -

the improvements we have already made.”

Nick Segal, owner of Frederick's restaurant, Camden Passage.

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Introduction“We all know that the Angel is

a great place to be. It attracts

people from far and wide with

its exciting mix of original shops,

quirky places to eat, specialist

small businesses and nationwide

retailers who all contribute to

making our area unique.At Angel Town Centre Management Group we want to preserve this diverse mix ofbusinesses that give the Angel its special flavour, while also making it safer, cleaner,more attractive and comfortable for everyone who comes here.

THAT’S why we think establishing a Business Improvement District is the right wayforward for the Angel. It will mean secure funding for another five years so we canmake the improvements that ATCMG has worked hard on, even better.

The board running the new BID company will reflect the diversity of business interestsin the area. It will bring together small and large companies to make the decisions thatwill benefit the trading environment for everyone working at the Angel.

One of a number of initiatives the BID will secure funding for will be the Angel PoliceTeam - currently running as a six-month pilot project to show what we can get for ourmoney. They have already significantly reduced crimes such as shoplifting and muggingat the Angel.

The team will be part of a wider range of initiatives designed to attract more customers,improve their safety and comfort, and encourage more inward investment. Under theBID, you will be able to see exactly where your money is spent and decide what thepriorities for the Angel should be. We are confident that we will be able to match every £1 we raise through the levy, with another £1 from the public sector.

So vote Yes to the Angel BID –we mean business!”

Christine Lovett, Angel Town Centre Manager

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“A BID will make the Angel safer and cleaner for all our staff and customers. Extra police

officers in the BID pilot Angel Police Team - which could be permanent with the BID - have

noticeably cut crime levels around here.” Paul Williams of Savills estate agents, Upper Street

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A Business Improvement District

(or BID) is a business led initiative

where businesses collectively

determine a programme of

projects and services to

improve their business

operating environment.

What is a BID?

The additional services cover a specific geographical area (for an

agreed period of up to five years) and are funded by a small levy

on qualifying businesses based on the rateable value.

A BID can only proceed subject to a successful ballot of all

qualifying businesses.

BIDs in London and the UKBIDs have been successfully established for many years in NorthAmerica where they have been credited with boosting the fortunes ofdowntown areas.

BIDs first appeared in the UK soon after the government provided the legislativeframework in late 2004.

There are presently around 30 active BIDs across the UK, a third of these in London alone. Clearly, many businesses have recognised the benefits of a BID -especially in helping to maintain and strengthen competitiveness.

Many more BIDs are expected to be created over the coming years.

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The need for a BID

BID AimsThe overriding aim of the Angel BID is to create a safer, cleaner, moreattractive town centre.

Competitive pressures abound in a city as dynamic as London, a very close example ofwhich is provided by the major regeneration programme at Kings Cross. Other nearbytown centres are also addressing head-on issues that matter to people and businessesincluding crime, safety, and cleanliness – as evidenced by Camden Town’s recentlyintroduced BID.

The Angel BID represents a great opportunity to meet future challenges with bothconfidence and capability, and will provide a powerful business-driven mechanism todeliver significant and practical improvements to Angel town centre. It’s important toremember that everything the BID will deliver is additional to any services provided byany existing agency, eg the local authority.

Like any town centre, Angel

needs to be competitive not

only to attract customers for

its shops services and facilities,

but also to attract high quality

staff for its employers.

Benefits of a BIDDelivery of projects to fulfil the BID aims will generate a range of tangible benefits forbusinesses, including � reduced crime/impact of crime� improved attraction/retention of high quality staff� increased footfall� higher potential consumer spend� reduced risk of trading leakage to other centres

Key goals are Safer Improving safety by delivery of arange of security initiatives includingCCTV, dedicated Angel Police Teamand better crime radio networks..

Cleaner Improving cleanliness throughadditional services such as pavementwashing, graffiti removal, rapidresponse actionline for cleansing.Dedicated cleaners for the area willbe trained to offer welcome servicesto visitors.

Brighter Improving the Angel experiencethrough delivery of key projects,including environmental upgrades,festivals and specialist markets,Christmas lights.

