Workout, february 2016

The UK’s No 1 fitness industry magazineFebruary 2016 No 269 £3

Kids must bemore active– manifesto

LIFE Fitness has announcedthat Cybex will join the com-pany’s family of leading fit-ness brands.

Cybex International, Inchas been acquired by LifeFitness’ parent company,Brunswick Corporation, withthe Cybex product portfolionow expected to benefitfrom Life Fitness’ expansiveglobal distribution networkserving over 120 countries.

Life Fitness president ChrisClawson said: “The additionof Cybex to our Life Fitnessfamily brings one of theindustry’s most respected fit-ness brands to our world-leading portfolio.

“As we looked across the fit-ness industry, it was appar-ent that Cybex would be agreat fit for Life Fitnessbecause, like us, Cybex iscommitted to developingreliable, results-driven prod-ucts that create exceptionalcustomer experiences.

“We’re excited to add Cybexto our equipment offering –alongside Life Fitness,Hammer Strength, SCIFIT,InMovement and BrunswickBilliards – to give our collec-tive customers the best prod-uct selection, service andsupport in the industry.

“The combined expertise ofCybex and Life Fitness willestablish an unsurpassedglobal industry standard inproduct leadership, innova-tion and customer experi-ence.”

By Christina Eccles

MORE needs to be done to tackleinactivity levels in young children –many of whom are not active enoughto be healthy – researchers atLoughborough University haveclaimed.

Early years specialists in theUniversity’s British Heart FoundationNational Centre for Physical Activityand Health have launched a mani-festo urging politicians and policymakers to embed early years into thephysical activity guidelines.

According to research, 91 per cent ofchildren aged two to four are notmeeting the UK physical activityguidelines for their age group of threehours of activity a day. The manifestosets out the centre’s key asks to ensureevery child has access to high qualityphysical activity opportunities frombirth, with the BHFNC calling forphysical activity to be supportedacross the UK at home, in early years’settings and in the community.

Director of the BHFNC ElaineMcNish said: “This manifesto outlineshow we can create an environmentfor our children that encourages themand stimulates them to be active.

“This manifesto is a call to policymakers to ensure that early years set-tings are supported to create activeenvironments. We know that activechildren are more likely to becomeactive adults so it’s vitally importantto get it right at the beginning to givechildren opportunities to play from ayoung age and develop a lifelong loveof being active.”

Project manager, prevention andbehaviour change at the British HeartFoundation Lisa Young added: “Weknow that physical activity is animportant component of a healthylifestyle for everyone and the under-fives are no different. Developing alove of being active from a young ageis important as we know active chil-dren become active adults and activeadults are healthier adults.

“As a nation we need help to recog-nise the importance of physical activ-ity for early years and the contribu-tion this makes to general health andheart health in the future.”� What do you think? Does your facil-ity offer opportunities for youngerchildren to get more active or is itsomething you’d like to introduce inthe future? Let us know: [email protected]

Cybex joinsLife ‘family’

Road-cycling world champion Lizzie Armitstead hasbecome an ambassador for Wattbike. Lizzie is nowlooking forward to integrating the kit fully into hertraining schedule as she prepares for the Rio Olympicsthis summer. Wattbike’s commercial director RichardBaker said: “We’re thrilled to be working with Lizzie.It’s a big year for both her and women’s cycling, andwe hope to draw on some of her experiences and support her in the best way we can; providing qualitydata and accurate tracking for her.”

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AdvertisingSales and marketingdirector:Tony Barry

Sales manager:Daniel LloydTel: 01226 [email protected]

Field sales executive:Jennifer WardTel: 01226 [email protected]

EditorialGroup Editor:Judith HalkerstonTel: 01226 [email protected]

Editor:Christina EcclesTel: 01226 [email protected]

Reporter:Olivia [email protected]

Group production editor:Dominic MusgraveTel: 01226 [email protected]

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By Christina Eccles

OVER 40 per cent of gym memberswould be ‘likely’ or ‘very likely’ topurchase fitness products from theirgym if it had a well-stocked onlinestore, according to research whichshows savvy operators could profitfrom introducing an online retail arminto their businesses.

The You Gov research, commis-sioned by e-commerce fitness spe-cialist Gym-Partners, polled 1,500gym members, and also found that: � 53 per cent of members spendmoney on fitness clothing everymonth, with 12 per cent spendingover £25 and five per cent spendingover £50.� 29 per cent spend up to £50 amonth on supplements.� 18 per cent spend monthly onequipment.

Gym-Partners works with leisureoperators, fitness companies andindustry influencers to provide anonline retail solution, which monetis-es their health-conscious database.

These businesses and individualsbenefit from a high-quality webshop,built to their brand standards and tai-lored to requirements, completelyfree of charge.

The company also takes care of

sales and promotion with a range oftargeted email and SMS communica-tions, supported by in-gym POS andstaff and member promotional codes.They also handle all orders includingdelivery and tracking.

Director of Gym-Partners StephenColes said: “Operators are fast realis-ing that, aside from bricks and mor-tar, the value of their business is tiedup within their database. An onlineretail offering can generate substan-tial additional revenue, but it can alsodirectly and positively impact mem-ber experience and retention.

“Those members who invest earlyon in the right kit – especially newmembers – are more likely to feelcomfortable in the gym environment,be more "tooled-up" to achieve theirgoals and therefore more likely tocontinue their membership. Allowingthem to go elsewhere to buy whatthey need is a huge missed opportu-nity. Some of the major barriers foroperators in setting up retail opportu-nities are understanding the art ofretailing, holding stock/fulfilmentand being able to source a wideenough range of products to create atruly complete solution. At Gym-Partners we take care of all of this,leaving the gyms to concentrate ontheir core business.”

OLYMPIC heptathlon championJessica Ennis-Hill’s Rio 2016 prepa-rations are on track following amajor upgrade of training facilitiesat the English Institute of Sport –Sheffield.

Venue operator, SIV, UK Sportand Sport England have jointlyinvested in a new Olympic-stan-dard 130m sprint track in theAthletics Arena at EIS Sheffield –where Jess trains under coach, ToniMinichiello.

To support her and her fellowBritish athletes, the six-lane trackhas been re-laid with a high-techmaterial to simulate the condi-tions they will be competing on atthe Rio 2016 Games.

General manager of EIS SheffieldPaul Hudson said: “This majorinvestment demonstrates SIV’scommitment to providing the verybest sports facilities for Jessica andher fellow athletes as well as thelocal community.

“It’s about supporting our eliteathletes in their quest for successat Rio 2016 and offering Sheffield’sathletics community, from casualrunners to our own AthleticsAcademy, with high quality train-ing facilities which encouragehealthy lifestyles and support upand coming young talent.”

‘Gyms couldprofit fromonline store’

Jessica’s Rio dreams on trackafter training investment

Jessica with her coach Toni Minichiello.

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PT offering exercise topeople living in ruraland deprived areasBy Olivia Taylor

AN Oxfordshire personal trainer ison a mission to provide good qualityexercise to people living in rural anddeprived areas.

Darren Davies came up with theidea of The Re-gener8 Foundationafter realising there wasn’t a widevariety of fitness provision for peo-ple in his local area.

In some circumstances, residentsin rural Oxfordshire face an hour’scommute to get to their local gymand Darren wants to provide thesepeople with an alternative.

He said: “I live on a council estateand when it comes to funding weseem to be forgotten. I want to pro-vide people with some form of exer-cise. Body weight exercises are reallyeffective, all I need is a village hall,or just a field when the weatherstarts picking up.

“It doesn’t matter as long as wehave somewhere to break down thebarrier of fitness.”

To fund the concept, Darren isoffering local businesses the chanceto take part in exercise classes likeZumba and Pilates for a monthly

cost, by doing that they can get fitterand provide Darren with cash to gettheir local communities fitter.

The Re-gener8 Foundation arewilling to provide exercise classes topeople of all ages and backgrounds,whether that’s youngsters fromdeprived areas or the elderly.

He added: “We as fitness profes-sionals need to ask ourselves whyare we doing this job, is it purely tochase the cash and make money oris it to make people healthier?”

The programme was founded inNovember but things have alreadygot off to a flying start, with thefoundation securing the chance tooffer frame football to disabledlocals at Oxford City Football Club.

Darren said: “With the Regener8programme it’s not about profit. Aslong as our overheads are covered, Idon’t care.

“It’s a social enterprise, it’s a bitlike Robin Hood, it’s about feedingback.”� Are you providing exercise provi-sion to your local community? Letus know and you could feature in afuture issue of WorkOut: [email protected]

Fitness guru Mr Motivator is to release his autobiography – The Warm Up – in March. TheWarm Up is a no-holds barred autobiography about his rise to celebrity status, the busi-ness decisions he made along the way, his life as a father to four children and his threemarriages.

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By Christina Eccles

TWO health and fitness facilities inWarminster have expanded theiroffering, thanks to help from PhysicalCompany.

Studiobelle was set up in 2014 bysisters Alex Mason and Liz Bunyardand business partner Angie Bell.

With a predominately female audi-ence, Studio Belle offers over 100classes per month ranging fromSpinning to HIIT, and now boasts awide range of new kit includingbrightly coloured Neo Hex dumbbells,Battling Ropes, kettlebells, strength

bars, slam balls, medicine balls andstretch mats.

Alex said: “I came across PhysicalCompany at LIW and was reallyimpressed not only by the wide rangeof equipment it had to offer but alsothe knowledge Physical Company hasof the market sector.

