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Workplace Partnership with. Sav-on Workplace Partnership In memory of Hugo Constantino. Hugo was a 33-year Sav-on employee He was a mentor and a friend to all he touched He passed away waiting for a lung transplant His family called on OneLegacy to help. - PowerPoint PPT Presentation
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Workplace Partnershipwith
Sav-on Workplace PartnershipIn memory of Hugo Constantino
• Hugo was a 33-year Sav-on employee
• He was a mentor and a friend to all he touched
• He passed away waiting for a lung transplant
• His family called on OneLegacy to help
California Donate Life RegistryMeasurement Tool
• 1,827 people have signed up on Donate Life California Registry in response to a “Friends of Hugo” challenge to Sav-on/Albertsons Associates
• Donate Life California Registry tracks “Event/Challenge” signups
• Store managers responsible for all store-level communications
Sav-on In-store Promotional CampaignNational Donate Life Month
• 331 Southern California Sav-on stores participating
• 150 stores serviced by volunteer Ambassadors
• Runs throughout April
• Culminates at Donate Life Run/Walk
• Green Donate Life Awareness Bracelets on sale at each cash register
• Coalition brochures in two areas of the store
• Donate Life Run/Walk “Presenting Sponsor” poster in front window
• Donate Life poster in Associates lunch room
Sav-on In-Store Program
Sav-on In-Store Program (cont’d)
• Each store can participate in a Jeans Day on April 28• All cashiers to wear Donate Life T-shirts on April 28• Sav-on will offer the 4 top-selling stores a Donate Life
Run/Walk sports bag and a store pizza party• Associates encouraged to join
Sav-on team at Donate Life Run/Walk
• Key to implementation: recruitment of Ambassadors
• Personally touch each store and inspire the Associates to bring the donation message to the community
• Ensure materials are displayed
Sav-on Ambassadors
Communication Strategies
• Communication to Managers– Email from corporate– Letter in materials box
• Communication to Associates– Ambassadors
• Communication to Ambassadors– Conference calls/in-person meeting– Weekly emails
Communication Strategies (cont’d)
• Communication to Public– KZLA radio buys– In-store circular– In-store radio– Canister marketing – Associates– Sav-on tag on bus shelters
Contact Information
• Kathleen HostertCommunity Development [email protected]