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The Angel BID will operate for

an initial five year period and

cover a specific area, as

shown on the map

BID Area

Streets within the BID area

Angel Mews Arlington Way Aztec Row, Berners Road Baron StreetBradley CloseBromfield StreetCamden PassageCamden WalkChadwell Street 1 to 4Chapel MarketChapel PlaceCity Road odds 391 to 397City Road evens 396 to 398

Godson StreetGoswell Road odds 283 to 363Grant StreetIslington GreenIslington High StreetIslington High Street Angel SquareLiverpool Road odds 1 to 41Liverpool Road evens 2 to 6Northwest PlaceOwen StreetOwen's CourtOwen's RowParkfield StreetPenton GrovePenton Street evens 32 to 58

Pentonville Road evens 2 to 68Providence PlaceRosebery Avenue odds 179 to 177St Albans PlaceSt John's RowSt John Street odds 377 to 403St John Street evens 362 to 428Tetbury PlaceTheberton Street odds 1 to 13Theberton Street evens 2 to 18Tolpuddle Street evens 2 Torrens StreetTorrens Street Angel SquareUpper Street 1 to 101Upper Street 313 to 359

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“A BID at the Angel will highlight the eclectic mix of shops that make the area so special –

there is nowhere else in London like it and we all enjoy working here. A BID for the area will

ensure that the Angel will be an even better place to visit and do business in over the next

five years.” Daniel Pawlyn, Intrepid Travel Upper Street

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ConsultationThe development of the Angel

BID proposal has been based

on extensive consultation with

businesses.

The views of businesses have been paramount in

determining the priorities of the BID and shaping

the projects and additional services that the BID

will deliver.

This process will ensure that the Angel BID

genuinely meets the needs of businesses. It also

highlights the absolute accountability of the BID

to its business stakeholders – YOU!

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Angel BID will take action to

reduce crime, fear of crime and

the impact of crime.

Key projects to achieve this will includeProvision of a dedicated Angel Police TeamThe BID will provide a police team focusing specifically on the Angel BID area - toimprove safety and security for everyone using Angel. The special team will becombating anti-social behaviour, vandalism, and retail crime etc, and will help to cutthe fear of crime as well as crime itself.

All dedicated cleansing personnel at the Angel will be trained to offer a greetingservice, giving advice and directions to visitors to the area. They will also report anysuspicious or anti-social behaviour directly to the Angel Police Team.

Expansion and improvement of Crime Radio NetworksThe BID will improve the effectiveness of the crime radio networks – Shopwatch andPubwatch. Expansion of these schemes will be a priority with targets to double thenumber of active users by year 3 of the BID. This will help to create a zero toleranceapproach to criminals targeting businesses and targeting Angel.

Development of more effective CCTVThe BID will take steps to increase CCTV coverage in the BID area, and improve itseffectiveness through better co-ordination and management.

safer

working for Angel… and working for you

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Angel BID will take action to

improve the town centre

environment – cleansing,

presentation, maintenance.

Key projects to achieve this will include Pavement washing serviceThe BID will ensure that Angel’s pavements are cleaner, by introducing a programme ofregular washing, prioritising the dirtiest, most heavily used areas.

Provision of a rapid response cleansing actionlineThe BID will introduce a rapid response actionline which will deal quickly with anymajor cleansing issue.

Graffiti removal service The BID will introduce an improved graffiti removal service, tohelp clean up the public realm – including signposts and streetfurniture. The service will also deal with flyposting andunsightly stickers which degrade the environment. This servicewill also be available to BID members to help businesses keeptheir own premises clean and smart.

Improved trade refuse managementTrade refuse is unsightly and can be a real eyesore in Angel.The BID will take steps to deal with the problem of piles ofpavement rubbish, working towards better ways of managingtrade refuse in a business-friendly way.

Dedicated cleansing teamAll cleansing personnel employed at the Angel will wearuniforms to identify them as such and will be trained to offeradditional services including acting as the eyes and ears of thecleansing enforcement squad to ensure a rapid response to allcleansing issues.

cleaner

working for Angel… and working for you

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Angel BID will take action to

improve the town centre

experience, creating a more

attractive destination for all.

Key projects to achieve this will includeVisitor Information ServicesThe BID will ensure that visitors to the Angel will feel a genuine welcome. This will beachieved not only through the greeting and information services provided by thededicated cleansing staff, but also by a major initiative to improve the appearance andpresentation of Chapel Market.