“All of the equipment they have pro-vided is well suited to our classes andthanks to Physical Company we arenow able to expand our offering torun specific Bar Bell classes for ourmembers.”

Physical Company has also fittedout The Armoury, a specialist strength

and conditioning facility which oper-ates in partnership with Studio Belle.

Owned and managed by NickBunyard and Mark Mason (Liz andAlex’s respective husbands), the600sqm facility runs three dedicatedCrossFit sessions per week and itsopen gym is available any time. Inaddition, members of Studiobelle usethe facilities for boot camp sessions.

The studio has now been fitted withproducts from Physical Company’sbest-selling, more familiar ranges –such as dumbbell and kettlebellstacks and racks, Power bands andWall balls – alongside more recently

launched products including Stroopsaccelerator and Dawg sleds.

The installation team also advisedand fitted the facility withBladerunner flooring and a ProwlerTurf sprint track.

Nick added: “Physical Company hasa fantastic footprint and range prod-ucts within the market place.

“Having known the organisation fora few years I knew they’d be able todeliver on a wide range of productsthat were both durable and innova-tive for our members, so it was a nobrainer really when deciding whichcompany to supply our equipment.”

Fitness facilities expand their offeringPhysical Company has provided new equipment and flooring to both Studio Belle (left) and The Armoury (right) in Warminster.

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TWO best friends are set to providefitness fans in Northumberland withsomewhere new to train after achiev-ing their dream of owning a gym.

Pete Day and Callum Taylor whorebranded Life and Soul Fitness inNovember – turning it into BlueprintHealth and Fitness – are alreadypreparing themselves for a busy 2016.

Since taking over the gym inCramlington, the duo have addedsunbeds, a range of different supple-mentation and nutritional productsand branded Blueprint Health andFitness clothing.

Callum, who has been part of the fit-

ness industry for five years, workingas a personal trainer and sports nutri-tionist, said: “I think it’s nice for mem-bers just to see a fresh face.

“We’ve not done any marketing, it’sall come from social media.Everything is just ticking over nicely;we’re doing better than anticipated.”

During the coming months, the pairare looking to utilise the gym’s studio,adding an exercise timetable formembers to take advantage of.

Callum added: “I’d like to think weoffer something for everyone. Wewant to cover all bases from bodybuilders to normal gymgoers.”

Friends achieve gym dreamBlueprint Health and Fitness owners Pete Day and Callum Taylor.

By Christina Eccles

FITNESS First has revealed plans forits new Connected Fitness Labs; a£7.5m investment which fuses tech-nology, fitness expertise and motiva-tional science.

Operating independently, FitnessFirst Connected Fitness Labs willapply the principles of behaviouralpsychology to create a range of prod-ucts that deliver a connected fitnessexperience.

The labs will extend the fitnessbrand’s expertise beyond clubs,expanding the benefits of a person-alised and supportive fitness experi-ence beyond the walls of the gym,with a goal to support millions morepeople.

David Langridge, who leads theFitness First Connected Fitness Labs,said: “We are breaking out of the gymindustry and into the digital healthspace in a way that no other fitnessprovider has yet achieved.

“The Connected Fitness Labs willact like a start-up, using cutting-edgethinking on digital tech in the formof apps, partnerships and services to

provide a truly connected fitnessexperience.”

The Fitness First Labs’ team com-prises a core group of fitness, moti-vation and data scientists, supportedby a 150-strong global fitness teamand network of 4,000 personal train-ers.

One of the first products to comefrom the lab will be CustomFit, anew digital training system that iscurrently in a final club pilot aftertwo years’ development.

It will allow users to create person-alised workouts, set goals, access alibrary of exercises and videodemonstrations and to trackprogress, across all devices; combin-ing the social experience of workingout in a gym with experts and thepower of smart technology to cus-tomise and track progress.

David added: “We’ll support peopleto take control not just of what theydo in or out of the gym, but theirwhole lifestyle.

“We understand behaviour change,so we know that this is the rightplace to focus our energies – this isjust the start.”

Plans revealedfor ‘ConnectedFitness Labs’

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Welcome to WorkOut Weigh In – it’s your chance to have your say and share your views on industryissues. You can email us at [email protected] or you can message us on Facebook or Twitter.

This month’stop Tweets...@pioneerfitness7: @WorkOutUKHappy New Year guys, looking forward to a fantastic year changing more clients lives for the #best #liverpool #personaltrainer

@CornwallSportsP: Great to see@PenrynFitness win MemberAchievement and runners up ofGym Team of the Year@WorkOutUK @FitnessAwards

@spearmanchris: A little appear-ance with @zannavandijk for@BodyPowerExpo in@WorkOutUK

@FitFortius: Great @thebodydocscoverage in @WorkOutUK today re#millionkilochallenge Thanks to@OliviaGTaylor.

@LifeFitnessUK: Great articlefrom our very own @leonaisse –Technology Solutions Manageron Embracing DigitalTransformations in @WorkOutUK,page 19

@NAhutchinson: Front page!Great work by my team@BurnleyLeisure @mylfx@katiebulmer1 @WorkOutUK@FitnessAwards

@Tim_Chase1: Interesting figuresfrom @WorkOutUK !!! So is thegym industry actually growing like

we all think?!

@Rhodes_Media: Great to see@TheDanWhiston new #fitnessDVD feature in this month’s@WorkOutUK magazine#DanceFitness ?

@fitnessgarageuk: @WorkOutUKOur new #PistonPump#BodyCombat class is creating areal storm here! Watch this spacefor more classes.

Picture of the month

HOW has your 2016 started...?

Have you been helping new mem-bers kickstart their New Year’s resolu-tions, making improvements to yourclub or planning some resolutions ofyour own?

It’s been a busy start to the yearhere in the Workout office, as we’vebeen finding out more about the lat-est gym openings, researching somenew classes to try for our challengefeature and getting the ball rolling onplans for the 2016 National FitnessConference and Awards.

I’ve also managed to squeeze in aWireless Fitness session in my localpark, which was great fun.

Find out more on Page 36 as part ofour outdoor fitness feature, whichalso rounds up the latest news in thisarea, as well as some events to getyour members and gym teaminvolved in over the coming months.

We’ve also got some other excitingclasses in the pipeline, so watch outfor the next issue to see how I got onwhen I had the chance to join in aworkout with Olympic championDame Kelly Holmes.

And if you have a class you’d like usto try this year, we’re always open to

suggestions, so please do get in touchwith your ideas.

We’re also always looking for gymsand trainers to feature on our newspages, so are happy to hear from anyclubs or PTs with stories. Whetheryou have recently opened a club andare a new subscriber to Workout orhave been reading the magazine formany years but have never had yourbusiness featured, get in touch andtell us your news.

We always welcome stories fromour National Fitness Awards’ winnersand finalists too, so tell us how you’vemade the most of your win and whatyou’re doing this year to improveyour offering even further.

Don’t forget that inbetween issues,you can also keep up to date with thelatest news by following us on Twitter,Facebook or visiting the Workoutwebsite.

Have a great month!

Editor’s Comment

Follow us on Twitter @WorkOutUK or contact us on Facebook at www.facebook.com/workoutmagazine

This month’s hot topic:

We’re currently discussing exciting plans for the 2016 National Fitness Awardsand Conference. What do you like best about the events – and what do youwant to see more of this year?Send your answers to [email protected] or contact us via Twitter or Facebook. We’ll print the best responses next issue.

Christina Eccles

COMPETITIVE bodybuilder and for-mer Miss Wales Kate Austin hasteamed up with Life Fitness to createa high quality, 24-hour communitygym.

Ultimate Physique is Bridgend’slargest, fully-equipped functionaltraining space and officially openedlast month.

Over the next two years the entirepremises, spanning 83,000sq ft, willbe transformed into the Fitness LifeHealth and Wellbeing Centre com-prising the Ultimate Physique gym, aretail outlet for fitness clothing, acafé and solarium.

Kate said: “Having been involvedwith a number of gyms in the local

area, I’m really proud of what wehave achieved with UltimatePhysique.”

Prior to the official opening, Kate,pictured here with participants atone of her local community classes,ran group exercise sessions at a tem-porary venue, with sessions startingat just £1.00.

Kate creating 24-hour community gym

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TV presenter Amanda Byram will besharing her health and fitness tips ona new website, which combines shop-ping and entertainment.

tbseen.com offers a smart andentertaining way to shop with cash-back and deals on 500 key brands,fronted and curated by 12 well-knownfriends including Amanda, KateThornton, Denise Van Outen andMyleene Klass.

The site’s editorial content willinclude online videos, chats, tutorialsand tips from the group, alongside the

latest deals.Kate Thornton said: “Cashback is a

brilliantly smart way to shop. You getmoney back on the stuff you’realready buying, and we really wantedto bring it to life for women who, likeus, put most of their spend online.

“With the brands we have on boardyou can earn money back and save asyou go with some really smart dealson everything from food and gro-ceries to fashion and beauty andhealth and fitness, all the way downto your utility bills.”

Amanda to share health tipsAmanda Byram and friends will be offering advice on a new website.

By Christina Eccles

STAFF at Dursley Swimming Pool arelooking to the future by asking cus-tomers and local residents for contri-butions to a time capsule.

The request marks the start of dem-olition work on the pool’s main officeblock, as part of its transformationinto a new leisure centre, due to openin July.