Environmental improvement programmeAngel is not a bad centre, but there remain many opportunities to improve the overallenvironment. The BID will actively pursue these. A big priority will be the creation of anattractive, high quality new public square outside the Royal Bank of Scotland building.Smaller environmental improvements will involve more and better flower displays, aswell as provision of additional, better quality, benches.

Festivals, specialist markets, & eventsThe BID will work to make Angel a more interesting and exciting place to visit or workin, by developing and implementing a programme of festivals, specialist markets andevents. This will make Angel more attractive as a destination, helping it to compete withother nearby centres.

Christmas lights Simple – the BID will make the Christmas lights displays bigger and better!

brighter

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“I have been trading in Chapel Market for the last 22 years and the additional policing will

make Chapel Market safer and encourage new business. A BID will also give us a voice when

dealing with cleansing and lighting issues.”

Mr Mohammed Nurus Safa, owner of Indian Veg – Belphoori House Chapel Market

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BID levy

As an exampleif your Rateable Value

is £30,000

then your BID levy payment

will £300pa

the equivalent of a little over

£5 per week.

The majority of Angel BID’s

income will be derived from the

BID levy, for which qualifying

business ratepayers in the BID

area will be liable.

The BID levy payment is 1% of rateable value, payable

annually on 1 May for the five year term of the BID.

The levy will be increased by 2.5% each year to allow for inflation. The BID levy willapply to all business ratepayers with a rateable value of £21,500 or over. This meansthat many small businesses in Angel will be exempt from any payment. To ensureproportionate benefit for any business with an exceptionally high rateable value, aceiling of £17,500 will be applied in year one of the BID, subject to a 2.5% inflationaryincrease in subsequent years. Empty properties will not be liable for the BID levy. Therewill be no further exclusions or reliefs.

Any new business ratepayers coming into the BID area during the term of the BID willbe liable for the BID levy.

Any changes to rateable value arising from split, extended or merged propertieswill incur liability for the BID levy from the time of any such change.

The BID levy will generate over £1.7 million of revenue over the lifetime of the BID.Angel BID has already negotiated a further £1.4 million of additional income which willbe secured in the event that the BID ballot is successful.

The combined income will provide the resource to deliver the BID’s programme ofimprovements and additional services.

It is anticipated that further leveraged income will be secured once the BID becomesoperational – sums could be significant over the five year term of the BID.

finances

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INCOME SOURCE 2007/08 £ 2008/09 £ 2009/10 £ 2010/11 £ 2011/12 £ TOTAL £

1% Bid Levy 333333,,000000 341,000 350,000 359,000 368,000 1,751,000

Crime squad special contribution 220000,,000000 200,000 200,000 200,000 200,000 1,000,000

Council voluntary contribution 5599,,000000 55,000 56,000 57,000 58,000 285,000

Confirmed voluntary contributions 2255,,000000 25,000 25,000 20,000 20,000 115,000

Crime Radio Network income 1100,,000000 16,000 21,000 22,000 24,000 93,000

Total 662277,,000000 637,000 652,000 658,000 670,000 3,244,000

EXPENDITURE 2007/08 £ 2008/09 £ 2009/10 £ 2010/11 £ 2011/12 £ TOTAL £

Safer 335577,,000000 360,000 365,000 370,000 377,000 1,829,000

Cleaner 112200,,000000 123,000 128,000 128,000 130,000 629,000

Brighter 8800,,000000 82,000 85,000 85,000 87,000 419,000

Bid Management – non project 5500,,000000 51,000 52,000 53,000 54,000 260,000

Contingency 2200,,000000 21,000 22,000 22,000 22,000 107,000

Total 662277,,000000 637,000 652,000 658,000 670,000 3,244,000

BID Budget - Expenditure

NB all figures, rounded to nearest ‘000, areindicative and could be subject to change

NB all figures, rounded to nearest ‘000, areindicative and could be subject to change

BID Budget - Income

To achieve maximum value for money for BID stakeholders, all set up costs for the BID have been paid for by grants and voluntary contributions. In addition, the cost for collecting the BID levy will be borne entirely by the Local Authority

Structure and Accountability

The BID will be operated by Angel Town Centre Management Limited – an independent company limited by guarantee.