General manager of the pool, whichis run by Stroud District Council,Angela Gillingham said: “The pool isalready considered a key part of thecommunity and we want to give localpeople the opportunity to be part ofthis exciting and historic develop-ment.

“We’re asking people to provide andsuggest items that should go into thecapsule, which is intended to beopened in 50 years’ time.

“We already have letters from pastmanagers, memories from childrenwho swim with their school and havea book in reception for current cus-tomers to contribute. We’re lookingfor anything which relates to currenttimes or has a local connection.”

The council is investing just over£1.7m to provide new facilities includ-

ing a gym, spin and dance studio, andimproved viewing and disabledchanging areas to turn a standaloneswimming pool into a fully-fledgedleisure centre.

The centre’s gym is currently locatedat Rednock School and is only openpart time, but the new centre will beopen from early morning to lateevening, seven days a week.

Customers askedfor contributionsto time capsule

Dursley Swimming Pool staff with thetime capsule.

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By Olivia Taylor

A PERSONAL trainer is attractingwomen from all walks of life with herunique and effective exercisemethod.

The SXE Fit concept was born over10 years ago when founder and CEOTiffany Clark realised there wasn’tanything on the market that empow-ered women and helped them get fitwhilst giving them more confidence.

She said: “That’s everything thatSXE Fit stand for. It’s about confi-dence, it’s not about weight, it’s aboutthe bigger picture.

“The model is about enablingwoman to get the knowledge theyneed to build their confidence whenit comes to fitness.”

Tiffany incorporates her methodsinto traditional gym classes like Legs,

Bums and Tums and Aerobics addingdance moves and usage of the pole,as well as providing more specialistclasses like aerial hoops and poledancing.

She added: “By incorporating themethod into the classes, it allowsmembers to get excited and it keepsthem intrigued.”

The classes were originally taught ina gym setting but now Tiffany has herown 1800sqft studio inHeckmondwike, which allows ladiesto train in her classes under neonlights.

“I’ve done everything myself, thebuilding was completely derelictbefore. I think that’s why it means somuch, but I don’t do it for myself, Ido it for the members.”

Tiffany does everything in her

power to eliminate excuses when itcomes to women and exercise; creat-ing a family friendly atmosphere thatwelcomes people from all walks oflife through the door.

She added: “We even do a kids’ classcalled SXE Fit Minis not only becausethere’s nothing out there for youngergirls but because there’s always theexcuse of not being able to get childcare. I want to eliminate the excuses.”

In the coming months, Tiffany,whose club made the NationalFitness Awards’ shortlist last year inthe Ladies Only Gym of the Year cate-gory, is looking to branch out andopen another premises.

She added “From the beginning, mymission has been for people to comehere and make friends whilst enjoy-ing what they’re doing.”

Tiffany gets women’sconfidence in shape

A Milton Keynes gym owner is celebrating after scooping a local business award.Laura Bowley, founder of Happy Bodies gym in Old Stratford, was named EmergingLeader of the Year at the first Women Leaders Milton Keynes Awards, which tookplace at the Doubletree by Hilton, Stadium MK. Almost 450 people attended theevent, which rewarded local businesswomen for their hard work, commitment,charity and success, with 14 awards up for grabs during the evening.

This Girl Caninspire millionsMILLIONS of women and girls have beeninspired to get more active thanks to theThis Girl Can campaign, which has recently celebrated its first birthday, and is now looking to achieve even greater participation levels.

According to figures, 2.8m 14-40 yearold women say they have done some ormore activity as a result of the campaign,which tells the unedited story of womenwho exercise and play sport.

A snapshot sample of 1,000 women wereasked the physical activity they did, theirattitudes to exercise and their awarenessof the campaign, reinforcing the ActivePeople Survey results published inDecember, which revealed a surge in thenumber of women taking part in activityor sport.

Sport England chief executive JenniePrice said: “I’m very encouraged by thesenew figures, which back up the results wesaw last month. They show This Girl Canis not just being talked about, but is alsochanging behaviour.

“But the job is far from done. With agender gap of 1.73m fewer women playing sport compared to men,we need to keep getting the message outthere that women come in all shapes and sizes and levels of ability, and theyshould all feel able to exercise and playsport.”

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Award-winninggym foundershares top tipsTHE founder of a National FitnessAward winning club has shared histop five tips on how to build anaward winning team.

Established 10 years ago inLondon’s Highgate Village, personaltraining studio All About You spe-cialises in tailor made fitness routinesserving people of all ages and abili-ties, with clients including a numberof famous faces from the world of tel-evision, sport and business.

The club was also crowned GymTeam of the Year at the 2015 NationalFitness Awards in Leicester, beatingoff competition from finalists allaround the country.

Following their success, founderand owner David Osgathorp, who hasalso written a guide to customer serv-ice for PTs, has now shared his fivepoint plan to building an award win-ning gym team. His tips are:

1. Look for the right personalities:Every business has a personality,whether you know it as brand, con-sumer perception or company mis-sion. The people in your businesswho are responsible for delivering theethos and vision on a daily basisshould have your core values reflect-ed in their personality too. Long goneare the days where a never-ending list

of qualifications means success for apersonal trainer; today’s more savvyconsumers buy people much morethan checklists.

2. When recruiting, test desire:Typically when recruiting a trainer Ibegin with a telephone interview fol-lowed by a face to face one – as atime saving exercise. At either inter-view stage I will ask the applicant toeither meet me or speak to me on thephone well outside typical businesshours, for example an interview at7am. This will immediately speak vol-umes for how much the potentialaddition to my team really wants towork with us. Recently I arrange atelephone interview with a youngtrainer during the call he revealedthat he was currently in Australia andthat it was 5am there at the time.That’s the dedication we search for!

3. Mentor, don’t dictate:This is an obvious one that you’ve allprobably heard before, but there’smore to it than sporadic staff train-ing. At All About You I aim to create acloser relationship with my teamrather than one of “me boss, youemployee” by listening to my teamvery closely; occasionally if theymention a book they want to read for

example, I might go and buy it forthem, it’s not much but it shows I waslistening and I care. Little things thenmake life a lot easier when it comesto further training.

4. Make sure everyone has a specialism:Too often I see trainers gravitatetowards their preferred method ofexercise with every client they haveput in front of them. Our team leavesego at the door, if we can identify thata new client is best served by a differ-ent trainer in our team for a specificrequirement we don’t hesitate tomake the shift to a new trainer.Ensure your team collectively has awide variety of skills to cover a multi-tude of requirements.

5. Develop a “Cheers” culture:We’ve all seen the old sitcom Cheers.The one thing everyone remembers isthe character Norm; whenever any-one walks through the door everyperson greets him – this is how everyone of your clients should feel whenthey walk through the door – some-where everybody knows their name.

David added: “Try and create aunique experience for every clientthat comes in the door. Create a fivestar hotel service model for yourclients.”

The All About You team that was crowned Gym Team of the Year at the 2015 National Fitness Awards in Leicester.

Appy days if you’re looking for a gym palFITNESS fans looking for someoneto work out with have been given ahelping hand thanks to the launch ofa new app.

The GymPal app connects userswith other local people who sharesimilar fitness goals, matching them based on interests, favouriteactivities, motivation levels and

geographical location.

Other features include the ability tofind new gyms or exercise classes,nutritionists and personal trainers,plus specialist food and supplementstores.

The app was developed by MarkSpuy, who has a background in own-ing and managing gyms, and

Michael Carr.

Mark said: “Our app aims toencourage a fitter and healthier society.

“By offering users the chance to find someone to exercise with, we’re providing a fitness social network that makes a difference.”

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By Christina Eccles

THE énergie group has celebrated thesuccess and achievements of fran-chisees and staff at the group’s annualévolution conference, held at ArenaMK, part of MK Dons football stadi-um.

Licence to Thrill! – the 12th confer-ence – was attended by over 500 peo-ple from across the énergie networkincluding franchisees, their staffteams, suppliers and special guests.

An action-packed agenda for the dayfeatured speakers including fitnessentrepreneur Katie Bulmer-Cooke,networking and referral specialistAndy Lopata, sales training and per-sonality profiling expert Shaun Adamsand membership retention expertPaul Brown.

Chairman and chief executive of theénergie Group, Jan Spaticchia, said:“évolution is our signature event andwithout doubt the highlight of theénergie calendar.

“Following several successful yearsat the Ricoh Arena in Coventry I wasdelighted to bring this year’s eventback home to Milton Keynes.

“The évolution conference gives us aunique opportunity to bring teamsfrom across the network together toshare experiences and celebrate

success.”The conference was followed by a

Bond-esque gala dinner and awardsevening, introduced by ukactive exec-utive director Steven Ward, whichrecognised the outstanding clubs andindividuals that have gone above andbeyond in the name of health and fit-ness over the past 12 months.

The top prizes on the night wereawarded to Fit4less Bethnal Greenwho landed the award for ‘Fit4lessBusiness of the Year’, énergie fitnessclubs Andover who picked up the‘énergie fitness club Business of theYear’ Award and énergie fitness forwomen Arnold who scooped énergiefitness for women Business of theYear’ Award. All three clubs won a tripto IHRSA 2016 in Orlando, Florida.

Group gives licenceto thrill at twelfthannual conference

Katie Bulmer-Cooke

STUDENTS and staff at TheUniversity of Derby can now benefitfrom new fitness facilities following a£10.8m investment at the Derby cam-pus.