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Management

� The BID Management Team will comprise a BID manager

and a BID administrator/ co-ordinator.

� The BID management team will be accountable to the BID

board of directors.

� The BID management team and the BID board will be

accountable to all BID members, ie stakeholders in the

BID area.

BID BoardThe BID Board will be made up from BID members, contributing stakeholders (whichmay include property owners making a proportionate financial commitment)supplemented as appropriate by non-commercial community/civic interests within theBID area.

BID Board Directors will be broadly representative of the different sectors within Angeltown centre.

The BID board will be responsible for � developing and agreeing BID policy� providing strategic direction and support� agreeing annual budgets� performance monitoring� corporate governance

The BID board will be able to alter the BID arrangements without an alteration ballot,so long as any alterations do not � alter the geographical area of the BID� alter the BID levy payable� conflict with the Local Government Act (2003) or The Business Improvement District Regulations (2004)

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BID ManagementThe BID Management Team will maintain a direct accountability to all BID members andwill be responsible for � delivery of the Business Plan objectives� comprehensive communication with BID members� financial management� performance monitoring

Performance MeasurementThe Angel BID is committed to providing high quality additional services and willunderpin this through regular performance monitoring.

Up to ten Key Performance Indicators (KPIs) will be employed. Frequency ofmeasurement will vary – monthly for statistical data (eg crime & footfall figures), butlonger where necessary to reflect complexity (eg public perception surveys).

The BID Board will be responsible for ensuring that KPIs continue to reflect the prioritiesfor Angel town centre and the needs of stakeholders. Suggestions from BID memberswill be welcome.

KPIs will always be published, to underline the BID’s accountability to stakeholders.

Existing ServicesAll BID services will be additional All existing services are guaranteed to be maintained by statutory authorities. In somecases such baseline services may be improved, but they will not be reduced.

This will be secured through special written agreements with the London Borough ofIslington and the Metropolitan Police. The Baseline Agreement with the council will bebacked up by simple one page specifications of key services across all relevant deliveryareas – known as Baseline Services.

Copies of the draft baseline services are available to view online at www.angelbid.orgor alternatively at the Angel BID office in Camden Passage.

All stakeholders liable to pay

“we mean business”

All stakeholders liable to pay

the BID levy will have the

opportunity to vote in a special

BID ballot to determine

whether or not the BID

becomes operational.

For the BID to be implemented, two majorities are required� A majority by number of those voting

� A majority by rateable value of those voting

It is intended to hold the postal ballot between 23 January and 23 February 2007.

Stakeholders liable to pay the BID levy will be given notice of the ballotat least 42 days before the ballot commences.

If the ballot is successful, the BID will become operational on April 1 2007 and run through to 31 March 2012.

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BID ballot

your vote counts

Ballot dates Publication of Notice of Holding Ballot 25 November 2006

Despatch of Notification of Ballot 5 January 2007

Ballot papers sent out 22 January 2007

Last date to appoint a proxy 13 February 2007

Last date to cancel a proxy 16 February 2007

Ballot date 23 February 2007

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Voting will be by postal ballot.

All stakeholders liable to pay

the BID levy will be sent ballot

papers at least 28 days before

the final day of the ballot.

Angel BID will only be able to deliver its promises of

a safer cleaner brighter town centre if you vote “Yes”

in the BID ballot. Remember, all of the BID’s services are

additional and have been developed specifically in response to

your comments.

You told us you wanted a

safer cleaner brighter Angel…

We’re ready and waiting to deliver!

“Vote Yes”

voting

your vote countsVote “Yes” for a safer cleanerbrighter Angel town centre

Find out more, visit our website at www.angelbid.org

Any questions?call 020 7288 4377 and ask for Mark or Christineor email mark@angelbid.org

Prefer to write?Angel BIDFrederick’s106 Camden PassageLondon N1 8EG

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“I love our location at the heart of the Angel but we, like all the other businesses in the area,

have been victims of anti-social behaviour and shoplifting over the past few years. I am

really pleased that the police are working as part of the BID proposal to help address

these issues.” Shona Deyhim, Zebedee Liverpool Road