Over the last five years, increasingstudent participation levels outgrewthe existing 40-station fitness suiteand a four court sports hall, split overtwo sites.

Following internal funding to con-solidate the facilities, the campus nowboasts a 70-station, Matrix-equippedfitness suite – featuring top of therange 7xi cardio products, IC7 indoorcycles powered by ICG, and premiumstrength equipment – plus an eight

badminton court sports hall, spaciousfitness and cycling studios, climbingwall, and squash courts, a three laneindoor sprint track and sand pit.

Since re-opening, the initial target of1,000 members has been met, and thecentre’s facilities are also proving pop-ular with the 48 campus sports teamsrepresenting the university in thenational BUCS programme.

Head of sports development at theUniversity of Derby Ollie Shearer said:“Sports participation is growing at aphenomenal rate at the University ofDerby, and we look forward to work-ing with the Matrix team to drive thiseven further.”

University invests £10.8min new fitness facilities

The Derby campus now boasts a 70-station, Matrix-equipped fitness suite.

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UK FITNESS SCENE20

A Scottish independent gym has celebrated the efforts of its members during 2015 byrewarding its top achievers. Lorraine Wallace, owner of MRC Fitness and Leisure inAyrshire, is pictured presenting the male and female winners, John McCormack and GailMcDonald, with their crystal bowl prizes.

SPORT England’s leading qualityscheme for sport and leisure is joiningforces with the industry’s top profes-sional development body to launch atwo-day conference.

The annual conference of the Questquality scheme and its sister initiativethe National Benchmarking Servicewill run side by side with the annualconference of the Chartered Institutefor the Management of Sport andPhysical Activity.

The Quest NBS Conference will takeplace on Wednesday February 10 2016at Holywell Park, Loughborough, withthe CIMSPA Conference taking placeat the same venue the next day.

Bridging the two days will be anevening reception and networkingevent, including presentations ofQuest, NBS and CIMPSA awards.

Delegates can choose to sign up forone or both days and/or the eveningreception. The first day is open toanyone interested in Quest and NBS,whether you are already in thescheme, just signed up or are simplyconsidering it. The second day isopen to anyone with an interest inCIMSPA’s work.

Quest operations director CarolineConstantine said: “CIMSPA and RightDirections, which manages Quest andNBS on behalf of Sport England, haveenjoyed a unique corporate partner-ship since April 2014.

“Holding our annual conferences intandem is another great way for us toshare best practice and promote thebenefits of both CIMSPA membershipand participation in Quest and NBS toan even wider industry audience.”

New conference launched

By Christina Eccles

A STUDIO class developed aroundMYZONE has become the most popu-lar session on the timetable at a bou-tique fitness company.

Jess Schuring launched HeartcoreFitness in 2007 with a Pilates studio inLondon’s Kensington.

Since then, the group has expandedto seven sites around the capital;offering small group training classessuch as Dynamic Pilates, HighIntensity TRX and Barre.

The business was keen to takeadvantage of the increasing trend forwearable technology to meet thedemands of their clients, launchingMYZONE at its Fulham studio lastJune and developing a small grouptraining class around the technology.

FiTRX has been specifically designedto maximise fat burn while preservinglean muscle and building strengththrough a series of bodyweight exer-cises.

The class incorporates MYZONEallowing participants to view theirheart rate and calorie burn data,

which is projected onto the wall, sothey can track their performance andmake sure they’re working in the opti-mal performance zones.

Head of TRX/HIIT at HeartcoreFitness Gok Yesodharan said: “Thefeedback from members about theclass has been great; they love it. Theysay that working with MYZONEencourages them to push themselvesharder than if they were workingwithout it. It also allows our instruc-tors to personalise their motivationand identify who they need to focuson during the class.”

Heartcore currently runs 10 FitRXclasses a week and following its suc-cess, will offer the class at its new stu-dio in St John’s Wood before rolling itout to other sites in the group.

Gok added: “It takes time to masterthe technique of the exercises, whichcan sometimes be frustrating forbeginners who feel they are not get-ting the most out of the class.

“With MYZONE they can clearly seethey are still getting a great workout,which encourages them to keepgoing.”

Club’s most popularstudio class createdaround MYZONE

Heartcore Fitness’ FiTRX class incorporates MYZONE.

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UK FITNESS SCENE22

A loyal gym member has made the ultimate commitment to her club by getting a tattooof its logo. Charlotte Rowley has been a member of Fitness4All in Macclesfield since 2009,losing six stone on her fitness journey and now competing in powerlifting. Manager ChrisRowlands said: “When we opened nearly seven years ago, I never ever dreamt that oneday our logo would be permanently tattooed on someone. It's really quite an honour tothink that what we've created means so much to someone that they'd get a tattoo. Hardlyany gyms can say that.”

By Christina Eccles

EXERCISE referral schemes across thecountry have been urged to get theirentries in for ReferAll’s FoundationAward.

ReferAll, which specialises in soft-ware solutions to enhance the effi-ciency of exercise referrals from GP toleisure provider, created the award in2014, providing one exercise referralscheme with access to the company’sscheme administrator module free ofcharge for a year.

The scheme administrator moduleincludes a customer managementsystem, complete with standardreports, messaging, online ability andunlimited access.

Other features include the ReferAllstandard PAR-Q and standard evalua-tion questionnaires as well as thestandard text message package forconfirmations, reminders and cancel-lations. One day of training atReferAll’s head office in Worthing orvia a webinar has also been incorpo-rated.

Commercial director Stuart Stokes

said: “The ReferAll Foundation is areal opportunity for providers ofExercise on Referral schemes, whoshare our passion to assist their localcommunity to become more active.

“For this reason, it is vital applicantsrun a generic Exercise on Referralscheme with an established processin place and knowledge of their keyperformance indicators. It is also cru-cial that applicants are committed tosharing information about theirscheme.

“By providing them with a freelicense, we can assist the winningleisure provider to focus their pro-gramme, helping to making it moreefficient and effective. We look for-ward to working with the recipient ofthe Foundation Award and to sharingtheir experiences with other schemesand like-minded organisationsthroughout the UK.”

The closing date for applications isFebruary 15, with the successfulapplicant being announced onFebruary 22. Applicants should beavailable to start using ReferAll onApril 1.

ReferAll launchesFoundation Award

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UK FITNESS SCENE 27

A STATE-of-the-art, HD score-board is being fitted at PondsForge International SportsCentre as part of a £230,000investment.

Supplied by Swiss Timing, theDaktronics board will beinstalled in the Olympic-sizedswimming pool at Ponds Forgeahead of the start of the regionaland national competitions sea-son in March.

General manager at PondsForge, Richard Apps, said:“Daktronics is a world leader inthe supply of scoreboards andthis investment will offer theever-increasing number ofaquatics events with a world-class scoring solution and videoplay back facility.

“The new scoreboard will alsobe more environmentally friend-ly to run, reducing energy costs.

“The upgrade is part of SIV’snot-for-profit objective of con-tinual investment in facilities.

“It also demonstrates PondsForge’s commitment to hostinglocal, regional, national andinternational events, which helpattract more than one millionvisitors to Sheffield each yearand help bring in over £10m ofeconomic impact to the localeconomy.”

Centre to invest in new scoreboardThe £230,000 Daktronics board will be installed in the Olympic-sized swimming pool at Ponds Forge.

By Christina Eccles

ALMOST half of people consider-ing a new year career change areinterested in becoming a person-al trainer, new research hasrevealed.

A survey of 2,000 people carriedout by beabetteryoucourses.co.uk discovered personal train-ing was second only to teachingin the list of jobs considered bycareer changers.

Managing director of beabet-teryoucourses.co.uk Simon Bubbsaid: “What’s really interestingabout this is the extent to whichpeople are now taking their

interest in fitness. “In the past few years, we’ve

seen healthy lifestyle and dietchoices becoming more increas-ingly popular than they haveever been, and this appears to bepermeating into people’s profes-sional lives.

“Careers in the wellbeing andfitness industry are highlyrewarding, and bring health rightinto the forefront of people’slives. It’s very hard to maintain asedentary lifestyle, or consistent-ly make unhealthy choices whenyou are thinking and talkingabout nutrition and exerciseevery day.

“It’s also hugely rewarding towitness the results that you haveenabled clients to achieve, andgo on that journey with them.

“What’s more, like many jobswhich can involve being self-employed and setting your ownhours, the appeal of being ableto control your working life isalso hugely popular.

“Anybody with the drive andwillingness to learn can becomea personal trainer, and it canopen many doors for the future.Aside from the income potential,there’s the social element and ofcourse, keeping fit and healthyon the job.”

Personal training secondmost popular job change

A Sheffield based 24-hour gym and its PRagency have completed a mammoth chari-ty challenge in aid of the Yorkshire AirAmbulance. After discovering the YorkshireAir Ambulance completes about 220 airmiles a day, Anytime Fitness set themselvesa seven day challenge to complete theequivalent in the same amount of time. Thegroup taking part was made up of BodhiCommunications founder, Liam Grady, PaulGlover from Troy Ultimate Health, JonathanStreets, managing director of Doncasterletting giants, Martin and Co, AnytimeFitness manager Claire Burrows, staff mem-bers Andy Challenger, Mike Neocleous,Geoff Gouveia and the gym franchisee,Owen Hao. They cycled 1,547 miles in aweek, surpassing their target of 1,540miles, and raising about £350, with dona-tions still coming in.

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UK FITNESS SCENE28

PULSE has signed a long-term agree-ment with Rugged Interactive, whichwill see the company secure exclusivedistribution of the CardioWalls – stan-dard, compact and Pro-X – and theTrailBlazer Traverse climbing walls tothe leisure, education and militarymarkets.

Rugged Interactive – who haveCardioWalls in Fitness First,Bannatynes and David Lloyd – werelooking for a partner who under-stands the interactive market, withPulse having a dedicated arm of thebusiness, headed up by recentlyappointed director of interactive

products Paul Shinners.Pulse managing director Chris

Johnson said: “Both the CardioWalland TrailBlazer Traverse are stand outproducts in their field.

“They are exciting interactive prod-ucts that can motivate and enthusepeople of literally any ability or age, tobe more active. We see a real place forthem in the facilities we work with inpartnership, as well as the centres weoperate. Our two companies will workclosely together to develop existingand new products which make thisproposition even more effective andcompelling.”

Pulse take on distributionfor Rugged Interactive

Respresentatives from Pulse and Rugged Interactive celebrate the long-term agreement. LIFE Fitness has been appointed asa fitness provider of Oriam,Scotland’s new NationalPerformance Centre for Sport atHeriot-Watt’s Edinburgh Campus.

The new £33m sports performancecentre, which has been developedthrough a partnership betweenHeriot-Watt University, sportscot-land and the City of EdinburghCouncil, will be the performancehome of both Scottish Football andScottish Rugby, as well as basketball,netball and handball.

Life Fitness will install 85 pieces ofpremium fitness equipment includ-ing 64 cardiovascular stations.

The gym will also feature 19strength stations, a SYNRGY360 andthe first SYNRGY BlueSky outdoortraining station in Scotland.

The centre, due to open in August,will also include full size indoor andoutdoor 3G synthetic pitches forfootball and rugby, a 12 court sports

hall, five outdoor grass football andtwo grass rugby pitches, a fitnesssuite, an on-site café and worldclass facilities for sports science,medicine and conferencing.

The new facilities will complementthe current ones, which includeeight squash courts, three new exer-cise studios, a four court sports halland indoor 3G synthetic pitch.

Life Fitness account manager forScotland Fiona Cresswell said: “It’s areal privilege to be part of Oriam’sdevelopment and provide high-per-formance fitness equipment for thepublic fitness centre as well as thehigh performance strength and con-ditioning centre.

“Exercisers, ranging from localcommunity members through tohigh performance athletes, will beable to enjoy dynamic and engagingworkouts with first-class, state-of-the-art facilities to help themachieve their personal best.”

Life Fitness to installkit at new £33m site

Oriam, Scotland’s new National Performance Centre for Sport in Edinburgh.

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29

Advertiser’s announcement

Now that the January rush has dieddown it’s hugely important to keepyour new members motivated to stayan active member while giving exist-ing members the care and attentionthey deserve.

The class timetable is such an impor-tant feature, with many membersprefering to workout in a group envi-ronment that’s fun, friendly and non-intimidating.

So, stand out from the crowd andoffer them something unique byadding KETTFusion onto yourtimetable.

Already a huge success at HattonHealth & Fitness, the LifeLeisureGroup based in Stockport and otherindependent facilities across the

North-East of England, now is defi-nitely the time to become an exclu-sive KETTFusion class provider.

Instructors simply need to attend aone-day training course to obtaintheir KETTFusion teaching qualifica-tion. For £250 (or £190 ‘early bird’ dis-count) the course includes:

• Videoed sessions to familiarizeyourself with the KETTFusion pro-gramme and a practical exam

• Comprehensive KETTFusioninstructors manual PLUS access toonline videos demonstrating all 42basic KETTFusion exercises

• K.F.1 – a specially mixed non-PPLplaylist

• A KETTFusion training certificate

• An embroidered KETTFusioninstructors vest

Courses will run throughout the yearacross the UK, but the next instructortraining courses take place on:

• 14th February at Premier TrainingInternational, North London

• 28th February at Bankside HealthClub, London

• 13th March at Ztudio, Leeds

• 22nd May in Bournemouth

Booking spaces for your group exer-cise instructors couldn’t be easier,simply visit www.kettfusion.com andchoose the course date you’d like toattend on the ‘become an instructor’page.

Kick your class timetable intoaction with KETTFusion®

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UK FITNESS SCENE30

By Dave Wright

ACCORDING to a 2016 ACSM survey,the number one trend in fitness iswearable technology.

Wearable technology is essentially asensor built into a device that tracksphysical activity to different degrees.

Typically, this information is com-municated to a smartphone viaBluetooth – but it also goes beyondthat.

Some technology tracks your sleep,others track how long you standthroughout the day, how far you walkor how much concerted exercise youdo. The initial question to ask is,“how do we turn this data into valuefor the user?”

The larger question is whether ornot the commercial fitness industrycan harness that value to create ROI.This leaves operators wondering,“which is the right wearable for thegym operator?”

Values: wearables provide two keybenefits

The first is “Gamification” – the useof game mechanics in a non-gamescenario. Examples include goal set-ting, challenges, badges, and statusranking. The way to enhance thispower is to provide material rewardor social amplification.

Simply put, if the user performs acertain behaviour they are given anaward of value, or immediate publicadulation. It is this immediacy ofreward that plays into the habit cycleof CUE-ROUTINE-REWARD.

From a club operator perspective,this can translate into more motivat-ed members. They will visit more fre-quently and have a higher net pro-

moter score, which also means theyrefer more friends, buy more product,and stay longer. In one phrase: morelifetime value.

That said, the challenge for opera-tors is to engage their population inusing their devices and incentivisingthem with games. Games can includerewards for achieving levels ‘fun runlike’ challenge such as MarchMadness, or they can tap into a lot-tery scenario where the pointsearned can give the user tickets into aprize draw. These tactics all drivepositive behaviour across multiplepopulations.

A second key value proposition isdiving deeper into insights of themember by having an understandingof key measures such as heart rate,calories consumed and burned, stepswalked, hours slept, among others.

It is the data that helps the trainers

of our facilities to pass qualified com-ments. For example, using data to seeheart rate recovery improve, a leadindicator of a member’s fitness level.This insight helps the trainer showthe member they are progressing, orregressing, positioning the trainer asmore insightful and more valuable.

Trainers need to be careful whenreferencing metrics like sleep, as thequestions very quickly becomes “areyou qualified to prescribe a solutionto broken sleep?” If they are not qual-ified, they should stick to what theyare qualified in: heart rate and calo-ries counting are two prime exam-ples.

For those with the algorithms, valuewill extend to predictive analysis:understanding when clients areabout to abort, and when others havea propensity to purchase more.

Whichever way you decide to takewearables, the key is to have a cleargoal and a simple strategy that rollout one phase at a time. Vendors withsystems, marketing, and ROI modelsare the best support.

� Dave Wright is the CEO of CFM(Creative Fitness Marketing), CEOand creator of MYZONE®, owner ofthe Feelgood Fitness & Voyage FitnessClub Chains, a former Board Directorof UK Active and founder of the IOU.With offices in Chicago (US),Nottingham (UK) and Melbourne(Oz), Dave’s companies have workeddirectly with over 5,000 health clubsacross 30 different countries, encour-aging people to be more and staymore physically active.

He may be contacted [email protected]

The right wearableinvestment for gym operators

Dave Wright

Bridging the gap across all agesA 96-year-old fitness champion hasendorsed the AB-MXR fitness aidafter introducing it into his trainingregime.

Dr Charles Eugster was attracted to the device because of its comfortable-looking design – it isergonomically designed to supportthe neck and spine during abdominal workouts and encourages good posture for maximum results.

Joanna Kabbani, a fitness trainerwho developed the AB-MXR aftershe suffered whiplash in a car accident, said: “Charles is a globalinspiration to the fitness industryand to anyone of any age who cares about their health and well-being.

“The AB-MXR functional fitnessequipment (like Charles) bridges thegap across all ages and genders tohelp develop the good posture andcore strength Charles would beproud of.” DDrr CChhaarrlleess EEuuggsstteerr

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REFURBISHMENT32

THE owner of an award-winningBirmingham-based gym has takenhis business to the next level with afull refurbishment.

National Fitness Award winnersRigs Fitness has responded tomember feedback and industrytrends, upgrading the facility toinclude a bigger area for classes, a 20m indoor sprint track and new boxing and strengthequipment.

A new reception area has alsobeen developed, including fingerprint entry system technology andan area where members can relaxwhile waiting for their next session.The space also houses a shopwhere customers can buy drinks,supplements, branded clothing andtraining accessories.

The improvements were celebrat-ed with an open weekend, allowinglocals to experience the best ofwhat the facility has to offer.

Owner Sam Smith said: “The NextLevel Open Weekend at Rigs Fitnesswas a big success. Off the back ofwinning a number of awards since

opening (NFA National Newcomerof the Year 2013 and NFA RunnerUp Midlands and Wales 2014), Rigs has enjoyed a positive reputa-tion around Birmingham and assuch managed to attract over 100local gymgoers to come and experience their newly refurbishedfacility.

“A full timetable of fitness classesunique to Rigs, includingFunctional Fitness, SkipFit, Yoga

For Athletes, Fighting Fit andOlympic Weightlifting ran over theweekend to allow local fitnessenthusiasts a chance to come andexperience the different style ofcoaching on offer.”� Have you started 2016 with a gymrefurbishment? We’d love to hearmore and see some pictures. Sendyour news to [email protected] you could appear in the nextissue.

How Sam took gymto the next level ...

REDBRIDGE Sports and Leisure hasrelaunched its newly-refurbishedgym with a rolled back price offer onmemberships.

The charitable trust is offering thosewho are ready to commit to a 12month contract the chance tobecome members for £41.95 permonth – the price paid back in 1999and a reduction on the current membership price of £55.

The gym has been refurbished toinclude state-of-the-art flooring, dedicated zones for personal trainingand a range of new kit fromTechnogym.

Business development managerMatt Reynolds said: “We wanted tocreate a high-tech modern gym withold fashioned prices, and pushed theprice as low as we could – agreeingon those we charged back in 1999 –

dropping our gym membership priceby almost 25 per cent.

“We sought feedback from over 100members on what they would like tosee in the new gym and then went to

all leading suppliers to find the latestand best equipment available.Feedback has been excellent andwe’re delighted with the great newfacilities.”

Relaunched gym rolls back the prices

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REFURBISHMENT34

IF you are looking to start up a gymwith quality second-hand equipment,Total Gym Solutions can provide greatlow-cost options to get you up andrunning.

Sourcing quality used gym equip-ment can be difficult and time con-suming; why not let TGS do the workfor you? They will search the marketusing their extensive customer data-base and trade contacts to find theperfect gym package for you.

Our quality used and second handgym equipment is sourced from topleisure centres, health clubs, schools,PTs and independent gym owners allover the UK. If you are looking to startup a gym or simply upgrade yourexisting equipment, then we have thebest cost effective solutions for you.Our current used gym equipmentstock includes individual strengthmachines, cardio machines and gymequipment packages.

Alternatively if you are looking tosell individual pieces of gym equip-ment, job lots or even full gym setups, TGS can provide you with aneasy, stress free solution to get youmore return for your old gym equip-ment than selling to other traders.For more information Contact the TGS salesteam on 0115 752 9320 or [email protected]

WITH fitness operators becomingincreasingly resourceful in saving oncapital expenditure, quality fitnessequipment already purchased is nowbeing ‘refreshed’ which is already intheir estate.

ServiceSport have recently complet-ed a number of projects on behalfsome large gym operators in the UK.Commercial director Susie Marriottsaid: “Gym operators can own fitnessequipment that is a number yearsold, looking tired and breaking downmore frequently.

“Historically, this equipment wouldbe sold at a relatively low value. Wecan identify which equipment can beextracted, stripped down, shot-blast-ed and powder coated and rebuiltwith appropriate new parts, makingthe equipment look new again.

“Spin bikes and strength equip-ment, treadmills and cross trainersare the most popular items. We pro-vide loan equipment if the customer

needs it to provide continuity of serv-ice to members. Refreshing existingequipment is often done when newequipment is purchased so that olderequipment can be placed in loweryielding sites.

“ServiceSport handle the wholeproject including the rip-out and

redeployment and installation of theequipment. Money can go so muchfurther, with a typical piece of equip-ment costing just £750 to bring backto new standard with a warrantyplaced back on it.”

To find out more contact ServiceSport on08454022456 or [email protected]

Low-cost optionsfor starting up

‘Refresh’ your fitness equipment

THE King Alfred Sports Centre inSomerset has become the firstschool site in the world to beequipped with state-of-the-artinteractive and multi-sensory Pramafitness technology, following a£450,000 refurbishment scheme.

The facilities have been trans-formed thanks to investment byleisure trust 1610, with support fromSomerset County Council.

They were officially unveiled by

local athletes Hannah and LaurenBird, who are members of the GBwater skiing team, and following theopening, VIPs including Spanish rep-resentatives from Prama’s HQ,Technogym, and members ofSomerset County Council toured thenew studio and gym where 1610 staffdemonstrated the new kit.

General manager Matt Harras said:“It was wonderful to see the reactionof the pupils trying out the equip-

ment for the first time and they were lucky enough to be the first inthe UK to have access to such leading edge technology on theirdoorstep.

“Both staff and students have takento the new technology with enthusi-asm. Now the wider community inHighbridge will also be able to enjoythe new technology which will revo-lutionise the way they work out inthe future.”

Interactive first for Somerset students

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REFURBISHMENT42Advertiser’s Announcement

Giving your gym a new look canbe much cheaper than you thinkAS you can see in the photos, simplychanging the upholstery in your gymwill dramatically improve the look,not only of your equipment, but ofyour club too.

And it’s easier than you might think.Gone are the days of taking your

own pads off and taking them to alocal upholsterer to be recovered in amismatched fabric, leaving machinesout of action for days or even weekson end, or even ordering expensivereplacements from the manufacturer,waiting for them to be delivered andthen paying someone to fit them ormessing around fitting them yourself.

Thanks to the guys at Gym Wizardall it takes now is a quick phone calland you can let them do the rest.

You might not think much when avan pulls up at your club, until yousee what’s in the back.

A fully kitted out upholstery work-shop with sewing machines, stapleguns, a trimming bench and a lot ofrolls of fabric.

Wood and woodworking tools andsheets of foam for those pads thatthat are a little worse for wear.Basically, everything required for pro-fessional upholstery work.

The guys take the pads that require

attention from a couple of yourmachines at a time, and in their placeleave a polite, professional lookingsign informing your customers thatyou are renewing the upholstery andthe machines will be ready to useagain very soon.

And it really is quick. The guys takethe pads outside and into theirmobile workshop and within half anhour or so, the pads are back on themachines and the next batch arebeing removed for the same treat-ment.

A typical gym can be fully recoveredwithin the day for about the same asit costs you to replace a deck and belton two of your treadmills.

Not bad when you think about it –nobody notices what you spend onmaintenance but they can’t help butnotice this.

Don’t be thinking you need to begetting your full gym upholstered forthem to come out to you either.

They’re just as happy to come outand recover a handful of pads andcan easily match them up to yourexisting upholstery colour.

Gym Wizard was set up eight yearsago after realising the need for a dedi-cated, hassle free upholstery service

and have over 25 years’ experience inthe fitness industry, so it’s safe to saythey know what they are talkingabout. Their customer portfoliospeaks volumes. From the very small-est personal trainers and private

clubs right up to the biggest chains,prisons and county councils, even themajor manufacturers themselves.

For more information visit www.gym-wizard.com

or call 0700 3400 335

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36 OUTDOOR FITNESS

I RARELY exercise outdoors ... I’m not sure if it’s the current dark morn-

ings and evenings or a reluctance topotentially get cold, wet or muddy thatputs me off, but on the odd occasion I doventure outside for a workout, I’m alwayspleasantly surprised by how much I enjoyit – and reminded that I really should try itmore often.

Heading down to my local park on afrosty Saturday morning, I wasn’t reallysure what to expect from Wireless Fitnessas this was the first full session of the classto take place and something completelynew to the area.

But wrapped up in several layers, I wasready to brave the cold and give it a go andfrom meeting instructor Victoria and theother participants in the car park before-hand, it seemed everyone was eager to getstarted – and warm up!

The Wireless Fitness concept is simple;each person wears a set of Bluetoothheadphones, allowing them to hear aplaylist created by the instructor and anyinstructions they give.

Yet its simplicity is what makes it soeffective because as soon as you put those

headphones on, you’re ready to begin.As a group, we started off with a jog

around the park, soon removing our outerlayers as we got warmed up, followed byexercises such as press ups, sit ups and theplank, all set to an upbeat soundtrack tokeep us motivated.

During the hour-long class we also didsome hill sprints, interval training andburpees, and finished the class with a jogback to the car park – narrowly avoiding astampede of Park Run runners – and somecool down stretches.

I have taken part in outdoor bootcampsin the past and while I’ve always enjoyedthem, here the music really added another

dimension. It also meant it was easier to hear

Victoria’s instructions and listening to thetracks gave us all an opportunity to switchoff from the noise of the outside world toreally focus on our workouts.

The sessions were an effective way ofbringing the best features of a studiobased class into the outside environmentand I can see this concept proving popularas there is nothing else like it aroundBarnsley. It’s great to see a new trend beingpicked up locally so quickly. I’m lookingforward to seeing how the classes progress– and will definitely be back again myselffor another go!

An innovative class is bringing the benefits of an indoor studio workout outside byequipping instructors with the technology to deliver outdoor workouts with music.Workout editor Christina Eccles joined in with a session.

World off, headphones onfor Victoria’s latest sessions

FORWARD thinking personal trainerVictoria Hudson was inspired tobring the Wireless Fitness conceptto Barnsley after seeing its foundersappearing on TV’s Dragon’s Denwhere they were pitching for fund-ing.

Before the programme had evenfinished, she’d sent an email to theteam asking how she could getinvolved – and within weeks had setup her own class in the town’s LockePark.

Inspired by silent discos, the class-es use wireless headphones and aspecially developed wireless trans-mitter to enable fitness instructorsto deliver any music based exerciseclass outdoors.

Teachers can devise their own

playlists and workouts, allowingthem to take anything from outdooryoga to aerobics and interval train-ing sessions out of the gym and intothe park without any noiserestrictions.

Former National Fitness Awards’finalist Victoria already runs asuccessful bootcamp in the park,but told Workout being able to nowhold sessions with music adds a dif-ferent dimension to classes andhelps her tap into a new audiencewho would like to try something dif-ferent.

She said: “In my sessions I like tochange things each week and themusic opens up new avenues.

“You can really get into the zoneand can’t be distracted – it’s world

off, headphones on – and there areloads of possibilities.”

The first class was fully bookedafter Victoria advertised it on socialmedia and her followers havealready been asking for more ses-sions, leading to her now also put-ting on a Wednesday morning class.

Sticking to a class size of 11 peoplealso means she will be able to giveeach participant more individualattention – something she believesworks better for her than trying tohold bigger sessions where it wouldbe difficult to keep an eye on every-one.

She added: “My retention rate isbetter when my classes are smaller.They get to know me and I get toknow them.”

Personal trainer Victoria HudsonPicture: Nabila Burija Photography

Why music makes the difference ...

36 26/1/16 14:16 Page 1

OUTDOOR FITNESS 37Over 11 per cent ofrunners admit towearing a pair oflucky pants to bringthem good fortuneduring a race,according to a newsurvey by theInverness HalfMarathon.The poll alsorevealed almost 12per cent of runnerswear a pair of socksas their lucky charmon race day.The number onesuperstition was tonever enter a racewearing a new pieceof kit, according tothe results;announced as entriesstart to flood in forthe race which takesplace on March 13.

TOURISM bosses in Devon havereleased a new video to showcase thearea’s walking and cycling opportuni-ties.

Released in collaboration with VisitDevon, the film kickstarts a campaignto encourage tourists and locals to getout and about on foot or on theirbikes to explore the county’s spectac-ular landscapes.

Coun Stuart Hughes, who is respon-sible for Devon’s cycle route networksaid: “Devon has an exceptional vari-ety of multi-use routes set in some ofthe country’s most beautiful naturallandscapes.

“We’re looking forward to showcas-ing this fantastic walking and cyclingoffer both inside and outside Devon.”

Film kickstartsoutdoor push

FIFE Coast and Countryside Trust isoffering people across the area thechance to get healthier and fitter in2016 by taking their workouts out-doors.

The trust is encouraging people tohead outside and enjoy the FifeCoastal Path, which stretches for 117 miles and has a number of signposted walks including both easy and demanding routes, as wellas the area’s other outdoor spotssuch as the Lomond Hills RegionalPark and Lochore Meadows CountryPark.

Chief executive Amanda McFarlanesaid: “At Fife Coast and CountrysideTrust we hope to help people acrossFife to get fit and healthy in the newyear through the range of beachesand walks we manage, as well as theFife Coastal Path.

“The team at FCCT takes great carein maintaining the beautiful coastalpath and sites across the Kingdomfor the public to enjoy, and we lookforward to welcoming locals andthose from further afield to enjoy theincredible facilities on offer acrossFife over the coming year.”

New path to fitness ...

37 26/1/16 14:18 Page 1

38 OUTDOOR FITNESS

A COLLABORATION between theUniversity of Nottingham and LifeFitness has seen the creation of anew outdoor training space, featur-ing nine SYNRGY BlueSky trainingstations across five sites on theUniversity Park campus.

UK vertical sector manager at LifeFitness Craig Cocking said: “Theintroduction of this innovative andversatile outdoor training systemdelivers limitless options and creat-ing this inviting and inspirationalexercise space with SYNRGYBlueSky will help students, staff andlocal people to enjoy fitter andhealthier lifestyles.”

Assistant director of sport (partici-pation) at the university SamanthaBell-Minogue added: “The 1.7 mileoutdoor Active Trail provides accessto free fitness equipment.

“This has resulted in our sportsclubs and societies having access toan additional training space, withindividual athletes able to train out-side of fixed sport specific sessions.Alongside this, University staff haveparticipated in weekly sessions aspart of the studio timetable pro-gramme and at times that are con-venient to them.”For more information visit www.lifefit-ness.co.uk/bluesky

Creation offers limitless options

BRITISH Military Fitness has announceda new partnership with outdoor retailerBlacks.

The partnership will see Blacks becomethe official retail partner for BMF alongwith BMF’s obstacle course event – theRoyal British Legion Major Series.

It will also include exclusive promo-tions, kit reviews and a range of BMFand Major Series merchandise availableto buy online and in store at Blacks.

Both members of BMF and MajorSeries participants will benefit fromexclusive promotions across the range ofBlacks products, whilst Blacks customerswill receive a free trial for BMF’s outdoorfitness sessions as well as discountedentry into the obstacle course raceseries.

Managing director of British MilitaryFitness Harry Sowerby said: “Having theright kit to train outdoors in all weatherscan be key to making sure you get themost out of your workout, which is whyBlacks is a perfect partner for BMF.

“Our military trained instructors will bechoosing Blacks equipment every day –whether it’s running outdoor fitnessclasses 365 days a year or climbingmountains in their own time. It is greatto have them on board and to be able tooffer our members fantastic exclusivedeals on their wide range of products.

“We are also looking forward to wel-coming Blacks customers to our parks togive BMF a go, all they have to do is turnup and we will do the rest – we are surethey will love it!”

BMF finds ‘the perfectpartner ...’

MANCHESTER Airport and BritishAirways are teaming up again to givepeople the chance to run a 6km racearound its busy runways – and raisecash for charity.

Those taking part in the RunAround The Runway event will havethe opportunity to spot passingplanes up close, as they follow theroute around the perimeter of theUK’s third largest airport.

The event is in aid of Flying Start,British Airways’ global charity part-nership with Comic Relief UK, andManchester Airport’s supportedcharity, CLIC Sargent.

In 2014, Gary Lineker joinedaround 200 participants who tookpart in the inaugural Run Aroundthe Runway and after its success, theevent is returning and will beopened up to more participants to

raise money for good causes.Community relations manager at

Manchester Airport Wendy Sinfieldsaid: “This will be our first majorfund-raising event for ManchesterAirport’s new charity partner, CLICSargent, and will be a unique oppor-tunity for people to be active and dosome plane-spotting whilst raisingmoney in the process for two fantas-tic causes.”

Airport run prepares for take-off

Dates are announced for 2016 Color Run tourORGANISERS of The Color Runevent series have announced datesfor its 2016 tour.

The Color Run Presented bySkittles kicks off in June at London’sWembley Park with stops in Manchester, Glasgow, Birmingham

and finishing on September 17 in Brighton.

Returning to the UK for the fourthyear, the event dubbed The Happiest5k on the Planet is also adding anall-new Tropicolor zone on course,where participants will be bathed in

a tropical array of colours. Managing director EMEA of mass

participation sports, at organisersIMG, Andy Knee said: “Our ‘ColorRunners’ across the country areincredibly passionate about theevent series.”

38 26/1/16 14:22 Page 1

OUTDOOR FITNESS 39

BRITISH Military Fitness has launched its own sponsored race team, made up of some of the country’s leading athletes.

The team – made up of seven obstaclecourse champions – will take part inevents such as marathons, triathlons,fell-running and obstacle courses.

BMF will be training and sponsoring theathletes to attend races such as the OCRWorld Championships, as well as its ownaward winning obstacle course race, theRoyal British Legion Major Series, whichruns in Tunbridge Wells, Warwickshire,Leeds and Stirlingshire

The team includes David Hellard,whose race highlights include setting the course record for Man vs. Mountainand James Appleton, who came second in the UK OCR Championshipsand won the World OCR TeamChampionships.

BMF is also seeking an extra three people to join the race team.

Top athletesjoin BMF race team

INDIGO Fitness has recentlyinstalled new outdoor trainingsolutions at two very differentvenues.

Lakeview Country Club, locatedin Cornwall, were looking to opti-mise their available space whilstdemonstrating to their membersan alternative approach to healthand fitness. They chose a stand-alone outdoor rig with a widerange of attachments to be thecentre piece of their 2016 memberdrive, utilising the rig for a newformat of classes as well as on

demand personal training ses-sions. Director of fitness OliverWaterton-Gullick said: “We seethe outdoor rig playing an impor-tant part in our plans for 2016 andwere really impressed with thequality of product and servicefrom Indigo Fitness.”

The Training Shed in MarketHarborough has taken delivery ofa full 20’ Urban Training Box(UTB), complete with full equipment package – turning previously unused outdoor spaceinto an extension of the gym

environment. Featuring a 6m rig, rope climb

station, 150 pieces of equipmentand dozens of training stations,the Urban Training Box allows upto 60 people train at a time.

It all comes packed in a standardshipping container, ready for easydeployment and use in any avail-able space, offering a very costeffective way to increase yourtraining space.For more information visitIndigofitness.com or call 01455 890100.

Indigo helps increase training space

39 26/1/16 14:19 Page 1

40 SUPPLEMENTATION AND NUTRITION

A SIMPLE, easily replicated recipewith an amazing sauce. Takes about20 minutes to complete, making itfairly quick and convenient, as wellas being packed full of flavour.Serves two | Prep 10 Mins |Cooking 15 MinsIngredients:One teaspoon Olive OilTwo Gold Standard Nutrition CookedChicken BreastsFreshly Ground Salt and BlackPepperTwo teaspoons Ground CuminTwo teaspoons Cayenne PepperTwo teaspoons PaprikaMixed Salad Leaves1/2 Red Onion (sliced)Handful of Cherry Tomatoes (halved)One Corn on the CobFour tablespoons Natural YoghurtOne teaspoon Chipotle Paste

Method:On a large chopping board slice hori-zontally across the chicken breast toopen it up. Add the salt, pepper,cumin, cayenne pepper and paprikato both sides of each chicken breast.

Meanwhile place a large frying panon a medium-high heat with someolive oil and once the pan is hotenough, add the chicken breasts andcook for three minutes on each side(or until thoroughly re-heated).

Do the same with a separate fryingpan and add the red onion and toma-toes and cook for five minutes.

Cook the corn on the cob accordingto packet instructions, then drain

and slice the kernels off by placing itvertically on a secure chopping boardand slicing downwards using a serrat-ed knife.

In a small bowl mix together theyoghurt and chipotle paste and thenslice the cooked chicken.

Assemble the salad leaves in a largebowl, add the other ingredients thendrizzle over a few spoonfuls of thedressing and serve.

� This recipe was submitted by Adam Warren at 'Food and FitnessAlways'.Be sure to check out his blog at:http://foodandfitnessalways.com/.

Packed with flavour ...

COCONUT oil could be the next big thing for gym owners looking tomaximise secondary spend in theirclubs this year, according to anexpert.

The product has been growing inpopularity over the last few years andGarry Stiven, owner of Coconoil,believes research being carrying outin conjunction with Hull University isjust beginning to unlock the oil’s ben-efits for sportsmen and women – andsavvy gyms could tap into this.

According to the company, theresearch highlights how importantcoconut oil could prove to be as asupplement for fuelling fitness;showing that the body is able toutilise the fats found in coconut oilsas fuel much better than it can otherfats.

Garry explained: “It’s time for theindustry to stop just selling high car-bohydrate products and look at whatthe science is beginning to say. Fatscan be just as important for fuellingexercise as carbs and coconut oilcould well be the most effective fatthere is in this area.”

Garry also said that there has beena rise in sales of Coconoil to gymsand health clubs over the past fewmonths as operators start to see the

benefits, but that this could be justthe tip of the iceberg.

He added: “We’re seeing more andmore gyms approaching us askingwhether they can stock either theCoconoil brand or a coconut oilunder their own label.

“We’re obviously delighted aboutthis but feel 2016 will see this interestincrease dramatically as consumersbecome more educated on the bene-fits of fat as a fuel and furtherresearch is published on coconut oil’sbenefits.”

Will gym ownersgo nuts over oil?

Superfoods range is launchedA NEW range of responsibly sourcedSouth American superfoods haslaunched.

Selva Organic offers a diverse rangeof whole-foods, rich in antioxidants,proteins, minerals, fats, vitamins andother essential nutrients.

The company is based near MiltonKeynes and has an operation andlocal staff in Peru where it cultivatesits Chia and Maca products.

Managing director Joseph Levy said:“Our aim is to source the highestquality produce directly from theregions these superfoods originatefrom, at the same time supportinglocal communities who have cultivat-ed these crops for hundreds of years.

“By commercialising these amazing

foods andbringing themto the UK marketplace, we hope to create a mutual-ly beneficial and long termrelationshipwith our growers.”

The company’swebsite alsooffers recipeideas, puttogether by in-house expert nutri-tionists, to show customers how toincorporate superfoods into theirdaily diet.

The easy whey ...SCIENCE in Sport has launched a newwhey protein product which can beconsumed without the need for wateror a shaker.

SiS WHEY 20 is a low carb, low fat,dairy protein snack, available inlemon and strawberry flavours, whichtastes just like a yoghurt, with no needto be refrigerated.

Marketing director for SiS AshleyRead said: “Proteinintake is such animportant part ofmaintaining abalanced dietand cultivatinglean musclemass – but car-rying around ashaker, proteinpowder andwater can becumbersome.

“We areimmenselyproud of ourinnovativeWHEY20 prod-uct, which hasbeen formulatedby our in-houseinnovation teambased and basedon athleteinsights.Everything, fromthe compact sizeto the tastyflavours, weredeveloped withthe athlete inmind.”

40 26/1/16 14:19 Page 1

41 Workout 26/1/16 14:49 Page 1

PRODUCT NEWS42

DO you remember seeing this youngSaudi woman run in the LondonOlympics in 2012?

Sarah Attar became the first womanto compete in an Olympic track andfield event for Saudi Arabian womenand her country, finishing her 800mheat.

This international spectacle inspiredmany wealthy Saudi businesswomenso much they decided to start up theirown sports and fitness centre busi-ness.

Now a new ladies only fitness clubopens in Arabia almost every month.

The local Ministry of Health andEducation are also realising the“health-sense” of this new era for Arabic women because of con-cerns for high obesity and diabetes in the local populations includingchildren.

The fitness clubs’ standards are very high and memberships fill fasteach time a new club opens due to ahuge demand from local Arabicwomen as well as many Westernexpatriate women working out there.

But this rapidly growing new trendof ladies-only fitness clubs has almostno local staff so they urgently needfemale fitness trainers and managersto teach all types of fitness classesand manage them.

Due to international respect for UKfitness and sports education stan-dards, the owners of these clubs arecoming to the UK to meet welltrained and experienced female pro-fessionals who can fill these tax freevacancies. The benefits are great andinclude free living, visas, annualflights and a lot less rain!

Visit www.sportsjobs4women.net;call us on 01590 676379 or see ouradvert on page 18 to know more onhow to be part of the new and excit-ing era for women’s fitness in Arabia.

Saudi Arabia’s Sarah Attar crosses 800mfinish line in track event for her country.

Runner Sarahinspires newbusinesses

IF you’re looking at setting up yourown bootcamp, train people in largegroups and earn more money doingso then I can help.

You see I've put together a freereport showing you a step by stepblueprint to starting and runningyour own successful bootcamp busi-ness.

The blueprint will show you how tobuild your bootcamp, how to marketyourself, earn more money whilstworking less hours and how to set upa bootcamp on a budget.

So who am I and how can I helpyou? My name is Richard Morris andI've been in the fitness industry forover 15 years and have been running

my own highly profitable bootcampsfor the past six years.

I also teach fitness professionals torun their own bootcamps through myREPS endorsed Bootcamp Instructortraining courses.

So if you’re looking at setting up abootcamp or are looking for newideas to add to your existing boot-camps then download your free "sixsteps to building a successful boot-camp that will make you more money,give you freedom and give you thepower to change even more peopleslives." Visit www.bootcamp-instructor.uk to claimyour free report or to find out more about

our bootcamp instructor training coursesplease visit www.bootcamp-fitness.co.uk

Report helps you starta successful bootcamp

Are you ready to make the switch?IF locker key managementtakes up a great deal oftime at your gym or fitnessclub, it may be time toswitch to keyless entry.

KitLock is a digital accesssolution that uses a four-digit code to secure andopen lockers, cabinets andenclosures. Fitted in placeof standard cam locks,KitLock provides simplekeypad access without theneed to issue keys.

New compact digital lockerlock

The new NANO90 is amini electronic locker lockideal for smaller wallet orpersonal effects lockers,furniture, cupboards andmedical cabinets. Althoughcompact – its footprint isjust 30mm by 90mm – ithas all the programming

features and quality you’dexpect from a KitLock digi-tal locker lock. For a reallysleek look, the NANO90

can be fitted flush to thesurface. Easy to fit and pro-gramme, it provides up to100,000 operations from

just one coin cell battery.

First KitLock with smart cardsThe latest product in the

KitLock range, the KL1550Smart, utilizes NFC tech-nology giving gyms and fit-ness clubs the option toissue MIFARE-based smartcards for use with lockersin their changing rooms.This multi-purpose lockerlock also supports tradi-tional Public and Privatemodes of operation andNetCode. The KL1550 lockscan be programmed usingour Codelocks SmartDevice, greatly simplifyingthe process and time ittakes to manage largenumbers of digital lockerlocks.

Go keyless. Go KitLock.

For further information visitwww.kitlock.com

LIVEWIRE has unveiled four newstate-of-the-art fitness suites at itsleisure centres and neighbourhoodhubs across Warrington and is nowoffering members a new timetableof short 20 minute workouts on thegym floor.

Birchwood Tennis and LeisureComplex, Broomfields LeisureCentre, Woolston NeighbourhoodHub and Culcheth CommunityCampus have all been given a newlayout and design to provide morespace for functional training

The clubs have also been kittedout with top-of-the-range cardioequipment from Technogym, fittedwith the supplier’s innovative digital platform, mywellness cloud.

Strategic lead for facilities atLiveWire Vicki Dunning said: “Itwas important for LiveWire to makethis investment in our fitness suitesto provide our customers with thelatest technology to help improve

their fitness and wellbeing. “The new gyms look fantastic and

we hope all our new and existingmembers enjoy using the new facil-ities.”

UK sales director at TechnogymSteve Barton added: “It’s been fan-

tastic to work with such a forwardthinking health and leisure providerand support these facilities by pro-viding users with our brand newequipment and technology to helppromote health and wellness tomore people across the UK.”

Livewire unveils top-of-the-rangefitness suites across Warrington

42 26/1/16 14:44 Page 1

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AUDIO / VISUAL

43CLOTHING & MERCHANDISE

POINT OF SALE

If you’ve got a story for aforthcoming issue of Workout

email it to editor ChristinaEccles at [email protected]

or call 01226 734463

EQUIPMENT

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CLASSIFIED44EQUIPMENTFITNESS EQUIPMENT TRADE-IN

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45LOCKERS

HYGIENE

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LOCKSMIRRORS

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UPHOLSTERY

DIRECT DEBIT COLLECTIONS

HYGIENE FLOORING

FLOORING

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47CLASSIFIED

SOFTWAREWANTED

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